Apple has historically followed 8 steps to gain a competitive advantage over rivals Microsoft and Google:
1) Believe in simplicity through minimalist yet elegant design.
2) Design a full, integrated experience across hardware and software.
3) Lock customers into the Apple ecosystem through services like iTunes.
4) Earn high profits through premium pricing of high-quality hardware.
5) Cross-sell the entire product line by appealing to loyal "iCustomers".
6) Balance control over the ecosystem with partnerships where needed.
7) Think differently about new computing paradigms like mobile and cloud.
8) Continually assess risks from competition while emphasizing Apple's strengths.
What Is Selenium? | Selenium Basics For Beginners | Introduction To Selenium ...Simplilearn
In this Selenium tutorial, we will be learning about Selenium, its advent, components, advantages and limitations and lastly, its job roles and salaries. Selenium is an automated testing tool that tests web applications across various platforms and browsers. Selenium is a powerful automation tool and comprises of a suite of components viz. Selenium IDE, RC, WebDriver and Grid. The video has brushed upon the topics in brief and explains the following concepts:
⦁ Manual testing and its challenges
⦁ Advent of Selenium
⦁ What is Selenium?
⦁ Selenium suite of tools
⦁ Advantages of Selenium testing
⦁ Limitations of Selenium testing
⦁ Selenium jobs and salary
Selenium training has been designed to help developers and manual testers learn how to automate web applications with a robust framework, and integrate it within the DevOps processes of an organization. The course contains a lot of real-life examples and situations to demonstrate how to use Selenium WebDriver effectively. The training starts with a refresher course on core Java concepts and covers the basics of Test Automation and its importance in the industry. The course includes basic as well as advanced concepts of WebDriver and other tools/frameworks like TestNG, Maven, AutoIT, Sikuli, log4j. Special focus is given on building a robust framework with Page Object Design Pattern, Data-Driven Approach, and creating reusable components to improve productivity.
What are the objectives of this Selenium training course?
This course will enable you to:
1. Revise the core Java concepts which are essential for learning Selenium WebDriver
2. Understand the scope of Test Automation in DevOps and fundamentals of Test Automation
3. Create Test Cases using Selenium IDE – Record and Playback tool
4. Understand Selenium WebDriver architecture and various layers of interaction
5. Set up WebDriver project in Eclipse and write test cases using TestNG
6. Locate elements using various locating techniques
7. Work with various WebDriver commands to drive web browser and various WebElement commands to deal with various web components
8. Learn to deal with various possible scenarios in terms of pop-ups, multiple Windows, frames, taking screenshots
9. Implement Page Object Design Pattern and Data Driven Testing
10. Understand how to use Maven, ANT, AutoIT, Sikuli, log4j, and listeners
11. Learn to use Selenium Grid with TestNG for parallel execution
12. Execute a project from scratch by building automation framework and automating a few test scenarios
Who should take this Selenium training course?
The course is ideal for :
1. Test Managers
2. Test Engineers
3. Test Lead
4. Test Analyst
5. QA Engineers
6. Software Developers
7. Engineers who want to learn Automation testing
Learn more at https://www.simplilearn.com/selenium-certification-training?utm_campaign=What-Is-Selenium-PXeBv-AGa6o
1. About Selenium
2. Brief Introduction Selenium IDE
3. Pro and Cons of Selenium IDE
4. When do you need Selenium IDE
5. What will Selenium IDE help you
6. How to install Selenium IDE
7. How to use Selenium with script and command
8. Using Common Features Of Selenium IDE
9. Selenium IDE Commands
10. Locators
11. How to use Locators in Selenium IDE
What Is Selenium? | Selenium Basics For Beginners | Introduction To Selenium ...Simplilearn
In this Selenium tutorial, we will be learning about Selenium, its advent, components, advantages and limitations and lastly, its job roles and salaries. Selenium is an automated testing tool that tests web applications across various platforms and browsers. Selenium is a powerful automation tool and comprises of a suite of components viz. Selenium IDE, RC, WebDriver and Grid. The video has brushed upon the topics in brief and explains the following concepts:
⦁ Manual testing and its challenges
⦁ Advent of Selenium
⦁ What is Selenium?
⦁ Selenium suite of tools
⦁ Advantages of Selenium testing
⦁ Limitations of Selenium testing
⦁ Selenium jobs and salary
Selenium training has been designed to help developers and manual testers learn how to automate web applications with a robust framework, and integrate it within the DevOps processes of an organization. The course contains a lot of real-life examples and situations to demonstrate how to use Selenium WebDriver effectively. The training starts with a refresher course on core Java concepts and covers the basics of Test Automation and its importance in the industry. The course includes basic as well as advanced concepts of WebDriver and other tools/frameworks like TestNG, Maven, AutoIT, Sikuli, log4j. Special focus is given on building a robust framework with Page Object Design Pattern, Data-Driven Approach, and creating reusable components to improve productivity.
What are the objectives of this Selenium training course?
This course will enable you to:
1. Revise the core Java concepts which are essential for learning Selenium WebDriver
2. Understand the scope of Test Automation in DevOps and fundamentals of Test Automation
3. Create Test Cases using Selenium IDE – Record and Playback tool
4. Understand Selenium WebDriver architecture and various layers of interaction
5. Set up WebDriver project in Eclipse and write test cases using TestNG
6. Locate elements using various locating techniques
7. Work with various WebDriver commands to drive web browser and various WebElement commands to deal with various web components
8. Learn to deal with various possible scenarios in terms of pop-ups, multiple Windows, frames, taking screenshots
9. Implement Page Object Design Pattern and Data Driven Testing
10. Understand how to use Maven, ANT, AutoIT, Sikuli, log4j, and listeners
11. Learn to use Selenium Grid with TestNG for parallel execution
12. Execute a project from scratch by building automation framework and automating a few test scenarios
Who should take this Selenium training course?
