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A study on customer satisfaction towards HTC Mobile phone in Coimbatore City

A study on customer satisfaction towards HTC Mobile phone in Coimbatore City

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A study on customer satisfaction towards HTC Mobile phone in Coimbatore City

  1. 1. A STUDY ON CUSTOMERS SATISFACTION TOWARDS SELECTED MODEL OF HTC MOBILES AN EMPIRICAL STUDY IN COIMBATORE CITY Submitted in partial fulfillment of the requirements for the award of the degree of BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS Submitted by VIJAYAKUMAR.M Reg. No. 101CC024 Under the guidance of Mr. M.Karthikeyan M.Com [CA]., MBA., M.Phil., (Ph.D.)., Assistant Professor DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS) COLLEGE WITH POTENTIAL FOR EXCELLENCE [Re-accredited by NAAC with ‘A’ Grade 3.80 CGPA out of 4(95%)] COIMBATORE-641029 APRIL -2013
  2. 2. DECLARATION
  3. 3. DECLARATION I hereby declare that this project work entitled “A study on customers satisfaction towards selected model of HTC mobiles an empirical study in Coimbatore city” is a record of original work done by me under the supervision and guidance of Mr. M.Karthikeyan M.Com[CA]., MBA., M.Phil., (Ph.D.)., Assistant Professor and Head, Department of Commerce with Computer Applications Kongunadu Arts and Science College (Autonomous), Coimbatore-29, and has not formed the basis for the award of any Degree / Diploma / Associate ship / Fellowship or similar title to any candidate of any college. VIJAYAKUMAR.M (101CC213) Place: Coimbatore Date:
  4. 4. CERTIFICATE
  5. 5. CERTIFICATE This is to certify that the project “A study on customers satisfaction towards selected model of HTC mobiles an empirical study in Coimbatore city” is a bonafide record of the work done by Mr.VIJAYAKUMAR.M (Reg.No.101CC024) a student of B.Com (CA), Kongunadu Arts and Science College (Autonomous), Coimbatore- 641029, in partial fulfillment of the requirements for the award of Degree of Commerce with Computer Applications under my supervision and guidance. GUIDE HEAD OF THE DEPARTMENT _________________ PRINCIPAL Submitted for the viva-voce Examination held on ________________ INTERNAL EXAMINER EXTERNAL EXAMINER
  6. 6. ACKNOWLEDGEMENT
  7. 7. ACKNOWLEDGEMENT I express my deep sense of gratitude to Dr. M. Aruchami, M.Sc., B.T., Ph.D., FAZ., FRES (Lond.), Secretary and Director, Kongunadu Arts and Science College, who has given me an opportunity to be a student of renowned institution and to undertake this project work. I express my deep sense of gratitude to Dr. T. Muraleeswari, MA., M.Phil, Ph.D., Principal, Kongunadu Arts and Science College, the person behind the curtain of all endeavors and granting me the permission to prepare this project work. I express my deep sense of gratitude to Dr. V. Sugantha MA., M.Phil., Ph.D., Dean (SF), Kongunadu Arts and Science College, the person behind the curtain of all endeavors and granting me the permission to do project work I would like to express my deep sense of gratitude to Mr. M.Karthikeyan M.Com[CA]., MBA., M.Phil., (Ph.D)., Assistant Professor and Head, Department of Commerce with Computer Applications the person behind the curtain of all endeavors and granting me the permission to do project work I would like to express my deep sense of gratitude and profound thanks to my guide Ms. R.Priya M.Com., MBA., Assistant Professor, Department of Commerce with Computer Applications for her valuable guidance and helpful comments which enable me to complete my project work successfully. I also extend my thanks to my Beloved Parents. VIJAYAKUMAR.M
  8. 8. CONTENTS
  9. 9. CONTENT CHAPTER NO. TITLE PAGE. NO. LIST OF TABLES LIST OF CHARTS I INTRODUCTION AND DESIGN OF THE STUDY 1.1 INTRODUCTION 1.2 INTRODUCTION TO THE STUDY 1.3 INTRODUCTION TO THE INDUSTRY 1.4 OBJECTIVES OF THE STUDY 1.4.1 PRIMARY OBJECTIVES 1.4.2 SECONDARY OBJECTIVES 1.5 NEED FOR THE STUDY 1.6 RESEARCH METHODOLOGY 1.7 LIMITATIONS OF THE STUDY 1.8 CHAPTERISATION II REVIEW OF LITERATURE 2.1 INTRODUCTION III INTRODUCTION TO THE COMPANY 3.1 COMPANY PROFILE 3.2 ORGIN OF MOBILE PHONES 3.3 WIRELESS COMMUNICATION 3.4 G TECHNOLOGY 3.5 GSM TECHNOLOGY IV ANALYSIS AND INTERPRETATION V FINDINGS,SUGGESTIONS AND CONCLUSION 5.1 FINDINGS 5.2 SUGGESTIONS 5.3 CONCLUSION BIBLIOGRAPHY ANNEXURE
  10. 10. LIST OF TABLES
  11. 11. LIST OF TABLES TABLE NO TITLE PAGE.NO 1 TABLE SHOWING THE GENDER OF THE RESPONDENTS 2 TABLE SHOWING THE AGE GROUP OF THE RESPONDENTS 3 TABLE SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS 4 TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS 5 TABLE SHOWING THE MARITAL STATUS OF THE RESPONDENTS 6 TABLE SHOWING THE MONTHLY INCOME OF THE RESPONDENTS 7 TABLE HAVING HTC MOBILE PHONE OF THE RESPONDENTS 8 TABLE SHOWING MODEL YOU PREFER UNDER HTC MOBILE OF THE RESPONDENTS 9 TABLE SHOWING PRICE OF YOUR HTC MOBILE OF THE RESPONDENTS 10 TABLE SHOWING STRENGTH OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS 11 TABLE SHOWING PICTURE QUALITY OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS
  12. 12. 12 TABLE SHOWING HOW LONG USING THE HTC MOBILE PHONE OF THE RESPONDENTS 13 TABLE SHOWING SATISFACTORY LEVEL TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 14 TABLE SHOWING FACTOR INFLUENCED TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 15 TABLE SHOWING COMPARED TO OTHERS, HTC MOBILE PHONE IS OF THE RESPONDENTS 16 TABLE SHOWING ACCORDING TO YOU, WHO IS THE SOUND COMPETITOR TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 17 TABLE SHOWING WHERE YOU PURCHASE YOUR MOBILE OF THE RESPONDENTS 18 TABLE SHOWING DO YOU SUGGEST HTC MOBILE TO ANYONE OF THE RESPONDENTS 19 TABLE SHOWING IN HTC MOBILE YOU ARE USING WHICH ANDROID VERSION OF THE RESPONDENTS 20 TABLE SHOWING IN YOUR HTC MOBILE ALL ANDROID APPS WILL SUPPORT OR NOT OF THE RESPONDENTS
  13. 13. LIST OF CHARTS
  14. 14. LIST OF CHARTS CHART NO TITLE PAGE.NO 1 CHART SHOWING THE GENDER OF THE RESPONDENTS 2 CHART SHOWING THE AGE GROUP OF THE RESPONDENTS 3 CHART SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS 4 CHART SHOWING THE OCCUPATION OF THE RESPONDENTS 5 CHART SHOWING THE MARITAL STATUS OF THE RESPONDENTS 6 CHART SHOWING THE MONTHLY INCOME OF THE RESPONDENTS 7 CHART HAVING HTC MOBILE PHONE OF THE RESPONDENTS 8 CHART SHOWING MODEL YOU PREFER UNDER HTC MOBILE OF THE RESPONDENTS 9 CHART SHOWING PRICE OF YOUR HTC MOBILE OF THE RESPONDENTS 10 CHART SHOWING STRENGTH OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS 11 CHART SHOWING PICTURE QUALITY OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS
  15. 15. 12 CHART SHOWING HOW LONG USING THE HTC MOBILE PHONE OF THE RESPONDENTS 13 CHART SHOWING SATISFACTORY LEVEL TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 14 CHART SHOWING FACTOR INFLUENCED TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 15 CHART SHOWING COMPARED TO OTHERS, HTC MOBILE PHONE IS OF THE RESPONDENTS 16 CHART SHOWING ACCORDING TO YOU, WHO IS THE SOUND COMPETITOR TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 17 CHART SHOWING WHERE YOU PURCHASE YOUR MOBILE OF THE RESPONDENTS 18 CHART SHOWING DO YOU SUGGEST HTC MOBILE TO ANYONE OF THE RESPONDENTS 19 CHART SHOWING IN HTC MOBILE YOU ARE USING WHICH ANDROID VERSION OF THE RESPONDENTS 20 CHART SHOWING IN YOUR HTC MOBILE ALL ANDROID APPS WILL SUPPORT OR NOT OF THE RESPONDENTS
