This document outlines the agenda for the FUG 2016 conference, including sessions, speakers, locations and times. Key sessions include welcome remarks, breakout sessions on various Serena products (Dimensions, Release, Service Manager etc.), training sessions, and a Q&A panel with Kevin Parker. The conference will take place over two days and include opportunities for networking during breaks.

1. 1
Welcome to FUG 2016

2. 2
Steve
Hammond
Chris
Burnett
Zack
Clinard
Jack
Laury
Tom
Wilson
Tom
Weatherford

3. 3
Terrace
Room 705/706
Main Sessions
SBM Breakouts
SBM Training
Room 704
CM Breakouts
CM Training
Room 702
Release Breakouts
Release Training
Room 709
RM Breakouts
RM Training
Registration
AnswerZone
Partner
Showcase
Solution
Showcase
Food and
Beverages
NWW
The Whitehouse
SEE
The Capitol
Pennsylvania Avenue NW

4. 4
Tuesday Wednesday
09:00 705/6 Welcome
Serena Keynote
SBM Keynote
Federal Team
Kevin Parker
Dave Easter
09:00 705/6
704
709
702
SBM Training
Dimensions CM Training
Dimensions RM Training
Release Training
Peter Yoo/Rob Hulette
Felix Dowuona/Sam Doncaster
Rose Wellman/Tom Weatherford
Julian Fish/Mark Levy
10:00 Foyer Break/AnswerZone/Showcase 10:00 Foyer Break/AnswerZone/Showcase
10:30 705/6 Dimensions RM/CM Keynote
Release Keynote
Don Irvine
Julian Fish
10:30 705/6
704
709
702
SBM Training
Dimensions CM Training
Dimensions RM Training
Release Training
Peter Yoo/Rob Hulette
Felix Dowuona/Sam Doncaster
Rose Wellman/Tom Weatherford
Julian Fish/Mark Levy
12:00 Terrace Break/AnswerZone/Showcase 12:00 Terrace Break/AnswerZone/Showcase
13:00 705/6
704
702
SBM Breakout
Dimensions CM Breakout
Release Breakout
Tom Weatherford
Rose Wellman
Julian Fish
13:00 705/6
704
709
702
SBM Training
Dimensions CM Training
Dimensions RM Training
Release Training
Peter Yoo/Rob Hulette
Felix Dowuona/Sam Doncaster
Rose Wellman/Tom Weatherford
Julian Fish/Mark Levy
14:30 Foyer Break/AnswerZone/Showcase 14:30 Foyer Break/AnswerZone/Showcase
15:00 705/6
704
702
Dimensions CM Breakout
Dimensions RM Breakout
Release Breakout
Don Irvine
Rose Wellman
Julian Fish
15:00 705/6
704
709
702
SBM Training
Dimensions CM Training
Dimensions RM Training
Release Training
Peter Yoo/Rob Hulette
Felix Dowuona/Sam Doncaster
Rose Wellman/Tom Weatherford
Julian Fish/Mark Levy
16:30 705/6 Q&A Panel Kevin Parker 16:30 705/6 Q&A Panel Kevin Parker
17:00 Close 17:00 Close

5. 5
Copyright © Serena Software 2016
Serena: Vision 2020
Kevin Parker
VP WW Marketing

6. 6
Compliance
Risk
Security
Scalability
Control
Volume
Velocity
Automation
Process
Quality
Are you a HRLE?

7. 7
Mark Zuckerberg
CEO
Facebook
2010
Greg Hughes
CEO
Serena
2015

8. 8

9. 10
Systems of Innovation
Watch a movie on your device/Device payment at POS/Implant sends data to your doctor
Systems of Differentiation
Choose your seat/Manage your account/Review your lab test results
Systems of Record
Passenger seat inventory/Credit card transactions/Patient records
Web-Scale
Continuous
Experimental Agile
Traditional IID
(Iterative and
Incremental
Development) Waterfall
Mainframe
N-tier Client-Server
Web front ends
Web apps
Mobile
IoT
Pace-Layered IT
Sustaining investment
Maintain systems
As needed investment
Changing systems
High investment
Disposable systems

10. 11
Service Desk
Incident
Problem
Change
Demand
Management
Service
Catalog
Deliver
Requirements
Prototypes
Work-Item
Management
Release
Management
Configuration
Management
Versioning
Continuous
Integration
Continuous
Deployment
SDLCandAgile
ITILandITSM
DevOps
Knowledge
Base

11. 14
SDLCandAgile
ITILandITSM
DevOps
Business Manager
Work-Item
Kanban
Release
Control
Dimensions RM
Requirements
Prototyping
Dimensions CM
Connectors, Vault
SCCM, Build, CI
Deployment Automation (CD)
Service Manager
Incident, Problem, Change
Service Desk,
Knowledgebase
Request Center
Service Catalog
ChangeMan ZMF
Mainframe SDLC, CI

12. 15
SDLCandAgile
ITILandITSM
DevOps
Business and IT Processes
Business Manager
Serena Central
SDLC
Dimensions RM
Dimensions CM
ChangeMan ZMF
Release
Release Control
Service
Service Manager
Request Center
Deployment
Deployment Automation

13. 16
 Process first, tool second –Serena solutions must always support the
customer’s process, not Serena’s.
 Build scale in – Serena solutions are built to deal with the massive scale
typical in HRLEs in terms of transactions, data, users, geography, platforms,
methodologies and technologies
 Role specific interfaces – design the solution around the user even if that
means having more than one type of interface
 Always be open – ensure we integrate with the customer’s tool stack even if
they are from competitors by having an open, extensible, process-centric API
 Stand extant – no Serena solution should need another Serena solution to
work and Serena solutions should use native capabilities in the platform
whenever available
 Whole is greater than its parts – when two or more Serena solutions are
working together they should offer capabilities beyond those available in the
separate solutions
Doug Troxel
Founder’s
6 – Principles of
Good Design

14. 17
Release Control
Define Dev DevOps
Dimensions
Vault
Git
Connector
Secure
Artifact
Repository
(DML)
SVN
Connector
Dimensions
RM
Agile
Requirements
Management
Service
Manager
Incident,
Problem,
Change
Management
SBM Kanban
SBM Work-
Item
Management
Dimensions CM

15. 18
Deployment Automation
Deployment Pipeline
Dev DevOps Ops
Dimensions
Vault
Git
Connector
Secure
Artifact
Repository
(DML)
SVN
Connector
Release Control
Deployment Pipeline
Deployment Pipeline
Deployment Pipeline
Deployment Pipeline

16. 19
Deployment Automation
Deployment Pipeline
Dev DevOps Ops
Release Control
Deployment Pipeline
Deployment Pipeline
Deployment Pipeline
Service Management
Deployment Pipeline
Service
Desk
Incident
Problem
Change
Knowledge
Base