The course is ideal for :
1. Test Managers
2. Test Engineers
3. Test Lead
4. Test Analyst
5. QA Engineers
6. Software Developers
7. Engineers who want to learn Automation testing
Learn more at https://www.simplilearn.com/selenium-certification-training?utm_campaign=What-Is-Selenium-PXeBv-AGa6o
1. About Selenium
2. Brief Introduction Selenium IDE
3. Pro and Cons of Selenium IDE
4. When do you need Selenium IDE
5. What will Selenium IDE help you
6. How to install Selenium IDE
7. How to use Selenium with script and command
8. Using Common Features Of Selenium IDE
9. Selenium IDE Commands
10. Locators
11. How to use Locators in Selenium IDE
Selenium IDE Tutorial For Beginners | Selenium IDE Tutorial | What Is Seleniu...Simplilearn
This presentation about Selenium IDE for beginners will help you learn about the new Selenium IDE, its working principle, components, key features, and limitations. Selenium is an automated testing tool that tests web applications across various platforms and browsers. Selenium IDE happens to be one of the Selenium tools with a simple working principle. Selenium IDE ceased to exist in 2017 and an updated version released recently. It records the user interactions with the browser and replays the same to find bugs/errors. Many advancements with the new version have made IDE flexible and robust. Now, let us get started and understand what the new Selenium IDE has got to offer us.
In this presentation, we will be covering the following:
1. What is Selenium?
2. What is Selenium IDE?
3. Advancements with new IDE
4. Working principle of Selenium IDE
5. Components of Selenium IDE
6. Selenium commands
7. Key features of Selenium IDE
8. Limitations of Selenium IDE
Selenium training has been designed to help developers and manual testers learn how to automate web applications with a robust framework, and integrate it within the DevOps processes of an organization. The course contains a lot of real-life examples and situations to demonstrate how to use Selenium WebDriver effectively.
What are the objectives of this Selenium training course?
This course will enable you to:
1. Revise the core Java concepts which are essential for learning Selenium WebDriver
2. Understand the scope of Test Automation in DevOps and fundamentals of Test Automation
3. Create Test Cases using Selenium IDE – Record and Playback tool
4. Understand Selenium WebDriver architecture and various layers of interaction
5. Set up WebDriver project in Eclipse and write test cases using TestNG
6. Locate elements using various locating techniques
7. Work with various WebDriver commands to drive web browser and various WebElement commands to deal with various web components
8. Learn to deal with various possible scenarios in terms of pop-ups, multiple Windows, frames, taking screenshots
9. Implement Page Object Design Pattern and Data Driven Testing
10. Understand how to use Maven, ANT, AutoIT, Sikuli, log4j, and listeners
11. Learn to use Selenium Grid with TestNG for parallel execution
12. Execute a project from scratch by building automation framework and automating a few test scenarios
Who should take this Selenium training course?
The course is ideal for :
1. Test Managers
2. Test Engineers
3. Test Lead
4. Test Analyst
5. QA Engineers
6. Software Developers
7. Engineers who want to learn Automation testing
Learn more at https://www.simplilearn.com/selenium-certification-training
Alhamdulillah.
Hari ini jadi hari yang spesial buat saya, diperkenankan oleh Allah untuk berbagi dengan apa yang saya bisa. Semoga berbagi lewat cara yang sederhana ini akan memunculkan kebahagiaan pada diri mereka yang menerimanya.
Berbagi desain template slide presentasi dan Template Powerpoint sebanyak 60 halaman slide ini saya beri nama "Giveaway".
Template ini saya bagikan secara GRATIS dan tidak untuk diperjualbelikan kembali. Jika ada yang membutuhkan, teman-teman yang sudah mendownloadnya, bisa kembali membagikan pada yang lainnya.Semoga ketika kembali disebarkan, akan menjadi setitik kebaikan bagi yang kembali menyebarkannya.
Link untuk download templatenya, saya infokan di dalam template yang saya jadikan sebagai video ini, silahkan disimak template videonya yang saya share melalui channel youtube @MelukisSlide.
Berikut ini link youtubenya: https://youtu.be/TvpcHslZ3Jo
Semoga bermanfaat dan mari kita terus berkarya, memaksimalkan titipan ilmu yang telah Allah anugerahkan.
Salam,
Andy Sukma Lubis
Presentation Designer
This presentation about Selenium WebDriver will help you understand what is Selenium, why Selenium WebDriver was developed, what exactly is Selenium WebDriver, the architecture of Selenium WebDriver and the limitations of Selenium WebDriver. In the end, we'll be looking at a demo showing the working of WebDriver using java. Selenium is an automated testing tool that tests web applications across various platforms and browsers. WebDriver happens to be one of the Selenium tools with a simple yet robust architecture. It controls the browser based on the user program. WebDriver revolutionized automation testing and continues to do so. Let's move further and understand the selenium web driver in detail.