  16. 16. CHAPTER-I
  17. 17. CHAPTER-I INTRODUCTION AND DESIGN OF THE STUDY 1.1 INTRODUCTION A mobile phone (also known as a cellular phone, cell phone and hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station. In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, internet access, short range wireless communication (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smart phones. Mobile communications have been around for longer than you might think. Radiophones, for example, were first demonstrated around 1990 when Mr. Cho was created an invention allowing telephone communications to be established via radio between the shore and the ships at sea used by the navy. Hand held mobile radio communications devices have been around since 1973. India’s mobile phone industry is one of the fastest growing industries in the world. Mobile phones in India were formally launched in August 1985. For the first few years after the advent of mobiles, monthly subscriptions were added to the tune of 0.05 to 0.1million in India.
  18. 18. Subsequently the subscriber base stood at 10.5million in December 2002. The Indian mobile phone industry has entered a phase of boom due to many proactive measures taken by various licensors and regulators. Two million mobiles subscribers were added every month in India from 2003 to 2005. The two other countries with more mobile phones then India are USA and China. Mobiles phones have become ubiquitous in our society. In fact, they have been around for several decades in some form or another. The technology began shaping in the late 1940s, when the idea of mobile phone was introduced.
  19. 19. 1.2 INTRODUCTION TO THE STUDY HTC, being one of the fastest growing companies in the mobile industry, is introducing newer handsets with stunning applications every year. The company aims in developing smarter devices to best satisfy the needs of the consumers. Established in 1997, the company commenced its business by introducing devices of popular brands in the market. HTC Corporation experienced wide growth by bringing quality products of leading industries and started its services under its own name since the year 2006. Though HTC Electronics has gained corporate affairs in other business areas such as the digital media, the tablet, the telecommunication network business area of HTC became a record breaker. We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner, and not the other way around. HTC has been producing cellular device that include mobile phones sensationalized phones, and the most innovative of them all the Mobile Intelligent Terminals which are considered hybrid device. The present line up of HTC mobile phones which comes with excellent mobile phone deals include the most beautiful technology mobile phones namely: HTC Explorer, HTC Desire, HTC Cho Cho, HTC sensation, HTC one X, HTC one X+(plus), HTC desire C, HTC desire X, HTC Evo pro. The latest luxurious mobile phones introduced in Singapore are known for its stylish designs, innovative and excellent features, that all comes with high-tech multimedia features. The striking designs and uncompromised features, functions, and performances of HTC mobile phones will continue to rule the mobile phone industry around the world.
  20. 20. HTC sense offers the users instant capture of images, HD video recording, fantastic graphics and animation, thus a delightful multimedia experience. HTC ChaCha and Salsa arrives with unique Facebook button for getting access to Facebook services and updates in a single touch. Operated on Android Gingerbread version OS, these smart phones offer the option of sharing updates while performing other applications. Sensation 4G possess the most advanced technology with HTC sense, which is the perfect handset purely meant for entertainment. Users finds easy in accessing multimedia content in their convenience. All the HTC mobile phones are made available for the purchase of consumers through exclusive deals offered by top networks. HTC is popular worldwide for the creation of innovative Smartphone. With the arrival of newer technology phones every year, HTC Corporation is finding faster growth in the mobile sector. Latest news about HTC mobiles states that consumers can enjoy most advanced technology in the upcoming HTC phones.
  21. 21. 1.3 INTRODUCTION TO THE INDUSTRY When we talk about businesses that have humble beginning, then the history of HTC can serve as the perfect example. It all started on 1997, when CHER WANG. The founding chairwomen of HTC initiated a business in India with a capital of only Rs.10000000.HTC is also a member of the Open Handset Alliance. The business are Mr. HT Cho expanded and it had acquired confectionary machines, increased its sales operation and as we have known at present it has become a global corporation that is now offering various brands , products , around the world. The HTC Electronics that mainly produces HTC mobile phones and other mobile phone deals today is similar to the HTC company that existed in the 2009s.HTC was named the ”Device Manufacture of the year” for 2011 by the GSMA at the mobile world congress on 16 February 2011. In April 2011, the company’s market value supposed that of Nokia to become the third largest Smartphone maker in the world only behind Apple & Samsung. In the 2009s, the strategic foundations of HTC became more established when it engaged itself to various investments in petrochemical industries and it continued to expand its business as HTC shipbuilding company. Taiwan’s petrochemical industrial giant and one of Taiwan’s wealthiest people. And then HTC entered the production of tablet, android (OS), widows business. It has no doubt that HTC become diversified when it comes to products and services. However, the breakthrough of HTC products became sensationalized when it entered once again the telecommunications industry.
  22. 22. 1.4 OBJECTIVES OF THE STUDY 1.4.1 PRIMARY OBJECTIVES  To find the level of customer’s satisfaction of HTC mobile in Coimbatore city. 1.4.2 SECONDARY OBJECTIVES  To know about the history of industry.  To know about HTC mobile phone awareness level among customers.  To know about the factors providing service to customers.  To identify the strength of HTC mobile in the market.  To identify the features HTC mobiles.
  23. 23. 1.5 NEED FOR THE STUDY  The study is based on the topic “customer satisfaction towards HTC mobiles with special reference in Coimbatore city”.  This study aims to find factors affecting the purchase of HTC mobiles phones.  The media’s that create awareness about HTC mobiles, time period of mobile, etc..,  Primary data were collected and sample percentage statistical tool were used to find out the result.  The project on an open by meeting the respondent face to face and getting their views and then using those as a basis for further analysis and interpretation.
