P-Noy's Got Talent?
Challenging the Filipinos to blog
and make a difference online

           by Anton Diaz, Founder
Bloggers and Internet Marketers
  are the new wave of Change
  Makers in the Philippines
Be Inspired to Make a Change through Blogging
OAP is “not just a blog”
“Live an Awesome Life in the Philippines!”
2 stories and a lecture:
1. What is the Story
behind OAP?
2. Who are the other
bloggers that are making an
impact?
3. Blogging 101: What and How
of Professional Blogging
The Story of




November 4, 2009
A love letter to our sons…   2005
Inspire One Mind.
   Touch One Heart.
One Filipino at a time.




              2006
History




          2007
Live your Passion.
“ You gotta go after the things you want
    while you're still in your prime. ”
                                 2008
ULTIMATE CULINARY TOURS




                  2008
MAVEN SECRETS




                2009
ULTIMATE TASTE TEST




                2010
Bloggers who are
making an impact in the
      Philippines.
YUGATECH.COM
PINOYCOOK.NET
BRYANBOY.COM
PINOYDELIKASI.COM
BO SANCHEZ
KULAYFUL.COM
HAPPYSLIP.COM
ALODIA AND ASHLEY
CARLOCAB.COM
The World’s Oldest Bloggers


 Olive Riley, 108




Maria Amelia Lopez, 97
                         Ruth Hamilton, 109
Blogging 101
What and How of
Professional Blogging?
What is a Blog?

a Blog is…
- Short for Web log
- An Online Journal of your thoughts,
  feelings, and experiences
- Published on the Internet for public
  (or private) consumption
- Updated frequently
What distinguishes a Blog
Vs. a Website
A Blog                         A Website
- is more personal             - is more formal
- is the “virtual soul” of     - reflects the Publishing
the author                     Company’s goals & advocacy
- looks like a daily journal   - looks like a portal
- usually a one man show       - usually composed of a
(except for group blogs)       different writers, editors
- motivated by personal        - motivated by revenue
Expression and advocacy        Because it is a business
What distinguishes Blogging
Vs. Magazine or Feature Writing
Blogging                     Magazine or Feature Writing
- natural conversation       - adopts the writing style
writing. “How you speak is   of the publication
How you write”               - your writing is edited by an
- you write and edit your    Editor
post. “What you write is     - you earn one time upon
What you publish “           submission of the article
- you earn passive income    - you give up your copyright
forever                      to your article
3 Critical components
of a good blog?

1. Authentic
(No Hidden Agenda)

2. Quality Content
(it speaks for itself)

3. It gives value for
people reading it.
(it does not waste
your time)
10 Steps to Launch
Yourself from a
Blogger Wannabe to a
Professional Blogger
STEP#1:
     Define Your Advocacy.
Advocacy is the pro-active support of an
idea, cause or your personal convictions.

You need to determine what value you
will provide to the online community.


      Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#2:
     Brand Yourself Online.
Branding yourself online starts with your
email address and the unique domain
name (.COM) for your website.




      Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#3:
   Build Your Home Online.
1. Virtually Free Estates (FREE)
   BLOGGER or WORDPRESS.COM
2. Managed Hosting Virtual Estates (Paid)
   TYPEPAD or PROBLOGGER.PH
3. Self-Hosted Virtual Estates (Paid)
   Wordpress + Hosting - Dreamhost


      Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#4:
  Optimize for Search Engine
       Superhighway.

First, Build for People (Usability)
Then, Build for the Search Engines
(Crawlability) - Use Wordpress


      Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#5:
Integrate Your Home in Your
 Virtual Social Community.
 Feedburner.
 Twitter.
 Facebook.
 Google Analytics.


   Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#6:
  Put Up and Strategically
Locate Advertising Billboards
   in Your Virtual Home.
       To ads or NOT to ads?



    Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#7:
Write Your First Post in your
About Me Page by Introducing
  Who You Are and Your
        Advocacy.

Tell the Origin Story of your Blog


     Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#8:
    Write the Next 10 Pillar
   Articles that would Define
   Your Brand and Advocacy.
1. Write with the Heart and Edit with the
   Mind.
2. Write Timeless Articles.
3. Write Viral Posts.
       Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#9:
 Invite People to Your Virtual
   Home and Community by
Marketing it Online and Offline.
Search Engines and Social Media



     Copyright 2009. Anton Diaz www.MavenSecrets.com
STEP#10:
   Build Your Brand and Be
         Remarkable.

Blog Consistently.
Build your Community of Friends and Fan
Write Intriquing Headlines

    Copyright 2009. Anton Diaz www.MavenSecrets.com
Youth is a Competitive Advantage…
Take Action
Start a blog about
your advocacy now!
Live an Awesome Life!