Below are the topics we will be discussing in the presentation:
1. What is Selenium?
2. Why Selenium WebDriver?
3. What is Selenium WebDriver?
4. The architecture of Selenium WebDriver
5. Limitations of Selenium WebDriver
6. Demo: Automation testing with WebDriver
Selenium training has been designed to help developers and manual testers learn how to automate web applications with a robust framework, and integrate it within the DevOps processes of an organization. The course includes basic as well as advanced concepts of WebDriver and other tools/frameworks like TestNG, Maven, AutoIT, Sikuli, log4j. Special focus is given on building a robust framework with Page Object Design Pattern, Data-Driven Approach, and creating reusable components to improve productivity. The course also covers the Selenium Grid, which along with TestNG helps achieve parallel execution to improve coverage and reduce execution time for faster feedback. Appium is an open source test automation framework for use with native, hybrid, and mobile web applications. The course includes a project where you have to create the test automation for an eCommerce application with a framework and reporting.
What are the objectives of this Selenium training course?
This course will enable you to:
1. Revise the core Java concepts which are essential for learning Selenium WebDriver
2. Understand the scope of Test Automation in DevOps and fundamentals of Test Automation
3. Create Test Cases using Selenium IDE – Record and Playback tool
4. Understand Selenium WebDriver architecture and various layers of interaction
5. Set up WebDriver project in Eclipse and write test cases using TestNG
6. Locate elements using various locating techniques
7. Work with various WebDriver commands to drive web browser and various WebElement commands to deal with various web components
8. Learn to deal with various possible scenarios in terms of pop-ups, multiple Windows, frames, taking screenshots
9. Implement Page Object Design Pattern and Data Driven Testing
10. Understand how to use Maven, ANT, AutoIT, Sikuli, log4j, and listeners
11. Learn to use Selenium Grid with TestNG for parallel execution
Learn more at https://www.simplilearn.com/selenium-certification-training
Puppeteer - A web scraping & UI Testing ToolMiki Lombardi
Puppeteer is more than a node library.
It comes with a powerful toolset that enable you to test every feature in every environment of your application.
Automation Testing using Selenium WebdriverPankaj Biswas
This will help you to understand about automation testing and when to do automation on your application using selenium. How selenium works, how to find web elements and what operations we can perform on the web elements to do automation.
A quick introduction into promises and observables by Stefan Charsley.
Presented on 23rd July 2020 for Palmerston North Software Developers meetup group.
A short introduction to Symbian OS 9, followed by a more detailed description of the new Platform Security concept. Explains the relevant topics like capabilities, data caging or Symbian Signed. The slides are based on the new Symbian Signed scheme which launched in Q4 2007. Knowledge of the basic concepts of Symbian OS is recommended.
Contents
* Symbian OS 9
* Trust Model
* Capabilities
* Data Caging
* Identifiers (UID, SID, VID)
* Symbian Signed (Open Signed, Express Signed, Certified Signed)
Selenium IDE Tutorial For Beginners | Selenium IDE Tutorial | What Is Seleniu...Simplilearn
This presentation about Selenium IDE for beginners will help you learn about the new Selenium IDE, its working principle, components, key features, and limitations. Selenium is an automated testing tool that tests web applications across various platforms and browsers. Selenium IDE happens to be one of the Selenium tools with a simple working principle. Selenium IDE ceased to exist in 2017 and an updated version released recently. It records the user interactions with the browser and replays the same to find bugs/errors. Many advancements with the new version have made IDE flexible and robust. Now, let us get started and understand what the new Selenium IDE has got to offer us.
In this presentation, we will be covering the following:
1. What is Selenium?
2. What is Selenium IDE?
3. Advancements with new IDE
4. Working principle of Selenium IDE
5. Components of Selenium IDE
6. Selenium commands
7. Key features of Selenium IDE
8. Limitations of Selenium IDE
Selenium training has been designed to help developers and manual testers learn how to automate web applications with a robust framework, and integrate it within the DevOps processes of an organization. The course contains a lot of real-life examples and situations to demonstrate how to use Selenium WebDriver effectively.
What are the objectives of this Selenium training course?
This course will enable you to:
1. Revise the core Java concepts which are essential for learning Selenium WebDriver
2. Understand the scope of Test Automation in DevOps and fundamentals of Test Automation
3. Create Test Cases using Selenium IDE – Record and Playback tool
4. Understand Selenium WebDriver architecture and various layers of interaction
5. Set up WebDriver project in Eclipse and write test cases using TestNG
6. Locate elements using various locating techniques
7. Work with various WebDriver commands to drive web browser and various WebElement commands to deal with various web components
8. Learn to deal with various possible scenarios in terms of pop-ups, multiple Windows, frames, taking screenshots
9. Implement Page Object Design Pattern and Data Driven Testing
10. Understand how to use Maven, ANT, AutoIT, Sikuli, log4j, and listeners
11. Learn to use Selenium Grid with TestNG for parallel execution
12. Execute a project from scratch by building automation framework and automating a few test scenarios
Who should take this Selenium training course?
The course is ideal for :
1. Test Managers
2. Test Engineers
3. Test Lead
4. Test Analyst
5. QA Engineers
6. Software Developers
7. Engineers who want to learn Automation testing
Learn more at https://www.simplilearn.com/selenium-certification-training
Alhamdulillah.
Hari ini jadi hari yang spesial buat saya, diperkenankan oleh Allah untuk berbagi dengan apa yang saya bisa. Semoga berbagi lewat cara yang sederhana ini akan memunculkan kebahagiaan pada diri mereka yang menerimanya.
Berbagi desain template slide presentasi dan Template Powerpoint sebanyak 60 halaman slide ini saya beri nama "Giveaway".
Template ini saya bagikan secara GRATIS dan tidak untuk diperjualbelikan kembali. Jika ada yang membutuhkan, teman-teman yang sudah mendownloadnya, bisa kembali membagikan pada yang lainnya.Semoga ketika kembali disebarkan, akan menjadi setitik kebaikan bagi yang kembali menyebarkannya.
