Apple, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, is a leading global tech company headquartered in Cupertino, California, known for its innovative software and luxury products. The company aims to achieve carbon neutrality by 2035 while focusing on creativity, customer service, and employee growth in a competitive landscape against companies like HP, Microsoft, Google, and Samsung. Apple strives to create not just premier products but also to positively impact the world, as reflected in its corporate values and customer-centric approach.

1. • Gourangi Agarwal
• Krishank Kapoor
• Leela Krishna
• Kartik Balaji
• Ishita Kumar
• Joydeep Kaur
GROUP 5
“Think Different”

2. INTRODUCTION
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in
1976.
Total 175 countries and regions
Headquarter: Cupertino, California
The company is known globally for its innovative solutions for computer
software, mobile handsets and giving a sense of luxury to its customers .
Biggest tech in the world and recently become the biggest company in
the world .

3. • “To make the best products on earth, and to leave the
world better than we found it.”
• The company’s Vice President for Environment, Policy
and Social Initiatives, Lisa Jackson, stated, “We aim to
create not just the best products in the world, but the
best products for the world.”
• They aim to become a carbon neutral company by 2035

4. Making great
products
Simplicity in
place of
complexity
Excellence
as the
standard
Focus on a
few key
projects
Focusing on
innovation
CORE
VALUES

5.  Creativity and innovativeness
 Working under pressure
 A high level of secrecy

6. Physical Structure

7. I love the product!
My favourite part is
the home screen
button in iphone.
I never had problem
with Apple. Great
Customer care and
very helpful via live
chat too.
Love the Product and
its service!
Apple continues to
deliver wonderful
and innovative
consumer products.
Repairs are priced
to get you to just
pay for a
replacement of
Apple products
The employees were
super helpful and
friendly and made it
easy for me to
complete my
purchase.
Customer
Reviews

8. Decision making
hierarchy
Spoke-and-Wheel
Hierarchy
Product-based
Divisions
Weak Functional
Matrix

9. Competitors
• HP is one of the top competitors of Apple when it comes to Laptops
and PC.
• HP provides acceptable quality products with affordable prices and
Apple provides high quality products with premium pricing
• Microsoft , an American Technology giant which changed the IT
industry completely
• Microsoft is one of the leading competitors of Apple when it comes
to operating systems.
• Google ,known for its amazing features like search engine and cloud computing
• Google has majority of the market when it comes to search engine.
• But when it comes to smartphone segment, Apple iPhone competes with Google pixel
• They also compete when it comes to Smart Assistant , i.e. SIRI vs Google Assistant
• Samsung is the one of the Top competitors of Apple
• They compete in the smartphone industry

10. How are employees👨💼👩 treated?
🚄
Apple makes the
commute much easier
for its employees
😇
You get to work with
really, really smart
people
📖
You get an education
while you work.
📈
The salaries are pretty
good.
👨❤👨
Apple's retail positions
are flexible, and there's
plenty of room for
growth

11. Approach to getting work done
joy
👨
👩
Focuses on aggressive growth of the company
through penetrating the market
Relentless pursuit of perfection
Working under pressure is considered to be normal
Apple focuses more on performance and productivity

12. Tolerance For Risk
INITIAL PHASE
MIDDLE PHASE
CURRENT PHASE

13. Customer Service
Knowing its customers
Anticipating customer
needs
Stores focusing on
customer experience
Branding that speaks to
a generation
👑
👨

14. THANK YOU