             Anton Diaz
    Founder and Digital Publisher




     + Facebook: antondiaz
      + Twitter: antondiaz
            anton@diaz.ph
           +63917-5683627

P noy's got talent

  • 1.
    P-Noy's Got Talent? Challengingthe Filipinos to blog and make a difference online by Anton Diaz, Founder
  • 2.
    Bloggers and InternetMarketers are the new wave of Change Makers in the Philippines
  • 3.
    Be Inspired toMake a Change through Blogging
  • 4.
    OAP is “notjust a blog”
  • 5.
    “Live an AwesomeLife in the Philippines!”
  • 6.
    2 stories anda lecture: 1. What is the Story behind OAP? 2. Who are the other bloggers that are making an impact? 3. Blogging 101: What and How of Professional Blogging
  • 7.
  • 8.
    A love letterto our sons… 2005
  • 9.
    Inspire One Mind. Touch One Heart. One Filipino at a time. 2006
  • 10.
  • 11.
    Live your Passion. “You gotta go after the things you want while you're still in your prime. ” 2008
  • 12.
  • 13.
  • 14.
  • 15.
    Bloggers who are makingan impact in the Philippines.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
    The World’s OldestBloggers Olive Riley, 108 Maria Amelia Lopez, 97 Ruth Hamilton, 109
  • 26.
    Blogging 101 What andHow of Professional Blogging?
  • 27.
    What is aBlog? a Blog is… - Short for Web log - An Online Journal of your thoughts, feelings, and experiences - Published on the Internet for public (or private) consumption - Updated frequently
  • 28.
  • 29.
  • 30.
    A Blog A Website - is more personal - is more formal - is the “virtual soul” of - reflects the Publishing the author Company’s goals & advocacy - looks like a daily journal - looks like a portal - usually a one man show - usually composed of a (except for group blogs) different writers, editors - motivated by personal - motivated by revenue Expression and advocacy Because it is a business
  • 31.
  • 32.
    Vs. Magazine orFeature Writing
  • 33.
    Blogging Magazine or Feature Writing - natural conversation - adopts the writing style writing. “How you speak is of the publication How you write” - your writing is edited by an - you write and edit your Editor post. “What you write is - you earn one time upon What you publish “ submission of the article - you earn passive income - you give up your copyright forever to your article
  • 34.
    3 Critical components ofa good blog? 1. Authentic (No Hidden Agenda) 2. Quality Content (it speaks for itself) 3. It gives value for people reading it. (it does not waste your time)
  • 35.
    10 Steps toLaunch Yourself from a Blogger Wannabe to a Professional Blogger
  • 36.
    STEP#1: Define Your Advocacy. Advocacy is the pro-active support of an idea, cause or your personal convictions. You need to determine what value you will provide to the online community. Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 37.
    STEP#2: Brand Yourself Online. Branding yourself online starts with your email address and the unique domain name (.COM) for your website. Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 38.
    STEP#3: Build Your Home Online. 1. Virtually Free Estates (FREE) BLOGGER or WORDPRESS.COM 2. Managed Hosting Virtual Estates (Paid) TYPEPAD or PROBLOGGER.PH 3. Self-Hosted Virtual Estates (Paid) Wordpress + Hosting - Dreamhost Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 39.
    STEP#4: Optimizefor Search Engine Superhighway. First, Build for People (Usability) Then, Build for the Search Engines (Crawlability) - Use Wordpress Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 40.
    STEP#5: Integrate Your Homein Your Virtual Social Community. Feedburner. Twitter. Facebook. Google Analytics. Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 41.
    STEP#6: PutUp and Strategically Locate Advertising Billboards in Your Virtual Home. To ads or NOT to ads? Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 42.
    STEP#7: Write Your FirstPost in your About Me Page by Introducing Who You Are and Your Advocacy. Tell the Origin Story of your Blog Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 43.
    STEP#8: Write the Next 10 Pillar Articles that would Define Your Brand and Advocacy. 1. Write with the Heart and Edit with the Mind. 2. Write Timeless Articles. 3. Write Viral Posts. Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 44.
    STEP#9: Invite Peopleto Your Virtual Home and Community by Marketing it Online and Offline. Search Engines and Social Media Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 45.
    STEP#10: Build Your Brand and Be Remarkable. Blog Consistently. Build your Community of Friends and Fan Write Intriquing Headlines Copyright 2009. Anton Diaz www.MavenSecrets.com
  • 46.
    Youth is aCompetitive Advantage…
  • 47.
    Take Action Start ablog about your advocacy now!
  • 48.
    Live an AwesomeLife! Anton Diaz Founder and Digital Publisher + Facebook: antondiaz + Twitter: antondiaz anton@diaz.ph +63917-5683627