Producers should learn about market demand, pricing policies, distribution channels, and advertising to successfully launch a product. To ensure best-selling products, focusing on quality, appropriate pricing, after-sales services, and understanding competitors' actions is crucial. An example is Vinamilk, which prioritizes product quality and effective pricing strategies in a competitive dairy market.

1. Topic: Before launching a
product in the market, what
should a producer do?
Suggest some solutions to
make products best-selling
and always stay ahead in
today's competitive market.
Give an example of the
product which is famous and
always best-selling.
L/O/G/O
Group 2

2. I. Before launching a product in the market,
what should producer do?
Learn to market demand and consumer tastes
Pricing policy
Identify distribution channels.
Advertising
Business location

3. 1. Learn to market demand and
consumer tastes
what do you want our product?
Products are produced to suit consumer
tastes, so we can speed up consumption.
Consumers will buy more if the goods and
tastes are essential for them.

4. 2. Pricing policy
SUPPLY PRICE DEMAND
• Price is parameter directly affecting the amount
of supply - demand for a product; price is a
major weapon competition among the good
production enterprises. As a general rule of the
market, when price drop, demand will increase,
consumer will buy more, and vice versa.

5. 3. Identify distribution channels.
• Well organized distribution channels and after-sale
service will increase the rate of consumption of goods
and products of the enterprises, distribution channels,
consisting of wholesalers, retailers, agents are logically
organized science will occupy the market space, make it
easy for consumers and further stimulate their needs.

6. Advertising is the means to inform customers about the
types of goods and stimulate their purchase. Today the
tools to inform the public, the arts of Stimulate the purchase
are diverse and rich, while their use is also very expensive.
Many companies have increased due to good advertising
sales and big enterprises worth billions of dollars spent on
advertising.

7. 5. Business location
• Many businesses choose a good business location as
the fundamental guarantee for success in sales. Each
location has the for appropriate for certain business
organizations. The trade center usually should be put in
the center of the city, the secondary commercial area
generally located in suburban areas because rents are
cheaper, convenient transportation...

8. II. Suggest some solutions to make products best-
selling and always stay ahead in today's
competitive
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Description of
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9. 1.
1.Improve quality of products,
the brand company.
2. Suitable Price
A strong brand will bring many
The price bases on the quality of
benefits to a company: to
product. The company may also
increase market share, in other
experiment with different prices
words, increased profits and
for the product. However the
especially as the company is well
price should be decided
known. So, the quality of product
carefully to suitable the pockets
is very the most important. A
of customers..
genuine stamp is needed for a
each product.

10. 4. After-sales services.
3. Sales support programs.
TheThe main purpose of promotion are
form of after-sales services such as:
stimulate consumer, promoting
- Technical staff are always receiving
requests: Consulting - and buy-more
consumers to buy Supply Support for
customers and services of the business.
goods
-Warranty: Free warranty sales
The company do well for damage caused
promotion programs will increase
by the fault of the manufacturer.
turnover significantly and increase
-Free technical training on how to use the
product to reputation. Next, companies
brand customers not proficient.
carry out “the loyal customers” plan.
- Incentive service charge on the expiry of
The loyal customers will help
warranty: Reduced repair costs.
-Free product transportation costs.the
companies with the stability of
This servicerequired to mass comfort and trust.
number give customer’s production
and ensure turnover.
it will make to customers feel satisfied and
respect to company and products.

11. 5. The following are the common reactions of
competitors:
-Selective competitors:
6. Capture business
By knowing the response of a key competitor, the
opportunities
company will have a basis for planning the direction of
Your business should look for
attack space that rivals have not
work most likely.
- arrived. Thecompetitors:
Aggressive problem posed is how
Aggressive competitors are warned that it is best to
to take advantage of opportunities
other companies should not attack, because the
to meet such needs and to occupy
defender will fight to the end.
a worthy position in the market.
-Wise Competitors:
There are several competitors in a way not to reveal
the reaction was predictable. Avoid actions cause
excitement for your competitors.

13. VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY
headquater:
10 Tan Trao Street, Tan Phu Ward, District 7, Ho Chi Minh City
Tel: (84.8) 54 155 555
Fax: (84.8) 54 161 226
Email: vinamilk@vinamilk.com.vn
Website: www.vinamilk.com.vn

14. Vinamilk's main competitors

15. The principal activities
of the Vinamilk are
produce and distribute
condensed milk,
powdered milk, fresh
milk, soya milk, yogurts,
ice-cream, cheese, fruit
juice, coffee and other
products derived from
milk.

16. 1.Quality of product
To ensure the health of consumers,
Vinamilk fresh milk purchased from
farmers across the country are
tested according to strict
procedures. To milk quality, cattle
farmers need to be nurtured proper
technique. Fresh milk collection
system of the company held
Vinamilk through the transfer station.
The transfer station facility
investment, the cold storage tank
and is responsible for preserving
and transporting milk in accordance
with the provisions in contracts
annually with Vinamilk.

17. 2. Pricing policy
2011 For commodities market
2010 leader Vinamilk, companies
2009
price need to adopt appropriate
price and effective price policies,
2008
price consistent with the
price qualiy
strategic objectives of the
qualiy
qualiy company. Policy price
qualiy unchanged but higher
quality.

18. 3. Mixed promotion policies (support
activities)
Marketing Campaign multimedia
communications to help consumers
Advertising
understand the benefits, "fresh, pure,
coming directly from nature"
Vinamilk also associated with children's
PR Fund initiated the Vietnam Milk Fund
"Reaching high in Vietnam." ,…..

19. After-sale service
customers will be to answer any questions, if you
experiment problems while using the product,
customers will receive a response from the board
soon. To build the best quality because the
customer is the final destination of the company.
The company identified "consumer satisfaction,
the company peace of mind”.

20. Thank You!
L/O/G/O
www.themegallery.com