Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :) Blog post here http://laurelpapworth.com/anti-marketing-and-anti-advertising-at/

1. Convention, Disruption, Vision Or: At war with your customer!!!!

2. WARNING!! Bad words coming up Avert your eyes… NOW!

3. Don’t look!!

4. … but not to YOU. Jesus is Listening…

5. Web 1.0: Eyeballs silent consumers media owns distribution, most content

6. Flickr: AXB500 Brand 1.0 = eyeballs viewing brochure websites

7. Portals were doorways to magic places Flickr: bamawester

8. “ Don’t touch our Brand!”

10. Web 2.0 Consumer not only creates the content but also DISTRIBUTES it.

11. Brand 2.0 = talkers and creators

12. Things Changed

13. Flickr: BamaWester

14. You Know You Are In Trouble… … when the Media get involved

16. Change of tack?

19. Web 3.0 Consumer creates more than media content. Peer to Peer business.

22. Click to purchase Fridge Magnet

25. Not all Bloggers are created Equal

26. Top Bloggers

27. blogpond.com.au

28. Blog Awards: Industry

30. Blog Search

32. TalkBack Shock Jocks Bloggers with Power

33. Engage not Control

34. Oh ok, still keep CONTROL

37. Let Your Community Speak