Summer Training Project Report On Reliance Money 1.5 Spc

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Summer Training Project Report On Reliance Money 1.5 Spc

  1. 1. SUMMER TRAINING PROJECT REPORT ON MEDIA PERCEPTION OF RELIANCE MONEY AT RELIANCE MONEY SUBMITTED BY Sumeet bassi Reg:-80507317054 In partial fulfillment for the award of the degree Of Master of Business Administration SUBMITTED TO Mr. Pankaj Kapoor A & M INSTITUTE OF MANAGEMENT & TECHNOLOGY VILLAGE MAMOON, OPP. CANADA PALACE PATHANKOT – 145001 PUNJAB TECHNICAL UNIVERSITY JALANDHAR JUNE TO JULY 2009 1 AMIMT, PATHANKOT
  2. 2. PREFACE Private sector is one of the fastest growing sectors in the country. After liberalization, the private industry still holds vast opportunities for young and experienced professionals. Reliance Money- Anil Dhirubhai Ambani Group offers most dynamic web based trading environment to its customers. The Reliance Money stock trading websites uses special security features, ‘Security Token’ which makes online trading experience more secure without complexity. Reliance ADG provide the vast opportunities to the new aspirants of the management studies. The financial sector is full of competition even if there are lots of opportunities to the job in Reliance Money and it is the platform to go to the highest peak in the life of any coming one. Reliance Money is a single window that provides the multisystem facilities of the financial products. There are many companies in the market which are providing an array of financial products like stock broking, demat account services, money changing, money transfer, gold coins, portfolio management services, wealth management services, mutual funds, general insurance, and the others.Hence 2 AMIMT, PATHANKOT
  3. 3. Reliance Money provides many financial products on the single window. Reliance Money deals in the following product and investment options: Equity (stock) broking Derivatives trading Forex trading Commodity trading IPO’s Mutual funds Insurance 3 AMIMT, PATHANKOT
  4. 4. ACKNOWLEDGEMENT Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from Reliance Money Limited overwhelmed me during the project. It is a great opportunity for me to work with Reliance Money, pioneers in the field of stock trading. I am extremely grateful to the entire team of Reliance Money at Mumbai who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible. My sincere gratitude to Mr. Zahid Gawandi (AVP, Branding and Communication) for providing me with an opportunity to work with Reliance Money Limited who has provided me with the necessary information and his valuable suggestion and comments on bringing out this report in the best possible way. I am highly indebted to Mr. Pankaj Kapoor (Manager, Branding and Communication), my project guide, who has provided me with the necessary information and her valuable suggestion and a good support in understanding the basics of Reliance Money easily. 4 AMIMT, PATHANKOT
  5. 5. I express my sincere gratitude to our Director Dr MS. Renuka mahajan for allowing me to carry on this project. I also express my deep gratitude to our H.O.D Mr.Rishi Dogra for allowing me to carry on this project. Last but not the least the contribution of ms. shivani for her valuable comments and suggestions for making this a cherishable experience for me. 5 AMIMT, PATHANKOT
  6. 6. CERTIFICATE This is to certify that the project work done on “Media Perception of Reliance Money” is a bonafide work carried out by sumeet bassi under my supervision and guidance. The project report is submitted towards the partial fulfillment of the full time Master of Management Studies programme for the academic year 2008-2010. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried from 19-06-2009 to 30-07-2009 at Reliance Money MUMBAI Date: Mr. Pankaj Kapoor CollegeSeal Professor Mr.Rishi Dogra Head - Training & placement Student’s Sign: Sumeet bassi 6 AMIMT, PATHANKOT
  7. 7. ABSTRACT This project has been a great learning experience for me; at the same time it gave me enough scope to implement my analytical ability. This project as a whole can be divided into two parts: 1. The first part gives an insight about the media share of voice of Reliance Money vis-à-vis its competitors. It is purely based on whatever I have learned at Reliance Money. It is based on the news featured on Reliance Money and its competitors in the newspapers and business channels, which help to find out which firm has a major share in the media. 2. All the topics have been covered in a very systematic way. The language has been kept simple so that even a layman can understand. All the data have been well analyzed with the help of charts and graphs. 3. The second part consists of data and their analysis, collected through a survey done on people. It covers the topic, ‘Media Perception of Reliance Money’. The data collected has been well organized and presented. Hope the research findings and conclusions will be of use. It has covered how various media houses perceive Reliance Money as a brand to be vis-à-vis its competitors. 7 AMIMT, PATHANKOT
  8. 8. DECLARATION I sumeet bassi do here by declare that the project work entitle on the “Media Perception of Reliance Money”at Mumbai is the original work done by me . This project report presented as a partial fulfillment requirement for the degree of Master of Business Administration Sumeet bassi MBA 2nd semester AMIMT 8 AMIMT, PATHANKOT
  9. 9. TABLE OF CONTENTS Introduction Competitors Profile Industry Profile Organization Profile Introduction to Topic Literature Survey Need for the study Objective of study Research Methodology Data Analysis and Interpretation Observation and Finding Recommendations and Suggestions Limitation Appendices Questionnaire, Table, Graph Bibliography 9 AMIMT, PATHANKOT
  10. 10. INTRODUCTION Reliance Money – Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, IPO’s offshore investments or prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window. PROFILE OF RELIANCE MONEY The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business houses on all major financial parameters, with a market capitalisation of Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion) Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its Endeavour is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & 10 AMIMT, PATHANKOT
  11. 11. General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards. Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Reliance Capital is one of India’s leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. The company has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking and other activities in financial services Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt 11 AMIMT, PATHANKOT
