Involver is an audience management platform and social markup language that allows users to: 1. Select from two free apps for Facebook or pay for additional business apps tailored for Facebook, Twitter, and iPhone. 2. Publish simultaneously to multiple social channels and monitor those channels as well as competitors. 3. Report on campaign success and optimize future campaigns based on real-time publishing and app data. 4. Rapidly build and deploy social apps using their social markup language to create customized experiences on Facebook.