Paperlit is a digital publishing platform that allows publishers to easily create branded apps for iPhone, iPad, Android, and Facebook. It converts print publications like newspapers, magazines, and catalogs into digital formats. Publishers can upload PDFs or website content, and Paperlit handles conversion, hosting, and distribution. Readers can access publications through apps or on the web. The platform offers features like multimedia integration, push notifications, and advertising and billing options to help publishers monetize and distribute their content across devices. Pricing depends on the number of apps, issues published per year, and other customization options.

1. Your 1 Stop Digital Publishing Solution
December 2011

2. What is Paperlit?
Paperlit is the easiest web and mobile publishing solution for your newspaper,
magazine or catalog.
A beautiful and easy to use reading experience for your readers, a great targeted
platform for publishers that want to take advantage of the opportunities offered
from digital distribution:
• Publish to iPhone, iPad, Android and Facebook in three clicks
• Add multimedia content
• Integrate your web site content (RSS Feed, Photogallery, Weather, Sudoku, etc. )
• Monetize your content with billing and adv server integration

3. How does it work?
You send We convert... ...and publish
PDF: Upload the PDF of We take your documents, You'll get a confirmation
your newspaper, magazine convert them for different email as soon as your
or catalog in order to have screen resolutions and electronic publication is
your branded digital replica mobile networks and place ready to hit hundreds
it all on our secure cloud. millions of readers on their
WEBSITE CONTENT: mobile devices and on
Provide us with your website We will also take care of the Facebook. It's that easy.
content. We can integrate integration of your website Your website content is
News Feeds, Photogalleries, content with free or always updated.
Audio-Video feeds, premium models.
Weather, Sudoku, and any
other html5 module you like.

4. How does it work for publishers?
Your content on mobile devices and social networks
Readers and advertisers are shifting from print to online, mobile and now to
tablets and Facebook. The key is to adapt and repurpose your print content
quickly, as well as your website content, to expand your distribution channels,
generate new revenue streams, reaching the growing market of online and mobile
readers.
Monetize your content through Apple’s Appstore ,
Android Market and Facebook credits
To publish in the Apple’s App Store, Android Market or Facebook means to reach
hundreds of millions of users worldwide. This means retaining your present customers
and winning new eyeballs from your competition or from diaspora audiences.
Touch devices’ and Facebook credits one click purchasing experience makes it easier and
quicker for your customers to monetize your content. In addition, advertising on tablet
devices are selling at 5 to 10 times internet advertising.
Reliable Service
The Paperlit service is completely managed and runs on Amazon's cloud to
offer you peace of mind and 99,99% uptime guarantee.
When you upload your newspaper or magazine, we'll automatically make
copies of it across 15 key locations around the world on a global content
delivery network (CDN) that spans North America, Europe, Asia and Australia.

5. How does it work for readers?
Easy reading on the web and on the go
Instant access to your latest editions. Full fidelity with your paper's contents, layout
and typographical features. Fast browsing and deep zooming with large type for an
easy to browse and easy to read experience.
Paperlit makes it easy to reach all the smart phone and tablet users with a fully
managed and automated service.
Facebook and web readers
Paperlit creates rich interactive applications
and high fidelity media, regardless of the target
platform or browser. The web interface is
designed in HTML5/Javascript so that works
well with any Javascript enabled browser.
The web reader can be embedded into the
publisher’s Facebook App in order to leverage
social media and to attract readers, converting
them into paying customers through the
Facebook Credits micropayment system.

6. Value proposition
Full control of your business
• No “virtual newsstands”: we respect the publishers’
brands and let you manage the relationship with your
readers directly.
• No revenue share on content sales or adv sales
Paperlit offers a service that allows you to have full
control of your business.
• With hundreds of customers all over the world, we
have invaluable experience in digital publishing. The
knowledge we can share with our partners, we do!
Extended Audience
Our multi-device platform (iPhone, iPad, Android phones and
tablets, Facebook app) allows publishers to reach the widest
number of users and markets possible. Hundreds of millions of
people are now using social networks and modern mobile devices
and tablets all over the world!

7. Some of our global customers

8. Available features and Products
Paperlit creates branded apps for iPhone/iPod Touch, iPad, Android,
Facebook and Web. On top of the apps, several features can be
implemented if requested.
The current features are:
1. Read through and deep zooming
2. Articles and Sections
3. Multimedia Tool
4. Push Notifications Tool
5. Advertising Server Integration
6. Single Sign On integration
7. In App Purchase Single issue or Subscriptions
8. Multimedia tools
9. Html5 modules integration
10. Article extraction
11. Apple Newsstand Integration

9. Features: Digital Kiosk and Easy Reading
Paperlit publications are readable via iPhone, iPod Touch, iPad, Android,
Facebook and Web with a great resolution and an excellent user experience.
Digital kiosk easily customizable according to
editor’s needs. High quality content rendering, deep
zooming and text extraction.

10. Features: Text Extraction
Text extraction is a feature which allows a reader to click on the text and enjoy reading the article in a
full screen internal pop up window.
Paperlit enables text extraction via xml feeds from publisher. Available on mobile devices and Paperlit
Social Reader.

11. Features: Articles and Sections
From the Paperlit back office it is possible
to set the table of contents with a simple
tool that allows to associate a title for
every page, automatically creating
sections.
This helps the reader to easily leaf through
the publication, jumping from one section
to another.