  12. 12. Chairman's Profile: Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 50, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance Power. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat.Till recently, he also held the post of Vice Chairman and Managing Director in Reliance Industries Limited (RIL), India's largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company's management over the next 22 years. He is credited with having pioneered a number of path- breaking financial innovations in the Indian capital markets. He spearheaded the country's first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997. M.D’S Profile: 12 AMIMT, PATHANKOT
  13. 13. Mr. Sudip Bandyopadhyay Managing Director, Reliance Money Mr. Sudip Bandyopadhyay has been with the Anil Dhirubhai Ambani Group since May 2005 and spearheads its broking, distribution, OTC (over-the- counter) and exchange business as Managing Director Reliance Money. With over 22 years of experience in the financial sector, Sudip has been responsible for building Reliance Money into the country's largest broking and distribution house. The company today enjoys the confidence of over 3 million customers and is present across 5,165 cities and towns within the country. He has also been instrumental in taking Reliance Money international through various innovative tie-ups and acquisitions. Reliance Money in a short span of two years now has its presence in Asia, Africa and Europe. Sudip was also responsible for the acquisition of AMP Sanmar that launched Reliance’s foray in the Life Insurance segment. A Charted Accountant and Cost Accountant by profession, Sudip started his career as a management trainee with HLL and has worked across multiple assignments in the area of capital market, money market and current market operations. 13 AMIMT, PATHANKOT
  14. 14. Prior to joining Reliance, Sudip was heading Treasury and Investment at ITC. He was responsible for the acquisition of a strategic stake in EIH and VST by ITC. An avid reader, Sudip believes that books have played a key role in shaping his life and making him the person he is today. He contributes his success to his learning’s from books such as Pather Panchali, Overload, and Moneychangers etc., read by him during various phases of his life. 14 AMIMT, PATHANKOT
  15. 15. HIERARCHY OF RELIANCE MONEY 15 AMIMT, PATHANKOT
  16. 16. MISSION AND VISION OF RELAINCE MONEY SUCCESS SUTRAS OF RELIANCE MONEY: The success story of the company is driven by 9 success sutras adopted by it, namely; Trust, Integrity, Dedication, Commitment, Enterprise, Hard Work, Home Work, Team Work Play, Learning & Innovation, Empathy & Humility and last but not the least it’s the Network These are the values that bind Reliance Money with success. VISION: “To achieve & sustain market leadership, Reliance Money shall aim for complete customer satisfaction, by combining its human & technological resources to provide world class quality services. In the process Reliance Money shall strive to meet & exceed customer’s satisfaction & set industry standards.” MISSION STATEMENT: “Our mission is to be a leading & preferred service provider to our customers, & we aim to achieve this leadership position by building an innovative, enterprising & technology driven organization which will set the higher standards of service & business ethics” MLIESTONES ACHIEVED In the last 12 months we have taken giant strides India’s TOP broking and distribution house The largest broker with distribution reach of 20,000+ touch points, 10,000+ outlets across 4,000 cities/towns. 16 AMIMT, PATHANKOT
  17. 17. 1. Trading Portal (with almost negligible brokerage) • Equity Broking • Commodity Broking • Derivatives ( Futures & Options ) • Offshore Investments (Contract For Differences) • D-Mat Account. 2. Financial Products • Mutual Funds • Life Insurance o ULIP plan o Term Plan o Money Back Plan • General Insurance o Vehicle/Motor Insurance o Health Insurance o House insurance • IPO’s • NFOs 17 AMIMT, PATHANKOT
  18. 18. 3. Value-Added Services • Retirement Planning • Financial Planning • Tax Saving • Children Future Planning 4. Credit Cards 5. Gold coins retailing 18 AMIMT, PATHANKOT
  19. 19. Competitors Profile About I-Sec ICICI Securities Ltd is the largest equity house in the country providing end-to-end solutions (including web-based services) through the largest non-banking distribution channel so as to fulfil all the diverse needs of retail and corporate customers. ICICI Securities (I-Sec) has a dominant position in its core segments of its operations - Corporate Finance including Equity Capital Markets Advisory Services, Institutional Equities, Retail and Financial Product Distribution. With a full-service portfolio, a roster of blue-chip clients and performance second to none, we have a formidable reputation within the industry. Today ICICI Securities is among the leading Financial Institutions both on the institutional as well as retail side. Headquartered in Mumbai, I-Sec operates out of several locations in India. ICICI Securities Inc., the step down wholly owned US subsidiary of the company is a member of the National Association of Securities Dealers, Inc. 19 AMIMT, PATHANKOT
  20. 20. (NASD). As a result of this membership, ICICI Securities Inc. can engage in permitted activities in the U.S. securities market Ms. Madhabi Puri-Buch Managing Director and CEO Ms Madhabi Puri-Buch, Managing Director and CEO of ICICI Securities Limited, has been with the ICICI Group for over 15 years. Madhabi spearheads the company’s initiatives in Corporate Finance which includes Equity Capital Markets Advisory Services, and Institutional Equities; Retail Equities which includes ICICIdirect.com, one of the largest players in the internet brokerage space and Financial Product Distribution. Prior to this, Madhabi was an Executive Director on the Board of ICICI Bank. She was responsible for the global markets business covering treasury solutions for clients including FX, Fixed Income and Derivatives solutions. 20 AMIMT, PATHANKOT
  21. 21. In addition, Madhabi was also the head of global operations of the bank covering transaction processing and mid-office control for the retail, corporate, international and rural banking. She was also the Chief Brand Officer for the ICICI Group. She joined the Board of Directors of the bank in 2007, heading the Internal Control Environment function including global operations, global risk management and the legal, compliance and audit functions for the bank. Within the ICICI Bank, Madhabi had looked after various businesses including home loans, bonds and retail broking. Madhabi is a gold medallist in mathematics from Delhi University and an MBA from IIM – Ahmedabad. 21 AMIMT, PATHANKOT
