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Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014

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January 14, 2013
Jumpstart Presenters David Bloom, Factotem Larry Eiler, Eiler Communication Scott Hauman, New Foundry
David Bloom, Factotem
Bloom’s Clues • • • 4 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
Product Lifecycle Marketing 5
Product Lifecycle Marketing 6
Product Lifecycle Marketing 7
Product Lifecycle Marketing 8
Bloom’s Clues • • • 9 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
Adopt Customer Language 10
Adopt Customer Language 11
Bloom’s Clues • • • 12 Clue #1 Product Lifecycle Marketing Clue #2 Adopt Customer Language Clue #3 The Law of Two Ears
The Law of Two Ears 13
The Law of Two Ears 14
The Law of Two Ears 15
Bloom’s Clues • • • 16 Top Tip #1 Product Lifecycle Marketing Top Tip #2 Adopt Customer Language Top Tip #3 The Law of Two Ears
Larry Eiler, Eiler Communications
Always Thought leadership Relationships Speed Third party credibility Authenticity Facts Story telling Preparedness
PR Then Now Reporter Blogger Direct Mail SMS In-Person Media Tour Phone Call or Skype Social media infancy SM driving instant gratification In the news in a day or so News seconds old Press conference Twitter chat Impressions Influence Product photo Pinterest Your product Your viewpoint
PR Then News clips User feedback Paper press kit Focus group Live demo Evening news TV Spreadsheet Online news Now News links Social media chatter Content on a stick Facebook friends Video Twitter You Tube Infographics Mobile news app
Scott Hauman, New Foundry
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014
Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014

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Marketing Roundtable - January 14, 2014 - January Jump Start: Top Tips for 2014