  24. 24. 1.6 RESEARCH METHODOLOGY Research refers to search for knowledge. Research methodology is a way to systematically solve the research problem it may be understood as a science studying how research is done scientifically. 1.6.1 SAMPLING Sampling may be define as the selection of some part of an aggregate or totaling on the basis of which judgment or interface about the aggregate or totaling is made. 1.6.2 SAMPLING DESIGN A sample design is a definite plan for a given population. It refers to the techniques or procedure the researcher would adopt in selecting item for the sample. Sample design may as well lay down the number of items to be included in the sample i.e., the size of the sample design is determined before data are collected. It is an integral part of the total research design and contributes significantly to its integrity. Research large samples improperly selected. 1.6.3 SAMPLE SIZE The sample size is certified to its nature of data collection. Data collection is based on the primary data. Sample is 150 respondents are taken for this study.
  25. 25. 1.6.4 SAMPLE TECHNIQUES The sampling technique is used in this study is “Convenience sampling”. When the population elements for inclusion in the sample based on the case of access, it can be called as convenience sampling. 1.6.5 CONVENIENCE SAMPLING In this method, the sample units are chooses primary on the basic of the convenience to the investigation. 1.6.6 SOURCES OF DATA For this study primary data and secondary data were used. 1.6.6.1 PRIMARY DATA The primary data are those which are collected a fresh and for the first time and thus happen to be original in character. In order to collect this primary data, a questionnaire designed with (25) questions with open ended question which will cover the overall information needed to do this study. 1.6.6.2 SECONDARY DATA The secondary data was collected from different sources. In the current context the secondary data as collected through published books, newspaper and internet.
  26. 26. 1.6.7 DATA ANALYSIS The analysis, the data researcher used simple percentage different charts, tables were drawn to interpret the data. 1.6.8 SIMPLE PERCENTAGE A percentage analysis is used to interpret the data by the researcher for the analysis and interpretation. Through the use of percentages, the data are reduced in the standard from with base equal to 100 which fact facilitates relative comparisons. In the percentage analysis, percentage is calculated by multiplying the number of respondents into hundred and it is divided by the same size. Simple percentage = Number of Respondents / Sample Size * 100 Chi Square = (O-E)^2 /(O-E)^2/e
  27. 27. 1.7 LIMITATIONS OF THE STUDY  The studies restricted only to Coimbatore city.  Time constrain being one of the major limitation.  Only a sample of 150 respondents was taken for study.  The findings are based only on the information given by the respondents.  The opinion given by respondents may base.
  28. 28. 1.8 CHAPTERISATION Chapter 1 Deals with Introduction and design of the study Need for the study, Objectives Limitations and Research. Chapter 2 Deals with Review and Literature of mobile phone. Chapter 3 Deals with Introduction of the company and Introduction to HTC mobiles. Chapter 4 Deals with analysis and Interpretation. Chapter 5 Deals with Findings, Suggestions and Conclusion.
  29. 29. CHAPTER-II
  30. 30. CHAPTER II REVIEW OF LITERATURE 2.1 INTRODUCTION This chapter presents the review of literature relating to the study undertaken the earlier studies carried out by various academicians, economists and researches in the Area of production, sales, profitability and financial performance are reviewed in order to understate the research problem. The researchers for getting better understanding of methodology used limitations of various available estimation procedures, database, lucid interpretation and reconciliation of the conflicting results in case of conflicting and unexpected results, the researcher simply through the medium of their published works. A large number of research studies have been carried out on different aspects of the financial performance, by the researches, economists and academicians in India and abroad. Different authors have analyses performance in different perspective. Literature survey is the documentation of a comprehensive review of the published and unpublished work from secondary sources of data in the areas of specific interest to the researcher. The library is a rich storage base for secondary data, and researcher used to spend several weeks and sometimes months going through the books, journals, news paper, magazines, conference proceedings, master’s theses, government publications and financial, marketing, and other reports to find information on their research tropic. With computer database now readily available and
  31. 31. accessible. The Literature such is much speedier and easier, and can be done without entering the portal of library building. The preference of customers is nothing but the required a product or commodity according to their expected features and attributes. In this regard the researcher is dealt with the housewife and taken them as respondents in the name of customer on their choices of purchasing electronic goods. In this fast moving world, the city life has much more advanced in many schedules. Without the adoption of electronic good one family could not be a competed one in the society. The family is always lead by the women, who shares the half of the burden of the leader for a family. In such a situation she preference more advanced and supporting commodities which fulfills her day to day works. The researcher has designed a framework or a task which is actually leads to find the significant relationship between the wife acceptance factor and the electronic goods .This will also gives an opportunity to the retailers who actually deals with the electronic consumer goods, to know the exact behavior of the family administrator on purchasing electronic commodities.
  32. 32. 1. According to “APOORVA GUPTA” Portable telephone device that does not require the use of landlines. Mobile phones utilize frequencies transmitted by cellular towers to connect the calls between two devices. The first mobile phone operated on an analog service and was developed by Motorola, Inc. Mobile phones have grown to be the most widely used portable device in the world. Mobile phones may also be referred to as wireless or cellular phones. 2. According to “PRIOR” (1985) telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network. Mobile phone is the set of capabilities, services and applications that they offer to their users. Low-end mobile phones are often referred to as feature phone and offer basic telephone Handsets with more advanced computing ability through the use of native software applications became known as smart phone. 3.According to “TORRES MORAGA”(1995) The relationship satisfaction-loyalty is also present when evaluating product and brand combined, indicating that there is an intermediate position between product and brand In contrast, the literature treats brand and product-brand as being in the same category thereby diminishing the importance of a useful difference between brand and product brand. 4. According to “SIMONSON AND MAUSHAK” mobile phones are designed to work on cellular network and contain a standard set of service that allows phones of different types and in different countries to
  33. 33. communicate with each other. Mobile phones have central processing unit but optimized to operate in low power environments. 5. According to “JAMES R. OTTO, WILLIAM WAGNER” A significant advantage to third party administration of consumer ratings, at least from the consumer perspective, is the credibility of the rating information. Self reporting, or advertising, of customer ratings by a vendor might be more suspect than an independent entity providing the same information. An additional advantage to an independent entity managing vendor rating is in the area of standardization of data. An intermediary can collect the same type of consumer feedback, using the same methodology, across many vendors. 6. A 1994 research review titled INSTRUCTIONAL EFFECTIVENESS OF MOBILE COMMUNICATION discusses attitudes only in terms of the way attitude towards the delivery medium may enhance or impede learning of the content presented. A 1980 literature review by SIMONSON examined over the mobile/attitude studies, dividing them by medium and attitude type investigated. 7. According to “WALKER” (1989) found that home viewing of the miniseries produced changes in viewer attitudes towards communism and military defense. Walker suggests that earlier inconclusive studies of the impact of various miniseries on viewer attitudes did not accurately define the attitudes they purported to measure. Thomas found that although viewing a motivational video about libraries did not produce significantly different attitudes about libraries, viewers were more likely to indicate that their future behavior would change to include more library use and more
  34. 34. consultation with librarians. The authors report surprise that both participant and control groups expressed overall positive attitude toward libraries, and state that their personal experiences with library users led them to expect reports of fear or intimidation. They do not discuss the validity or reliability of their questionnaire and the unexpected finding did not prompt them to call it into question. 8. According to “MCGREGOR” (1993) research on television and attitudes has primarily focused on children's viewing, and it is unclear whether findings from such studies may be generalized to the population as a whole conducted a meta-analysis of research on changing children's attitudes to race through role playing and anti-racist teaching which found that efforts to change racist attitudes have been more successful with children than with college students. 9. According to “FORTNER” (2001) compared knowledge and attitude learning on the topic of marine mammals by students who watched a Cousteau documentary on the subject to learning by students who received the same content messages via classroom instruction. She found that both groups had significant knowledge increases, but only those who viewed the video showed significant attitude change. However, delayed post tests of attitudes showed that the gains shown by the viewing class had essentially disappeared: post test responses were not significantly different from pretest responses. 10. According to “BYRD AND ELLIOT” (1984) found that eighth-grade and college-age males who viewed an educational film about the disabled exhibited positive attitude change, but no significant change was
  35. 35. demonstrated in the attitudes of males who viewed an episode of a situation comedy that featured a non-stereotypical portrayal of a disabled person. They suggest that situation comedy, which presented a subtle message in a distracting context, may not have offered a sufficiently focused and orderly argument to produce attitude change.