  22. 22. About India Infoline We are a one-stop financial services shop, most respected for quality of its advice, personalised service and cutting-edge technology Vision Our vision is to be the most respected company in the financial services space India Infoline Group The India Infoline group, comprising the holding company, India Infoline Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, GoI bonds and other small savings instruments to loan products and Investment banking. India Infoline also owns and manages the websites www.indiainfoline.com and www.5paisa.com 22 AMIMT, PATHANKOT
  23. 23. The company has a network of 976 business locations (branches and sub- brokers) spread across 365 cities and towns. It has more than 800,000 customers India Infoline Ltd India Infoline Limited is listed on both the leading stock exchanges in India, viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of both the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory Services and Portfolio Management Services. It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE. It is registered with NSDL as well as CDSL as a depository participant, providing a one- stop solution for clients trading in the equities market. It has recently launched its Investment banking and Institutional Broking business. A SEBI authorized Portfolio Manager; it offers Portfolio Management Services to clients. These services are offered to clients as different schemes, which are based on differing investment strategies made to reflect the varied risk-return preferences of clients. India Infoline Media and Research Services Limited. The content services represent a strong support that drives the broking, commodities, mutual fund and portfolio management services businesses. Revenue generation is through the sale of content to financial and media houses, Indian as well as global 23 AMIMT, PATHANKOT
  24. 24. It undertakes equities research which is acknowledged by none other than Forbes as 'Best of the Web' and '…a must read for investors in Asia'. India Infoline's research is available not just over the internet but also on international wire services like Bloomberg (Code: IILL), Thomson First Call and Internet Securities where India Infoline is amongst the most read Indian brokers India Infoline Commodities Limited. India Infoline Commodities Pvt Limited is engaged in the business of commodities broking. Our experience in securities broking empowered us with the requisite skills and technologies to allow us offer commodities broking as a contra-cyclical alternative to equities broking. We enjoy memberships with the MCX and NCDEX, two leading Indian commodities exchanges, and recently acquired membership of DGCX. We have a multi- channel delivery model, making it among the select few to offer online as well as offline trading facilities. 24 AMIMT, PATHANKOT
  25. 25. Mr. Nirmal Jain Chairman & Managing Director India Infoline Ltd Nirmal Jain, MBA (IIM, Ahmedabad) and a Chartered and Cost Accountant, founded India’s leading financial services company India Infoline Ltd. in 1995, providing globally acclaimed financial services in equities and commodities broking, life insurance and mutual funds distribution, among others. Mr. Jain began his career in 1989 with Hindustan Lever’s commodity export business, contributing tremendously to its growth. He was also associated with Inquire-Indian Equity Research, which he co-founded in 1994 to set new standards in equity research in India. 25 AMIMT, PATHANKOT
  26. 26. About Kotak Securities Ltd Kotak Securities Ltd. 100 % subsidiary of Kotak Mahindra Bank is one of the oldest and largest broking firms in the Industry Our offerings include stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfolio management service Our Accolades include • Best Brokerage Firm in India by Asiamoney in 2008, 2007 & 2006 • Best Performing Equity Broker in India – CNBC Financial Advisor Awards 2008 • Avaya Customer Responsiveness Awards (2007 & 2006) in Financial Services Sector We have a full-fledged research division involved in Macro Economic studies, Sectoral research and Company Specific Equity Research combined with a strong and well networked sales force which helps deliver current and up to date market information and news. We are also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL), providing dual benefit services wherein the investors can avail our brokerage services for executing the transactions and the depository services for settling them. We process more than 400000 trades a day which is much higher even than some of the renowned international brokers. Our network spans over 316 cities with 783 outlets. 26 AMIMT, PATHANKOT
  27. 27. Uday kotak vice-chairman and managing director Kotak Mahindra Bank is an Indian businessman. He is the vice-chairman and managing director of Kotak Mahindra Bank. He owns a 50% stake in Kotak Mahindra Bank, which he founded and runs. Forbes estimated his wealth to be $2.2 bn in 2007, up from $1.1 bn the year earlier. In 2006 he ended a 14 year partnership with Goldman Sachs by acquiring its 25% stake in two subsidiaries for $72 million. He is an alumnus of prestigious Jamnalal Bajaj Institute of Management Studies, Mumbai and Sydenham College, Mumbai. Uday Kotak was born on 15 March, 1959. 27 AMIMT, PATHANKOT
  28. 28. Overview Motilal Oswal Securities Ltd. was founded in 1987 as a small sub-broking unit, with just two people running the show. Focus on customer-first- attitude, ethical and transparent business practices, respect for professionalism, research-based value investing and implementation of cutting-edge technology has enabled us to blossom into an almost 2000 member team. Today we are a well diversified financial services firm offering a range of financial products and services such as • Wealth Management • Broking & Distribution • Commodity Broking • Portfolio Management Services • Institutional Equities • Private Equity • Investment Banking Services and • Principal Strategies We have a diversified client base that includes retail customers (including High Net worth Individuals), mutual funds, foreign institutional investors, financial institutions and corporate clients. We are headquartered in Mumbai and as of March 31st, 2009, had a network spread over 548 cities and towns 28 AMIMT, PATHANKOT