Link untuk download templatenya, saya infokan di dalam template yang saya jadikan sebagai video ini, silahkan disimak template videonya yang saya share melalui channel youtube @MelukisSlide.
Berikut ini link youtubenya: https://youtu.be/TvpcHslZ3Jo
Semoga bermanfaat dan mari kita terus berkarya, memaksimalkan titipan ilmu yang telah Allah anugerahkan.
Salam,
Andy Sukma Lubis
Presentation Designer
This presentation about Selenium WebDriver will help you understand what is Selenium, why Selenium WebDriver was developed, what exactly is Selenium WebDriver, the architecture of Selenium WebDriver and the limitations of Selenium WebDriver. In the end, we'll be looking at a demo showing the working of WebDriver using java. Selenium is an automated testing tool that tests web applications across various platforms and browsers. WebDriver happens to be one of the Selenium tools with a simple yet robust architecture. It controls the browser based on the user program. WebDriver revolutionized automation testing and continues to do so. Let's move further and understand the selenium web driver in detail.
Below are the topics we will be discussing in the presentation:
1. What is Selenium?
2. Why Selenium WebDriver?
3. What is Selenium WebDriver?
4. The architecture of Selenium WebDriver
5. Limitations of Selenium WebDriver
6. Demo: Automation testing with WebDriver
Selenium training has been designed to help developers and manual testers learn how to automate web applications with a robust framework, and integrate it within the DevOps processes of an organization. The course includes basic as well as advanced concepts of WebDriver and other tools/frameworks like TestNG, Maven, AutoIT, Sikuli, log4j. Special focus is given on building a robust framework with Page Object Design Pattern, Data-Driven Approach, and creating reusable components to improve productivity. The course also covers the Selenium Grid, which along with TestNG helps achieve parallel execution to improve coverage and reduce execution time for faster feedback. Appium is an open source test automation framework for use with native, hybrid, and mobile web applications. The course includes a project where you have to create the test automation for an eCommerce application with a framework and reporting.
What are the objectives of this Selenium training course?
This course will enable you to:
1. Revise the core Java concepts which are essential for learning Selenium WebDriver
2. Understand the scope of Test Automation in DevOps and fundamentals of Test Automation
3. Create Test Cases using Selenium IDE – Record and Playback tool
4. Understand Selenium WebDriver architecture and various layers of interaction
5. Set up WebDriver project in Eclipse and write test cases using TestNG
6. Locate elements using various locating techniques
7. Work with various WebDriver commands to drive web browser and various WebElement commands to deal with various web components
8. Learn to deal with various possible scenarios in terms of pop-ups, multiple Windows, frames, taking screenshots
9. Implement Page Object Design Pattern and Data Driven Testing
10. Understand how to use Maven, ANT, AutoIT, Sikuli, log4j, and listeners
11. Learn to use Selenium Grid with TestNG for parallel execution
Learn more at https://www.simplilearn.com/selenium-certification-training
Puppeteer - A web scraping & UI Testing ToolMiki Lombardi
Puppeteer is more than a node library.
It comes with a powerful toolset that enable you to test every feature in every environment of your application.
Automation Testing using Selenium WebdriverPankaj Biswas
This will help you to understand about automation testing and when to do automation on your application using selenium. How selenium works, how to find web elements and what operations we can perform on the web elements to do automation.
A quick introduction into promises and observables by Stefan Charsley.
Presented on 23rd July 2020 for Palmerston North Software Developers meetup group.
A short introduction to Symbian OS 9, followed by a more detailed description of the new Platform Security concept. Explains the relevant topics like capabilities, data caging or Symbian Signed. The slides are based on the new Symbian Signed scheme which launched in Q4 2007. Knowledge of the basic concepts of Symbian OS is recommended.
Contents
* Symbian OS 9
* Trust Model
* Capabilities
* Data Caging
* Identifiers (UID, SID, VID)
* Symbian Signed (Open Signed, Express Signed, Certified Signed)
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX Lisbon participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Apple Study: 8 easy steps to beat Microsoft (and Google)Ouriel Ohayon
a comprehensive study on Apple considering strengths and weaknesses against other major contenders in the industry space
The same battle happens in Fintech against banks and crypto players like Binance and ZenGo
Blog.bestlaptopbattery.co.uk-Which user interface do you prefer? Apple vs. Mi...battery-fast. com
Everyone has an opinion about user interfaces, but most people don’t have enough experience to back those opinions up. That phenomenon makes any Mac-versus-Windows debate confusing. But there’s a nearly perfect test case to compare Apple and Microsoft UI design philosophies: Windows Live Photo Gallery 2011 versus iPhoto ‘11. I dive in.
Reply to each of the following 5 discussions – Label each response.docxchris293
Reply to each of the following 5 discussions – Label each response
1 – PJ
I can think of two things right of the bet when thinking about Google's successes and failures of the company's innovations. One of the biggest successes that I saw and have used countless times and still continue on using it is "Google Maps." This has helped me get places I need to go when I need directions to get there. It is super easy to use and helpful and it shows some great details on the maps you look at it as well. I think this was a great innovation when talking about Google's success over the years. This was introduced on February 8, 2005. As of now it’s been 14 years, and it is still a huge success in my opinion. The data doesn’t lie when it comes to Riley Panko. Panko (2018) stated the percentages: 77% of people use Google Maps, the second highest is Waze (12%), then Apple Maps (11%), and finishing the top four is MapQuest (8%). Surveys stated the reasons for people using their favorite navigation app is because of clearer directions (25%), preferred features (20%), user-friendly design/interface (20%), best directions for non-drivers (17%), and never used another navigation app (14%) (Panko, 2018).
