SlideShare a Scribd company logo
Hardware Distributor Software Producer Music Distributor Cell phone Producer Apple Inc.
From Apple Computer Inc. to Apple Inc. 1976  - Steve Jobs, Steve Wozniak, and Ronald Wayne establish Apple 1983 - Apple Lisa first Personal Computer w/ GUI
1984  – Macintosh released,    –  First public offering (Shares) 1985  – Steve Jobs resigns 1991  – Powerbook, a success! 1993 – 1997 SLUMP
1996  – Steve Jobs  returns to Apple 1998  – iMac release, a huge success 2001  – First two retail stores opened CA, VA 2001  – First generation iPod released 2003  – iTunes first released 2005  – Apple and Intel form partnership
?
Marketing Venues: Online
Marketing Venues: Online
Marketing Venues: Online & TV
So back to that ?
Issue: Steve Jobs’ Health  2004 – Cancerous tumor in pancreas 2006 –  pancreaticoduodenectomy 2008 – Mistakenly published obituary 2008 – MIA Macworld
Issue: Release Of Palm Pre Beat ‘Multi touch screen’ patent Touts features over the iPhone: Backgrounding aka ‘cards’ Physical QWERTY Keyboard ‘ Synergy’ allows seamless search Released June 6, days before Apples new iPhone Palm also has loyal customers
Issue: Release of Windows 7  Latest Microsoft OS Improved security Can be used on Netbooks Improved usability over Vista Assumed to be released before Apple releases their next OS
Discussion Does Apple live and die by Steve Jobs? What kind of impact will the Palm Pre have on the iPhone? What kind of impact will Microsoft’s new OS have on Apple? What do you think of the back forth between Apple and Microsoft’s marketing campaigns? Tasteless or Cheeky fun? Has anyone here switched from Microsoft to Apple for OS? What do you think of the products and functionality? Better or Worse?

More Related Content

Similar to ECIS 462 Apple Presentation 1

The Apple Story
The Apple StoryThe Apple Story
The Apple Story
Shameer P Hamsa
 
Apple - Just the Best One
Apple - Just the Best OneApple - Just the Best One
Apple - Just the Best One
André Santos
 
Apple presentation lppt
Apple presentation lppt Apple presentation lppt
Apple presentation lppt
Tushar Khot
 
Apple ppt by 9133078687
Apple ppt by 9133078687Apple ppt by 9133078687
Apple ppt by 9133078687
bangarraju
 
Apple.paas2010
Apple.paas2010Apple.paas2010
Apple.paas2010
ankur bhalla
 
Ppt main
Ppt mainPpt main
Apple
Apple Apple
Apple
cgibbs913
 
Sids og.......
Sids og.......Sids og.......
Sids og.......
sidsau
 
THE HISTORY OF APPLE
THE HISTORY OF APPLETHE HISTORY OF APPLE
THE HISTORY OF APPLE
Saqib Moossa
 
Apple Slidesv Na2
Apple Slidesv Na2Apple Slidesv Na2
Apple Slidesv Na2
ajvanhoy
 
48 apple story
48 apple story48 apple story
48 apple story
SALMAN SHAIKH
 
Apple inc
Apple incApple inc
Apple inc
Saleem Raja
 
Apple, Inc. Presentation
Apple, Inc. PresentationApple, Inc. Presentation
Apple, Inc. Presentation
Richard Yang
 
Ppt global final
Ppt global finalPpt global final
Ppt global final
badoad
 
Apple 1 VAASANNA 8722702234
Apple 1 VAASANNA 8722702234Apple 1 VAASANNA 8722702234
Apple 1 VAASANNA 8722702234
vaas2234
 
48 apple story
48 apple story48 apple story
48 apple story
SALMAN SHAIKH
 
sebas Apple
sebas Applesebas Apple
sebas Apple
sebasaraujo919
 
The life of steve jobs
The life of steve jobsThe life of steve jobs
The life of steve jobs
saksham123ska
 
sebastian apple
sebastian applesebastian apple
sebastian apple
sebasaraujo919
 
homework apple
homework applehomework apple
homework apple
sebasaraujo919
 

Similar to ECIS 462 Apple Presentation 1 (20)

The Apple Story
The Apple StoryThe Apple Story
The Apple Story
 
Apple - Just the Best One
Apple - Just the Best OneApple - Just the Best One
Apple - Just the Best One
 
Apple presentation lppt
Apple presentation lppt Apple presentation lppt
Apple presentation lppt
 
Apple ppt by 9133078687
Apple ppt by 9133078687Apple ppt by 9133078687
Apple ppt by 9133078687
 
Apple.paas2010
Apple.paas2010Apple.paas2010
Apple.paas2010
 
Ppt main
Ppt mainPpt main
Ppt main
 
Apple
Apple Apple
Apple
 
Sids og.......
Sids og.......Sids og.......
Sids og.......
 