  29. 29. comprising 1,289 Business Locations operated by our Business Partners and us. As at March 31st, 2009, we had 5,41,372 registered customers. In 2006, the Company placed 9.48% of its equity with two leading private equity investors based out of the US – New Vernon Private Equity Limited and Bessemer Venture Partners.The company got listed on BSE and NSE on September 9, 2007. The issue which was priced at Rs.825 per share (face value Rs.5 per share) got a overwhelming response and was subscribed 27.18 times in turbulent market conditions. The issue gave a return of 21% on the date of listing. As of end of financial year 2008, the group networth was Rs.7 bn and market capitalization as of March 31, 2008 was Rs.19 bn. For year ended March 2008, the company showed a strong top line growth of 91% to Rs.7 bn as compared to Rs.3.68 bn, last year. New businesses like investment banking, asset management and fund based activities have contributed to this growth. Rs. Crores FY 2007- 08 Growth (YoY) Total Revenues 701 91% EBIDTA 270 97% PAT 156 100% Credit rating agency Crisil has assigned the highest rating of P1+ to the Company’s short-term debt program 29 AMIMT, PATHANKOT
  30. 30. Mr. Motilal Oswal Chairman and Managing Director Mr. Motilal Oswal is the Chairman and Managing Director of Motilal Oswal Financial Services Ltd. (MOFSL). He is a Chartered Accountant and started the business along with co-promoter, Mr.Raamdeo Agrawal in 1987. Mr. Oswal has received the "Rashtriya Samman Patra" awarded by the Government of India for being amongst the highest Income Tax payers in the country for a period of 5 years from FY95–FY99. Mr. Oswal has served on the governing board of the Bombay Stock Exchange (BSE) as a Director. He has also been member of the National Stock Exchange (NSE) committee for F&O and a member of the Managing Committee of Indian Merchants' Chamber (IMC). He is a board member and a Director of Jain International Trade Organisation (JITO). The Indian Council of Management Executives (ICME) has awarded the ‘Knight of the Millennium’ to Mr. Oswal for the Capital Market. 30 AMIMT, PATHANKOT
  31. 31. Recently, Mr. Oswal was felicitated by The Institute of Chartered Accountants of India with the prestigious "Excellent Business Achiever in Financial Services" award. He was also conferred the “Udyog Rattan Award” for his outstanding performance in the industrial development of the country by the Institute of Economic Studies, New Delhi. He has also been awarded The Hall of Fame for Excellence in Franchising by - Franchising World Magazine 31 AMIMT, PATHANKOT
  32. 32. Company profile Religare Securities Limited (RSL), a 100% subsidiary of Religare Enterprises Limited is a leading equity and securities firm in India. The company currently handles sizeable volumes traded on NSE and in the realm of online trading and investments; it currently holds a reasonable share of the market. The major activities and offerings of the company today are Equity Broking, Depository Participant Services, Portfolio Management Services, International Advisory Fund Management Services, Institutional Broking and Research Services. To broaden the gamut of services offered to its investors, the company offers an online investment portal armed with a host of revolutionary features. • RSL is a member of the National Stock Exchange of India, Bombay Stock Exchange of India, Depository Participant with National Securities Depository Limited and Central Depository Services (I) Limited, and is a SEBI approved Portfolio Manager. • Religare has been constantly innovating in terms of product and services and to offer such incisive services to specific user segments it has also started the NRI, FII, HNI and Corporate Servicing groups. These groups take all the portfolio investment decisions depending upon a client’s risk / return parameter. 32 AMIMT, PATHANKOT
  33. 33. mr.sunil godhwani CEO & Managing Director, Religare Enterprises Limited Mr. Sunil Godhwani is the driving force behind the company. A man with a vision to create a global business of excellence, he is the inspiration as he spearheads the company’s management and global operations; strategizing and directing it through its next phase of growth. He oversees the service brands of the promoters which include Religare Enterprises (integrated financial services) along with Religare Technova (IT), Religare Wellness (formerly Fortis Healthworld), Super Religare Laboratories (formerly SRL Ranbaxy; Path Labs) and Religare Voyages (private air charter and travels business).Mr. Godhwani brings to the company strong leadership skills, vigor & a passion for excellence. He believes in nurturing a culture that is entrepreneurial, result oriented, customer focused and based on team-work. He has a diverse and wide-ranging experience of over two decades in managing large scale businesses.Mr. Godhwani has given strategic direction to Religare’s growth since his joining in 2001. He has been instrumental in establishing Religare’s vast network and shaping the Company’s strategies in India and abroad. . 33 AMIMT, PATHANKOT
  34. 34. INDUSTRY PROFILE: BROKING INDUSTRY The Indian broking industry is one of the oldest trading industries that has been around even before the establishment of the BSE in 1875. Despite passing through a number of changes in the post liberalisation period, the industry has found its way towards sustainable growth. With the purpose of gaining a deeper understanding about the role of the Indian stock broking industry in the country’s economy, we present in this section some of the industry insights gleaned from analysis of data received through primary research. The equity broking industry in India is gaining momentum in terms of scope and scale of business. With the Indian securities markets experiencing rapid growth and with financial integration gaining speed, the role of intermediation will further strengthen. However in the long term, quality and maturity of service will determine the success and sustainability of firms operating in this segment. Key factors to drive growth and success in the broking industry would be distribution networks, diversification of services, expertise & research, transparency & disclosure, and compliance & market integrity . 34 AMIMT, PATHANKOT
