Apple Inc.
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This document summarizes the history and success of Apple Inc. It describes how Apple was founded in 1977 and has since become a top technology company known for its innovative products. It highlights some of Apple's most popular products like the iPod, iPhone, and iPad which have been huge commercial successes. The document also discusses how Apple has achieved continuous growth through innovation, new product releases, and perfecting older products. It speculates what new technologies Apple may pursue next.
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Apple Inc
Presentation prepared for an internship for Marketing Management under Prof. Sameer Mathur, IIM, Lucknow.
Apple market offerings
Apple is an American technology company founded in 1977 that develops, manufactures, and sells consumer electronics, computer software, and online services. Some of Apple's key products include the iPod, iPhone, iPad, and Mac computers. The document outlines Apple's strategy of constant innovation through incremental improvements to existing products and developing new product categories. It discusses how the iPod was a breakthrough that led to other popular products and large growth for Apple. The summary concludes by noting Apple's focus on products, strategies, advertisements, and brainstorming future possibilities.
Apple Before and After Steve jobs
Steve Jobs co-founded Apple in 1976 and led the company through many innovations such as the Macintosh in 1984 and iPod in 2001. However, Jobs resigned in 1985 due to struggles at Apple. When Jobs returned in 1997, Apple's fortunes changed and it saw success with products like the iMac in 1998 and iPhone in 2007. After Jobs' death in 2011, Tim Cook became CEO and has overseen changes like increased diversity, acquisitions, openness, and donations to humanitarian causes to continue Apple's success. However, growth under Cook has been slower than in Jobs' period, though Apple remains highly profitable and innovative.
Apple Products that Brought Revolution in the Field of Technology
Apple Inc. is a name in the tech world that even a child knows and why not, the innovations in technology that Apple has introduced have embedded Apple’s name in history in golden words.
Marketing Excellence of Apple
Apple was founded in 1976 and is known for innovative electronic devices like the iPod, iPhone, and iPad. It succeeds through strong innovation, effective marketing focused on new features, and large investments in research and development. While high prices and limited distribution are weaknesses, Apple's brand image and profit margins are strengths. New products like the iPod and iPhone expanded Apple's customer base significantly. Continued innovation will be key to maintaining leadership over competitors like Samsung and addressing questions over what comes next.
Apple Inc. Life History
Steve Jobs and Steve Wozniak formed Apple in 1976 in Jobs' garage. They created the Apple I computer and later the Apple II, which helped spark the personal computer revolution. After several leadership changes, Jobs returned to Apple in 1997 and turned the company around with products like the iMac, iPod, iPhone and iPad. Jobs was CEO until 2011 when Tim Cook took over, continuing Apple's success with new products and making it the most valuable company in the world.
Apple inc
Apple Inc. is a public company founded in 1976 that focuses on consumer hardware, software, electronics, and digital distribution. Its vision is to make great products through innovation and collaboration. Its mission is to design computers like Macs and software like iTunes, leading the digital music and mobile device industries with products like the iPod, iPhone, and iPad. Current directors include CEO Tim Cook. Popular products include Mac, iPad, iPod, iPhone, and Apple TV. Achievements include developing personal computers and acquiring companies like Pixar. Awards recognize brands like iPhone. New plans involve new iPhone and campus models. Mergers and acquisitions total 59 companies, notably Beats for $3 billion.
Apple
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. They introduced the Apple I computer kit and later the Apple II, which was one of the first successful mass-produced microcomputers. Throughout the 1980s and 1990s, Apple released many influential products but also struggled at times. Steve Jobs was later rehired as CEO and introduced groundbreaking products like the iMac, iPod, iPhone and iPad that cemented Apple's position as a leader in personal technology and drove tremendous growth. Jobs passed away in 2011 and Tim Cook assumed the role of CEO, continuing to lead the company into the present day.
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Apple Inc
Presentation prepared for an internship for Marketing Management under Prof. Sameer Mathur, IIM, Lucknow.
