Anouk Willems - April lecture series - 2014

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Anouk Willems from InSites Consulting discusses identifying and collaborating with very important participants (VIPs) in online communities. She identifies five types of community members based on their participation levels and behaviors. VIPs, like community leaders and insightful initiators, demonstrate high participation levels and contribute high-quality, thoughtful insights. Willems provides three challenges for identifying a community's VIPs: examining natural moderator behaviors, triangulating with co-moderators, and finding ways to close knowledge, generation, and culture gaps. The goal is to turn participants into co-researchers by better utilizing VIPs.

Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
Online Community VIPs
How to collaborate with community
Very Important Participants
Anouk Willems
Research Innovation Manager @
InSites Consulting
The Netherlands
2014 Platinum Sponsor April Series Sponsor

By Anouk Willems
Research Innovation Manager
@AnoukW1
How to collaborate with Community
Very Important Participants
Online Community VIPs
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

ARE THERE
VIP’S IN
COMMUNITIES?
WHO ARE THEY?
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Hi! I’m Anouk
Utrecht, The Netherlands | Research
Innovation Manager | Marketing |
Co-creation | Mobile communities |
Gamification | Co-researchers
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Who’s on board..
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

WHO IN
OUR COMMUNITY?
participates
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Thread Dynamic
Cognitive
Effort
10%
47%
17%
25%
High
Low
Early Late
Ø = Participation Intensity
% = Community share1%
?
5 MEMBER
PROFILES
identified
N=1595 comments,
63 members
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Insights? High level of cognitive effort
Timing? FiPo*
Frequency? High
Size? 1%
Motivation? Give recognition
COMMUNITY LEADER
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Insights? High level of cognitive effort
Timing? Early
Frequency? High
Size? 10%
Motivation? Give recognition
INSIGHTFUL INITIATOR
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Insights? Medium level of cognitive effort
Timing? Middle
Frequency? Medium
Size? 47%
Motivation? Encourage them
MIDDLE MESSENGER
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Insights? Low level of cognitive effort
Timing? Middle
Frequency? Low
Size? 25%
Motivation? Give personal attention
SPARSE SPORADIC
?
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Insights? Medium level of cognitive effort
Timing? Late
Frequency? Low-Medium
Size? 17%
Motivation? Challenge reflection
REFLECTIVE REPEATER
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Topic
Launch
Informal
Moderation
Formal
Moderation
Informal
Moderation²
Info-structuring Hypothesis validation
& Illustrations
Moderation & Analysis Flow
DIFFERENT MEMBERS,
different motivations
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

SO,
ALL MEMBERS
ARE
IMPORTANT…
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

..BUT ONLY SOME
ARE ALLOWED
backstage
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

THEY ARE VERY
PARICIPANTS
involved
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Participant
HOW TO TURN A
PARTICIPANT
INTO A ‘VIP’
Community VIP
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

ACCEPT OUR
challenge
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

3 CHALLENGES TO
IDENTIFY YOUR
VIPs
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Natural
MODERATOR
BEHAVIOR
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

WHO IS OUR
co-moderator?
Time spend; 2x more time
Language 51% more social words
Personality: Higher self-efficacy
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

TRIANGULATION
WITH co-moderators
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

“
“
I really enjoyed being a
co-moderator. It really felt
like I was playing an
important role and that I
was being heard. Thank you
for asking me to do that. I
would love to do it again.
CO-MODERATORS
LOVE IT!
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

HOW TO
COLLABORATE WITH
co-moderators?
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

FINDING OUR
blind spots
1/ Generation Gap
2/ Knowledge Gap
3/ Culture Gap
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

CLOSING THE
generation gap
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Knowledge gap
CROWD INTERPRETATION
GAME
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

FINE-TUNING
CONCLUSIONS TO
CLOSE THE culture gap
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

SO,
ARE OUR VIPS
co-researchers
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

3 TAKEAWAYS
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014

Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
THANK YOU
Anouk Willems
Research Innovation Manager @ InSites
Consulting.com
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
2014 Platinum Sponsor April Series Sponsor

Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
The Sponsors for this Event
If you are interested in sponsoring a future NewMR event
Email Michele.Poynter@TheFuturePlace.com
2014 Platinum Sponsor April Series Sponsor

Anouk Willems, InSites Consulting, Netherlands
Festival of NewMR 2013 – Training Day
Q & A
Anouk Willems, InSites Consulting, Netherlands
NewMR Lecture Series April 2014
2014 Platinum Sponsor April Series Sponsor
Anouk Willems
InSites-Consulting.com
Ray Poynter
The Future Place

Questions?
Anouk@insites-consulting.com
+31 10 742 10 35
Anouk Willems
Research Innovation Manager
Thank you!

