APPLE INCORPORATED<br />Chitkara University <br />Navdeep Arora<br />M100700033<br />
About the Company<br /> April 1st,1976 - Founded<br /> January 3rd,1977 - Incorporated<br /> Headquarters - Cupertino, California<br /> Co-founders - Steve Jobs, Steve Wozniak<br /> CEO - Steve jobs<br /> Industry - Computer software, computer hardware, consumer electronics.<br />
Vision/ Mission<br />Vision:<br />To become the world wide leader in computer and mp3 player sales. <br />Mission:“Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”<br />
CEO : STEVE JOBS<br /><ul><li> He worked first for HP company where he met Steve Wozniak.
After Jobs saw a computer Wozniak had designed, he decided to turn it into business on 1st April 1976.
After internal power struggle, he was eventually kicked off by board of directors.
During this time, Jobs bought what became “Pixar” from Lucas film for $5 million.
Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer” for Pixar.</li></li></ul><li> Steve Returns<br />Apple bought NeXT in 1996, bringing Jobs back to Apple.<br /> The coming years brought many new products, including<br /> Mac OS X, the iMac, the iPod, iphones, and ipad .<br /> Steve Makes the Apple with huge profits in 2002 by discovering iPod and <br /> iPhone in 2005.<br /> 2008- Job got suffered from Pancreatic cancer.<br /> 2009- He was back after Transplantation of his liver .<br /> In his Presence iPad and Apple Tv has been launched recently in 2010 which made Apple $50 billion company.<br />
History of APPLE logo<br />The first logo of APPLE<br />On April 1, 1976, Apple was born. The name “Apple Computer” was chosen. <br />
History of APPLE logo<br />The second logo which APPLE adopted in 1976<br />Use of rainbow colors<br />
History of APPLE logo<br />This logo came in 1998. APPLE currently has this logo.<br />Rainbow colors replaced with monochromatic color.<br />
Steve Jobs's Advice :<br />“Don't lose faith”<br />“The only way to do great work is to love what you do.”<br />“So keep looking for what you want in life until you find it. Don't settle.”<br />
Recommendations<br />For Company:<br />More number of retail stores for easy access <br />Continuous innovation to expand <br /> Lowering the cost of products and maintaining the same quality standard. <br />For Others:<br />Do not compromise on price for quality<br />Choose the products based on individual needs<br />Be unique and different.<br />