Apple market offerings
Apple is an American technology company founded in 1977 that develops, manufactures, and sells consumer electronics, computer software, and online services. Some of Apple's key products include the iPod, iPhone, iPad, and Mac computers. The document outlines Apple's strategy of constant innovation through incremental improvements to existing products and developing new product categories. It discusses how the iPod was a breakthrough that led to other popular products and large growth for Apple. The summary concludes by noting Apple's focus on products, strategies, advertisements, and brainstorming future possibilities.
Apple Before and After Steve jobs
Steve Jobs co-founded Apple in 1976 and led the company through many innovations such as the Macintosh in 1984 and iPod in 2001. However, Jobs resigned in 1985 due to struggles at Apple. When Jobs returned in 1997, Apple's fortunes changed and it saw success with products like the iMac in 1998 and iPhone in 2007. After Jobs' death in 2011, Tim Cook became CEO and has overseen changes like increased diversity, acquisitions, openness, and donations to humanitarian causes to continue Apple's success. However, growth under Cook has been slower than in Jobs' period, though Apple remains highly profitable and innovative.
Apple Products that Brought Revolution in the Field of Technology
Apple Inc. is a name in the tech world that even a child knows and why not, the innovations in technology that Apple has introduced have embedded Apple’s name in history in golden words.
Marketing Excellence of Apple
Apple was founded in 1976 and is known for innovative electronic devices like the iPod, iPhone, and iPad. It succeeds through strong innovation, effective marketing focused on new features, and large investments in research and development. While high prices and limited distribution are weaknesses, Apple's brand image and profit margins are strengths. New products like the iPod and iPhone expanded Apple's customer base significantly. Continued innovation will be key to maintaining leadership over competitors like Samsung and addressing questions over what comes next.
Apple Inc. Life History
Steve Jobs and Steve Wozniak formed Apple in 1976 in Jobs' garage. They created the Apple I computer and later the Apple II, which helped spark the personal computer revolution. After several leadership changes, Jobs returned to Apple in 1997 and turned the company around with products like the iMac, iPod, iPhone and iPad. Jobs was CEO until 2011 when Tim Cook took over, continuing Apple's success with new products and making it the most valuable company in the world.
Apple inc
Apple Inc. is a public company founded in 1976 that focuses on consumer hardware, software, electronics, and digital distribution. Its vision is to make great products through innovation and collaboration. Its mission is to design computers like Macs and software like iTunes, leading the digital music and mobile device industries with products like the iPod, iPhone, and iPad. Current directors include CEO Tim Cook. Popular products include Mac, iPad, iPod, iPhone, and Apple TV. Achievements include developing personal computers and acquiring companies like Pixar. Awards recognize brands like iPhone. New plans involve new iPhone and campus models. Mergers and acquisitions total 59 companies, notably Beats for $3 billion.
Apple
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. They introduced the Apple I computer kit and later the Apple II, which was one of the first successful mass-produced microcomputers. Throughout the 1980s and 1990s, Apple released many influential products but also struggled at times. Steve Jobs was later rehired as CEO and introduced groundbreaking products like the iMac, iPod, iPhone and iPad that cemented Apple's position as a leader in personal technology and drove tremendous growth. Jobs passed away in 2011 and Tim Cook assumed the role of CEO, continuing to lead the company into the present day.
Steve Jobs
Steve Jobs was the co-founder and CEO of Apple Inc. who helped drive the company's success with revolutionary products such as the Macintosh, iPod, iPhone and iPad. Some of his major accomplishments included co-founding Apple Computer in 1976 and introducing the Apple I and Apple II personal computers. After leaving Apple, he founded NeXT and later returned to Apple in 1996 to lead the company again. Under his leadership, Apple introduced many successful consumer products that transformed whole industries. Jobs passed away in 2011 after battling pancreatic cancer.
Apple - The ‘Steve Jobs Magic’ In Product Innovation
The document discusses Steve Jobs and his approach to product innovation at Apple. It describes how Jobs understood the target consumer community and designed products specifically for them. It discusses how Jobs wanted to create interconnected ecosystems of lifestyle devices and prioritized creating an emotional response in customers. Jobs focused on strong product differentiation, a small number of highly designed products, and innovating existing technologies to create "Wow" products, rather than inventing new ones.
