You think you’re ready. You’ve doubled your cloud infrastructure. You’ve redesigned web pages and launched new mobile apps and OTT channels. Then that big event happens or a story goes viral. With all eyes on your website, what will your users see? Ads and great content? Or errors and buffering? From your CMS to the CDN, from the webpage to the media player, New Relic provides end-to-end monitoring and analytics that let you to connect your authors to your audience with bufferless video and audio performance. Learn the details on how the New Relic Digital Intelligence Platform can help you quickly identify, isolate, and fix problems—whether they reside in backend code, external services or scripts, a third-party mobile app, or an ad provider.

1. ©2008–17 New Relic, Inc. All rights reserved.
New Relic for Media and Video

2. Confidential ©2008–17 New Relic, Inc. All rights reserved 2
Housekeeping
Confidential ©2008-15 New Relic, Inc. All rights reserved.
Today’s webinar is being recorded.
A link to the recording will be
emailed to all registrants shortly
after.
Please be sure to ask any
questions via the “questions
panel”
There will be a brief survey after
the webinar for any additional
questions or feedback.

3. Confidential ©2008–17 New Relic, Inc. All rights reserved
Media KPI Framework
Page OptimizationBackend Workflow &
Service Monitoring
Mobile App Optimization
Video Player Performance Video QoS Viewer Engagement
Content Status Customer Activation
3

4. Confidential ©2008–17 New Relic, Inc. All rights reserved
Backend Workflow & Service Monitoring
4
Measure KPIs for Ingest, Prepare,
Delivery, and End User. Optimize performance.

5. Confidential ©2008–17 New Relic, Inc. All rights reserved
Media Architecture
5
Audience Content
Management
Preparation
Transcoding
Metadata, etc.
Services
Trial Sign-up
Authentication
Content Search
Recommendation Engine
Ingest
Delivery
Cloud OnPrem
Author
OVP

6. Confidential ©2008–17 New Relic, Inc. All rights reserved 6
Monitor Key Workflow KPIs

7. Confidential ©2008–17 New Relic, Inc. All rights reserved 7
Optimize Performance, Diagnose Problems

8. Confidential ©2008–17 New Relic, Inc. All rights reserved 8
For things you don’t want to happen, 0 is GOOD!

9. Confidential ©2008–17 New Relic, Inc. All rights reserved
Page Optimization
9
SPA Support. Improve DOM, OnLoad, and Player Load

10. Confidential ©2008–17 New Relic, Inc. All rights reserved 10
Page Load KPIs

11. Confidential ©2008–17 New Relic, Inc. All rights reserved 11
SOLUTION 6 | Frontend Optimization – Page Load
Page Load

12. Confidential ©2008–17 New Relic, Inc. All rights reserved 12
SOLUTION 6 | Frontend Optimization
Errors

13. Confidential ©2008–17 New Relic, Inc. All rights reserved
Mobile App Optimization
13
Fix Crashes, Reduce Player Load Times,
Understand HTTP/API Requests, Manage Versions

14. Confidential ©2008–17 New Relic, Inc. All rights reserved
Optimize App Performance
1414
Player
Content
Ads
App

15. Confidential ©2008–17 New Relic, Inc. All rights reserved 15
Fix Mobile App Crashes (Before, During Play)
Crash Analytics

16. Confidential ©2008–17 New Relic, Inc. All rights reserved
Video Player Performance
16
Player Load Time, TTFF, Player Errors

17. Confidential ©2008–17 New Relic, Inc. All rights reserved 17
Player Performance KPIs

18. Confidential ©2008–17 New Relic, Inc. All rights reserved
Video QoS
18
Exits Before Video Start, Buffer Ratio, Bitrate
Changes, etc.

19. Confidential ©2008–17 New Relic, Inc. All rights reserved
Video Monitoring
Visibility to Video QoS
and Demographics
• Improve engagement via
faster video start times
• Enhance customer
experience and increase
watch time
19
Identify bitrate changes
to optimize renditions
Calculate buffering ratioCatch and fix errors

20. Confidential ©2008–17 New Relic, Inc. All rights reserved
Viewer Engagement
20
Users, Views, Titles

21. Confidential ©2008–17 New Relic, Inc. All rights reserved
Live Video Consumption: Content & Usage
21

22. Confidential ©2008–17 New Relic, Inc. All rights reserved
Content Status
22
Search Availability and Performance, Most
Watched, Carousels

