Annual Meeting 2010 -- Lubeck, Scott (BISG)
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The document discusses the Book Industry Study Group's (BISG) efforts to improve data collection and analysis for the book publishing industry. BISG is working on a new statistics program called BookStats that will provide data on book sales by format, category, and sales channel. BISG interviewed 40 industry stakeholders in July 2010 to gather feedback on BookStats. The document also provides BISG's proposed budget and expenses for fiscal year 2010-2011, which projects a net deficit of $90,675. BISG's work aims to provide the industry with better business analytics through more comprehensive data collection and analysis as the industry evolves.
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Annual Meeting 2010 -- Lubeck, Scott (BISG)
- 1. Improving the ratio of signal to noise for an industry in transformation Scott Lubeck, Executive Director Book Industry Study Group, Inc.
- 2. © 2010, the Book Industry Study Group, Inc. 2
- 7. Top concern of chief supply chain officers 7
- 8. Customer‐driven process © 2010, the Book Industry Study Group, Inc. 8
- 10. © 2010, the Book Industry Study Group, Inc. 10
- 11. $’s Packaged Atomized Free © 2010, the Book Industry Study Group, Inc. 11
- 12. Illustration taken from: The Math Book: From Pythagoras to the 57th Dimension by Clifford A. Pickover, Sterling Publishing © 2010, the Book Industry Study Group, Inc. 12
- 13. BISG’s Virtuous Circle Objective: Strengthen S h the Core © 2010, the Book Industry Study Group, Inc. 13
- 14. Programmatic approach ◦ Annual planning cycle ◦R d Roadmap f preparation and release for i d l ◦ Measurements of success ◦ Annual assessment © 2010, the Book Industry Study Group, Inc. 14
- 15. Working out the puzzle by creating an execution premium execution premium for the industry Consumer Attitudes Toward E‐Book Reading Product data certification P d td t tifi ti Developing a specification for rights expression Sales reporting of digital and print products Best practices for employing identifiers for e‐books Understanding consumer‐empowered symbology Developing frameworks for managing content as data Understanding Print on Demand Best practices for assigning an on sale date And that’s just for starters… © 2010, the Book Industry Study Group, Inc. © 2010, the Book Industry Study Group, Inc. 15
- 17. Co-Chair: Dominique Raccah Co Chair: Sourcebooks Co-Chair: Andrew Weber Random House Vice-Chair: Ken Michaels Hachette Book Group Treasurer: Deborah Wiley John Wiley & Sons Secretary: Judith Appelbaum Sensible Solutions © 2010, the Book Industry Study Group, Inc. 17
- 19. Gary Aiello RR Bowker Sally Dedecker Sally Dedecker Enterprises Joe D’Onofrio Simon & Schuster Jon Fine Amazon.com Ted Hill THA Consulting Dan Johnson Baker & Taylor Tina Jordan Assoc. of American Publishers George Lossius Publishing Technology Rick Schwartz HarperCollins Publishers © 2010, the Book Industry Study Group, Inc. 19
- 22. Recommendations for identifying e-books Guidance on the ISTC Specification for rights communication Best practices for ONIX 3.0 Improvements to PDCP Implementation of sales reporting b t practices I l t ti f l ti best ti Expansion of BISAC Subject Headings Best practices for structuring content © 2010, the Book Industry Study Group, Inc. 22
- 24. Extend the baseline study of Consumer Attitudes Toward E-book Reading Initiate a baseline study of Student Attitudes Toward Content in Higher Education Initiate BookStats data collection, warehousing and reporting © 2010, the Book Industry Study Group, Inc. 24
- 26. Broaden the BISG Webcast Series Initiate an interactive educational conference Extend the value of Making Information Pay Partner with other organizations to extend BISG’s reach © 2010, the Book Industry Study Group, Inc. 26
- 28. 2008: ISBN Agency issues 2005: guidelines “allowing February 2010: ISBNs to be assigned by International ISBN 2007: e-book resellers, in ISBN Agency issues a Standard revision called IDPF publishes e-Pub limited circumstances position paper for a unique ISBN to be Standard where publishers will not reaffirming one-ISBN per assigned to each eBook provide their own ISBNs eBook format format and the reseller judges that a unique identifier is essential.” © 2010, the Book Industry Study Group, Inc. 28
- 29. May 2010: July 2010: Working Group established to review Commissions a study to identify issues International ISBN Agency across the value chain: collect data, recommendations and BIC Code of discover who might be affected, what Practice for the Identification of e- might be affected, and what is the books and Digital Content possible impact, if any, to the industry. © 2010, the Book Industry Study Group, Inc. 29
- 30. Identify key stakeholders Define key terms Closed vs. Open Systems Sales reporting Third-party assignment of ISBNs to e-book formats Who is affected, how are they affected, what is the financial impact what is the impact to impact, internal systems and infrastructure © 2010, the Book Industry Study Group, Inc. 30
- 31. Study underway now ◦ Michael Cairns, Information Media Partners ◦ Initial interviews started week of September 7, 2010 Draft Report by end of October 2010 Final Report by end of December 2010 2011 activities will include in-depth analysis of final report and drafting of best practices p g p document © 2010, the Book Industry Study Group, Inc. 31
- 33. Revenue enhancement Expense reduction Peace of mind © 2010, the Book Industry Study Group, Inc. 33