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Anouk Willems - April lecture series - 2014

1. Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014 Online Community VIPs How to collaborate with community Very Important Participants Anouk Willems Research Innovation Manager @ InSites Consulting The Netherlands 2014 Platinum Sponsor April Series Sponsor

2. By Anouk Willems Research Innovation Manager @AnoukW1 How to collaborate with Community Very Important Participants Online Community VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

3. ARE THERE VIP’S IN COMMUNITIES? WHO ARE THEY? Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

5. Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

6. Who’s on board.. Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

7. WHO IN OUR COMMUNITY? participates Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

8. Thread Dynamic Cognitive Effort 10% 47% 17% 25% High Low Early Late Ø = Participation Intensity % = Community share1% ? 5 MEMBER PROFILES identified N=1595 comments, 63 members Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

9. Insights? High level of cognitive effort Timing? FiPo* Frequency? High Size? 1% Motivation? Give recognition COMMUNITY LEADER Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

10. Insights? High level of cognitive effort Timing? Early Frequency? High Size? 10% Motivation? Give recognition INSIGHTFUL INITIATOR Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

11. Insights? Medium level of cognitive effort Timing? Middle Frequency? Medium Size? 47% Motivation? Encourage them MIDDLE MESSENGER Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

12. Insights? Low level of cognitive effort Timing? Middle Frequency? Low Size? 25% Motivation? Give personal attention SPARSE SPORADIC ? Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

13. Insights? Medium level of cognitive effort Timing? Late Frequency? Low-Medium Size? 17% Motivation? Challenge reflection REFLECTIVE REPEATER Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

14. Topic Launch Informal Moderation Formal Moderation Informal Moderation² Info-structuring Hypothesis validation & Illustrations Moderation & Analysis Flow DIFFERENT MEMBERS, different motivations Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

15. SO, ALL MEMBERS ARE IMPORTANT… Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

16. ..BUT ONLY SOME ARE ALLOWED backstage Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

17. THEY ARE VERY PARICIPANTS involved Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

18. Participant HOW TO TURN A PARTICIPANT INTO A ‘VIP’ Community VIP Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

19. ACCEPT OUR challenge Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

20. 3 CHALLENGES TO IDENTIFY YOUR VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

21. Natural MODERATOR BEHAVIOR Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

22. WHO IS OUR co-moderator? Time spend; 2x more time Language 51% more social words Personality: Higher self-efficacy Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

23. TRIANGULATION WITH co-moderators Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

24. “ “ I really enjoyed being a co-moderator. It really felt like I was playing an important role and that I was being heard. Thank you for asking me to do that. I would love to do it again. CO-MODERATORS LOVE IT! Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

25. HOW TO COLLABORATE WITH co-moderators? Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

26. 3 CHALLENGES TO IDENTIFY YOUR VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

27. FINDING OUR blind spots 1/ Generation Gap 2/ Knowledge Gap 3/ Culture Gap Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

28. CLOSING THE generation gap Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

29. Knowledge gap CROWD INTERPRETATION GAME Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

30. 3 CHALLENGES TO IDENTIFY YOUR VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

31. Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

32. FINE-TUNING CONCLUSIONS TO CLOSE THE culture gap Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

33. Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

34. SO, ARE OUR VIPS co-researchers Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

35. 3 TAKEAWAYS Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

36. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day THANK YOU Anouk Willems Research Innovation Manager @ InSites Consulting.com Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014 2014 Platinum Sponsor April Series Sponsor

37. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day The Sponsors for this Event If you are interested in sponsoring a future NewMR event Email Michele.Poynter@TheFuturePlace.com 2014 Platinum Sponsor April Series Sponsor

38. Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day Q & A Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014 2014 Platinum Sponsor April Series Sponsor Anouk Willems InSites-Consulting.com Ray Poynter The Future Place

39. Questions? Anouk@insites-consulting.com +31 10 742 10 35 Anouk Willems Research Innovation Manager Thank you!

Anouk Willems - April lecture series - 2014

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