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HELLO APPLE !!
• Apple Inc. Technology company
• Founded in 1st April , 1976
• Revenue $215.6 Billion
Founding team
Steve Jobs Ronald Wayne Steve Woznaik
A vision he saw
To give technology in hands and home of
people
Apple 1(1976) Apple 2 (1977) Apple 3 (1980)
Apple goes public in 1980
Steve GETS FIRED IN 1985 !!
PERSONAL COMPUTING
The Downpour ! 1991-1997
• Decline
• Restructuring
• Acquisitions
He returns !!
• The Era begins !!
LETS GO BACK TO OUR ROOTS TO WHO WE ARE.
-STEVE JOBS (1997)
THE ERA STARTS !!
• The iMac -1998
AND DEN THE ERA STARTS !!
with
Apple IPOD- Digital Audio Player
Then comes Revolutionary iPhone
THE PITCH
PHONE
+
Music Player
+
Internet Device
DIVERSIFICATION
The Rise and Rise of APPLE INC.
We are EXPERTS IN THESE !!
Innovation and Revolutionary User
Interface is our KEY !!
We revolutionize industries !
•Personal Computing
•Digital Music
•Smartphone
Our Launches have been monumental !! Why ?
Our plunge of innovation gave us
rise !
OVERVIEW LETS WRAP IT
UP !!
• Company Background
• Range of Product Offerings
• SWOT analysis of iphone
• Product life Cycle of
• Methodology of new product offering
• Why Apple is Game changer?
• The Golden Circle of Apple
• Competitive Advantage
CREATED BY UDIT SHAH, PDPU, during a
marketing internship by Prof. Sameer Mathur,
IIM Lucknow

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Apple inc

  • 1.
  • 2. HELLO APPLE !! • Apple Inc. Technology company • Founded in 1st April , 1976 • Revenue $215.6 Billion Founding team Steve Jobs Ronald Wayne Steve Woznaik
  • 3. A vision he saw To give technology in hands and home of people Apple 1(1976) Apple 2 (1977) Apple 3 (1980) Apple goes public in 1980 Steve GETS FIRED IN 1985 !! PERSONAL COMPUTING
  • 4. The Downpour ! 1991-1997 • Decline • Restructuring • Acquisitions
  • 5. He returns !! • The Era begins !! LETS GO BACK TO OUR ROOTS TO WHO WE ARE. -STEVE JOBS (1997)
  • 6. THE ERA STARTS !! • The iMac -1998 AND DEN THE ERA STARTS !! with Apple IPOD- Digital Audio Player
  • 7. Then comes Revolutionary iPhone THE PITCH PHONE + Music Player + Internet Device
  • 8.
  • 9.
  • 10.
  • 11.
  • 13. The Rise and Rise of APPLE INC.
  • 14. We are EXPERTS IN THESE !!
  • 15.
  • 16. Innovation and Revolutionary User Interface is our KEY !! We revolutionize industries ! •Personal Computing •Digital Music •Smartphone Our Launches have been monumental !! Why ?
  • 17.
  • 18.
  • 19. Our plunge of innovation gave us rise !
  • 20. OVERVIEW LETS WRAP IT UP !! • Company Background • Range of Product Offerings • SWOT analysis of iphone • Product life Cycle of • Methodology of new product offering • Why Apple is Game changer? • The Golden Circle of Apple • Competitive Advantage
  • 21. CREATED BY UDIT SHAH, PDPU, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow