Marketing Plan for my new mobile application, SnapJee

1. MARKETING
PLAN

2. PRESENTATION
OUTLINE 1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
7. Disclaimer

3. EXECUTIVE
SUMMARY

4. OVERVIEW
SnapJee is an application designed to
bring together all the IIT-JEE aspirants
in a platform where they can discuss
and clarify each other’s doubts.
In simple words, “SnapJee is of, for
and by the IIT-JEE aspirants.”

5. COMPANY’S
The main motive of
this application is to
help the students in
their preparation of
IIT-JEE examination.

6. COURSE OF ACTION
Reach out to as many number of students as
possible
Convincing the students to become a premium
member of the application by explaining the benefits
to them
Provide maximum service to the premium members
Updating the database year by year

7. SITUATION
ANALYSIS

8. Generally, students take coaching
classes for the preparation of IIT-JEE.
There are many students who hesitate
asking their doubts in classes. Some of
them feel shy to do so.
So, SnapJee will be a platform for
these type of students
This app will provide a QnA
platform for these students to solve
their queries.

9. MAJOR COMPETITORS
QuoraHike
FB
Messenger
WhatsApp SnapJee

10. MARKET OVERVIEW
Currently, nearly 1.6 million
students prepare for IIT-JEE
exam every year.
Nearly 0.2 million
teachers are involved in
teaching them.

11. TARGET
CUSTOMERS
Our major target will be upon these students
who are preparing for IIT-JEE, basically
students of class 11 and class 12 and class
12th passed students.
Also, the teachers involved in JEE
preparation of students can also be our
target customers and they will be the ones to
help the premium users.

12. GOAL

13. 0.2 million
users in the
first 2 months
Atleast 25% of
total users as
our Premium
members
If we reach the above numbers, then the company
can have net profit of about $50,000

14. strategy

15. customers
What will they get?

16. Through our app, the students , specifically those
preparing for IIT-JEE examination get to connect
to each other
SnapJee will provide them a platform to ask their
doubts and also clarify other’s doubts
For the ones feeling shy to ask their problems,
they can also ask questions anonymously
Students can upvote the one who answered
questions and by this way mutual trust will be
developed

17. Also, our app offers Premium features at the cost
of $2 per month
What benefit the premium users will get is that
any question asked by them will be answered
directly to them by our expert panel and this
response will be very quick
Our expert panel will include some IITians and
teachers
By this way, we can develop a large platform of
students and teachers, asking and clarifying
doubts of each other

18. The company

19. Mostly our
company needs
people to serve
our Premium
customers at
times of needs
The expert panel
needs to be
informed about
every query asked
by any student so
that the solution
can be provided as
soon as possible.

20. What our major competitor, Quora offers?
Quora is a question-and-answer website where
questions are asked, answered, edited and organized by
its community of users.
Here, users ask questions related to any topic in the
world.
Our app is specific to questions realted to IIT-JEE only.
Also, in our app, users can ask questions anonymously.
This feature is not provided by Quora.

21. tactics

22. QnA platform for JEE
aspirants
Anonymous
questioning
Upvotes for answers
Guidance and answers
by experienced
faculties
Application can be
downloaded free of
cost from any known
android market like
Google Play
A nominal cost of $2
per month will be
charged to become a
premium member of
the app.

23. The logo
The symbol

24. incentives
Every month, the
student with highest
number of upvotes will
get Premium
membership free
for a month

26. Get
your
SnapJee
app
Now

27. implementation

28. infra structure
Service
providers to
premium
users
(including the
expert panel)
App
developers
and
innovators
Finance
section
Chamber
of
managers

29.  For the first few months, we need to market our application
 We will target the students through their coaching centres and schools
 The marketing team will be responsible for meeting the targeted requirements
 Once students start to use our app, we need to maintain their databases
 The service team will be involved in making these customers join our Premium
version
 After an estimated 2 months, we assume we will meet our target
 From then, the service team needs to maintain all the service requirements of
the premium users and complete their requests on time
 Depending on the demand, the development and innovation team needs to
constantly bring new features and provides new services
 With all these people involved, we can achieve our estimated goal and our app
can be a great success

30. Implementation schedule
Launching of
the app
Advertisements
by the first
month
Maintaining
the database
Convincing the
registered ones
to enrol for
premium version
Handling the
requirements of
premium users
Advertising
and developing
the app timely

32. Created by
Shalin Mayank,
IIT Bombay, as a part of the
marketing research internship
under
Prof. Sameer Mathur,
IIM Lucknow