Content is essential to reaching goals. This webinar discusses: 1) The basics of content marketing and guidelines for impactful communications like emails and newsletters to get clients returning. 2) Tools for content distribution like email for complex messages and text for short reminders. 3) How to write emails with the right title, voice, and images and add templates to Animana using merge codes.

1. Content is King
Why content is essential to reach your goal
By Harm-Jan Kreun
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2. 2
• Role at Animana
• Prior experience/educational
International Key Account Manager
Harm Jan Kreun

3. Introduction – How a webinar works
• Total duration: 45 min
• Polling questions
• Presentation
• Microphones will be muted
• Ask questions using the chat function
• Q&A
• This webinar will be recorded and you’ll be able to view it
again via the link we will send after the webinar.
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4. Last Webinars
• How financial reports can help you grow and assess your
current situation
• Why your practice needs a marketing plan
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5. Goals of this webinar
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• Giving you a better understanding of content marketing
basics
• Provide you with some guidelines on how to produce
communication that is impactful & will get clients to return.
• Focus on email and text messages
• Explanation on how to create good looking newsletters

6. Polling questions:
• How many text messages do you send per month?
• How many unread messages do you have on your phone?
• Do you send appointment reminders by text?
• Do you review your content on a yearly basis ?
• Do you like the content editor in Animana?
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7. Impact of images
• The human brain is better at
processing visuals than text.
• 90 percent of the information that our
brain gets is visual, and it processes
that information 60,000 times faster
than text.
• Visuals help your message connect:
40 percent of people will respond
better to visual information than to
text.
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8. 8
Are we allowed to use these pictures in our own campaigns?

9. Why you need a voice, tone Style guide
• promote uniformity of content
• ensure you create content that resonated with your audience
• Examples of voice
• Is playful, Cheeky, Serious, formal or fun
• its vocabulary: plain and simple or rich and scientific
• Examples of Tone
• Do you want to be Direct. Empowering or Empathetic
• In life you change your tone all the time
• Examples of Style
• Don’t, USE Too Many Different Font Types
• BE consist
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10. Tools to use for content distribution
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Email Text messages
Good for writing complex
messages, with images.
Good to use for:
• Post-op Letters
• Information sheets
• Newsletters
• Promotion of a new
service
Useful for short messages,
that do not require a lot of
explanation. Good to use
for:
• Vaccination reminders
• Appointment reminders
• Flea treatment s
• Deworming
• Ordered medication

11. Example : a vaccination reminder by text
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Which one do you prefer?
Dear Customer,
Your pet is due for his
vaccination. Please call us
for an appointment
Patricks vets clinic
Character count: 110
Dear Mr. Smit,
Fluffy is due for his vaccination.
Please call us at 065654356 or
book Direct on
rezavets.com/booknow
Reza’s vet clinic
Character count: 137

12. How to add a text message template
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> > >

13. How to add a text message template
• Fill in the name for this
template
• Select the right category
• Select the correct context
• Type your message here
• Use mergecodes
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14. How to write the email?
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• Choose the right Title , make them want to open
the email!
• Choose your voice, tone and style.
• Write your text.
• Choose the right images, make sure you are
allowed to use them!

15. Example of dental month
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16. How to do it in Animana?
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- Go to manage content
- Click on + icon
- Fill in a name and select the right category and context
- Use the merge codes

17. How to add a letter/email template to Animana
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> > >

18. How to add a letter/email template to Animana
• Fill in the name for this
template
• Select the right category
• Select the correct context
• Write a subject
• Type your message here
• Use mergecodes
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19. There are 2 options
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- Animana
- Use another HTML Editor

20. Mailchimp
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- Create a free account
- Create a campaign
- Go to design
- Create your template
- Save and preview
- Select inspect frame element
- Copy the resource code
- Paste in Animana

21. What’s next?
• How do I deliver my marketing campaigns to the right
people?
• Help.animana.com and register
• Please help us improve these webinars and fill in the
survey that will be presented after this webinar has
ended
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22. Questions?
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?