The second thing that I thought about being a big failure for Google was the Google Glass wear product. It was not a great looking product, it was bulky, and created a lot of attention to the face because it looked so weird to everyone that wasn't wearing them. However, for the first people to pay for this product spent $1,500 each for early access to the newest tech product created by Google (Metz, 2014, para. 1). According to Metz (2014), it had a lot of great features attached to the product, but the problem with it was that none of them really worked well at all (para. 4). "Glass does a handful of things—it can take videos, give you turn-by-turn directions, make phone calls, or search the Web—but it doesn’t do any of them all that well" (Metz, 2014, para. 4). Another reason that caused it to fail because it was not fashionable. Isabelle Olsson, the lead designer for Glass, said "...the prospect of having more fashionable options “sounds kind of banal in a way” but is even more important than miniaturizing the technology... if you can pick the frame that you would normally pick and that you’re normally comfortable with, it’s going to look more like you" (Metz, 2014, para. 18-19). Google Glass was introduced for the first time as "Google Explorers" on April 15, 2013 for $1,500 and later became available to the public on May 15, 2014.
Resources:
Metz, R. (2014, November 26). Google Glass is dead; long live smart glasses. MIT Technology Review. Retrieved from https://www.technologyreview.com/s/532691/google-glass-is-dead-long-live-smart-glasses/
Panko, R. (2018, July 10). The popularity of Google Maps: trends in navigation apps in 2018. The Manifest. Retrieved from https://themanifest.com/app-development/popularity-google-maps-trends-navigat.
My presentation for Hack the Hackathon Istanbul. I edited the presentation and added some notes for readers.
Basically tells the meaning of user experience as it is supposed to be. Let's define it without boundaries, not stuck in digital life.
You will get what is it as a terminology, what is the main parts of experience, how to check and change it. The essentials of UX and basic fundamentals.
Why the iPad UI matters, And how it differs from the Tablet PC, but also from...Fabien Marry
A in-depth look at the iPad user interface with guidelines and examples.
What's new, and what lessons were learned from theTablet PC concept and the iPhone own user interface.
If you think the iPad is just a bigger iPod, this presentation is for you.
Slightly updated from the presentation I made at UXCampLondon 2010.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
White paper apple
1. Apple: 8 Easy Steps to Beat
Microsoft (and Google)
Paris, July 2010
2. This work is licensed under the Creative Commons to allow for further contributions by other
experts and web users in the coming months.
To view a copy of this Attribution – NonCommercial – ShareAlike 3.0 Unported license, visit
http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 1712nd
Street, Suite300, San Francisco, California, 94105, USA.
..…….
July 2010 • Apple Study 2
3. Table of contents
Introduction
Step #1: Believe in the simple
Step #2: Design a full experience
Step #3: Lock customers in
Step #4: Sell at a premium
Step #5: Cross-sell your product line
Step #6: Balance control vs. freedom
Step #7: Think different
Step #8: Assess risks and competition
Conclusion: happily ever after Apple?
Appendixes: Glossary
..…….
July 2010 • Apple Study 3
4. Why and how did Apple beat
Google & Microsoft?
Microsoft
Google
Apple
In 6 years, Apple’s market cap outweighed
both the new and old tech champions
..…….
Source: Bloomberg July 2010 • Apple Study 4
5. Step #1: Believe in the simple
Apple: the arrogance of simplicity
..…….
June 2010 • Apple Study v1.0 5
6. What is Apple’s design process?
“When you first start off trying to solve a problem, the first solutions you come up with
are very complex, and most people stop there. But if you keep going, […] you can often
times arrive at some very elegant and simple solutions.” Steve Jobs1
Apple identifies needs and use cases to make
decisions about function and technologies. Vision
Drops 20 % of non-required functionalities to
perfectly design 80 % of key user needs. Focus
Attention to details leads to excellence in user
experience. Global
..…….
1 Q&A: Jobs on iPod's Cultural Impact, Newsweek, 10/16/2010 July 2010 • Apple Study 6
7. Case study: iMac (1998)
Simplicity & choices
Simplicity
All-in-one computer
Setup & go
Choices
No floppy disk
No extension stack
..…….
July 2010 • Apple Study 7
8. Case study: why does making choices
implies constraint?
“It became an intense and almost religious argument about the purity of the system's
design versus the user's freedom to configure the system he liked.”
Christopher Espinosa (Apple employee #8) speaking about the Macintosh project, 1984
No sign of upcoming blu-ray
“YouTube now supports HD video.” Steve Jobs1
support on Apple computers.
“Other companies tried to do everything on the
Music can only be managed
device itself and made it so complicated that it
through iTunes.
was useless.” Steve Jobs2
“We created an approval process [to] avoid
App Store approval process
applications that degrade the core experience of
as a quality insurance.
the iPhone.” Apple Answers the FCC’s Questions
..…….
1 Emailon 04/14/2010
2 Q&A: Jobs on iPod's Cultural Impact, Newsweek, 10/16/2010
July 2010 • Apple Study 8
9. Step #2: Design a full experience
Apple adopts a comprehensive
approach
..…….
UX: User experience July 2010 • Apple Study 9
10. Apple re-legitimize vertical integration
Customer-centric Business design Focus
Apple goes against
the outsourcing Apple adopts a Apple focuses on a
trend. holistic approach to very lean product
its business. line.
