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Beyond the obvious 
Consumer Product Lessons for Enterprise PMs 
©2014 LinkedIn Corporation. All Rights Reserved. 
NASSCOM...
Our mission 
Connect the world’s professionals 
to make them more productive and 
successful
Member metrics 
332 
313 
296 
277 
259 
238 
218 
202 
187 
174 
161 
Q1’12 
Q2’12 
Q3’12 
Q4’12 
Q1’13 
Q2’13 
Q3’13 
Q4...
Revenue 
Q1’11 
Q2’11 
Q3’11 
Q4’11 
Q1’12 
Q2’12 
Q3’12 
Q4’12 
Q1’13 
Q2’13 
Q3’13 
Q4’13 
Q1’14 
Q2’14 
$568 
Q3'14 
$5...
Strong Product Management Culture: Alumni 
©2014 LinkedIn Corporation. All Rights Reserved. 
5 
CEO and VP Product 
CEO 
S...
Enterprise Software Stinks 
©2014 LinkedIn Corporation. All Rights Reserved. 
6 
Why? Buyer ≠ User
Consumer Software:
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
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Consumer Internet Lessons for Enterprise Product Managers

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A track keynote presentation I gave at the 2014 NASSCOM Product Conclave in Bangalore. I convey a few lessons I learned while transitioning from a career in enterprise software to a consumer internet company (LinkedIn).

Published in: Internet
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Consumer Internet Lessons for Enterprise Product Managers

  1. 1. Beyond the obvious Consumer Product Lessons for Enterprise PMs ©2014 LinkedIn Corporation. All Rights Reserved. NASSCOM Product Conclave Michael Korcuska Vice President, Product Management LinkedIn October 31, 2014 1
  2. 2. Our mission Connect the world’s professionals to make them more productive and successful
  3. 3. Member metrics 332 313 296 277 259 238 218 202 187 174 161 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2’14 Q3'14 Members (mn) 90 84 82 76 78 75 65 58 50 51 52 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2'14 Q3'14 1 2 3 Unique visiting members (mn) 28 26 25 22 22 21 18 15 12 13 11 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2'14 Q3'14 Member page views (bn) 1 as of quarter end | 2 monthly average during the quarter | 3 total during the quarter 4
  4. 4. Revenue Q1’11 Q2’11 Q3’11 Q4’11 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2’14 $568 Q3'14 $534 $473 $447 $393 $364 $325 $304 $252 $228 $188 $168 $139 $121 $94 Net revenue ($mn) % Y/Y 160% 140% 120% 100% 80% 60% 40% 20% 0% 6
  5. 5. Strong Product Management Culture: Alumni ©2014 LinkedIn Corporation. All Rights Reserved. 5 CEO and VP Product CEO SVP Product EIR VP Product VP Product VP Product Chief Product Officer Product Director SVP Product VP Product
  6. 6. Enterprise Software Stinks ©2014 LinkedIn Corporation. All Rights Reserved. 6 Why? Buyer ≠ User
  7. 7. Consumer Software:

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