- 34. Rights Ownership and Availability New models and markets Increasingly complex foreign rights deals © 2010, the Book Industry Study Group, Inc. 34
- 37. Develop a lexicon of rights Create a message for system to communicate Identify pilot partners © 2010, the Book Industry Study Group, Inc. 37
- 38. Lexicon Message Pilots © 2010, the Book Industry Study Group, Inc. 38
- 40. Establish best practices for storage and interchange of digital content throughout the lifecycle of book content Explore current state of content formats and interchange standards, understand how these new standards fit in, avoiding duplication Establish knowledge base for content models and use of those content models © 2010, the Book Industry Study Group, Inc. 40
- 41. Sub-committee has surveyed current state of digital standards Divided into four categories ◦ Archival M d l A hi l Models ◦ Delivery/Distribution Models ◦ Component Models p ◦ Metadata Models © 2010, the Book Industry Study Group, Inc. 41
- 42. Sub-committee has surveyed current state of digital standards Divided into four categories ◦ Archival M d l A hi l Models DocBook, NLM, TEI, DITA ◦ Delivery/Distribution Models y/ ◦ Component Models ◦ Metadata Models © 2010, the Book Industry Study Group, Inc. 42
- 43. Sub-committee has surveyed current state of digital standards Divided into four categories ◦ Archival M d l A hi l Models ◦ Delivery/Distribution Models ePUB, Daisy, XHTML, SCORM, RSS , y, , , ◦ Component Models ◦ Metadata Models © 2010, the Book Industry Study Group, Inc. 43
- 44. Sub-committee has surveyed current state of digital standards Divided into four categories ◦ Archival M d l A hi l Models ◦ Delivery/Distribution Models ◦ Component Models p CALS/OASIS Tables, MathML, SVG ◦ Metadata Models © 2010, the Book Industry Study Group, Inc. 44
- 45. Current standards landscape Sub-committee has surveyed current state of digital standards Divided into four categories ◦ Archival M d l A hi l Models ◦ Delivery/Distribution Models ◦ Component Models p ◦ Metadata Models ISBN, DOI, ONIX, Production Metadata © 2010, the Book Industry Study Group, Inc. 45
- 46. Use cases How publishers will use these standards A grid for all possible use cases across as many publishing verticals as makes sense Use U cases will b merged with S ill be d i h Standards d d Landscape discovery work, and will be checked for “gaps” gaps © 2010, the Book Industry Study Group, Inc. 46
- 47. Deliverables A guide – knowledge base – to current best practices in i structured content, with tips & tricks that are d ih i i k h commonly accepted by this working group We will not re-invent e st g standards, but p o de e ot e e t existing sta da ds, provide guidance on how to use them, as well as how they interact © 2010, the Book Industry Study Group, Inc. 47
- 48. Tina Jordan Ti J d Association of i i f American Publishers bl h A t ti ti j i t t fl ti A new statistics joint venture reflecting evolutions in the book content marketplace
- 49. Who are we? Scott Lubeck, Executive Director, BISG (Book Stats Co-Chair) Tina Jordan, Vice President, AAP (Book Stats Co-Chair) Dominique Raccah, CEO, Sourcebooks (Co-Chair, (C Ch i BISG Board of Di t ) B d f Directors) Joe Gonnella, Vice President, Adult Trade Merchandising Barnes & Noble Merchandising, Kenneth Michaels, COO, Hachette Book Group © 2010, the Book Industry Study Group, Inc. 49
- 50. Goals © 2010, the Book Industry Study Group, Inc. 50
- 51. Have we been here before? BookStats is the new frontier; a journey to where no book statistic has gone before… An all new statistical model tracking publisher net sales and units in three dimensions: by format, by category, by channel over a three year period Significant increase in participation by publishers and their distribution clients Qualified extrapolations for estimated sizing with industry partners © 2010, the Book Industry Study Group, Inc. 51
- 52. What’s the Wh t’ th BookStats B kSt t ROI? Business Analytics Credibility. More players. More Data. More Often. (But It’s Still A Work In Progress….)
- 53. 3 broad cuts of the data By Format y By Book By Channel Category © 2010, the Book Industry Study Group, Inc. 53
- 54. Industry wide outreach Industrywide outreach Ongoing Industry-Wide Engagement ◦ Publishers ◦ Distributors, Jobbers & Wholesalers ◦ Retailers ◦ Associations (Data Aggregators) ◦ Press Socialization of Broad-Based Concepts 40 Interviews held with stakeholders in July © 2010, the Book Industry Study Group, Inc. 54
- 55. July 2010 BookStats Interviews Abrams Ingram Amazon John Wiley & Sons y American Association of University Presses Kaplan Andrews McMeel Levy American Booksellers Association Members Macmillan Audio Publishers Association Nielsen BookScan Baker & Taylor O’Reilly Media Barnes & Noble Publishers Lunch Berrett-Koehler Publishers Weekly Borders Pearson/Penguin Group USA Elsevier l Perseus Books Group Evangelical Christian Publishers Association Random House Hachette Book Group RR Bowker HarperCollins Simon & Schuster Harvard Common Press Sourcebooks Idea Logical Company Thomas Nelson Independent Book Publishers Association Members University of Chicago Press Workman W.W. W W Norton © 2010, the Book Industry Study Group, Inc. 55
- 58. Book Industry Study Group, Inc. Summary Budget BUDGET 2010‐–2011 Ordinary income ($US) Membership dues 638,465 Publication sales 108,200 Program fees 47,000 Interest and misc. 18,000 Sponsorships 249,000 Shipping and handling Shipping and handling 500 Education fees 3,000 Total income 1,064,165 Cost of goods sold 338,100 Gross profit 726,065 Total expenses 816,741 Net surplus/deficit ($90,675)
- 61. © 2010, the Book Industry Study Group, Inc. 61