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Data analytics

Data analytics involves analyzing data to extract useful information. It is used to identify risks, improve business processes, verify effectiveness, and influence decisions. There are five categories: data analytics of transactions and operations; web analytics of website traffic; social analytics of social media; mobile analytics of device data; and big data analytics. Companies obtain user data from GPS, sensors, and social media to perform analyses that benefit organizations.

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Data Analytics
Data analytics involves the processes and activities designed to obtain and evaluate data to extract useful information What is data analytics?
What is the data analytics for? Results of the data analysis can be used to:  Identify key areas of risk, frauds or misuse  Improve business processes  Verify the effectiveness of processes  Influence on business decisions
Currently, there are five major categories in data analysis
Data analytics: in organizations and companies that analyze traditional data: transactional and operational Web analytics: analytics of data traffic on a website Social analytics: social media data analysis Mobile analytics: in mobile devices with the aim of analyzing the data sent, received or transited by these devices Big data analytics: analytics of big data volumes
Where data comes from? •Companies get users data from… GPS SENSORS SOCIAL MEDIA
An example of data analytics at American Institutes Research
The above information was taken from Joyanes Aguilar (2016) “Sistemas de información en la empresa”. For academic purposes only. The images were also taken from different sources, in the same way, for academic purposes only. Universidad Colegio Mayor de Cundinamarca Sistemas de información Jeison Javier García Espinosa David Fernando García Algarra