  36. 36. CHAPTER-III
  37. 37. CHAPTER –III INTRODUCTION OF THE COMPANY 3.1 COMPANY PROFILE HTC, being one of the fastest growing companies in the mobile industry, is introducing newer handsets with stunning applications every year. The company aims in developing smarter devices to best satisfy the needs of the consumers. The latest release, HTC Wildfire-S is expected to attract large number of consumers with its advanced technical specs and cheaper price. Established in 1997, the company commenced its business by introducing devices of popular brands in the market. HTC Corporation experienced wide growth by bringing quality products of leading industries and started its services under its own name since the year 2006. HTC Advantage arrived with prominent features like 5 inch screen and QWERTY keyboard, which brought the company enough popularity among consumers. HTC Shift and Touch followed the HTC Advantage with powerful applications, which made HTC excel in Asian, European and US markets. The achievements made by HTC Corp, in the past few years is something impressive. HTC products are known for its innovation and elegant design, which certainly meet the demands of the users. HTC was the first to introduce the products like color palm PC, Microsoft pocket PC & wireless pocket PC, Microsoft powered 3G phone and tri-band UMTS 3G device. Updated news about HTC mobiles is available online with pictures, videos and reviews.
  38. 38. It is clear from the introduction of HTC Sensation 4G, HTC ChaCha & HTC Wildfire S that the company better understands the requirements different people have when they look for buying new mobile phones. Sensation 4G possess the most advanced technology with HTC sense, which is the perfect handset purely meant for entertainment. HTC sense offers the users instant capture of images, HD video recording, fantastic graphics and animation, thus a delightful multimedia experience. HTC ChaCha and Salsa arrives with unique Facebook button for getting access to Facebook services and updates in a single touch. Operated on Android Gingerbread version OS, these smart phones offer the option of sharing updates while performing other applications. HTC sense is implemented in a much simpler way in HTC Desire S, HTC Wildfire S and HTC Incredible S and with the stunning design and speed, these smart phones are certain to present the users an exhilarating mobile experience.
  39. 39. 3.2 ORIGIN OF MOBILE PHONES Mobiles phones are looked upon as a modern invention. However, their origin can be traced back to the invention of telephone way back by Graham Bell 1870s and success in the capture of radio message. Since those events, these basis technologies have merged and shaped themselves together as mobile phone. Summing up the history of mobile phones we can say that the telephones were the beginning of the whole system. Radio charted the progress of radio communications. Both technologies came together to bring radio telephones. Then came Cellular which marked the development of popular cellular mobile phone systems. Another step was digital which led to the emergence of a digital standard, GSM. Satellites helped mobile phones emerge as the preferred medium of communication at the global level.
  40. 40. 3.3 WIRELESS COMMUNICATION The development of wireless communication systems started in the 1930s with the use of 'Walkie-talkies' during the Second World War to enable foot soldiers to stay in contact with the headquarters. In 1946, AT&T Bell introduced the first commercial radiotelephone service in the US, which allowed communication between mobile users in cars and the public fixed network. In the 1960s, Bell Systems launched the Improved Mobile Telephone Service (IMTS), which laid the basis for commercial-sector mobile communications. Developments in microprocessor technologies in the late 1970s and early 1980s enabled the introduction of the reliable wireless communications system, the so-called first generation. 3.3.1 TECHNICAL OVERVIEW OF COMMUNICATION An essential part of a mobile phone network's tasks is to monitor the location of every registered mobile phone device, as mobile phone users are free to roam throughout the coverage area of a cellular network. Therefore the network must possess some way to track mobile phones so that it can successfully route incoming calls and text messages to them. Mobile phone location data is an inherent feature of mobile communication and for this reason some technical background to mobile communication is provided in this section.
  41. 41. 3.4 G TECHNOLOGY G technologies represent a state of development between 2G and 3G and have overcome the limited data and primarily voice- centered services of the 2G networks .In the 1990s and early 2000s higher transmissions rates and always-on connectivity were enabled by General Packet Radio Services (GPRS). Data transmission speeds were now 10 times faster with 115 kb per second and based on packets witching technology. Packet switching optimizes the use of bandwidth available in a network and minimizes the time it takes for data to travel across the network. The increased data transmission rates of 2.5G compared to earlier systems help to transfer data such as mobile internet content. 3.4.1 FIRST GENERATION NETWORK-1G The first generation wireless technologies, also known as 1G, were relatively simple and used analogue signals. Mobile phone handsets based on 1G technology were mainly used by government agencies and the military before this technology came into general use in the business domain in the 1980s. The systems in Europe and the USA had in common that they provided coverage of a very large area by using only one transmitter mast. The coverage area of a mast was fairly large, up to 150km.
  42. 42. 3.4.2 SECOND GENERATION NETWORK-2G In the late 1980s and early 1990s, the popularity of wireless communications grew and increased the demand for network capacity. Together with the disadvantages of analogue 1G system, this led to the development of the second generation wireless system based on digital technology. Digital signals have different transmission properties than analogue signals and use binary coding using sequences of 0s and 1s to construct a signal's unique pattern. Digital signals use digital samplers and codes to convert analogue voice data into digital data. 3.4.3 THIRD GENERATION NETWORK-3G Third generation mobile telephony (3G) is the successor to the 2G and 2.5G systems. 3G improved previous systems by providing enhanced security and encryption features, improvements in screen displays and the ability to handle multimedia data, such as graphics and video streaming. 3G allows faster data exchange with data transmission rates up to 1920kbits per second, which enables the support of greater voice and data customers. Support can be provided for a wide variety of mobile equipment. 3G technologies were first introduced in Japan in 2001 and spread to Europe and the USA in 2002. UMTS (Universal Mobile Telecommunications System) is the third generation mobile phone technology mainly used in Europe and also in Japan.
  43. 43. 3.5 GSM TECHONOLOGY GSM is an open non-proprietary and interoperable digital standard for cellular mobile systems operating in the 900 and 1800 MHz band. In 1986, a number of different prototype systems put forward by companies and consortia from different European countries were trail and led to the agreement of the main characteristics of the new system. GSM is still in use to date by all European countries and has also been adopted in other continents, such as Africa and South America. There are over 540 million GSM subscribers in Europe, plus another 18 million Europeans using 3GSM networks, which are the 3G service delivered over the evolved GSM core network.