Apple Slidesv Na2
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. They began by selling the Apple I computer out of Jobs' garage. The Apple II, released in 1977, was much improved over the Apple I and was designed for the average consumer. In 1981, Apple released the Macintosh, the first computer to feature a graphical user interface and mouse. It helped popularize the computer for regular people and not just experts. Over the decades, Apple struggled at times but Steve Jobs' return led to a focus on innovation and new products that transformed markets, such as the iPod, iPhone, and Apple's emphasis on user experience.
Apple inc
Apple Inc. is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple struggled in the 1990s but regained success when Steve Jobs returned as CEO in 1996 and brought a new focus on simple product design. Today, Apple is the largest publicly traded company by market capitalization, with popular products including the Macintosh, iPod, iPad, iPhone, and MacBook Air.
Apple
The document provides a timeline and overview of Apple's history and success. It notes that Apple was founded in 1976 and has since revolutionized industries with products like the iPod, iTunes, iPhone, and iPad. Key to Apple's popularity are its emphasis on design, innovation in anticipating customer needs, strong branding, and the visionary leadership of Steve Jobs, though questions remain about its future without him.
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The document discusses the history of Apple from its founding by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 to develop the Apple I computer. It details the development of subsequent Apple products including the Apple II, Macintosh, iPod, iPhone and iPad. It also provides biographies of the three founders and describes Apple's latest products as the iPhone 6 and iPhone 6 Plus.
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Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is known for its Mac computers, iPod, iPhone, iPad and Apple Watch. Its vision is for people to be above systems and structures, not subordinate to them. Its mission is to bring the best personal computing and mobile communication experiences through innovative hardware, software and services. Major products include Mac, iPhone, iPad, Apple Watch and various software like macOS, iOS, iTunes and iLife. It has retail stores and online services like the App Store. Competitors include Microsoft, Samsung, Google and others. Apple is considered one of the most innovative companies and has strong branding, ease of
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The document summarizes the history of Apple from its founding by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to develop the Apple I computer. It outlines the development of subsequent Apple products including the Apple II, Macintosh, iMac, iPod, iPhone, and iPad. It also provides biographies of the three founders and describes some of Apple's latest products such as the iPhone 6 and iPhone 6 Plus.
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Three friends - Steve Jobs, Steve Wozniak, and Ronald Wayne - founded Apple in 1976. They created the Apple I, the first Apple product and one of the first personal computers. Later products included the Apple II, the first computer with a color screen, and the Macintosh, which introduced the graphical user interface. The company found success with portable products like the PowerBook laptop and iPod music player. The iPhone launched in 2007 and revolutionized smartphones. Apple continues to introduce innovative new products and has grown to be one of the largest technology companies in the world.
Chronological History of Apple
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. They introduced the Apple I computer kit and later the Apple II, which became very successful. In the 1980s, Apple launched products like the Lisa, Macintosh, PowerBook laptop, and Newton PDA. Steve Jobs was later fired from Apple but returned in 1996 to help turn the company around. He launched successful products like the iMac, iPod, iPhone, and iPad that established Apple as a leader in personal computers, digital music, and mobile devices. Jobs passed away in 2011 but his vision helped transform technology and Apple remains one of the world's most valuable companies today.
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Apple was established in Cupertino, California in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple produces a variety of consumer electronic devices including the iPod music player, iPhone mobile phones, iPad tablet computers, iMac desktop computers, and Apple TV. Apple's operating system is called Mac OS X, which powers all Apple devices and is known for its speed, though consumers must pay premium prices for Apple's products.
Apples advertising-strategy
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Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
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Innovation at Apple
Introduction of Apple, Vision, Mission, Current Apple Products, Innovative Characteristics of Apple, Innovation Strategy at Apple, Apple: Products of Success, Recent Innovation at Apple, Apple's Shift from Radical to Incremental Innovation, Opportunities Ahead for Apple.
