This document summarizes Apple's marketing strategy and history of innovation. It discusses how Apple was founded in 1976 and launched products like the Apple I, iMac, iPhone and iPad that revolutionized various industries. The iPhone is highlighted as Apple's most successful product, selling over 6 million units of the first iPhone and 4 million of the iPhone 6 in the first 24 days. Finally, it speculates on Apple's future in areas like wearable technology, electric vehicles, and using its resources for social good.