The document promotes a mobile marketing company that helps retailers build mobile databases and increase sales through targeted mobile messaging campaigns. It claims their services include customer profiling, database segmentation, customer lifecycle management, and data-driven customer acquisition, retention and loyalty programs. The company argues mobile marketing provides a great return on investment because it is low cost, easy to execute, makes advertising work harder, is measurable, targeted, and instant. It cites a survey finding over half of marketers plan to expand mobile programs in 2012 and a quote from Coca Cola emphasizing the importance of text messaging. It encourages contacting the company to learn how they can help increase sales.