Apple
This document summarizes Apple's marketing strategy and history of innovation. It discusses how Apple was founded in 1976 and launched products like the Apple I, iMac, iPhone and iPad that revolutionized various industries. The iPhone is highlighted as Apple's most successful product, selling over 6 million units of the first iPhone and 4 million of the iPhone 6 in the first 24 days. Finally, it speculates on Apple's future in areas like wearable technology, electric vehicles, and using its resources for social good.
History of apple
Apple Computers was formed in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne with $1,200. They sold the Apple I personal computer built by Wozniak for $666.66. In 1977, Apple became incorporated and Wayne sold his share back for $800. The successful Apple II helped Apple go public in 1980, creating over 300 millionaires. Steve Jobs stepped down as CEO in 1985 due to a power struggle, but returned in 1997 and focused on restructuring the brand. The 1998 iMac helped revive Apple's fortunes with its innovative, internet-focused design. Recent innovations like the iPhone in 2007 and iPad in 2010 have further propelled Apple's continued success.
Case study:apple inc.
Apple has had monumental product launches in the past due to strong visionary leadership, revolutionary product development processes, and innovative marketing campaigns. The iPod was critical to Apple's current success, transforming Apple into Apple Inc. and revolutionizing how people listen to music. The subsequent launches of the iPhone and iPad further established Apple as the market leader in non-computer portable devices. Going forward, Apple should continue targeting both computers and handheld devices with more revolutionary products like its Watch and TVOS, rather than solely focusing on evolutionary products or moving away from computers entirely.
Apple inc
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It launched pioneering products like the Apple I and II in the 1970s-1980s but struggled in the 1990s with the rise of Windows PCs. Under Steve Jobs' return, Apple launched hugely successful products starting with the iPod in 2001, followed by the iPhone in 2007 and iPad in 2010, which have made Apple the most valuable company in the world with over $1 trillion market capitalization.
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Steve Jobs was the co-founder and CEO of Apple Inc. who helped drive the company's success with revolutionary products such as the Macintosh, iPod, iPhone and iPad. Some of his major accomplishments included co-founding Apple Computer in 1976 and introducing the Apple I and Apple II personal computers. After leaving Apple, he founded NeXT and later returned to Apple in 1996 to lead the company again. Under his leadership, Apple introduced many successful consumer products that transformed whole industries. Jobs passed away in 2011 after battling pancreatic cancer.
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Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. They began by selling the Apple I computer out of Jobs' garage. The Apple II, released in 1977, was much improved over the Apple I and was designed for the average consumer. In 1981, Apple released the Macintosh, the first computer to feature a graphical user interface and mouse. It helped popularize the computer for regular people and not just experts. Over the decades, Apple struggled at times but Steve Jobs' return led to a focus on innovation and new products that transformed markets, such as the iPod, iPhone, and Apple's emphasis on user experience.
Apple inc
Apple Inc. is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple struggled in the 1990s but regained success when Steve Jobs returned as CEO in 1996 and brought a new focus on simple product design. Today, Apple is the largest publicly traded company by market capitalization, with popular products including the Macintosh, iPod, iPad, iPhone, and MacBook Air.
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The document provides a timeline and overview of Apple's history and success. It notes that Apple was founded in 1976 and has since revolutionized industries with products like the iPod, iTunes, iPhone, and iPad. Key to Apple's popularity are its emphasis on design, innovation in anticipating customer needs, strong branding, and the visionary leadership of Steve Jobs, though questions remain about its future without him.
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The document discusses the history of Apple from its founding by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 to develop the Apple I computer. It details the development of subsequent Apple products including the Apple II, Macintosh, iPod, iPhone and iPad. It also provides biographies of the three founders and describes Apple's latest products as the iPhone 6 and iPhone 6 Plus.
