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Crafting message for electronic media
- 2. What is Business Communication? Importance of Communication? Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. For a business to run successfully and exhibit growth, it is important to lay emphasis on the way it communicates to its customers as well as ensure effective communication within the organization. The ability to communicate, and communicate well, is an important factor in business success.
- 3. Electronic Media for Business Communication: Electronic communication can be achieved by finding the right tool for communication. ... Email, instant messaging, websites, blogs, text messaging, voicemail and video messaging are a few examples of electronic communication. Electronic communication has changed the way businesses communicate with each other.
- 4. Media Choices for Brief Message Social media are not the only option available for business communication, of course. Individuals and companies have a broad range of option for sending brief messages, including the following: Social Networks Information and Media Sharing Sites Email
- 5. Instant Messaging (IM) Text Messaging Blogging and Microblogging Podcasting
- 6. Creating Content for Social Media Remember that it’s a conversation, not a lecture or a sales pitch Write informally but not carelessly Create concise, specific, and informative headlines Get involved and stay involved Be transparent and honest Think before you post!
- 7. Social Networks Social Networks online services that help people and organizations from connections and share information, have become a major force in both internal and external business communication in recent years. In addition to facebook, a variety of public and private social networks are used by business and professionals. These can be grouped into three categories: Public, general-purpose networks Facebook Google+ Public, specialized networks LinkedIn Private networks
- 8. Strategies for Business Communication on Social Networks Choose the best compositional mode for each message, purpose, and network Offer valuable content to members of your online communities Join existing conversations Facilitate community building Maintain a consistent personality
- 9. Instant Messaging Different from text Messaging?
- 10. Difference between IM & text Message: Text message is a feature that was developed for cellular phones as an alternative to calling. With text message you can leave short messages even if the person does not answer his phone. IM, on the other hand, was developed and is still predominantly used in personal computers; thus IMs utilize the internet for passing its messages.
- 11. Instant Messaging Instant messaging (IM) is a type of online chat that offers real-time text transmission over the Internet. Understanding the Benefits and Risks of IM
- 12. Adapting the Three-Step Process for Successful IM Planning instant messages Writing instant messages Completing instant messages
- 13. Text Messaging Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablets, desktops/laptops, or other devices. Text messages may be sent over a cellular network, or may also be sent via an Internet connection.
- 14. Email Email is widely used as a form of business communication and overall it is a highly effective communication tool. Email is inexpensive, only requiring an Internet connection that is generally already present in the business.
- 15. Email: Planning Email Messages Writing Email Messages Completing Email Messages
- 16. Blogging A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts"). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Communicating with personal style and an authentic voice Delivering new information quickly Choosing topics of peak interest to audiences Encouraging audience to join the conversation
- 17. Adapting the Three-Step Process for Successful Blogging Audience Purpose Scope
- 18. Microblogging Microblogging is a broadcast medium that exists in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. These small messages are sometimes called microposts.
- 19. Podcasting Podcasting the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.
- 20. The End.