Contrary to industrial
vertical integration, Products Risk management on
Apple uses it to UX technological choices
control the global Financial and consistency at all
experience of its Marketing layers
customers.
App Store contributed to only Apple advertisement are “We’ve reviewed the road map of
1 % in profit!1 designed internally. new products and axed more
than 70 percent of them, keeping
“Pure” financial management Mobile carriers are only allowed the 30 percent that were gems.”
would have required it to be to show their logo at the end.
outsourced as soon as possible. Steve Jobs upon his returning to
Apple in 1997
..…….
1 Source: Piper Jaffray July 2010 • Apple Study 10
11. Apple’s vertical integration offers three
competitive advantages
“Our competitors, Dell and Compaq, are distribution companies […].
They don’t create anything.”
Steve Jobs, Time, Oct 1999
Simplicity Quality Innovation
Apple does not
Apple acts as an depend on its
abstraction layer. Thanks to hardware suppliers’ technical
and software tight breakthroughs.
Technical complexity integration, Apple’s
hidden behind slick products offers great It can innovate on
and intuitive UI: quality. hardware and
seamless experience. software at its own
pace.
..…….
July 2010 • Apple Study 11
12. Case study: the digital music revolution
(2001-2004)
• Chose high-speed FireWire
instead of USB1
• Game-changing click wheel
• Apple’s design guidelines applied
• iTunes software
• Available on Mac & PC
• Simple and reliable software
• Agreements with the music industry
• Distribution
• DRM1
Apple provides a comprehensive music experience
..…….
1 Digital Rights Management (DRM): technologies used by content owners to control usage of music, movies… July 2010 • Apple Study 12
13. Case study: Apple’s vertical integration
in hardware for consumer electronics
Apple controls every step: it ensures that almost every hardware and
software parts are customized to perfectly fit its needs.
..…….
July 2010 • Apple Study 13
14. Step #3: Lock customers in
iTunes’ goal is to lock the consumer in
..…….
July 2010 • Apple Study 14
15. iTunes revenues are insignificant
$6.6 bn
Hardware iTunes Store
Software
37% Other software
82% 18%
63% $4.1 bn
$30 bn
Revenue Distribution in 2009
The iTunes Store represented only 11 % of Apple’s revenues in 2009.
..…….
Source: Apple annual reports July 2010 • Apple Study 15
16. Case study: App Store revenues
are a drop in the bucket
$6.8 bn Revenues generated by iPhone (hardware) sales in 2009
(22 % of Apple’s revenues)
$400 m Revenues generated by App Store sales since its creation
< 1% App Store contribution to gross profit since its creation
Apple authorizes and sometimes promotes apps competitors
to its iTunes Store during keynotes.
..…….
Source: Keynote WWDC 2010, Piper Jaffray July 2010 • Apple Study 16
17. Yet iTunes’ goal
is to lock the consumer in
iTunes-devices relationship is locked Consumers lock themselves in
One-way sync $100
(Palm controversy) spent per device on av.1
FairPlay 125 m
DRM software invented by Apple, iTunes accounts linked with credit
protecting videos, eBooks, apps2 card (painless buying experience)
Great customer loyalty (user retention/walled garden)
..…….
1 Deutsche Bank.
2 There are no DRM on iTunes Music since 2009.
July 2010 • Apple Study 17
18. Step #4: Sell at a premium
Apple’s revenues come from high
margin hardware products
..…….
July 2010 • Apple Study 18
19. Case study: Apple’s profit comes from
margins in hardware (iPad)
$499
$110 + Apple margin
Margin:
40 %
Average industry margin
$90 (approx. 30 %)
Cost of sales
$70 (approx. 30 %)
Cost of materials and
$230 manufacturing1
..…….
1 Source: iSuppli July 2010 • Apple Study 19
20. Big picture: hardware drives
Apple’s gross margin
vs.
iPod iPhone iPhone 3G iPad
Biggest gross margin growth in the industry
..…….
Source: Apple annual reports June 2010 • Apple Study v1.0 20
21. Step #5: Cross-sell your product line
Apple brand appeal drives its product
line
..…….
July 2010 • Apple Study 21
22. Who is the iCustomer?
Product line covers all markets, all price ranges, all needs with an accurate segmentation.
Market leader 100m iPhones sold by 2011 (est.) 8 % market share
+ Product lifecycle: each new product implements appealing new features, strongly inducing the
loyal iCustomer to buy new products (iPhone 3GS to iPhone 4)
The iCustomer needs all Apple products to maximize his user experience.
..…….
1 Pricesfor entry-level models.
Source: Apple, Morgan Stanley, Gartner. July 2010 • Apple Study 22
23. Case study: iPod and iPhone
drives Mac sales
Mac Mac (left axis) iPod and
sales, m iPhone
sales, m
iPod (right axis)
iPhone (right axis)
Halo effect1 + seamless experience with mobile devices requires a Mac
40 % of Apple revenues comes from Mac sales (desktop and laptop).
..…….
1 Haloeffect: e.g. a product (the iPod) has positive effects on our perception of something else (the Apple brand)
Source: Apple annual reports, Oppenheimer July 2010 • Apple Study 23
24. Integration reinforced by retail strategy
“We want to make the best buying experience in the world […]. It’s impossible to get
knowledge at the point of sale. We can’t thrive in that environment.” Steve Jobs, D2
% revenue from Apple’s retail stores
Number of Apple stores
Contribution to revenue starting to plateau (but profitability sacrificed to enhance buying
experience) but still Apple Stores are a place where the company can:
• showcase a 100 % Apple environment (to appeal the iCustomer)
• have a trained sales force selling its products.