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Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is known for its Mac computers, iPod, iPhone, iPad and Apple Watch. Its vision is for people to be above systems and structures, not subordinate to them. Its mission is to bring the best personal computing and mobile communication experiences through innovative hardware, software and services. Major products include Mac, iPhone, iPad, Apple Watch and various software like macOS, iOS, iTunes and iLife. It has retail stores and online services like the App Store. Competitors include Microsoft, Samsung, Google and others. Apple is considered one of the most innovative companies and has strong branding, ease of
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The document summarizes the history of Apple from its founding by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to develop the Apple I computer. It outlines the development of subsequent Apple products including the Apple II, Macintosh, iMac, iPod, iPhone, and iPad. It also provides biographies of the three founders and describes some of Apple's latest products such as the iPhone 6 and iPhone 6 Plus.
AS media coursework
Three friends - Steve Jobs, Steve Wozniak, and Ronald Wayne - founded Apple in 1976. They created the Apple I, the first Apple product and one of the first personal computers. Later products included the Apple II, the first computer with a color screen, and the Macintosh, which introduced the graphical user interface. The company found success with portable products like the PowerBook laptop and iPod music player. The iPhone launched in 2007 and revolutionized smartphones. Apple continues to introduce innovative new products and has grown to be one of the largest technology companies in the world.
Chronological History of Apple
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. They introduced the Apple I computer kit and later the Apple II, which became very successful. In the 1980s, Apple launched products like the Lisa, Macintosh, PowerBook laptop, and Newton PDA. Steve Jobs was later fired from Apple but returned in 1996 to help turn the company around. He launched successful products like the iMac, iPod, iPhone, and iPad that established Apple as a leader in personal computers, digital music, and mobile devices. Jobs passed away in 2011 but his vision helped transform technology and Apple remains one of the world's most valuable companies today.
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Apple was established in Cupertino, California in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple produces a variety of consumer electronic devices including the iPod music player, iPhone mobile phones, iPad tablet computers, iMac desktop computers, and Apple TV. Apple's operating system is called Mac OS X, which powers all Apple devices and is known for its speed, though consumers must pay premium prices for Apple's products.
Apples advertising-strategy
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Top 10 marketing campaign by apple
This file includes the Top 10 Marketing Campaign by Apple wich includes "1984" Super Bowl, THINK DIFFERENT, GET A MAC, SWITCH, APPLE iPOD CAMPAIGN, DIGITAL HUB, DO NOT DISTURB, FACE TIME EVERYDAY, MUSIC EVERYDAY, PHOTO EVERY DAY,
Innovation at Apple
Introduction of Apple, Vision, Mission, Current Apple Products, Innovative Characteristics of Apple, Innovation Strategy at Apple, Apple: Products of Success, Recent Innovation at Apple, Apple's Shift from Radical to Incremental Innovation, Opportunities Ahead for Apple.
Apple
This document summarizes Apple's marketing strategy and history of innovation. It discusses how Apple was founded in 1976 and launched products like the Apple I, iMac, iPhone and iPad that revolutionized various industries. The iPhone is highlighted as Apple's most successful product, selling over 6 million units of the first iPhone and 4 million of the iPhone 6 in the first 24 days. Finally, it speculates on Apple's future in areas like wearable technology, electric vehicles, and using its resources for social good.
History of apple
Apple Computers was formed in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne with $1,200. They sold the Apple I personal computer built by Wozniak for $666.66. In 1977, Apple became incorporated and Wayne sold his share back for $800. The successful Apple II helped Apple go public in 1980, creating over 300 millionaires. Steve Jobs stepped down as CEO in 1985 due to a power struggle, but returned in 1997 and focused on restructuring the brand. The 1998 iMac helped revive Apple's fortunes with its innovative, internet-focused design. Recent innovations like the iPhone in 2007 and iPad in 2010 have further propelled Apple's continued success.
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Apple has had monumental product launches in the past due to strong visionary leadership, revolutionary product development processes, and innovative marketing campaigns. The iPod was critical to Apple's current success, transforming Apple into Apple Inc. and revolutionizing how people listen to music. The subsequent launches of the iPhone and iPad further established Apple as the market leader in non-computer portable devices. Going forward, Apple should continue targeting both computers and handheld devices with more revolutionary products like its Watch and TVOS, rather than solely focusing on evolutionary products or moving away from computers entirely.
