Data analytics involves analyzing data to extract useful information. It is used to identify risks, improve business processes, verify effectiveness, and influence decisions. There are five categories: data analytics of transactions and operations; web analytics of website traffic; social analytics of social media; mobile analytics of device data; and big data analytics. Companies obtain user data from GPS, sensors, and social media to perform analyses that benefit organizations.

1. Data
Analytics

2. Data analytics involves
the processes and
activities designed to
obtain and evaluate
data to extract useful
information
What is data
analytics?

3. What is the data analytics for?
Results of the data analysis can be used to:
 Identify key areas of risk, frauds or misuse
 Improve business processes
 Verify the effectiveness of processes
 Influence on business decisions

4. Currently, there are five major categories in data analysis

5. Data analytics: in organizations and companies that
analyze traditional data: transactional and operational
Web analytics: analytics of data traffic on a website
Social analytics: social media data analysis
Mobile analytics: in mobile devices with the aim of analyzing
the data sent, received or transited by these devices
Big data analytics: analytics of big data volumes

6. Where data comes from?
•Companies get users data from…
GPS
SENSORS SOCIAL MEDIA

7. An example of data analytics at
American Institutes Research

8. The above information was taken from Joyanes
Aguilar (2016) “Sistemas de información en la
empresa”. For academic purposes only. The
images were also taken from different sources,
in the same way, for academic purposes only.
Universidad Colegio Mayor de Cundinamarca
Sistemas de información
Jeison Javier García Espinosa
David Fernando García Algarra