This document contains 11 assignment questions about Apple Inc. in 2008 that analyze various aspects of the company's strategy and performance. The questions address: 1) Steve Jobs' performance as CEO, 2) the elements of Apple's strategy and how well they fit together, 3) whether competing in computers, music players and phones makes strategic sense, 4) comparing competition in computers vs music players, 5) Apple's competitive strengths vs PC leaders, 6) Apple's competitive strengths vs music player competitors, 7) Apple's financial performance, 8) why Apple succeeded in phones/music but not computers, 9) if Apple's computer strategy can compete with Dell/HP, 10) if Apple's iPod strategy ensures leadership, and 11)