Apple inc
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It launched pioneering products like the Apple I and II in the 1970s-1980s but struggled in the 1990s with the rise of Windows PCs. Under Steve Jobs' return, Apple launched hugely successful products starting with the iPod in 2001, followed by the iPhone in 2007 and iPad in 2010, which have made Apple the most valuable company in the world with over $1 trillion market capitalization.
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The presentation contains among others information about the history, evolution of Apple, annual revenue, and mainly products.
Apple
Apple Inc. is an American technology company that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has grown to become one of the largest companies in the world. Apple is known for its line of Mac computers, the iPod, iPhone, iPad and Apple TV. Under the leadership of Steve Jobs, Apple introduced revolutionary products that changed technology and how people interact with computers and mobile devices.
Apple INC Presentation
Presentation about Apple inc, how they grew and innovated new products and became leaders of this industry.
Apple News : iPhone, iPhone news
Apple Inc. is an American technology company headquartered in Cupertino, California that was founded in 1976. It develops, designs and sells consumer electronics including the iPhone, Mac computers, iPads, and iPods. As the second largest information technology company by revenue, Apple focuses on innovation and producing high quality products that have made it the world's most valuable brand according to several reports.
Steve jobs SUCCESS STORY OF INTERNATIONAL BUSINESSMAN
Steve Jobs was born in 1955 and adopted by Paul and Clara Jobs. He showed an early interest in technology and co-founded Apple Inc. in 1976 with Steve Wozniak. Their first product was the Apple I computer. The Apple II, released in 1977, was highly successful and helped drive the personal computing revolution. Jobs later left Apple and co-founded NeXT and acquired Pixar. He returned to Apple in 1996 and led the company to success with products like the iMac, iPod, iPhone and iPad. Jobs battled cancer from 2003 until his death in 2011.
Case analysis 1
This document provides a case analysis of Apple Inc. It summarizes that Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs computers, software, and consumer electronics. Some of its most successful products are the iPhone, iPod, iTunes, and re-hiring of Steve Jobs in 1997 which helped turn the company around. Some failures include the PowerMac G4 Cube computer and Motorola Rokr phone. Apple's strategy focuses on innovative design, easy to use interfaces and being a digital hub through its various products and services.
Apple iPod Final
Apple was formed in 1976 and introduced the Apple I computer. In 2001, Apple introduced the iPod music player, which became extremely popular and helped turn the company around. Following the iPod's success, Apple launched the iTunes Music Store in 2003, allowing users to purchase and download music. By focusing on innovative music products like the iPod and iTunes, Apple has seen tremendous growth and success over the past two decades.
The life of steve jobs
please like it and view it . it is about the ceo / c founder of apple . please give me sooooo many likes thank you
Headquartered in Cupertino, California, Apple Inc. experienced many c.pdf
Headquartered in Cupertino, California, Apple Inc. experienced many challenges throughout its
business history. In 1997 Apple's share price was \$3.30. Fifteen years later its share price rose to
$705.07 (although its share price decreased to $425 the following year). In 2014 Apple split its
stock 7-1, meaning each share was worth a seventh of its previous value, and stockholders were
given seven extra shares of stock to make up the difference. Apple's stock price has become a
key benchmark for the technology sector. For the past eight years, Apple earned first place
among Fortune magazine's World's Most Admired Companies. To millions of consumers, the
Apple brand embodies quality, prestige, and innovation. Although companies tried to copy the
Apple business model, none have been able to discover what it is that makes Apple so unique.
Apple is ranked first in innovation by Fortune magazine and is a market leader in the
development and sales of mobile devices. Many believe Apple's success stems from a
combination of several factors, including the remarkable leadership skills of former CEO Steve
Jobs, a corporate culture of enthusiasm and innovation, and the high-tech products for which
Apple is known. These combining qualities allow Apple to revolutionize the technology and
retail industries. Apple's History Apple's first product, the Apple I, was vastly different from the
Apple products most are familiar with today. This first handmade computer kit was constructed
by Apple cofounder Steve Wozniak. It lacked a graphic user interface (GUI), and buyers had to
add their own keyboard and display. Cofounder Steve Jobs convinced Wozniak that it could be
sold as a commercial product. In 1976 the Apple I was unvelled at the Home Brew Computer
Club and put on sale for $666.66. Jobs and Wozniak continued to create innovative products.