Apple Stores fosters the brand appeal and consequently, the halo effect.
..…….
Source: Apple annual reports July 2010 • Apple Study 24
25. iCustomers will drive Apple’s sales
Apple’s main focus is the consumer market where “every person votes for themselves”
Steve Jobs, D8
However, thanks to its thriving success in B2C, Apple will be able to raise its
market share in B2B
..…….
July 2010 • Apple Study 25
26. How did Apple cross the chasm?
iPhone and iPod sales have enabled the Apple brand to cross the chasm.
Example: Amazon Kindle sold 3 m units in its first year. Apple’s iPad did the same in 80 days.
Killer products Immediate
+ mainstream
Brand leverage adoption
..…….
Source: Apple, Electronista July 2010 • Apple Study 26
27. Step #6: Balance control vs. freedom
Apple needs an ecosystem
..…….
July 2010 • Apple Study 27
28. Case study: how Apple failed in the 80’s
“We weren’t so good at partnering with people […]. If Apple could have a little more of
that in its DNA, it would have served it extremely well.” Steve Jobs, D5, 2007
1982: Steve Jobs forces Bill Gates to develop productivity software only for the
Mac
1985: Apple allows Microsoft to use Mac technologies in Windows in exchange of
a Word and Excel upgrade for Macintosh
1988-1995: 7-year legal battle lost by Apple
1995: Launch of Windows 95 has definitively dwarfed Apple’s share in the PC
market
..…….
July 2010 • Apple Study 28
29. Lessons learned!
Copyright owners Carriers
Apple: Crucial to iPhone’s success:
• understood their market • AT&T first allowed Apple,
structure which had no experience
• gave them what they wanted in this market, to make the phone
most (DRM for music, they wanted
price control for publishers) • Set a standard for others
Developers Google
Contrary to the Mac, Apple has attracted
Apple’s keeps partnering with its #1
developers on iOS
competitor because it’s the best at
• Ground breaking
certain services (native apps on iOS):
revenue sharing
• Search
• 56 % of US mobile dev
• Maps
on iPhone
• YouTube
(90 % are single-platform)1
Apple understood it needed to partner with other players.
..…….
1 Source: Millenial Media July 2010 • Apple Study 29
30. Mobile application paradigms:
Native Apps vs. Web Apps
Apple’s model put the emphasis on native apps (iPhone SDK), but also
promotes HTML5 (iAd, WebKit). Flash represents “the past”.
..…….
SaaS: Software as a service (see Wikipedia) June 2010 • Apple Study v1.0 30
31. Case study: What is Apple’s vision about
mobile applications?
To Apple HTML5 is a complement to the curated App Store model, providing
developers with liberty and an open architecture.
Near future
Long-term vision: promoting open standards will prevent other players from
excluding Apple, as Microsoft did with its Office proprietary formats.
..…….
July 2010 • Apple Study 31
32. Step #7: Think different
Apple uses the cloud to foster a
new computing paradigm.
..…….
From Wikipedia: “Cloud computing is Internet-based computing, whereby shared resources, software, and information
are provided to computers and other devices on demand, like the electricity grid.” June 2010 • Apple Study v1.0 32
33. What was Apple’s vision of computing ?
Personal computer
= only digital hub
Applications and UX
= glue
Devices = media
consumption/creation
..…….
July 2010 • Apple Study 33
34. iPad embodies the transition
to post-PC era
“We are scratching the surface on the kind of apps we can build for it. […] One can
create a lot of content on a tablet.” Steve Jobs, D8
New input Progress in
technologies + UI
People will turn to a more intimate and
direct relationship with content
Personal computers Other devices,
are trucks: most including tablets, will
people do not need be mainstream, just
such an extensive as cars are great for
interface. everyday life.
..…….
July 2010 • Apple Study 34
35. To make it happen Apple is investing
in cloud
Differentiation Independence
Without cloud computing, Apple
Without cloud computing, Apple
would lose ground before its
would fail to secure reliable
competitors.
infrastructure.
• Mobile resources are
• It would be dependent on
constraints (end of Moore’s
competitors (notably Google
law1, battery life), while cloud
and Amazon)
computing enables speech
• Entry barriers are increasing
recognition, unlimited storage…
(experience maintaining
• Competitors are already
security and scalability)
differentiating: Google Voice,
Microsoft Office Online…
..…….
1 Moore’s Law: see Wikipedia. July 2010 • Apple Study 35
36. Three upcoming features
to build an Apple cloud
“We’re working on it”, Steve Jobs, D8, June 2010
MobileMe Streaming New glue
Streaming as a new
The cloud is the new
paradigm for media
glue that links all Apple
consumption
Apple makes MobileMe devices
free for all Apple users
• Streamlined UX: no
• Unified storage (iDisk)
more downloading/buying
Devices will be synced • Streaming vs.
• Media & entertainment
wirelessly downloading
as a service
• Would greatly improve
• Monetisation: via
the iPad
Quattro Wireless1
Apple bought Lala (an online
music store) in 2009,
presumably to build up a
cloud-based iTunes.com
..…….
1 Quattro Wireless is a mobile advertising agency bought by Apple in January 2010. July 2010 • Apple Study 36
37. Fostering a new Apple environment
Decentralisation
Glue = iTunes.com
and MobileMe
Variety of devices
..…….
July 2010 • Apple Study 37
38. Step #8: Assess risks and competition
Apple’s notion of control is the
company’s greatest risk
..…….
June 2010 • Apple Study v1.0 38
39. Overview of Apple, Microsoft and Google
..…….
