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PORTO, 10 A 14 DE FEVEREIRO

MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE
RUN FOR KNOWLEDGE.
WWW.MARKETINGMARATHON.PT
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

O QUE É?
5 DIAS DEDICADOS AO TEMA MAIS QUENTE
DA ACTUALIDADE DO MARKETING: “CONTENT MARKETING”
EM CADA DIA SERÃO ABORDADOS TEMAS ESTRUTURANTES
PARA A ÁREA DE CONTEÚDOS DAS MARCAS:
VIDEO, IMAGEM, STORYTELLING,
ACTIVAÇÃO DE MARCA E PONTO DE VENDA.
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

OS RESULTADOS DA 1ª EDIÇÃO
•
•
•
•
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

OS RESULTADOS DA 1ª EDIÇÃO
•
•
•
•
•
•
•
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

OS RESULTADOS DA 1ª EDIÇÃO
•
•
•
•
•
•
•
•
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

BEST MOMENTS
(VIDEO)
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

O QUE VAI ACONTECER NO PORTO?
PARA CADA DIA SERÁ DESENVOLVIDA UMA
PROGRAMAÇÃO ESPECÍFICA, DIVIDIDA EM
3 GRANDES ÁREAS:
KNOWLEDGE // APRESENTAÇÃO DOS MELHORES CASE-STUDIES E BEST PRACTICES*
TRAINING SESSIONS // WORKSHOPS PRÁTICOS SOBRE OS TEMAS E TÉCNICAS EM DESTAQUE
MARKETING CHALLENGE // MISSÕES DIÁRIAS QUE INCIDEM SOBRE O TEMA DO DIA*
PREMIAÇÃO: PARA TORNAR CADA MISSÃO MAIS COMPETITIVA, IRÃO
SER CRIADOS PRÉMIOS PARA OS 3 MELHORES TRABALHOS DE CADA DIA. *

* OPORTUNIDADE SPONSORING
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

A QUEM SE DIRIGE?
A MARKETING MARATHON, FOI DESENVOLVIDA
PARA IR AO ENCONTRO DE TODOS OS
PROFISSIONAIS DE MARKETING E COMUNICAÇÃO
QUE DESEJAM APRENDER E DESENVOLVER AS SUAS
COMPETÊNCIAS NAS ÁREAS DE “CONTENT
MARKETING” RELACIONADAS COM: VIDEO /
IMAGEM / STORYTELLING / ACTIVAÇÃO DE
MARCA E PONTO DE VENDA.
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

ONDE E QUANDO VAI SER?
10 A 14 DE FEVEREIRO / PORTO
A MARKETING MARATHON IRÁ DECORRER EM
DIFERENTES LOCAIS NO PORTO.
O HEAD-QUARTER SERÁ NO IPAM.
AS SUAS SALAS E FOYERS IRÃO SER
TRANSFORMADOS NUM AMBIENTE CRIATIVO.
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

PROGRAMA
10 FEVEREIRO

11 FEVEREIRO

12 FEVEREIRO

13 FEVEREIRO

14 FEVEREIRO
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

QUEM SÃO OS NOSSOS PARCEIROS?
A APPM CONTA COM A PARTICIPAÇÃO DA EDIT, DO IPAM, DO
PRODUTO DO ANO E DA RESTART PARA ASSEGURAR A
COMPETÊNCIA TÉCNICA EM CADA UMA DAS ÁREAS EM DESTAQUE.
APOIO NO TEMA:
DIGITAL STORYTELLING

APOIO NOS TEMAS:
PONTO DE VENDA E
ACTIVAÇÃO DE MARCA

APOIO NO TEMA:
CASE STUDIES

APOIO NO TEMA:
VIDEO
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

WEBSITE DEDICADO
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

CAMPANHA VIDEO
MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

PROGRAMA E INSCRIÇÕES EM:

WWW.MARKETINGMARATHON.PT
EXERCISE YOUR BRAIN.
WWW.MARKETINGMARATHON.PT
PORTO, 10 A 14 DE FEVEREIRO

MARKETING
MARATHON
#1 CONTENT MARKETING CHALLENGE

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