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![MacWorld Conference 2007
Green Apple
“Get out of the computer business [and] go save some whales."](https://image.slidesharecdn.com/appleppt-090608192252-phpapp02/85/Critica-Apple-s-Weakness-13-320.jpg)
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[Critica] Apple's Weakness
Apple faces some weaknesses that could threaten its future success. It relies heavily on Steve Jobs' visionary leadership, and questions remain about whether Apple can survive without him. Some of Apple's products still contain toxic chemicals, and its green policies have not gone far enough to satisfy consumers. Compatibility issues drive some users to illegally hack their iPods, undermining Apple's business model. Overall, Apple needs to strengthen its green credentials, plan for succession beyond Jobs, and improve compatibility to solidify its position in the long run.
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[Critica] Apple's Weakness
- 1. Apple’s Weakness Produced by Wormy German Alexander Hwaseob Lee Information Society and New Media
- 2. Structure Apple’s Weakness • Apple’s current information • Green Apple • Steve Jobs • iPod Hacking • Conclusions This research is also supported by surveys and interviews
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- 4. Apple Inc. Apple’s CurrentInformation • Founded in California, United States (April 1, 1976 ) • American multinational corporation which designs and manufactures consumer electronics and software products. • Steven Paul Jobs (born February 24, 1955) is the co-founder, and CEO of Apple Inc.
- 5. Apple on Forbes’sRank 2008 Apple’s Current Information Microsoft appears on the ranking in the 49th position
- 6. Apple Inc.’s Shares Apple’sCurrent Information October 26, 2004— Apple® today introduced iPod® Photo iPod Photo 4G
- 7. Apple’s products Apple’s CurrentInformation iPhone iPod iMac
- 8. Favourite Products -International Apple’s Current Information 29% iPod 19% iPhone 52% iMac Survey: 30 students between 19-25 years old.
- 9. Favourite Products -Korea Apple’s Current Information 23% 8% iPod iPhone 69% iMac Survey: 20 students between 21-29 years old.
- 10. Why do ILike Apple? Apple’s Current Information touch to select songs good appearance Stylish user friendly Trendy I Don’t need to buy batteries ki nda cool ! Interview: 5 students between 21-24 years old.
- 11. What do Idon’t like about Apple? Apple’s Current Information 5% 2% Harmful materials 31% Price 52% Connectivity to internet Compatibility Safety problems 10% Survey: 50 students.
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- 13. MacWorld Conference 2007 GreenApple “Get out of the computer business [and] go save some whales."
- 14. A Greener Apple GreenApple •Apple fans need to demand a new, cool product: a greener Apple. •After nine months, Steve Jobs posted the new Green Apple’s policies.
- 15. Green Apple policy GreenApple Weight Recycled as % of Past Sales •Remove toxic chemical (Polyvinyl chloride, Brominated flame retardant) •Recycling products (E-waste) •Plans said Apple will completely eliminate PVC and BFRs by the end of 2008
- 16. How Companies lineup? Green Apple By March, 2009, Apple is below the 5 points. http://www.greenpeace.org/international/campaigns/toxics/electronics
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- 18. 1955 : Born(San Francisco) 1976 : Established Apple 1985 : Kicked Out from Apple Found NEXT, Inc 1986 : Bought PIXAR 1995 : Success of “Toy Story” 1997 : Back to the Apple 1998 : iMac 2001 : iPod 2004 : Recovered from Cancer 2007 : iPhone
- 19. Steve’s Letter Steve Jobs Losing weight throughout 2008 It will take me until late this Spring to regain it.
- 20. Influence in themarket Steve Jobs
- 21. Do you knowwho is Steve Jobs? Steve Jobs 34% Yes 66% No Survey: 50 students.
- 22. Do you thinkthat Apple can survive without Steve Jobs? Steve Jobs 33% 39% Yes No 28% No idea
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- 24. Quick Freedom iPod Hacking Jailbreak your firmware iPod Always 100% FREE!
- 26. Compatibility on Apple iPodHacking • Reason of Apple’s first fall • There were so little software for Apple’s Macintosh. It’s one of the reason of Apple’s fall in the 1980s. • After Steve Jobs’ return, he adopted Microsoft Internet Explorer to Mac. And it helped Apple to rebirth. • Compatibility on Apple • From our survey, many people think that lack of compatibility is one of big problem of Apple’s products.
- 27. Conclusions • Apple’s Green Policy is not working as it should be and users will continue asking for new products without toxic chemicals. • Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs. • Compatibility problem produces ilegal market created by users and that can create damage to the business in the future.
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