12. Features: Multimedia Tool (Basic)
From the back office it is possible to associate a specific area of the PDF with multimedia content.
The presence of links, videos and photo galleries within the publication will guarantee a unique reading
experience, with an ever increasing engagement of the user.
You can personalize the icons that will appear in the page, in order to guide the reader to the content.

13. Features: Multimedia Tool (Premium)
Multimedia turn-key service
Add videos or photos to your
publication with an easy-to-
use tool placed in your Paperlit
backoffice.
You can then link the
content directly to a specific
area on the PDF or have a
multimedia feed for your
Hybrid App.
To convert a video, just drag
and drop it to the area on the
right. We accept over 40
different video formats and we
process your file to run
smoothly on iPhone, iPad,
Android and the most popular
web browsers. Your file will be
automatically transcoded for
optimal mobile delivery as an
MPEG4/H.264 video stream.

14. Features: Push Notifications Tool
With a simple to use tool, it is possible to
send Push notifications to all the users
that have installed your app.
Just write your message and decide the
time you want it to be sent to all your
readers, we will take care of the rest.
A very useful service which allows you to
be in constant contact with your readers.

15. Features: Advertising Server Integration
Paperlit allows you to integrate the app with a publisher’s Adv Server or with the main adv networks.
The integration is extremely simple and easily personalized according to the publisher’s needs.
In the case the publisher doesn’t have an Adv Server, Paperlit provides a tool to manage advertising
campaigns.
Within the apps there are a lot of different Adv formats:
BANNER SPONSOR LOGO INTERSTITIAL ADV MODULE

16. Billing Integration
Apple’s In App Purchase:
You can sell Single issues or subscriptions via Apple’s systems
Google Check Out for Android:
Google Checkout is a fast, secure checkout process that helps
increase sales by bringing you more customers and allowing
them to buy from you quickly and easily with a single login.
Facebook Credits:
Facebook Credits is the micropayment system of Facebook
for digital goods. Easy, fast and secure, helps publishers to
increase sales in an environment used by hundreds of millions
of users everyday.
Single Sign On:
Many publishers already have their own AAA (authentication,
authorization and accounting) for their web services, in order
to manage digital subscriptions. These include managing user
records, assigning credentials and payment management.
Paperlit can provide complete API for the integration of these
systems with the Paperlit platform. This will allow seamless
management of a cross-platform offer, Web, Apple, Android,
Facebook, etc.

17. Apple Newsstand compatibility
All Paperlit iOS apps, are Apple Newsstand compatible. Publications with auto-renewing subscriptions,
can be easily pre-downloaded in your readers’ iPad as soon as available.
Read the latest
Alerts tell you when
new issues arrive.
All the news
Newsstand keeps
your subscriptions
in one place.
Shop for more
Tap to shop the
App Store for new
subscriptions.

18. Paperlit Hybrid App (new!)
The Paperlit hybrid app is the result of two years of experience in Digital replica
the mobile digital distribution industry, collecting feedback from The reader can download
and read the traditional
our 200 publishers and millions of readers.
digital replica of the
publication.
Feeds integration
RSS and XML feeds are
formatted, merged with
html5 glossy templates
and pushed into the app.
Rich media ADV formats
The app can be integrated
with the publisher’s adv
server. Rich media adv and
special formats can be
managed by the platform.
Social network
Interaction between the
app and Facebook or
Twitter can be easily
configured.

19. Paperlit Social Reader (new!)
Paperlit Social Reader is a revolutionary service aiming at finally Facebook app
monetizing your paper on the web, leveraging the marketing The paper is available in
the publisher’s Facebook
power of the social network activity of hundreds of millions of
app
users, combined with the integration of the micropayment system
Facebook Credits. Connect with friends
With open graph support
your reader's activity will
be published automatically
in their real time ticker..
Try and Pay
The publisher can decide if
and how to charge for the
paper using FB credits
Integration with Apps
Fully integrated with
Paperlit existing mobile
apps, which includes the
sharing feature.

20. Pricing
DIGITAL REPLICA - setup per app HYBRID APP - setup per app FACEBOOK APP - setup per app
iPad € 4.000 iPad € 6.000 Standard app € 4.000
Android € 4.000 Android € 6.000 Hybrid app € 6.000
iPhone € 2.000 Html5 modules (up to 3) Included Html5 modules (up to 3) Included
Standard multimedia tool Included + html5 modules 1.000 € to 5.000 € + html5 modules 1.000 € to 5.000 €
Adv Integration € 1.000 Adv Integration € 1.000 Adv Integration € 1.000
Billing Integration € 1.000 Billing Integration € 1.000 Billing Integration € 1.000
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Magazine Newspaper Catalogue
Monthly fee (up to 60 issues/year) (up to 365 issues/year) (up to 4 issues/year)
Mobile app Facebook app
monthly users monthly users
1.000 10.000 € 400 € 400 -
2.000 20.000 € 600 € 600 -
5.000 50.000 € 1.000 € 1.400 € 100
10.000 100.000 € 1.500 € 2.500 € 150
20.000 200.000 € 2.500 € 5.000 € 250
30.000 300.000 € 3.000 € 7.500 € 300
Multimedia turn-key service 100 €/months 100 €/months 100 €/months

21. For more information, please send an email to:
sales@paperlit.com