THE HISTORY OF APPLE
THE HISTORY OF APPLETHE HISTORY OF APPLE
THE HISTORY OF APPLE
 
Apple Slidesv Na2
Apple Slidesv Na2Apple Slidesv Na2
Apple Slidesv Na2
 
48 apple story
48 apple story48 apple story
48 apple story
 
Apple inc
Apple incApple inc
Apple inc
 
Apple, Inc. Presentation
Apple, Inc. PresentationApple, Inc. Presentation
Apple, Inc. Presentation
 
Ppt global final
Ppt global finalPpt global final
Ppt global final
 
Apple 1 VAASANNA 8722702234
Apple 1 VAASANNA 8722702234Apple 1 VAASANNA 8722702234
Apple 1 VAASANNA 8722702234
 
48 apple story
48 apple story48 apple story
48 apple story
 
sebas Apple
sebas Applesebas Apple
sebas Apple
 
The life of steve jobs
The life of steve jobsThe life of steve jobs
The life of steve jobs
 
sebastian apple
sebastian applesebastian apple
sebastian apple
 
homework apple
homework applehomework apple
homework apple
 

Recently uploaded

Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
christinelarrosa
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
christinelarrosa
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
DanBrown980551
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillinQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
LizaNolte
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Enterprise Knowledge
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Jason Yip
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Pitangent Analytics & Technology Solutions Pvt. Ltd
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
saastr
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Fwdays
 

Recently uploaded (20)

Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillinQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
 

ECIS 462 Apple Presentation 1

  • 1. Hardware Distributor Software Producer Music Distributor Cell phone Producer Apple Inc.
  • 2. From Apple Computer Inc. to Apple Inc. 1976 - Steve Jobs, Steve Wozniak, and Ronald Wayne establish Apple 1983 - Apple Lisa first Personal Computer w/ GUI
  • 3. 1984 – Macintosh released, – First public offering (Shares) 1985 – Steve Jobs resigns 1991 – Powerbook, a success! 1993 – 1997 SLUMP
  • 4. 1996 – Steve Jobs returns to Apple 1998 – iMac release, a huge success 2001 – First two retail stores opened CA, VA 2001 – First generation iPod released 2003 – iTunes first released 2005 – Apple and Intel form partnership
  • 5. ?
  • 9. So back to that ?
  • 10. Issue: Steve Jobs’ Health 2004 – Cancerous tumor in pancreas 2006 – pancreaticoduodenectomy 2008 – Mistakenly published obituary 2008 – MIA Macworld
  • 11. Issue: Release Of Palm Pre Beat ‘Multi touch screen’ patent Touts features over the iPhone: Backgrounding aka ‘cards’ Physical QWERTY Keyboard ‘ Synergy’ allows seamless search Released June 6, days before Apples new iPhone Palm also has loyal customers
  • 12. Issue: Release of Windows 7 Latest Microsoft OS Improved security Can be used on Netbooks Improved usability over Vista Assumed to be released before Apple releases their next OS
  • 13. Discussion Does Apple live and die by Steve Jobs? What kind of impact will the Palm Pre have on the iPhone? What kind of impact will Microsoft’s new OS have on Apple? What do you think of the back forth between Apple and Microsoft’s marketing campaigns? Tasteless or Cheeky fun? Has anyone here switched from Microsoft to Apple for OS? What do you think of the products and functionality? Better or Worse?

Editor's Notes

  1. -designs and manufactures consumer electronics and software products -35,000 employees worldwide -32.48 billion in its fiscal year ending September 29, 2008
  2. -most current line of products -where will they go from here?
  3. -Example of online CRM -Relevant headliner – emphasis on getting customers into stores or to explore the online store -Display products -Receive one every couple of weeks after purchasing a macbook
  4. -Banner Ads in 2008