  44. 44. CHAPTER-IV
  45. 45. CHAPTER-IV ANALYSIS AND INTERPRETATION TABLE NO 1 SHOWING THE GENDER OF THE RESPONDENTS Sno Gender No of respondents percentage 1 Male 98 65 2 Female 52 35 Total 150 100 Source: primary data Interpretation From the above table 1 it is inferred that 65% of the respondents are male and 35% of the respondents are female. Majority of the respondents 65 %( 98) are male.
  46. 46. CHART NO 1 SHOWING THE GENDER OF THE RESPONDENTS 65 35 70 60 50 40 30 20 10 0 Male Female
  47. 47. TABLE NO 2 SHOWING THE AGE GROUP OF THE RESPONDENTS Sno Age No of respondents percentage 1 Below 25 years 97 65.6 2 25 years to 35 years 30 20.01 3 36 years to 45 years 10 6.6 4 Above 45 years 13 8.6 Total 150 100 Source: primary data Interpretation From the above table 2 it is inferred that65.6% of the respondents are between below25 years, 20.01% of the respondents are 25 years to 35 years, 8.6% of the respondents are above 45 years, 6.6% of the respondents are 36 years to 45 years. Majority of the respondents 65.6 %( 97) are below25 years.
  48. 48. CHART NO 2 SHOWING THE AGE GROUP OF THE RESPONDENTS 70 60 50 40 30 20 10 0 Below25 years 25 years to 35 years 36 years to 45 years Above 45 years 65.6 20.01 6.6 8.6
  49. 49. TABLE NO 3 SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS Sno Educational qualification No of respondents percentage 1 Diploma 11 7.3 2 College level 10 6.6 3 School level 99 66.03 4 Professional 30 20.01 Total 150 100 Source: primary data Interpretation From the above table 3 it is inferred that 66.03% of the respondents belong to school level, 20.01% of the respondents belong to professional, 7.3% of the respondents belong to diploma, and 6.6% of the respondents belong to college level. Majority of the respondents 66.03(99) belong to school level.
  50. 50. CHART NO 3 SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS 7.3 6.6 20.01 Diploma 66.03 College level School level Professional
  51. 51. TABLE NO 4 SHOWING THE OCCUPATION OF THE RESPONDENTS Sno occupation No of respondents percentage 1 Student 78 52.02 2 Businessman 8 5.3 3 Housewife 22 14.6 4 Employee 20 13.3 5 Professional 22 14.6 6 Agriculture 0 0 Total 150 100 Source: primary data Interpretation From the above table 4 it is inferred that 52.03% of the respondents are student, 14.06% of the respondents are professional, 14.06% of the respondents are housewife, 13.3% of the respondents are employee, and 5.3% of the respondents are businessman. Majority of the respondents 52.02 %( 78) are student.
  52. 52. CHART NO 4 SHOWING THE OCCUPATION OF THE RESPONDENTS 52.02 5.3 13.3 14.6 14.6 0 Student Businessman Housewife Employee Professional Agriculture
  53. 53. TABLE NO 5 SHOWING THE MARITAL STATUS OF THE RESPONDENTS Sno Marital status No of respondents percentage 1 Married 51 34.01 2 unmarried 99 66.03 Total 150 100 Source: primary data Interpretation From the above table 5 it is inferred that 66.03% of the respondents are unmarried and 34.01% of the respondents are married. Majority of the respondents 66.03 %( 99) are unmarried.
  54. 54. CHART NO 5 SHOWING THE MARITAL STATUS OF THE RESPONDENTS 70 60 50 40 30 20 10 0 34.01 66.03 Married Unmarried
  55. 55. TABLE NO 6 SHOWING THE MONTHLY INCOME OF THE RESPONDENTS Sno Monthly income No of respondents percentage 1 Below Rs.10000 32 21.3 2 Rs.10000 to Rs.15000 48 32.01 3 Rs.15001 to Rs.20000 33 22.01 4 Above Rs.20000 37 24.6 Total 150 100 Source: primary data Interpretation From the above table 6 it is inferred that 32.01% of the respondents are Rs.10000 to Rs.15000,24.6% of the respondents are above Rs.20000,22.01% of the respondents are Rs.15001 to 20000, and 21.3% of the respondents are below Rs.10000 Majority of the respondents 32.01 %( 48) are Rs.10000 to Rs.15000.
  56. 56. CHART NO 6 SHOWING THE MONTHLY INCOME OF THE RESPONDENTS 21.3 32.01 22.01 24.6 0 5 10 15 20 25 30 35 Above Rs.20000 Rs.15001 to Rs.20000 Rs.10000 to Rs.15000 Below Rs.10000
  57. 57. TABLE NO 7 HAVING HTC MOBILE PHONE OF THE RESPONDENTS Sno Having HTC mobile phone No of respondents percentage 1 Yes 120 80.04 2 No 30 20.01 Total 150 100 Source: primary data Interpretation From the above table 7 it is inferred that 80.04% of the respondents are saying yes and 20.01% of the respondents are saying no. Majority of the respondents 80.04 %( 120) are Yes.
  58. 58. CHART NO 7 HAVING HTC MOBILE PHONE OF THE RESPONDENTS 90 80 70 60 50 40 30 20 10 0 80.04 20.01 Yes No
  59. 59. TABLE NO 8 SHOWING MODEL YOU PREFER UNDER HTC MOBILE OF THE RESPONDENTS Sno Model you prefer under HTC 1 HTC Explorer 59 39.3 2 HTC Touch HD 31 20.6 3 HTC Inspire 28 18.6 4 HTC EVO 4G 28 18.6 5 HTC Chacha 4 2.6 Total 150 100 Source: primary data Interpretation No of respondents percentage From the above table 8 it is inferred that 39.3% of the respondents are prefer HTC Explorer,20.6% of the respondents are prefer HTC Touch HD,18.6% of the respondents are prefer HTC Inspire,18.6% of the respondents are prefer HTC EVO 4G,2.6% of the respondents are prefer HTC Chacha. Majority of the respondents 39.3 %( 59) are prefer HTC Explorer.
  60. 60. CHART NO 8 SHOWING MODEL YOU PREFER UNDER HTC MOBILE OF THE RESPONDENTS 40 35 30 25 20 15 10 5 0 HTC Explorer HTC Touch HD HTC Inspire HTC EVO 4G HTC Chacha 39.3 20.6 18.6 18.6 2.6
  61. 61. TABLE NO 9 SHOWING PRICE OF YOUR HTC MOBILE OF THE RESPONDENTS Sno Price of your HTC mobile No of respondents percentage 1 Less than Rs.10000 51 34.01 2 Between Rs.10001 to 20000 45 30.01 3 Between Rs.20001 to 30000 22 14.6 4 Above Rs.30000 32 21.3 Total 150 100 Source: primary data Interpretation From the above table 9 it is inferred that 34.1% of the respondents are less than Rs.10000, 30.01% of the respondents are between Rs.10001 to 20000, 14.6% of the respondents are between 20001 to 30000, 21.3% of the respondents are above 30000. Majority of the respondents 34.01 %( 51) are less than Rs.10000.