Source: Google Finance, IPO June 2010 • Apple Study v1.0 39
40. Will iOS vs Android be the revival of
Macintosh vs. Windows?
Apple: control and decide Microsoft & Google: dominate and divide
Focus on one strategic
Tight control on all
layer
aspects of UX
(Windows, Search)
The firm cannot support
They create competition
all development cost and
to let others innovate in
must focus on a few
all remaining layers
products.
(hardware, web…)
Microsoft Office (at the beginning only available 1985: Bill Gates begs Apple to consider licensing
for the Macintosh platform) was instrumental in the Macintosh: “Apple must make Macintosh a
fostering its sales. standard”.
1996: “If we had licensed earlier, we would be
the Microsoft of today” (Apple executive VP Ian
W. Diery)
The same year, Apple reports $740 m loss.
..…….
July 2010 • Apple Study 40
41. Differences in business models
explain why Google and Apple compete
Apple Google
Freely adapted from a comment by Dominique de Vito on affordance.info
Car dealer Road Toll
Apple sells “great products”. Attacks Monetises web streams via ads.
Differentiation: strives on selecting Volume: an Internet that is more
the best technologies available open increases the traffic, which
(Google’s when they’re the best). increases Google’s revenues.
“I’ve always wanted to own the […] “[We don’t want] a future with one
technology in everything I do” man, one company, one carrier”
Steve Jobs1 Vic Gundotra, Google VP, Engineering2
..…….
1 BusinessWeek Online, Oct. 12, 2004
2 Google I/O 2010
July 2010 • Apple Study 41
42. Worst-case scenario:
How could Android kill iOS?
Technological value User base Complementary goods
Android benefits from
Android Market
open innovation.
Android supports a fosters developers’
variety of devices. freedom.
Apple’s walled
garden prevents
Only Apple products App Store approval
others from innovating
can use iOS. process is not
in input method,
flexible.
hardware…
Swype, an alternative input Ford, GM announced a line of Developers’ opinion: Android best
method replacing the Android “Android cars” in the long term1
keyboard
Apple’s vertical integration prevents partnerships: why would Apple let
others compete with one of its layer?
..…….
1 Appcelerator study July 2010 • Apple Study 42
43. What are Apple’s main short-term risks?
Product Brand image Steve Jobs
Apple’s strategy is a
Apple’s strategy of strict Apple’s nightmare began
limited number of high
product control can come with Jobs’ departure and
quality products.
across as evil. ended with his return.
If a products had to be
Developer lock-in: Xcode Its capacity to focus may
recalled, it would
(only IDE3), Objective-C be significantly impeded
dramatically impact the
(only language) without him
brand.
Heating issue in Apple III released in “We have created for the first time in all “Apple desperately needs a great day-to-
1980, due to Steve Jobs’ insistence that history, a garden of pure ideology, where day manager, visionary, leader and
the computer should have no fans. each worker may bloom secure from the politician. The only person who’s
pests of contradictory and confusing qualified to run this company was
iPhone 4 antenna controversy truths.” crucified 2,000 years ago.”
Michael Murphy, San Francisco
Steve Jobs speaking about the App Chronicle, September 11, 1997
Store?
No. Dictator representing IBM in Apple’s
famous “1984” ads. 2 ..…….
1 BusinessWeek
2 Apple’s Mistake by Paul Graham 3Integrated Development Environment July 2010 • Apple Study 43
44. Conclusion: happily ever after Apple?
Step #9: you can’t afford to make the
slightest mistake?
..…….
July 2010 • Apple Study 44
46. Glossary
• Digital Rights Management (DRM): technologies used by content owners to
control usage of contents
• DX (D5, D8…): The Wall Street Journal’s D: All Things Digital conference
• Halo effect: a product (the iPod) has positive effects on our perception of something
else (the Apple brand)
• Moore’s law: “The number of transistors that can be placed inexpensively on an
integrated circuit has doubled approximately every two years.” (see Wikipedia)
• IDE: integrated development environment (see Wikipedia)
• iOS: iPhone OS (operating system)
• SaaS: Software as a Service (see Wikipedia)
• Software Development Kit (SDK): set of development tools that allows for the
creation of applications (from Wikipedia)
• UI: user interface
• UX: user experience
• Vendor lock-in: makes a customer dependent on a vendor for products and
services, unable to use another vendor without substantial switching costs (see
Wikipedia)
• WWDC: Apple WorldWide Developers Conference
..…….
July 2010 • Apple Study 46
47. Acknowledgements
• Mr. Gilles Dounès (MacPlus)
• Mr. Christophe Laporte (Mac Génération)
• Dr. Christian Chabrerie (Founder and CEO of MobiNear, professor at École Centrale
Paris)
• To our faberNovel contributors:
• Sabrina Distinguin
• Estelle Specque
• Matthieu Lecomte
• Romain Perrier
..…….
July 2010 • Apple Study 47
48. Stéphane Distinguin Cyril Vart
Founder & CEO VP Strategy & Development
stephane.distinguin@fabernovel.com cyril.vart@fabernovel.com
Baptiste Benezet Clément Ravouna
Senior Project Designer Project Analyst
baptiste.benezet@fabernovel.com clement.ravouna@fabernovel.com
Johan Ismaël Charles-Axel Dein
Project Analyst Assistant Project Analyst Assistant
johan.ismael@fabernovel.com charles-axel.dein@fabernovel.com
17, rue du faubourg du Temple 75010 Paris
Tél. : +33 1 42 72 20 04
Fax. : +33 1 42 72 20 03
www.fabernovel.com
..…….
July 2010 • Apple Study 48