Soon their new company, Apple Computer Inc., surpassed \$1 million in sales. However, the
mid-1980s brought difficult times for Apple. In 1983 the company introduced the Apple Lisa for
$10,000. The product flopped. In 1985 Steve Jobs was ousted after internal conflicts with the
Apple CEO. Its computer products the Mac I and the Newton were not successful, and the
company underwent several CEO changes. With declining stock prices, the future of Apple was
in jeopardy. 'This case was prepared by Jennifer Sawayda, Harper Baind. Danielle Jolley, and
Julian Mathias for and under the direction of O.C. Ferrell and Linda Ferrell. It was prepared for
classroom discussion rather than to illustrate either effective or ineffective handling of an
administrative, ethical, or legal decision by management. All sources used for this case were
obtained through publidy avalable material on the Apple website 62015.
Steve Jobs returned to Apple in 1997 to try and save the struggling company. The return of Jobs
introduced a new era for Apple. Jobs immediately began to change the company's corporate
culture. Before Jobs's return, employees were m.
Similar to Apple Inc. (20)
Steve jobs SUCCESS STORY OF INTERNATIONAL BUSINESSMAN
Steve jobs SUCCESS STORY OF INTERNATIONAL BUSINESSMAN
Headquartered in Cupertino, California, Apple Inc. experienced many c.pdf
Headquartered in Cupertino, California, Apple Inc. experienced many c.pdf
Apple Inc.
- 2. ABOUT APPLE American multinational technology company Founded in 1977 as Apple Computers by Steve Jobs, Steve Wozniak and Ronald Wayne Headquarters in Cupertino, California
- 3. TOPPED FORTUNE MAGAZINE’S WORLD’S MOST ADMIRED COMPANIES LIST 3 YEARS IN A ROW FROM
- 4. P R O D U C T S The iPod Released in 2001 Game changer for Apple The iPhone Various generations till date The iMac The iPad
- 5. BLOCKBUSTER PRODUCT! The iPod paved way to all the other products Achieved immense popularity Introduction of iTunes
- 6. “PEOPLE FEEL THEY’RE WALKING IN MUSICOLOGY” -John Mayer iPod, in 2007, showed sky rocketing sales as a result of which Apple’s market share in other products increased.
- 7. INNOVATION IMPERATIV Apple has constantly worked on making the older products better. It has also worked on innovating newer products. It began with the iPod, followed by the iPhone, then the iPad, the iWatch and now the smart TV. Apple has always exceeded customers’ expectations
- 8. PUSH: Added mass electric retailers, Bust Buy and Circuit City to its channels PULL: SILHOUETTES Campaign; people listening to music on iPods
- 9. GROWTH, GROWTH and MORE G 2007: APPLE COMPUTER INC. Changed to APPLE INC. 2009:iPod sales hit $8 billion 2010:More than 250 million pieces sold worldwide
- 10. THE iPhone iPhone 2 iPhone 3 iPhone 4 iPhone 4s iPhone 5 iPhone 5S iPhone 5c iPhone 6 iPhone 6s iPhone 6s Plus
- 11. The iPad
- 12. INCREMENTAL INNOVATION Launched series of iPods, iPhones and iPads Kept customers on their toes
- 13. Cross Functional Teams A cross-functional team is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments.
- 14. WHAT’s NEXT?
- 16. HEY SIRI!
- 17. • BRAINSTORM USING CREATIVE TECHNIQUES • ATTRIBUTE LISTING • FORCEED RELATIONSHIP • MORPHOLOGICAL
- 18. SUMMAR • About Apple • Products • iPOD: The Blockbuster Product • Innovation Imperative • Push and Pull Strategy • Growth, growth and more growth • iPhone • iPad • Incremental Innovation
- 20. Prepared by Krisha Bole, RCOEM, Nagpur Under the guidance of Prof. Sameer Mathur, IIM Lucknow as a part of Marketing Management Internship