  35. 35. NUMBERS TO NOTE The 193 equity broking firms included in the study have reported a total of 90,531 trading terminals, which account for about 90% of the equity trading terminals in the country. 118 equity broking firms reported a total of 40,971 sub-brokers, and 171 equity broking houses that provided information on the branches and offices reported 11,648 branches/offices spread across the country. The number of employees reported by the 186 equity broking houses stood at 63,549. NEW KIDS ON THE BLOCK A majority of the 193 broking firms, about 80%, featured in this publication entered the business in the decade following the 1990’s. The financial sector reforms initiated in that decade opened up avenues for business in the securities markets, thus providing the scope for new entrants. The changes in the admission process brought about by the NSE through deposit based memberships enabled a large number of new firms to get started in the broking business with relative ease, leading to a great spurt in the memberships. The momentum continued in the 2000’s, with BSE too relaxing its membership norms from card based to deposit based ones, leading to a surge in the number of broking firms. 35 AMIMT, PATHANKOT
  36. 36. SCALING UP THE BUSINESS As the number of broking firms has increased significantly in the last one and a half decades, so has the scope of the business. A majority of the members now have memberships in more than one stock exchange, enabling them to expand the business into a number of products. A large number of broking firms today have memberships across equities, equity derivatives and commodities futures in domestic and international stock exchanges. Increase in the scale of business led top notch broking firms enhances their enterprise value. 36 AMIMT, PATHANKOT
  37. 37. GROWING BUSINESS The equity broking industry showed exceptional growth in 2007. The surge in business in terms of new customer accounts and value of share trading was evident across the entire spectrum of the equity broking industry. Major equity broking houses reported impressive gains in opening new customer accounts. The range of services provided by the broking firms transformed from being plain vanilla trading services to numerous financial services in the realm of primary and secondary markets as also fund management and wealth management services. 37 AMIMT, PATHANKOT
  38. 38. NUMBER OF ACCOUNTS IN 2007 38 AMIMT, PATHANKOT
  39. 39. ORGANIZATION PROFILE RELIANCE CAPITAL Reliance Capital has interests in asset management and mutual funds; life And general insurance: private equity and proprietary investments: stock broking: depository services: distribution of financial products: consumer finance; and other activities in financial services. Reliance Mutual Fund is India's biggest Mutual Fund. Reliance Life Insurance is one of India's fastest growing life insurance company and among the top four private sector insurers. Reliance General Insurance is one of India's fastest growing general insurance company and among the top 3three private sector insurers. Reliance Money is one of the leading retail brokerage houses and distributors of financial products in India with over 3 million customers. Reliance Consumer finance has a loan book of over Rs. 8,600 crore at the end of March 2009. Reliance Capital has a net worth of Rs. 7,491 crore (US$ 1.5 billion) and total assets of Rs. 24,260 crore (US$ 4.8 billion) as of March 31, 2009.Reliance Capital, a constituent of S&P CNX Nifty and MSCI India, is a part of the Reliance Anil Dhirubhai Ambani Group 39 AMIMT, PATHANKOT
  40. 40. 40 AMIMT, PATHANKOT
  41. 41. NEED OF STUDY 1) To find out whether the media perceives Reliance Money as a brand to be positive, negative or neutral, when it comes to being featured in any form of media. It is necessary to find out whether the news article featured has a positive, negative or no impact on the firm’s brand image. This will help find out what needs to be done in order to improve the image of the firm and if there is a negative perception of the firm, then what needs to be done to change it. 2) The economic implication of the project is to find out the business value that is attached to Reliance Money and how its image in the media will affect its brand image. The business value will help to earn profits to the firm. This will show the firm what needs to be done to earn more profits and elevate the corporate brand image of Reliance Money. 3) The industry implication is to find out the standing of Reliance Money in the media in comparison with its competitors. This will be done by talking to various media firms to see how they perceive Reliance money and its competitors. This will help in finding out where Reliance Money has a standing in the financial sector. 41 AMIMT, PATHANKOT
  42. 42. OBJECTIVES OF THE STUDY • To study how the media portrays and perceives Reliance Money as a brand to be. • To study the media share of voice, which will help to find out how many times Reliance Money has appeared in the media, vis-à-vis competition. • To study how the media perceives Reliance Money in terms of innovation and do they push over themselves to be in the news. • To study all the above in relation with the Managing Directors and Chief Executive Officers of the firm vis-à-vis competition. • To overall study if the media perception and the perception of the general public are in sync or they differ. 42 AMIMT, PATHANKOT
  43. 43. PR in Broking industry Today PR has gone on to become not a support but an essential part of every firm. Media has become more visible and interactive and has widened its reach; hence the best way to reach your target audience is through this media. The flip side of this is that every negative story also gets quick and wide coverage. Broking by its very nature of business requires strong PR support. Financial firms are usually fighting controversies and legal matters. Hence it’s very essential that a crisis management system is in place which can control such negative publicity. However apart from simple crisis management it’s also a matter of building up presence. Most financial firms depend on PR than conventional advertising for brand image. Reason – PR is more believable and it is cheaper than advertising. For all financial firms especially broking winning the trust of investor is essential. An investor will give his money only to a broker he believes will safeguard his interests and will look after his investments. He will more readily believe an article which talks about the benefits and qualities of a firm than the ad by the same firm. He will also look for products/ service that benefit him most. Hence PR has to - Have a strong Crisis management system in place 43 AMIMT, PATHANKOT