  62. 62. CHART NO 9 SHOWING PRICE OF YOUR HTC MOBILE OF THE RESPONDENTS 34.01 30.01 14.6 21.3 40 35 30 25 20 15 10 5 0 Less than Rs.10000 Between Rs.10001 to 20000 Between Rs.20001 to 30000 Above Rs.30000
  63. 63. TABLE NO 10 SHOWING STRENGTH OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS Sno Strength of HTC mobile phones 1 User friendliness 59 39.3 2 Price 20 13.3 3 Sound effect 14 9.3 4 Clarity 57 38.01 Total 150 100 Source: primary data Interpretation No of respondents Percentage From the above table 10 it is inferred that 39.3% of the respondents are saying user friendliness, 38.01% of the respondents are saying clarity, 13.3% of the respondents are saying price, and 9.3% of the respondents are saying sound effect. Majority of the respondents 39.3 %( 59) are saying user friendliness.
  64. 64. CHART NO 10 SHOWING STRENGTH OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS 38.01 User friendliness 39.3 9.3 13.3 Price Sound effect Clarity
  65. 65. TABLE NO 11 SHOWING PICTURE QUALITY OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS Sno Picture quality of HTC mobile phones No of respondents percentage 1 Highly satisfied 70 46.6 2 Satisfied 51 34.01 3 Neutral 16 10.6 4 Dis satisfied 6 4 5 Highly Dis satisfied 7 4.6 Total 150 100 Source: primary data Interpretation From the above table 11 it is inferred that 46.6% of the respondents are highly satisfied, 34.01% of the respondents are satisfied, 10.6% of the respondents are neutral, 4.6% of the respondents are dis satisfied, 4% of the respondents are highly dis satisfied Majority of the respondents 46.6 %( 70) are highly satisfied.
  66. 66. CHART NO 11 SHOWING PICTURE QUALITY OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS 46.6 34.01 10.6 4.6 4 0 10 20 30 40 50 HighlyDis-satisfied Dis satisfied Neutral Satisfied Highly satisfied
  67. 67. TABLE NO 12 SHOWING HOW LONG USING THE HTC MOBILE PHONE OF THE RESPONDENTS Sno How long using the HTC mobile phones No of respondents Percentage 1 Less than one year 67 44.6 2 One to three year 71 47.3 3 Above three years 12 8 Total 150 100 Source: primary data Interpretation From the above table 12 it is inferred that 47.3% of the respondents are using one to three years, 44.6% of the respondents are using less than one year, 8% of the respondents are using above three years Majority of the respondents 47.3 %( 71) are using one to three year.
  68. 68. CHART NO 12 SHOWING HOW LONG USING THE HTC MOBILE PHONE OF THE RESPONDENTS 44.6 47.3 8 50 45 40 35 30 25 20 15 10 5 0 Less than one year One to three year Above three years
  69. 69. TABLE NO 13 SHOWING SATISFACTORY LEVEL TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS Sno Satisfactory level towards to your HTC mobile phone No of respondents Percentage 1 Very good 55 36.6 2 Good 60 40.02 3 Moderate 18 12 4 Bad 16 10.6 5 Very bad 1 1 Total 150 100 Source: primary data Interpretation From the above table 13 it is inferred that 40.02% of the respondents are good, 36.6% of the respondents are very good, 12% of the respondents are moderate, 10.6% of the respondents are bad, and 0.6% of the respondents are very bad. Majority of the respondents 40.02 %( 60) are good.
  70. 70. CHART NO 13 SHOWING SATISFACTORY LEVEL TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 60 40 20 0 Very good Good Moderate Bad 36.6 40.02 12 10.6
  71. 71. TABLE NO 14 SHOWING FACTOR INFLUENCED TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS Sno Factors influence you to buy HTC mobile No of respondents percentage 1 Sound effects 35 23.3 2 Brightness 30 20.01 3 Battery performance 35 23.3 4 Storage capacity 12 8 5 Picture quality 13 8.6 6 Price 19 12.6 7 Service 6 4 Total 150 100 Source: primary data Interpretation From the above table 14 it is inferred that 23.3% of the respondents are saying sound effects, same 23.3% of the respondents are saying battery performance, 20.01% of the respondents are saying brightness, 12.6% of the respondents are saying price, 8.6% of the respondents are saying picture quality, 8% of the respondents are saying storage capacity, and 4% of the respondents are saying service. Majority of the respondents 23.3 %( 35) are saying sound effects and battery performance.
  72. 72. CHART NO 14 SHOWING FACTOR INFLUENCED TOWARDS TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 23.3 20.01 23.3 8.6 8 12.6 Sound effects Brightness Battery performance Storage capacity Picture quality Price
  73. 73. TABLE NO 15 SHOWING COMPARED TO OTHERS, HTC MOBILE PHONE IS OF THE RESPONDENTS Sno Comparing of your HTC mobile No of respondents percentage 1 Excellent 68 45.3 2 Very good 50 33.3 3 No idea 25 16.6 4 Bad 5 3.3 5 Very bad 2 1.3 6 Total 150 100 Source: primary data Interpretation From the above table 15 it is inferred that 45.3% of the respondents are Excellent, 33.3% of the respondents are Very good, 16.6% of the respondents are No idea, 3.3% of the respondents are bad, and 1.3% of the respondents are Very bad. Majority of the respondents 45.3 %( 68) are Excellent.
  74. 74. CHART NO 15 SHOWING COMPARED TO OTHERS, HTC MOBILE PHONE IS OF THE RESPONDENTS 45.3 33.3 16.6 3.3 1.3 50 45 40 35 30 25 20 15 10 5 0 Excellent Very good No idea Bad Very bad
  75. 75. TABLE NO 16 SHOWING ACCORDING TO YOU, WHO IS THE SOUND COMPETITOR TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS Sno Who is the sound competitor to your HTC mobile phone No of respondents percentage 1 Sony Ericson 61 40.6 2 Black berry 29 19.3 3 Samsung 38 25.3 4 Apple 22 14.6 Total 150 100 Source: primary data Interpretation From the above table 16 it is inferred that 40.6% of the respondents are Sony Ericson, 25.3% of the respondents are Samsung, 19.3% of the respondents are Black berry, and 14.6% of the respondents are Apple. Majority of the respondents 40.6 %( 61) are Sony Ericsson.
  76. 76. CHART NO 16 SHOWING ACCORDING TO YOU, WHO IS THE SOUND COMPETITOR TO YOUR HTC MOBILE PHONE OF THE RESPONDENTS 40.6 19.3 25.3 14.6 45 40 35 30 25 20 15 10 5 0 Sony ericssion Blackberry Samsung Apple
  77. 77. TABLE NO 17 SHOWING WHERE YOU PURCHASE YOUR MOBILE OF THE RESPONDENTS Sno Where do you purchase your mobile No of respondents percentage 1 Company showroom 72 48 2 Sub-Dealer 31 20.6 3 Second hand seller 8 5.3 4 Online purchase 39 26 Total 150 100 Source: primary data Interpretation From the above table 17 it is inferred that 48% of the respondents are Company showroom, 26% of the respondents are online purchase, 20.6% of the respondents are Sub-Dealer, and 5.3% of the respondents are Second hand seller. Majority of the respondents 48 %( 72) are Company showroom. C
  78. 78. HART NO 17 SHOWING WHERE YOU PURCHASE YOUR MOBILE OF THE RESPONDENTS 50 45 40 35 30 25 20 15 10 5 0 48 20.6 5.3 26 Company showroom Sub-Dealer Second hand seller Online purchase
  79. 79. TABLE NO 18 SHOWING DO YOU SUGGEST HTC MOBILE TO ANYONE OF THE RESPONDENTS Sno Do you suggest HTC mobiles to anyone No of respondents Percentage 1 Yes 85 56.6 2 No 65 43.4 Total 150 100 Source: primary data Interpretation From the above table 18 it is inferred that 56.6% of the respondents are Yes and 43.4% of the respondents are No. Majority of the respondents 56.6 %( 85) are Yes.
