3. Apple I - 1976
Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Jobs’s resign - 1985
1976 - 1985
4. … TO THE
STRUGGLE
1985 - 1996
By 1990:
Apple was the most profitable PC
company in the world
Mid of 1990s:
Declined sales and profit
Powerbook -1991
5. NEW BEGINNING FROM STEVE JOBS’S
RETURN
1997: Apple joined Microsoft to
release new versions of Microsoft
Office for the Macintosh
1998: Introduced iMac and gained
profit
6. 2001: iPod - icon of the Digital Age
2003: iTunes desktop software and
iTunes Music Store were introduced
iPod
9. Objective
“By keeping consumers at the centre of
everything it does, Apple is able to
anticipate what they want next and break
new ground in terms of both design and
performance.”
10. What is Interbrand??
• Founded in 1974, Interbrand is the
world’s leading brand consultancy.
• It determines financial performance of
the branded products or service, the role
the brand plays in influencing consumer
choice and the strength the brand has to
command a premium price, or secure
earnings for the company.
11. Why Brand name
matters?
• The power of a brand name.
• It shows how it manifests itself in
earnings power.
• It also shows how it displays itself in
terms of value.
• From a valuation perspective, separating
how much of the value of a company can
be attributed to its brand name is
important in a variety of contexts.
12. Competitors of Apple
• Google
• Samsung
• Amazon.com
• Coco cola
• Facebook
Apple product competitors
13. Apple Journey
• Apple first appeared on the list in the
year 2000 at 36th position with a brand
value of $6.6 billion.
• Apple was in 2nd position in 2012 with
$76.56 billion brand value.
• Apple sets a high bar.
• Apple focuses on the customer needs.
14. Statistics
2011
RANK
2012
RANK
2013
RANK
BRAND SECTOR 2013 BRAND VALUE
(USD $billion)
% CHANGE IN
BRAND VALUE
8 2 1 Apple Technology 98.316 28%
4 4 2 Google Technology 93.291 34%
1 1 3 Coca-Cola Beverages 79.213 2%
2 3 4 IBM Business
Services
78.808 4%
3 5 5 Microsoft Technology 59.546 3%
15.
16. Why sales have increased of Apple?
Apple Iphone 5S
• 112 grams (light)
• “Retina” display
(1136x640 resolution,
326 ppi)
• Touch ID fingerprint
sensor to unlock
• Wireless charger
• iPhone 5S comes in
16GB, 32GB, and 64GB
varieties of Total
integrated Storage.
Samsung S4
• 130 grams(heavy)
• Display of
(1920x1080, 441 ppi)
• Lock screen PINs &
Swipe to unlock
Feature
• No Wireless charger
• Galaxy S4 lacks a
64GB of Total
integrated Storage.
Apple have come up with new Iphone5 with new
features which attract people.
17. Best Features of Apple
Phone
Apple’s i5 Display (right) &
S4(left) ID fingerprint sensor
18. Improvement in IPhone
IPhone 5S
• Have finger print
sensor.
• Dual LED camera
flash
• Slow-motion
video
• Storage capacity of
16,32 & 64 GB
• RAM 1GB
IPhone 5
• Don’t have
finger print
sensor
• Single LED
Camera flash
• Doesn't have
Slow-motion
video
• Storage capacity
of 16 & 32 GB
• RAM 1GB
IPhone 4
• Don’t have
finger print
sensor
• Single LED
Camera flash
• Doesn't have
Slow-motion
video
• Storage capacity
of 8 GB
• 512 MB
19. Conclusion
• Apple will have to slow rival Samsung’s
momentum in the mobile market and never
lose sight of what it does best: ‘Think
different’.
• Apple is facing more pressure than ever to
deliver something new and innovative rather
than the incremental gadget updates.
• Samsung and Amazon will be two brands
that continue to move up the list in later
stage, at present they are in 8th & 20th
respectively.
Every so often, a company changes our lives – not just with its products, but with its ethos,” said Jez Frampton, Interbrand’s chief executive.
“This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” he said.
Samsung-Competitor Samsung Electronics, at number eight, saw its brand value go up 20% to $39.6 billion, as the brand continues to strengthen its position globally, spending more than $4 billion in marketing last year, and launching innovative products such as the Galaxy S4 and Galaxy Note II, according to the Interbrand report.
Amazon.com-Amazon is currently offering software for use on Android devices that have been “rooted”—the Android equivalent of a “jailbroken” Apple device—and there is no reason to believe Amazon would not offer software for “jailbroken” Apple devices. Moreover, Amazon has recently demonstrated its intent to target Apple’s customers by launching a new service that allows customers to download from Amazon software for MAC personal computers manufactured by Apple.
for aesthetics, simplicity and ease of use that other tech brands have to match, and Apple itself will have to continually exceed.
Apple focuses on the customer needs, experience does innovations in terms of design and performance.
Coca-Cola lost out to Apple as the Best Global Brands.( from yr. 2000 coke had 1st position)
Apple was followed by search engine Google on number two position.
According to Interbrand, the Apple brand is worth $98.31 billion.
Apple first appeared on the list in the year 2000 at position 36 with a brand value of $6.6 billion. (when coco cola appeared to be 1st)
The value of Apple brand showed 28% rise from the previous year.
Apple's new Touch ID fingerprint sensor, for instance, is meant to make it possible for users to simply touch their fingers to the phone’s home button to unlock the screen. No more lock screen PINs or swipe patterns.