  44. 44. - Ensure a strong and positive relationship with relevant publications - Ensure presence in all industry relevant article - Work towards having the viewpoints of their spokespeople heard by relevant media - Ensure information regarding new products/ services of the company is sent to media Role of media Media has the responsible job of reporting the correct facts to the public. They should ensure that facts being presented by them are correct, verified and if necessary the concerned parties to whom the story pertains have been spoken to. Any misrepresentation of fact can lead to a tarnished reputation of the firm. They should also ensure that their personal emotions do not color the story Lastly pontification of facts should be avoided 44 AMIMT, PATHANKOT
  45. 45. RESEARCH METHODOLOGY Type of Research Design Primary Research Secondary Research Research Instrument SAMPLE DESIGN Sample Unit Type of Sampling Sample Size MEDIA SHARE OF VOICE Quantitative Analysis Qualitative Analysis Recommendations and Suggestions 45 AMIMT, PATHANKOT
  46. 46. RESEARCH METHODOLOGY Research Methodology refers to search of knowledge .one can also define research methodology as a scientific and systematic search for required information on as specific topic. The word research methodology comes from the word “advance learner ‘s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systemstized effort to gain new knowledge. TYPES OF RESEARCH ANALYTICAL RESEARCH:- It has to used facts or information already available and analyze these to make a critical evaluation of material. SAMPLE SIZE :Considering the constraints it was decided to conduct the study based on sample size of 50 people in specific age groups. 46 AMIMT, PATHANKOT
  47. 47. METHODS OF DATA COLLECTION In the project work Primary data secondary data (both) sources of data has been used. 1. Primary sources of data:In the primary sources of data used Questionnaire method. 2. Secondary sources of data :In the secondary sources of data is used. (Internet , mazazine ,books, journals) TOOLS OF ANALYSIS In the project work quantitative technique & percentage method are has been used. RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used. It help in marketing more accurate generalization From the data available .The data which was collected from a sample of population was assumed to be representing entire population was interested .Demographic factor like age, income and educational background was used for the classification purpose 47 AMIMT, PATHANKOT
  48. 48. SECONDARY DATA ANALYSIS AND INTERPRETATION A. QUANTITAVE ANALYSIS 1. MEDIA SHARE OF VOICE FOR 2 MONTHS s.no Name of company No. of news 1 Reliance Money 17 2 ICICI Securities 6 3 Motilal Oswal 7 4 Kotak Securities 8 5 India Infoline 12 18 17 16 14 12 12 Reliance Money ICICI Securities 10 8 Motilal Osw al 8 7 6 Kotak Securities 6 India Infoline 4 2 0 Reliance ICICI Motilal Kotak India Money Securities Osw al Securities Infoline INTERPRETATION;- Media share of voice in the past two months shows that Reliance Money is the leader, and India Infoline is closely following Reliance Money. 48 AMIMT, PATHANKOT
  49. 49. 2. MEDIA SHARE OF VOICE FOR MONTH OF MAY AND JUNE RM I SEC MO KOTAK II MAY 6 1 1 2 1 JUNE 11 5 5 6 9 12 10 8 6 MAY JUNE 4 2 0 RM I SEC MO KOTAK II INTERPRETATION;- Reliance Money was in the media for a good amount in both the months as compared to its competitors. 49 AMIMT, PATHANKOT
  50. 50. 3. MEDIA COVERAGE FOR THE MONTHS MAY AND JUNE Eco NDTV Mid DNA Times pro HBL BS Day FC Mon Hindu FE MAY 6 1 1 1 0 0 0 0 0 JUNE 9 0 5 5 1 3 1 2 1 9 9 8 7 6 6 5 5 5 4 MAY 3 JUNE 3 2 2 1 1 1 1 1 1 1 0 0 0 0 0 0 0 Eco NDTV HBL BS Mid FC DNA Hindu FE Times pro Day Mon INTERPRETATION;- Economic Times has the largest share in the business newspapers, followed by Business Standard and Hindu Business Line 50 AMIMT, PATHANKOT
  51. 51. 4. NEWS PAPER SHARE IN BROKING COMPANY RM MO I SEC KOTAK II ET 6 3 2 3 1 BS 1 1 0 2 3 HBL 1 1 3 1 1 6 6 5 4 ET 3 3 3 3 3 BS 2 2 HBL 2 11 1 1 1 1 1 1 0 0 RM MO I SEC KOTAK II INTERPRETATION;- Reliance Money has the highest share in Economic Times. But it is very low in the Business Standard and the Hindu Business Line, which may prove to be a threat 51 AMIMT, PATHANKOT
  52. 52. 5. TWO MONTHS' NEWS PAPER SHARE IN BROKING INDUSTRY ET 17 BS 6 HBL 7 FC 2 MINT 1 FE 1 3% 3% 6% ET BS 21% HBL 49% FC MINT FE 18% INTERPRETATION;- The share of Economic Times is highest in the past 2 months, proving that it is the most important business newspaper in the country 52 AMIMT, PATHANKOT
  53. 53. 6. COMPETITION ON BASIS OF WORD COUNT ANALYSIS RELIANCE MONEY 8143 MOTILAL OSWAL 886 ICICI SECURITIES 3608 KOTAK SECURITIES 2530 INDIA INFOLINE 3758 20% RELIANCE MONEY 43% MOTILAL OSWAL ICICI SECURITIES 13% KOTAK SECURITIES INDIA INFOLINE 19% 5% INTERPRETATION;- Need to monitor IndiaInfoline as a major competitor 53 AMIMT, PATHANKOT
  54. 54. 7. COMPETITION WORD COUNT ANALYSIS ON BASIS OF NEWS PAPERS ET BS HBL MINT IE FC RELIANCE MONEY 1988 48 85 523 0 0 MOTILAL OSWAL 426 0 417 0 0 0 ICICI SECURITIES 1012 0 1064 0 0 0 KOTAK SECURITIES 489 547 998 0 228 0 INDIA INFOLINE 547 532 252 0 0 348 2000 1800 1600 1400 RELIANCE MONEY 1200 MOTILAL OSWAL 1000 ICICI SECURITIES 800 KOTAK SECURITIES 600 INDIA INFOLINE 400 200 0 ET BS HBL MINT IE FC INTERPRETATION;- To improve Reliance Money’s coverage in Business Standard and Hindu Business Line, as India Infoline and ICICI Sec are very strong there respectively 54 AMIMT, PATHANKOT
  55. 55. QUANTITAVE ANALYSIS PERFORMANCE ANALYSIS RANK RANK RANK RANK 1 RANK 2 3 4 5 MEDIA SHARE OF VOICE RM II KOTAK MO I SEC ECONOMIC TIMES COVERAGE RM MO KOTAK I SEC R BUSINESS STANDARD COVERAGE II KOTAK RM MO HBL COVERAGE I SEC RM MO II POSITIVE NEWS ARTICLES RM KOTAK II I SEC MO MEDIA SHARE OF VOICE (WORD COUNT) RM II I SEC KOTAK MO NEWS COVERAGE RM II KOTAK MO I SEC INTERVIEW COVERAGE RM/ISEC/MO KOTAK/II COMPANY SPECIFIC NEWS RM ISEC/KOTAK/II MO INDUSTRY STORY RM II KOTAK MO I SEC COMPANY NAME POINTS RELIANCE MONEY 47 ICICI SECURITIES 24 MOTILAL OSWAL 25 KOTAK SECURITIES 30 INDIA INFOLINE 34 TOTAL- 160 55 AMIMT, PATHANKOT
  56. 56. QUANTITAVE ANALYSIS PERFORMANCE ANALYSIS GRAPHICAL 50 47 45 40 34 35 30 RELIANCE MONEY 30 ICICI SECURITIES 24 25 25 MOTILAL OSWAL 20 KOTAK SECURITIES INDIA INFOLINE 15 10 5 0 RELIANCE ICICI MOTILAL KOTAK INDIA MONEY SECURITIES OSWAL SECURITIES INFOLINE 56 AMIMT, PATHANKOT
  57. 57. SECONDARY DATA ANALYSIS AND INTERPRETATION B. QUALITATIVE ANALYSIS 1. PHOTO APPEARED ANALYSIS MR SUDIP BANDYOPADHYAY 3 MS MADHABI PURI BUCH 1 MR NIRMAL JAIN 0 MR RAAMDEO AGRAWAL 0 MR DIPEN SHAH 1 3.5 3 3 2.5 2 MR SUDIP BANDYOPADHYAY 1.5 1 1 MS MADHABI PURI BUCH 1 0.5 MR NIRMAL JAIN 0 0 Y H L 0 A C H IN A Y U A W H JA IB MR RAAMDEO AGRAWAL H A D S R A R L N G P A U E O M A IP IP Y IR O MR DIPEN SHAH B D D E N A N D R H R A M M D B M A A IP A M R D S U R M S M R M INTERPRETATION;- Photo of the spokesperson of Reliance Money has appeared the maximum in the news as compared to its competitors 57 AMIMT, PATHANKOT