  80. 80. CHART NO 18 SHOWING DO YOU SUGGEST HTC MOBILE TO ANYONE OF THE RESPONDENTS 60 50 40 30 20 10 0 56.6 Yes No 43.4
  81. 81. TABLE NO 19 SHOWING IN HTC MOBILE YOU ARE USING WHICH ANDROID VERSION OF THE RESPONDENTS Sno In HTC mobile you are using which android version No of respondents percentage 1 Cupcake 28 18.6 2 Eclair 40 26.6 3 Gingerbread 45 30 4 Ice cream sandwich 37 24.6 Total 150 100 Source: primary data Interpretation From the above table 19 it is inferred that 30% of the respondents are using Gingerbread, 26.6% of the respondents are using Eclair, 24.6% of the respondents are using Ice cream sandwich, and 18.6% of the respondents are using Cupcake. Majority of the respondents 30 %( 45) are using Gingerbread.
  82. 82. CHART NO 19 SHOWING IN HTC MOBILE YOU ARE USING WHICH ANDROID VERSION OF THE RESPONDENTS 24.6 30 26.6 0 5 10 15 20 25 30 Ice cream sandwich Gingerbread Éclair Cupecake 18.6
  83. 83. TABLE NO 20 SHOWING IN YOUR HTC MOBILE ALL ANDROID APPS WILL SUPPORT OR NOT OF THE RESPONDENTS Sno In your HTC mobile all android apps will supported or not No of respondents Percentage 1 Yes 119 79.3 2 No 31 20.7 Total 150 100 Source: primary data Interpretation From the above table 20 it is inferred that 79.3% of the respondents are Yes and 20.7% of the respondents are No. Majority of the respondents 79.3 %( 119) are Yes.
  84. 84. CHART NO 20 SHOWING IN YOUR HTC MOBILE ALL ANDROID APPS WILL SUPPORT OR NOT OF THE RESPONDENTS 80 70 60 50 40 30 20 10 0 79.3 20.7 Yes No
  85. 85. TABLE NO 21 SHOWING RANKING OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS Sno Particulars R1 R1* 5 Source: primary data Interpretation R2 R2* 4 R3 R3* 3 R4 R4* From the above table 21 it is inferred that 535 of the respondents are saying quality, 491 of the respondents are saying performance, 464 of the respondents are saying brightness, 395 of the respondents are saying cost and 365 of the respondents are saying battery backup. Majority of the respondents are quality (535). 2 R5 R5* 1 TOTAL 150 % 1 Battery backup 33 165 17 68 9 27 14 28 77 77 150 365 2 Quality 45 225 43 172 27 81 22 44 13 13 150 535 3 Performance 42 210 34 136 23 69 25 50 26 26 150 491 4 Brightness 27 135 44 176 13 39 48 96 18 18 150 464 5 Cost 3 15 12 48 78 234 41 82 16 16 150 395 Total 15 0 15 0 15 0 15 0 15 0
  86. 86. CHART NO 21 SHOWING RANKING OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS 33 45 42 27 3 17 43 34 44 12 9 27 23 13 78 14 22 25 48 41 77 13 26 18 16 90 80 70 60 50 40 30 20 10 0 Battery backup Quality Performance Brightness cost R1 R2 R3 R4 R5
  87. 87. CHI SQUARE TEST 1. Occupation And Prefer Under Htc Mobile Phone OBSERVED FREQUENCY OCCUPATION AND PREFER UNDER A B C D E TOTAL A 27 2 10 10 10 59 B 18 2 2 4 5 31 C 18 4 4 - 2 28 D 15 - 5 3 5 28 E - - 1 3 - 4 TOTAL 78 8 22 20 22 150 EXPECTED FREQUENCY OCCUPATION AND PREFER UNDER A B C D E A 31 3 9 8 9 B 16 2 5 4 5 C 15 2 4 4 5 D 15 1 4 4 5 E 2 0.2 1 0.5 1
  88. 88. CHI SQUARE O E (O-E)^2 (O-E) ^2/E 27 31 8 0.25 18 16 4 0.25 18 15 9 0.6 15 15 0 0 - 2 - - 2 3 1 0.33 2 2 0 0 4 2 4 2 - 1 - - - 0.2 - - 10 9 1 0.1 2 5 9 1.8 4 4 0 0 5 4 1 0.25 1 1 0 0 10 8 4 0.5 4 4 0 0 - 4 - - 3 4 1 0.25 3 0.5 5 1 10 9 1 0.1 5 5 0 0 2 5 9 1.8 5 5 0 0 - 1 - - Calculated value 8.23 DEGREE OF FACTOR = (R-1)*(C-1) = (5-1)*(5-1) =4*4 =16
  89. 89. Level of Significant Calculated value 8.23 Tabulated value 7.06 Interpretation The calculated chi square value is less than the tabulated value at 5% level of significance which reveals that the value is not significant. So no hypothesis is accept it is concluded that there is no significant relationship between occupations and prefer under HTC mobile phone.
  90. 90. 2. Income Level and Factor Influenced OBSERVED FREQUENCY Income Factor Influenced A B C D TOTAL A 9 10 10 6 35 B 7 9 5 9 30 C 6 11 8 10 35 D 3 4 2 3 12 E 2 5 3 3 12 F 3 8 4 4 19 G 2 1 1 2 6 TOTAL 32 48 33 37 150 EXPECTED FREQUENCY A B C D A 7 11 8 9 B 6 10 7 7 C 7 11 8 9 D 3 4 2 3 E 3 4 3 3 F 4 6 4 5 G 2 2 1 1
  91. 91. CHI SQAURE O E (O-E)^2 (O-E)^2/E 9 7 4 0.57 7 6 1 0.17 6 7 1 0.14 3 3 0 0 2 3 1 0.25 2 2 0 0 10 11 1 0.09 9 10 1 0.1 11 11 0 0 4 4 0 0 5 4 1 0.25 8 6 4 0.67 1 2 1 0.5 10 8 4 0.5 5 7 4 0.57 8 8 0 0 2 2 0 0 3 3 0 0 4 4 0 0 1 1 0 0 6 9 9 1 9 7 4 0.57 10 9 1 0.11 3 3 0 0 3 3 0 0 4 5 1 0.2 2 1 1 1 Calculated Value 7.02 DEGREE OF FACTOR =(R-1)*(C-1) =(7-1)*(4-1) =6*3 =18
  92. 92. Level of Significant Calculated value 7.02 Tabulated value 12.19 Interpretation The calculated chi square value is greater than the tabulated value at 5% level of significance which reveals that the value is significant. So hypothesis is accepted it is concluded that there is significant relationship between income level and factor influenced of the HTC mobile phone.