23. Confidential ©2008–17 New Relic, Inc. All rights reserved
Content Status: Customer Search
23

24. Confidential ©2008–17 New Relic, Inc. All rights reserved
Content Status: Most Watched
24

25. Confidential ©2008–17 New Relic, Inc. All rights reserved
Carousels: Effectiveness
25

26. Confidential ©2008–17 New Relic, Inc. All rights reserved
Carousels: Summary View
26

27. Confidential ©2008–17 New Relic, Inc. All rights reserved
Stream Origin
27

28. Confidential ©2008–17 New Relic, Inc. All rights reserved
Customer Activation
28
Subscription Funnel, Trends

29. Confidential ©2008–17 New Relic, Inc. All rights reserved
Customer Activation
Focus on Subscription
Customer Journey &
Usage
• Optimize subscription sign-up –
availability, performance, and
quality of each step
• Understand impact of offers and
campaigns
• Track and improve trial to
subscribe conversion rate
• Monitor user demographics and
usage
29
Track and improve trial to
subscribe conversion rate
Optimize
subscription sign-up
Understand impact of
offers and campaigns

30. Confidential ©2008–17 New Relic, Inc. All rights reserved
Media KPI Framework
30
Bringing it all together. AKA – Start Here.

31. Confidential ©2008–17 New Relic, Inc. All rights reserved 31

32. Confidential ©2008–17 New Relic, Inc. All rights reserved
Corporate KPIs
• DOM Readiness
• Page Render
• Apdex
• Mobile Crash Rate
Sample KPI Facets
• Geography
• XYZ Business Unit
• XYZ Product
• Content Name
• Content Genre
• Media Type
• Device Type
• Device Viewer
• Mobile Platform
• Carrier
• Website Name
• Page Name
• Browser Type
• Error Type
• Application Name
• Cloud Provider
• Success/Fail
Reason
KPI One-Pager
32
Application / Infra
• Apdex
• Availability
• Throughput
• App/API/DB
Response Times
• Error %
• Memory Footprint
• CPU Workload
• Disk Workload
• Network
Throughput
DevOps
• Builds
• Commits
• Deploys
• Errors
• Support Incidents
• MTTR
Web
• Session Count
• Session Duration
• Page Views
• DOM Readiness
• Page Render
• Error %
• Apdex
Mobile
• App Launches
• User Counts
• Load Time
• Response Time
• Crash Rates
• Crash Locations
• Error Rates (HTTP,
Network)
• API Errors
• Session Duration
Video
• Video Play Count
• Video Play Duration
• Video Bitrate
• Video Buffering Time
• Video Success Rate
• Errors (Video, Ad)
Trends
• Active Users
• Content Views
• Session Duration
Advertising
• Impressions
• Reach
• Clicks
• Click-throughs
• Revenue (made,
loss)

33. Confidential ©2008–17 New Relic, Inc. All rights reserved
Focus on Business Goals
33
Impressions
Share of
Audience
Subscriptions
INCREASE
INCREASE
INCREASE

34. Confidential ©2008–17 New Relic, Inc. All rights reserved
New Subscription Sign-up Journey
34
What Do We Want to Capture?
Device/Browser
Referrer
Trial Type Customer ID
Zip Code
Payment
Method
Title
Video Start
Errors
Bitrate
Buffer Ratio

35. Confidential ©2008–17 New Relic, Inc. All rights reserved
View Content Journey
35
What Do We Want to Capture?
Device
Referrer
Search Term Content Title Bitrate
Video Start
Buffer Ratio
Errors
Ads Viewed
Social Network Views/Session

36. Confidential ©2008–17 New Relic, Inc. All rights reserved
FUTURESTACK.COM
©2008–17 New Relic, Inc. All rights reserved#FutureStack
DIGITAL INTELLIGENCE AT CLOUD SCALE
NYC | SHERATON TIMES SQUARE | SEPTEMBER 13-14
NEW RELIC’S FLAGSHIP USER CONFERENCE
36
Malcom Gladwell
Author
& Journalist
Lew Cirne
New Relic CEO
& Founder
• Digital Moments of Truth
• Monitoring Your Dynamic Cloud &
Application
• Devops in the Enterprise
• New Relic Product Trainings & CertificationRay Wang
Principal Analyst & CEO
Constellation Research
FOUR INFORMATIVE TRACKS
FOR MODERN IT PROFESSIONALS
ACCLAIMED SPEAKERS AND
INSPIRING CUSTOMER STORIES
Early Bird and Alumni Pricing
Available!