  58. 58. 2. PHOTO COVERAGE IN THE FOLLOWING NEWSPAPER ECONOMIC TIMES 2 BUSINESS STANDARD 0 FINANCIAL CHRONICLE 0 HINDU BUSINESS LINE 2 THE HINDU 1 2.5 2 2 2 ECONOMIC TIMES 1.5 BUSINESS STANDARD 1 FINANCIAL CHRONICLE 1 HINDU BUSINESS LINE THE HINDU 0.5 0 0 0 U NE ES E D ND CL AR LI M HI TI NI SS D AN IC O E NE TH R M ST CH NO SI BU S L O ES IA EC U NC IN ND S NA BU HI FI INTERPRETATION;- Photos of the Spokesperson of various broking firms have appeared maximum in the Economic Times and The Hindu Business Standard 58 AMIMT, PATHANKOT
  59. 59. 3. NATURE OF NEWS- POSITIVE, NEGATIVE OR NEUTRAL RM MO I SEC KOTAK II POSITIVE 10 2 2 3 3 NEGATIVE 1 0 0 1 5 NEUTRAL 0 1 2 0 0 100% 0 0 0 1 1 1 80% 2 0 5 60% NEUTRAL 0 10 NEGATIVE 40% 3 POSITIVE 2 2 20% 3 0% RM MO I SEC KOTAK II INTERPRETATION;- Reliance Money has by far given the maximum number of positve news articles and comments and its competitors are no where near to it 59 AMIMT, PATHANKOT
  60. 60. 4. NEWS IS COMPANY SPECIFIC OR AN INDUSTRY STORY OF THE FOLLOWING FIRMS RM MO I SEC KOTAK II COMPANY SPECIFIC 9 1 3 3 3 INDUSTRY STORY 9 3 1 5 7 18 16 14 12 10 INDUSTRY STORY 8 COMPANY SPECIFIC 6 4 2 0 RM MO I SEC KOTAK II INTERPRETATION;- When it comes to Company Specific news Reliance Money has the highest number in past 2 months, but in the Industry stories, its major competitor, India Infoline is just lacking behind by 2 articles, which poses as a major threat 60 AMIMT, PATHANKOT
  61. 61. 5. COMPANY SPECIFIC ANALYSIS POSITIVE, NEGATIVE, NEUTRAL NEWS Positive Negative Neutral Reliance Money 7 1 0 Motilal Oswal 1 0 0 ICICI Securities 2 0 1 India Infoline 2 5 0 Kotak Securities 2 0 0 0 0 0 0 100% 1 90% 1 80% 70% 0 5 60% 1 2 Neutral 50% 7 40% Negative 2 30% Positive 20% 2 10% 0% Reliance Motilal ICICI India Kotak Money Oswal Securities Infoline Securities INTERPRETATION;- Maximum positive company specific news has been given about Reliance Money, while maximum negative news was about India Infoline 61 AMIMT, PATHANKOT
  62. 62. 6. INDUSTRY SPECIFIC ANALYSIS POSITIVE, NEGATIVE, NEUTRAL NEWS Positive Negative Neutral Reliance Money 3 0 0 Motilal Oswal 1 0 1 ICICI Securities 0 0 1 India Infoline 1 0 0 Kotak Securities 1 1 0 0 3 2.5 0 2 3 1 1 Neutral 1.5 Negative 0 0 Positive 1 1 1 1 1 0.5 0 0 Reliance Motilal ICICI India Kotak Money Oswal Securities Infoline Securities INTERPRETATION;- Reliance Money has appeared in maximum industry stories, which helps portray Reliance Money to be very strong in the media. 62 AMIMT, PATHANKOT
  63. 63. PERFORMANCE ANALYSIS QUALITATIVE DATA Basis Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Analysis of Reliance Kotak, Motilal India --------- photo Money ICICI Oswal Infoline appeared Securites Positive news Reliance Kotak, Motilal ------------- articles Money India Infoline Oswal, ICICI ------------ analysis Securities Industry Reliance India Infoline Kotak Motilal ICICI Securities Story news Money Oswal analysis Company Reliance Kotak, Motilal -------------- Specific news Money India Oswal ------------- analysis Infoline, ICICI Sec Positive Reliance Kotak, Motilal -------------- company Money India Oswal ------------- specific news Infoline, --- ICICI Sec 63 AMIMT, PATHANKOT
  64. 64. RANKING OF QUANTITATIVE ANALYSIS 64 AMIMT, PATHANKOT
  65. 65. RANKING OF QUALITATIVE ANALYSIS 65 AMIMT, PATHANKOT
  66. 66. BUDGET SPECIAL ANALYSIS 2009 1. INDUSTRY'S ANALYSIS ON BUDGET Broking Industry 19 Banking Industry 21 Asset Management/ Mutual Fund 11 Insurance Industry 7 12% 33% 19% Broking Industry Banking Industry Asset Management/ Mutual Fund Insurance Industry 36% 66 AMIMT, PATHANKOT
  67. 67. INTERPRETATION;- On the budget 2009, maximum news articles and quotes that appeared were from the banking sector. 2. COMMENT ANALYSIS BUDGET 2009 Reliance Money 2 Motilal Oswal 3 ICICI Securities 2 India Infoline 2 Religare 1 Angel Broking 3 Angel Broking 3 Religare 1 Angel Broking Religare India Infoline 2 India Infoline ICICI Securities ICICI Securities 2 Motilal Oswal Reliance Money Motilal Oswal 3 Reliance Money 2 0 0.5 1 1.5 2 2.5 3 3.5 67 AMIMT, PATHANKOT
  68. 68. INTERPRETATION;- Though Reliance Money is strong in the media, its spokesperson’s comments/quotes appeared only twice on the budget day in the newspapers 3. ANALYSIS OF COMMENTS/QUOTES THAT ARE POSITIVE, NEGATIVE OR NEUTRAL ON BUDGET 2009 Positive 14 Negative 3 Neutral 6 68 AMIMT, PATHANKOT
  69. 69. 16 14 12 10 Positive 8 Negative Neutral 6 4 2 0 Positive Negative Neutral 4. ANALYSIS OF QUOTES THAT HAVE APPEARED WITH PHOTOS With Photo 2 Without Photo 16 69 AMIMT, PATHANKOT
  70. 70. 11% With Photo Without Photo 89% QUESTIONNAIRE -1 Questionnaire Title: Importance of Media in the Financial Services sector Designation of Contact Persons Asst Manager Marketing and Business Communicators of competitors 1. Do you think media plays an important role in promotion in the financial services sector? 70 AMIMT, PATHANKOT
  71. 71. 1 KOTAK SECURITIES 100% 2 INDIA INFOLINE 100% 3 RELIGARE 100% 4 MOTILAL OSWAL 100% 5 ICICI SECURITIES 100% 120 100 100 100 100 100 100 80 60 40 20 0 KOTAK INDIA RELIGARE MOTILAL ICICI SECURITIES INFOLINE OSWAL SECURITIES 2. How big is your Corporate Communications/ Media Relations team? No. of persons KOTAK SECURITIES 12 INDIA INFOLINE 16 RELIGARE 8 71 AMIMT, PATHANKOT
  72. 72. MOTILAL OSWAL 9 ICICI SECURITIES 6 18 16 16 14 12 12 10 9 8 8 6 6 4 2 0 KOTAK INDIA RELIGARE MOTILAL ICICI SECURITIES INFOLINE OSWAL SECURITIES 3. Do you handle media internally or do you have a PR agency? KOTAK SECURITIES PR 72 AMIMT, PATHANKOT
  73. 73. INDIA INFOLINE PR RELIGARE I PR PR agency MOTILAL OSWAL PR I internally ICICI SECURITIES PR ICICI SECURITIES PR MOTILAL OSWAL PR RELIGARE I INDIA INFOLINE PR KOTAK SECURITIES PR 0% 20% 40% 60% 80% 100% 4. How important is it to keep the media well informed about developments within the organization? KOTAK SECURITIES Extremely Important 73 AMIMT, PATHANKOT
  74. 74. INDIA INFOLINE Extremely Important RELIGARE Important MOTILAL OSWAL Important ICICI SECURITIES Extremely Important ICICI SECURITIES Extremeily import MOTILAL OSWAL Important RELIGARE Important INDIA INFOLINE Extremeily import KOTAK SECURITIES Extremeily import 0% 20% 40% 60% 80% 100% 5. How do you keep the media informed about the latest developments within the organization? 74 AMIMT, PATHANKOT