  93. 93. 3. Age and Satisfaction OBSERVED FREQUENCY AGE AND SATISFICATION A B C D TOTAL A 40 10 - 5 55 B 40 10 5 5 60 C 10 4 2 2 18 D 6 6 3 1 16 E 1 - - - 1 TOTAL 97 30 10 13 150 EXPECTED FREQUENCY A B C D A 35 11 4 5 B 39 12 4 5 C 11 4 1 2 D 10 3 1 1 E 0.64 0.2 0.06 0.08
  94. 94. CHI SQUARE O E (O-E)2 (O-E)2/E 40 35 10 0.28 40 39 1 0.02 10 11 1 0.09 6 10 8 0.8 1 0.64 O.72 0.08 10 11 1 0.09 10 12 4 0.33 4 4 0 0 6 3 9 3 - 0.2 - - - 4 - - 5 4 1 0.25 2 1 1 1 3 1 4 4 - 0.6 - - 5 5 0 0 5 5 0 0 2 2 0 0 1 1 0 0 - 0.08 - - TOTAL 9.94 DEGREE OF FACTOR =(R-1)*(C-1) = (5-1)*(4-1) =4*3 =12
  95. 95. Level of Significant Calculated value 9.94 Tabulated value 5.19 Interpretation The calculated chi square value is less than the tabulated value at 5% level of significance which reveals that the value is no significant. So no hypothesis is accepted it is concluded that there is significant relationship between age and satisfaction of the HTC mobile phone.
  96. 96. CHAPTER-V
  97. 97. FINDINGS
  98. 98. CHAPTER-V FINDINGS, SUGGESTIONS AND CONCLUSION 5.1 FINDINGS  Majority of the respondents 65 %( 98) are male.  Majority of the respondents 65.6 %( 97) are below25 years.  Majority of the respondents 66.03(99) belong to school level.  Majority of the respondents 52.02 %( 78) are student.  Majority of the respondents 66.03 %( 99) are unmarried.  Majority of the respondents 32.01 %( 48) are Rs.10000 to Rs.15000.  Majority of the respondents 80.04 %( 120) are Yes.  Majority of the respondents 39.3 %( 59) are prefer HTC Explorer.  Majority of the respondents 34.01 %( 51) are less than Rs.10000.  Majority of the respondents 39.3 %( 59) are saying user friendliness.  Majority of the respondents 46.6 %( 70) are highly satisfied.  Majority of the respondents 47.3 %( 71) are using one to three year.  Majority of the respondents 40.02 %( 60) are good.  Majority of the respondents 23.3 %( 35) are saying sound effects and battery performance.  Majority of the respondents 45.3 %( 68) are Excellent.  Majority of the respondents 40.6 %( 61) are Sony Ericsson.  Majority of the respondents 48 %( 72) are Company showroom.  Majority of the respondents 56.6 %( 85) are Yes.  Majority of the respondents 30 %( 45) are using Gingerbread.  Majority of the respondents 79.3 %( 119) are Yes.
  99. 99. SUGGESTIONS
  100. 100. 5.2 SUGGESTIONS  Only few respondents are satisfied in HTC EVO 4G model. So, the company will take necessary steps to improve the HTC EVO 4G mobile model features.  Need more features in HTC mobile.  Most of the people suggest reducing the price of the mobile.  Need more sound effect in HTC mobile.  Need more picture quality in HTC mobile.  Need more storage capacity in HTC mobile.  Add some more features in cupcake android version.
  101. 101. CONCLUSION
  102. 102. 4.3 CONCLUSION From the study, it is revealed that the most of the advertisements by HTC mobile have positive impact on the minds of the customers. The company needs to give more advertisement frequently through various media to increase the sales and to reduce the switching over to other brands. The company should give more offers which fulfill the needs of the customers.
  103. 103. BIBLIOGRAPHY
  104. 104. BIBLIOGRAPHY REFERENCE BOOKS  Marketing Management 12th Edition, EEE Publication 2009 – Philip Kolter and Tailor.  Research Methodology – Santhosh Gupta.  Philip Kotler, ‘Marketing Management’, the millennium edition, prentice – hall of India pvt. Ltd.., 2005.  Pradeep Kumar,’Element of Marketing Management,’ Kedartnath Ramanath & Co..,  Kothari C.R., ‘Research Methodology methods & Techniques,’ New Age International Publisher, New Delhi, 2006. WEBSITE VISITED www.htcmobiles.in www.historyofmobiles.in www.google.com
  105. 105. ANNEXURE
  106. 106. ANNEXURE A study on customers satisfaction towards selected model of HTC mobiles an empirical study in Coimbatore city 1. Name 2. Gender a)Male b)Female 3. Age a)Below25 years b)25 years to 35 years c)36 years to 45 years d)Above 45 years 4. Educational qualification a)Diploma b)School level c) College level d) Professional 5. Occupation a)Student b)Employee c)Businessman d)Professional e)Housewife e)Agriculture 6. Marital status a) Married b) Unmarried 7. Monthly income a) Below Rs.10000 b) Rs.10000 to Rs.15000 c) Rs.15001 to Rs.20000 d) Above Rs.20000
  107. 107. 8. Do you have HTC mobile phone? a) Yes b) No 9. Which model do you prefer under HTC? a)HTC Explorer b)HTC Touch HD c) HTC Inspire d) HTC EVO 4G e)HTC Chacha 10. What is the price of your mobile? a)Less than Rs.10000 b)Between Rs.10001 to 20000 c) Between 20001 to 30000 d) Above 30000 11. Which of the following is the strength of HTC mobile phones? a)User friendliness b)Price c) Sound effect d)Clarity 12. Are you satisfied with picture quality? a) Highly satisfied b) Satisfied c)Neutral d)Dis satisfied e) HighlyDis-satisfied 13. How long are you using the HTC mobile phone? a)Less than one year b)one to three year c) Above three years 14. What is your satisfactory level towards to your HTC mobile phone? a)Very good b)Good c)Moderate d)Bad e) Very bad
  108. 108. 15. Rank the factors influence you to buy HTC mobile? a)Sound effects b)Brightness c) Battery performance d) Storage capacity e)Picture quality f)Price g)Service 16. When compared to other, HTC mobile phone is? a)Excellent b)Very good c) No idea d) Bad e) Very bad 17. According to you who is a sound competitor to HTC mobiles? a)Sony Ericson b)Black berry c)Samsung d)Apple 18. Where do you purchase your mobile? a)Company showroom b)Sub-Dealer c) Second hand seller d) Online purchase 19. In which model you suggest the HTC mobiles like HTC Explorer/HTC Touch HD/HTC Inspire/HTC EVO 4G/HTC Chacha anybody? a) Yes b) No 20. If YES means, which model you suggest ____________________________________________________________ 21. In HTC mobile you are using which android version? a)cupcake b)Eclair c)Gingerbread d)Ice cream sandwich
  109. 109. 22. In your HTC mobile all android apps will supported or not? a) Yes b) No 23. Give the RANK to your HTC mobile phone? Particulars Ranking Battery backup Quality Performance Brightness Cost 24. What is your satisfactory level to your HTC mobile phone? (Please put tick mark) Particulars Highly satisfied Satisfied Neutral Dis-satisfied Highly Dis-satisfied Sound effect Brightness Quality Cost Clarity After sale service Entertainment Battery performance 25. Suggestions _____________________________________________________________ ____________________________________________________________ ____________________________________________________________

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