Apple is a US-based technology company that designs Mac computers and software like OSX. It leads the digital music revolution with iPods and iTunes and reinvented the mobile phone with the iPhone and app store. Apple takes a systemic approach to innovation through innovative business models and a focus on design. It considers future applications for current products during development, crowdsources ideas, and focuses on being the best rather than first to market.

6. Vision & Mission
• US- based High Tech Multinational Company
• Designs Macs , the best personal computers in the world
along with OSX, i Life, i work and professional
Software.
• Leads the Digital music revolution with its ipods and i tunes
online store.
• Reinvented the mobile phone with its revolutionary iphone
and app store, and is defining the future of mobile
Media and computing device with ipad.

10. Rivals

15. What
makes
Apple so
good at
Innovation?

16. • Apple systemic approach to
innovation.
• Innovative Business Models.
• Apple’s Innovation System.
• Apple Design Process.

17. Apple Product Development Approach-
• Consider future application of current products
as they are developed.
• Crowdsource hype and perhaps even ideas
about pricing.
• Don’t focus on being the first, focus on being
the best.

20. Recap
• History
• Vision & Missions
• Products and Figures
• 4P Analysis
• SWOT Analysis
• Innovation
• Product Development
• What next

21. Created By
SAURABH SHUKLA
SLIET Longowal
During Internship under
Prof. Sameer Mathur, IIM Lucknow
Disclaimer