The document discusses how trust is an important driver of business success and competitive advantage. It introduces the P4 Value-based Management Framework which measures trust and engagement to help organizations better execute their strategies. High trust leads to greater speed, lower costs, and improved collaboration which can increase growth, shareholder value, and customer loyalty. Building a culture of high trust requires consistently exhibiting value-creating behaviors across principles, purpose, process, and performance.

1. REALISING THE ECONOMIC POWER OF TRUST
The P4 Value-based Management Framework
TM

2. THE P4 MISSION
TM
To harness the economic power of Trust, creating value and competitive
advantage through better execution of your initiatives and strategies –
thriving not just surviving in the Age of Distrust.

3. WHAT IS P4 ? TM
P4TM
is a system that measures and helps guide engagement through
Trust and indicates how effectively your strategy is being executed.
Measurement results and analysis help make engagement programmes
more effective in implementing change and key initiatives.
Provides help to leadership teams in terms of their development and
getting the right action plan implemented to improve performance
Helps deliver competitive advantage – financially, operationally and
behaviourally – fueling sustained growth and greater value.

4. P4
TM
– THE COST OF DISTRUST
Wasted
Time
Hidden
Duplication
What are Agendas
these
costing
you ?
Lack of Complex
Clarity Processes

5. WHAT IS TRUST?
Trust is at the heart of every transaction, decision and choice
Society
Customers
Partners
Employees
TRUST =
‘I feel I know what
to expect from you
and feel I can rely
on you to deliver it
(or make it right if
you don’t)

6. WHAT IS TRUST?
Trust is at the heart of every transaction, decision and choice.
Trust is a core leadership competence.
“What is Trust? I could give you a dictionary definition but
you know it when you feel it. Trust happens when leaders
are transparent, candid and keep their word. It’s that
simple.”
Jack Welch, former CEO General Electric

7. THE VALUE OF TRUST – ‘TRUST IS ECONOMIC’
Trust is a powerful business tool – a fundamental influencer, positive or
negative, of your ability to execute strategy via the very tangible
mechanisms of Speed and Cost.
TRUST = SPEED + COST
TRUST = SPEED + COST
From Stephen M. R. Covey ‘The Speed of Trust’
Trust is a means of better executing strategy, not an end objective

8. INVESTORS BELIEVE ‘EXECUTION OF STRATEGY’ IS THE
NO.1 DRIVER OF SHAREHOLDER VALUE
Source: Ernst & Young
Trust and Engagement enable effective execution of strategy

9. TRUST IS ESSENTIAL FOR ANY BUSINESS
Without Trust you have no real engagement or willingness for change
(with your people, partners and customers)
Without engagement it’s hard to deliver the right results
Or create the momentum that underpins sustainable growth

10. HIGH TRUST VALUE CHAIN
Greater Heightened
Loyalty – Increases
engagement,
Better employees, Accelerates shareholder
improved
execution customers, growth & customer
collaboration
suppliers, value*
& teamwork
Investors
*High trust organisations outperform low trust ones by 286% in terms of total returns to shareholders – Watson Wyatt 2002

11. HOW DO YOU BUILD A HIGH TRUST ENVIRONMENT?
• By consistently exhibiting HIGH TRUST VALUE-CREATING BEHAVIOURS
across everything that you do – across the 4Ps of Principles, Purpose,
Process, Performance
• You can drive Trust by TRUST LEADERSHIP BEHAVIOURS based on
innovation, ‘the exceptional’ and ‘going beyond the expected’
• You sustain it via TRUST SUSTAINING BEHAVIOURS – ‘important but
expected’ hygiene factors, ‘what any good company would do, both
generally and category specific’

12. P4TM
VALUE-BASED MANAGEMENT FRAMEWORK
4x4 Value-Creating Behaviours
Inspiration
Initiative
Intent
Recognition
Consistent Clarity
Open Alignment
Respect Responsive
Authentic Empowered
Results
Growth
Efficiency
Accountable

13. IF THIS HAS BEEN OF INTEREST AND……
want to know more on how could help your organisation
achieve real engagement to support change and business strategy
Contact Details:-
Adrian Woodstock - awoodstock@endaba.com
Mobile: +44 (0)7769 650960
Company Email Address: www.endaba.com