  75. 75. KOTAK SECURITIES Press Releases NDIA INFOLINE Press Releases RELIGARE Press Releases MOTILAL OSWAL Press Conferences ICICI SECURITIES Press Conferences 100% 90% 80% 70% 60% P.R P.R P.R P.C P.C 50% 40% 30% 20% 10% 0% KOTAK INDIA RELIGARE MOTILAL ICICI SECURITIES INFOLINE OSWAL SECURITIES 75 AMIMT, PATHANKOT
  76. 76. 6. On an average how many press releases do you disseminate in a month? KOTAK SECURITIES 1 NDIA INFOLINE 3 RELIGARE 2 MOTILAL OSWAL 3 ICICI SECURITIES 2 3 3 3 2.5 2 2 2 1.5 1 1 0.5 0 KOTAK NDIA RELIGARE MOTILAL ICICI SECURITIES INFOLINE OSWAL SECURITIES 76 AMIMT, PATHANKOT
  77. 77. 7. Please rate the following mediums in terms of their importance? POINTS Wires 3 Online sites 2 Blogs 1 Print 5 Electronic/ TV 4 POINTS Electronic/ Wires , 3 TV , 4 Wires Online sites Online sites Blogs ,2 Print Blogs, 1 Electronic/ TV Print, 5 77 AMIMT, PATHANKOT
  78. 78. 8. Rate the following TV channels in terms of their importance? RANKS UTVi 2 ET Now 3 Zee Business 5 CNBC Awaaz 4 CNBC TV18 1 78 AMIMT, PATHANKOT
  79. 79. RANKS 100% 80% 60% 2 3 5 4 1 40% RANKS 20% 0% ET Zee CNBC CNBC UTVi Now Busine Aw aaz TV18 RANKS 2 3 5 4 1 9. Has your spokesperson been profiled in any of the following electronic shows in the last 6 months? shows KOTAK SECURITIES Corporate Radar NDIA INFOLINE Indianomics RELIGARE CEO Exchange MOTILAL OSWAL Big Fish ICICI SECURITIES Celebrity Homes 79 AMIMT, PATHANKOT
  80. 80. ICICI Celebrity Homes SECURITIES MOTILAL Big Fish OSWAL RELIGARE CEO Exchange INDIA Question Time INFOLINE KOTAK Corporate Radar SECURITIES 0 5 10 15 QUESTIONNAIRE-2 (For General public) 1. Have you ever heard about Reliance Money? Yes 187 No 13 80 AMIMT, PATHANKOT
  81. 81. 13 Yes No 187 2. From where heard about Reliance Money? Mailer 26 Newspaper 62 Magazine 29 TV. AD 50 Internet 20 81 AMIMT, PATHANKOT
  82. 82. 70 62 60 50 50 40 29 Series1 30 26 20 20 10 0 D et r r ile e .A re ern zin Ma Tv pa Int ga ws Ma Ne 3. Is Reliance Money and Reliance Capital the same? Yes 11 No 165 Don't know 24 82 AMIMT, PATHANKOT
  83. 83. 12% 6% Yes No Don't know 82% 4. Have you ever visited any Reliance Money branch? Yes 62 No 138 83 AMIMT, PATHANKOT
  84. 84. 138 140 120 100 80 Yes 62 60 No 40 20 0 Yes No 5. Which of the following products/services, Reliance Money does not deal in? Gold Coins 20 Broking 2 Mobile trading 95 M.F Distribution 42 None of above 41 84 AMIMT, PATHANKOT
  85. 85. 100 95 90 80 Gold Coins 70 60 Broking 50 42 41 Mobile trading 40 M.F Distribution 30 20 None of above 20 10 2 0 ing i ns F D di ng e on ok ov Co uti ab Br ra rib ld et of Go ist bil ne Mo No M. 6 Have you ever tried any product/service of Reliance Money? Yes 97 No 103 85 AMIMT, PATHANKOT
  86. 86. 49% Yes 51% no 7. Which product/ service of Reliance Money You have tried? Broking 32 Gold 26 M.F 19 Money transfer 21 86 AMIMT, PATHANKOT
  87. 87. 35 32 30 26 25 21 20 19 15 10 5 0 Broking Gold M.F Money transfer 7 How do you experience been while dealing with the Reliance Money? Excellent 34 Very Good 11 Good 7 87 AMIMT, PATHANKOT
  88. 88. Fair 5 Poor 11 35 34 30 25 20 15 11 11 10 7 5 5 0 Excelle Very Good Fair Poor nt Good Series1 34 11 7 5 11 8.Do you Trade in stocks? Yes 163 No 37 88 AMIMT, PATHANKOT
  89. 89. 19% Yes No 81% 9. Please rate the following in terms of broking services? IndiaInfoline 48 Reliance Money 29 Motilal Oswal 40 ICICI Securities 19 89 AMIMT, PATHANKOT
  90. 90. Kotak 17 Other 10 60 48 50 40 40 29 30 Series1 19 17 20 10 10 0 r k ne he s ta al ey it ie oli sw Ko Ot on nf ur lO M I ec dia ila ce IS In ot ia n IC M l IC Re 10.Do you invest in/ buy gold? Yes 179 No 21 90 AMIMT, PATHANKOT
  91. 91. 11% Yes No 89% 11.In which from do you buy gold? ETF 19 Gold coins 58 Jewelers 102 91 AMIMT, PATHANKOT
  92. 92. 120 102 100 80 ETF 60 58 Gold coins Jewellery 40 19 20 0 ETF Gold coins Jewellery 12.Age group analysis 18-24 29 25-35 86 36-50 41 51-# 44 92 AMIMT, PATHANKOT
  93. 93. 90 86 80 70 60 18-24 50 44 25-35 41 40 36-50 30 29 51-# 20 10 0 18-24 25-35 36-50 51-# FINDINGS 1. Reliance Money has the highest share in Economic Times. But it is very low in the Business Standard and the Hindu Business Line, which may prove to be a threat. 2. On basis of word count, Reliance Money is present only in Economic Times, Business Standard and Hindu Business Line. It 93 AMIMT, PATHANKOT
  94. 94. does not have a strong presence anywhere other than Economic Times. 3. Reliance Money has the highest no. of company specific news, but when it comes to industry stories; it has a threat from Motilal Oswal and Kotak Securities. 4. The news articles of Reliance Money faces major threat from India Infoline and it is weak on the interview section as it is at the same position as Motilal Oswal and ICICI Securities. SUGGESTIONS AND RECOMMENDATIONS 1. To improve Reliance Money’s coverage in Business Standard and Hindu Business Line, as India Infoline and ICICI Sec are very strong there respectively. 94 AMIMT, PATHANKOT
  95. 95. 2. To improve the interview section, as Reliance Money, Motilal Oswal, ICICI Securities all stand at the same place. 3. Need to monitor IndiaInfoline as a major competitor. 4. Reliance Money needs to improve Industry story news. 5. Allocation of news in such a way that Reliance Money maintains a consistency level throughout the month. 6. Reliance Money’s CEO (broking and distribution) should also be active in the media. 7. Can improve in area of comments/quotes as its major competitor is very strong in this area. 8. To enhance media coverage, Reliance Money has to enter the non business newspapers segments to reach out to the general public. 9. India Infoline has increased its media share of voice from 9% to 24% in the past 2 months. This will prove to be a major threat of Reliance Money. LIMITATIONS OF THE STUDY • Time Limitation • Research has been done only in Mumbai • Some of the persons were not responsive 95 AMIMT, PATHANKOT
  96. 96. • Possibility of error in data collection BIBLIOGRAPHY General Newspapers The Times of India 96 AMIMT, PATHANKOT
  97. 97. Hindustan Times The Asian Age India Express Mumbai Mirror DNA Business Newspapers The Economic Times Financial Express The Hindu Business Line Financial Chronicle DNA Money Business Standard Mint Websites www.moneycontrol.com www.profit.ndtv.com www.indiainfoline.com 97 AMIMT, PATHANKOT
  98. 98. www.reliancemoney.com www.reliancecapital.com www.motilaloswal.com www.religare.com www.icicibank.com www.kotak.com http://www.dnb.co.in/EquityBroking2008/IndustryInsight.asp Wires PTI IANS Bloomsburg Dow Jones Newswire 18 Reference books: 1. FINANCIAL INSTITUTIONS AND MARKETS - L.M.BHOLE 2. INVESTMENT MANAGEMENT - V.K.BHALL 98 AMIMT, PATHANKOT
  99. 99. 3. Research methodology: KOTHARI 99 AMIMT, PATHANKOT

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