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Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Online Community VIPs
How to collaborate with community
Very Important Participants
Anouk Willems
Research Innovation Manager @
InSites Consulting
The Netherlands
2014 Platinum Sponsor April Series Sponsor
By Anouk Willems
Research Innovation Manager
@AnoukW1
How to collaborate with Community
Very Important Participants
Online Community VIPs
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
ARE THERE
VIP’S IN
COMMUNITIES?
WHO ARE THEY?
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Hi! I’m Anouk
Utrecht, The Netherlands | Research
Innovation Manager | Marketing |
Co-creation | Mobile communities |
Gamification | Co-researchers
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Who’s on board..
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
WHO IN
OUR COMMUNITY?
participates
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Thread Dynamic
Cognitive
Effort
10%
47%
17%
25%
High
Low
Early Late
Ø = Participation Intensity
% = Community share1%
?
5 MEMBER
PROFILES
identified
N=1595 comments,
63 members
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Insights? High level of cognitive effort
Timing? FiPo*
Frequency? High
Size? 1%
Motivation? Give recognition
COMMUNITY LEADER
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Insights? High level of cognitive effort
Timing? Early
Frequency? High
Size? 10%
Motivation? Give recognition
INSIGHTFUL INITIATOR
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Insights? Medium level of cognitive effort
Timing? Middle
Frequency? Medium
Size? 47%
Motivation? Encourage them
MIDDLE MESSENGER
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Insights? Low level of cognitive effort
Timing? Middle
Frequency? Low
Size? 25%
Motivation? Give personal attention
SPARSE SPORADIC
?
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Insights? Medium level of cognitive effort
Timing? Late
Frequency? Low-Medium
Size? 17%
Motivation? Challenge reflection
REFLECTIVE REPEATER
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Topic
Launch
Informal
Moderation
Formal
Moderation
Informal
Moderation²
Info-structuring Hypothesis validation
& Illustrations
Moderation & Analysis Flow
DIFFERENT MEMBERS,
different motivations
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
SO,
ALL MEMBERS
ARE
IMPORTANT…
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
..BUT ONLY SOME
ARE ALLOWED
backstage
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
THEY ARE VERY
PARICIPANTS
involved
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Participant
HOW TO TURN A
PARTICIPANT
INTO A ‘VIP’
Community VIP
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
ACCEPT OUR
challenge
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
3 CHALLENGES TO
IDENTIFY YOUR
VIPs
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Natural
MODERATOR
BEHAVIOR
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
WHO IS OUR
co-moderator?
Time spend; 2x more time
Language 51% more social words
Personality: Higher self-efficacy
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
TRIANGULATION
WITH co-moderators
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
“
“
I really enjoyed being a
co-moderator. It really felt
like I was playing an
important role and that I
was being heard. Thank you
for asking me to do that. I
would love to do it again.
CO-MODERATORS
LOVE IT!
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
HOW TO
COLLABORATE WITH
co-moderators?
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
3 CHALLENGES TO
IDENTIFY YOUR
VIPs
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
FINDING OUR
blind spots
1/ Generation Gap
2/ Knowledge Gap
3/ Culture Gap
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
CLOSING THE
generation gap
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Knowledge gap
CROWD INTERPRETATION
GAME
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
3 CHALLENGES TO
IDENTIFY YOUR
VIPs
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
FINE-TUNING
CONCLUSIONS TO
CLOSE THE culture gap
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
SO,
ARE OUR VIPS
co-researchers
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
3 TAKEAWAYS
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
THANK YOU
Anouk Willems
Research Innovation Manager @ InSites
Consulting.com
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
2014 Platinum Sponsor April Series Sponsor
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
The Sponsors for this Event
If you are interested in sponsoring a future NewMR event
Email Michele.Poynter@TheFuturePlace.com
2014 Platinum Sponsor April Series Sponsor
Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Q & A
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
2014 Platinum Sponsor April Series Sponsor
Anouk Willems
InSites-Consulting.com
Ray Poynter
The Future Place
Questions?
Anouk@insites-consulting.com
+31 10 742 10 35
Anouk Willems
Research Innovation Manager
Thank you!

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