Marketo @ Marketo: The best Event of 2019

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1. The document discusses the benefits of including events in a company's marketing mix, such as standing out from competitors and generating leads. 2. It provides examples of both physical and online event types and stresses the importance of measuring events' ROI through metrics like multi-touch ratios. 3. The remainder of the document gives best practices for successful event marketing, including having a clear agenda, maximizing marketing opportunities, and setting goals.

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
Marketo @ Marketo: The best Event of 2019

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
Housekeeping
• This webinar is recorded! Slides and recording will be sent once the
webinar concludes.
• Have a question? Use the chat box and we’ll answer your questions
after the webinar
• Posting to social media? Use our hashtag #mktgnation

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P E T E R B E L L
C o m m e r c i a l M a r k e t i n g D i r e c t o r, A d o b e
@ p e te r b e l

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© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
Why Include Events in Your Marketing Mix?
1. Every business needs to stand out from their competition, event marketing
can help you do just that
2. A strategic combination of online and offline marketing is essential to any
company’s bottom line
3. To generate leads and/or engage with prospects and existing customers
5

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
Event Marketing
Physical Events
▪ Tradeshows
▪ Conferences
▪ Seminars / Roadshows
▪ Breakfasts, Lunches & Dinners
6
Online Events
▪ Webinars
▪ Virtual Events
▪ Live Streaming Events
All event marketing needs to be viewed as an integral MEASUREABLE
part of the demand generation mix

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
Marketing Measurement
1. Design programs to be measurable
2. Establish goals and ROI estimates up-front
3. Focus on the decisions that improve ROI
7
Measure ROI to find out not just what works (or doesn’t),
but what works better

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
Event Marketing Measurement
▪ Multi Touch (MT) Ratio = Pipeline/ Investment
▪ >15 is Successful / < 10 is unsuccessful
8

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Branding
9

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
ON24 example
10

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© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
1. Free, Virtual educational and interactive event including networking opportunities.
2. Clear agenda focused upon digital transformation and disruptive growth strategies are
changing the game, and how you can too
3. Two keynotes and 15 in-depth breakout sessions from Marketo Engage experts and
customers.Business & Practitioner tracks
12

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. 13

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. 14

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. 15

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. 16

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. 17

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
5 Steps for a Successful Event
1. Be clear on the aim of the event
2. Always go for quality over quantity
3. Have a story to tell & stand out from the crowd
4. Maximize marketing opportunities before, during and after
5. Set clear business goals and expected ROI
18

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
PeterBell
@peterbellinkedin.com/inpeterbel
THANK YOU

© 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

FullSail: HOF - Presentation Phil Pallen

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5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Old Oak - Press Kit - Cannes Film Festival 2023

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Digital Marketing Training In Bangalore

syedasifsyed46

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

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De-risk Your Digital Evolution - Hannah Grap

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

How to Run Landing Page Tests On and Off Paid Social Platforms

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Winning local SEO in the Age of AI - Dennis Yu

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

ThinkNow 2024 Consumer Financial Wellness Report

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5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

The Old Oak - Press Kit - Cannes Film Festival 2023

Digital Marketing Training In Bangalore

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

SMM Cheap - No. 1 SMM panel in the world

Marketo @ Marketo: The best Event of 2019

2. © 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. Housekeeping • This webinar is recorded! Slides and recording will be sent once the webinar concludes. • Have a question? Use the chat box and we’ll answer your questions after the webinar • Posting to social media? Use our hashtag #mktgnation

5. © 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. Why Include Events in Your Marketing Mix? 1. Every business needs to stand out from their competition, event marketing can help you do just that 2. A strategic combination of online and offline marketing is essential to any company’s bottom line 3. To generate leads and/or engage with prospects and existing customers 5

6. © 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. Event Marketing Physical Events ▪ Tradeshows ▪ Conferences ▪ Seminars / Roadshows ▪ Breakfasts, Lunches & Dinners 6 Online Events ▪ Webinars ▪ Virtual Events ▪ Live Streaming Events All event marketing needs to be viewed as an integral MEASUREABLE part of the demand generation mix

7. © 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. Marketing Measurement 1. Design programs to be measurable 2. Establish goals and ROI estimates up-front 3. Focus on the decisions that improve ROI 7 Measure ROI to find out not just what works (or doesn’t), but what works better

12. © 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. 1. Free, Virtual educational and interactive event including networking opportunities. 2. Clear agenda focused upon digital transformation and disruptive growth strategies are changing the game, and how you can too 3. Two keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers.Business & Practitioner tracks 12

18. © 2017 Adobe Systems Incorporated. All Rights Res erved. Adobe Confidential. 5 Steps for a Successful Event 1. Be clear on the aim of the event 2. Always go for quality over quantity 3. Have a story to tell & stand out from the crowd 4. Maximize marketing opportunities before, during and after 5. Set clear business goals and expected ROI 18

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