3. Retail Advertising explores how today's retailers can effectively reach their existing
customers while also attracting and retaining new ones.
This quickens the turnover, reduces risk on dead stock and can result in
proportionate reduction of overhead expenses too.
One of the major advantages is that it is easier to control, adjust and customize
according to the situation, the specific customer and the needs of the brand.
In a narrowly limited geographic market with a myriad of competitive brands,
effective retail advertising can help attract customers and increase sales.
RETAIL
ADVERTISING
4. It is the signage which actually attracts the customers into the store and gives the
store its unique identity and helps in furthering its brand image.
A single glance at the signage helps the customers to decide whether they want to
step into the store or not.
Thus, it is really important for the signage to be interesting enough to pull them into
the store.
SIGNAGE
8. In-store shoppers are primed for receiving messages that direct their purchasing
habits, and in-store branding allows you to deliver the information those engaged,
interested shoppers need.
The appearance and style of in-store branding carries much of the same
importance of that of the store and the stock itself and should aim to continue the
store or brand image through to ensure the target market is reached and
maximized to the greatest potential.
There are a seemingly limitless number of design possibilities to get the most out of
In-Store Branding. This can be done using various POSM Elements like Standees,
Wobblers, Danglers, Gate Branding, Free Standing Units etc.
IN-‐STORE
POSM