The Word Factory's easy-to-use strategy for writing better public service announcements for radio. Download the worksheet: https://ttms.box.com/s/0rfahnolcekwxnmcf1atrm2n00jd8gey
5 steps to an email campaign that convertsUnbounce
In this Unwebinar, learn how to use email marketing as a powerful lead gen and conversion tool. Discover the advanced-level tactics required to help push leads off the fence and automate your email marketing machine.
Chris Hexton, Co-Founder of the Vero behavioural email platform will walk you through a no-fluff approach to email marketing.
Learn how to:
- Grow an engaged list
- Use targeted landing pages to maximize conversions
- Create targeted segments
- Focus on sharing knowledge in your campaigns
- Automate series campaigns to create customers
In the August 2018 edition of Masters of Marketing, AgencyBuzz Product Manager Heather Cherry explains how answering the who, what, when, where, and why, can help create a successful email marketing strategy for your insurance agency.
• Neil Patel Growing Your Business With Inbound Marketing ! March 2014
• Neil Patel Co-Founder @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
• Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
• @neilpatel #KISSwebinar Join Neil on Twitter
• 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
• Intro to Inbound Marketing 1
• Promoting a company through content creation What is Inbound Marketing?
• How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
• Inbound Marketing Funnel
• Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
• Successful Companies to Learn From 2
• InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
• Mint h ps://www.mint.com/blog/
• Kraft Foods h p://www.kra recipes.com/
• Yale Appliance h p://blog.yaleappliance.com/resource-center
• Tactics for Doing it Well 3
• Creating Great Content How to Write a Great Headline • Most important part of your copy
• Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
• Tips "Lists" of things work well Social media mentions gets traction
• Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
• Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
• Write For Your Audience know who they are
• Email Signup Ask for job title and email
• Ask
• Solve Problems
• Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
• Common Questions - What questions do your prospects ask?
• Educate
• Building a Relationship
• Email Subscriber List
• Comments
• Webinars Q&A at the end of webinars
• Social Media
• Converting Visitors into Leads
• Free guides http://grow.kissmetrics.com/measure-matters
• Free webinars http://grow.kissmetrics.com/webinar-43
• Convert visitors into free trails h p://blog.kissmetrics.com/
• Measuring Your Performance 4
• Track Conversions
• Sharing Rate
• Questions? Neil Patel @neilpatel
Content is at the heart of most organization’s marketing strategies, but most are unhappy with their open, click-through and subscriber rates. How can you achieve this without adding people or resources? Discover the techniques of activation and re-purposing while applying them to your current content.
Suzanne Carawan, , Chief Marketing Officer, HighRoad Solution
Scott Oser, , President, Scott Oser Associates
Megan Becker, , Marketing Manager, Electronic Retailing Association
Hacking Your Email Content: How to Write Effective Emails FastKristen Dunleavy
You'll learn:
• How to brainstorm your email content
• How to write subject lines that'll get your emails opened
• How to repurpose your blog posts for email campaigns
• Everything you need to know about curated email newsletters
• How to write short-form emails that pack a punch
Starting from scratch article marketing 101maliks44
Here are a few tips that are likely to help you write good articles that will attract many readers especially when you are looking to make profits from home.
How to Design your Startup`s Communication StrategyPoderomedia
Here are some tips from Poderomedia Academy that can help you understand how Journalists think and work, so you can tailor your messages to Media needs and get the coverage you need.
At Poderomedia we are journalists, designers and programmers. We work with Media and Civic Media organizations. We also train at Poderomedia Academy.
5 steps to an email campaign that convertsUnbounce
In this Unwebinar, learn how to use email marketing as a powerful lead gen and conversion tool. Discover the advanced-level tactics required to help push leads off the fence and automate your email marketing machine.
Chris Hexton, Co-Founder of the Vero behavioural email platform will walk you through a no-fluff approach to email marketing.
Learn how to:
- Grow an engaged list
- Use targeted landing pages to maximize conversions
- Create targeted segments
- Focus on sharing knowledge in your campaigns
- Automate series campaigns to create customers
In the August 2018 edition of Masters of Marketing, AgencyBuzz Product Manager Heather Cherry explains how answering the who, what, when, where, and why, can help create a successful email marketing strategy for your insurance agency.
• Neil Patel Growing Your Business With Inbound Marketing ! March 2014
• Neil Patel Co-Founder @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
• Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
• @neilpatel #KISSwebinar Join Neil on Twitter
• 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
• Intro to Inbound Marketing 1
• Promoting a company through content creation What is Inbound Marketing?
• How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
• Inbound Marketing Funnel
• Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
• Successful Companies to Learn From 2
• InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
• Mint h ps://www.mint.com/blog/
• Kraft Foods h p://www.kra recipes.com/
• Yale Appliance h p://blog.yaleappliance.com/resource-center
• Tactics for Doing it Well 3
• Creating Great Content How to Write a Great Headline • Most important part of your copy
• Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
• Tips "Lists" of things work well Social media mentions gets traction
• Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
• Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
• Write For Your Audience know who they are
• Email Signup Ask for job title and email
• Ask
• Solve Problems
• Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
• Common Questions - What questions do your prospects ask?
• Educate
• Building a Relationship
• Email Subscriber List
• Comments
• Webinars Q&A at the end of webinars
• Social Media
• Converting Visitors into Leads
• Free guides http://grow.kissmetrics.com/measure-matters
• Free webinars http://grow.kissmetrics.com/webinar-43
• Convert visitors into free trails h p://blog.kissmetrics.com/
• Measuring Your Performance 4
• Track Conversions
• Sharing Rate
• Questions? Neil Patel @neilpatel
Content is at the heart of most organization’s marketing strategies, but most are unhappy with their open, click-through and subscriber rates. How can you achieve this without adding people or resources? Discover the techniques of activation and re-purposing while applying them to your current content.
Suzanne Carawan, , Chief Marketing Officer, HighRoad Solution
Scott Oser, , President, Scott Oser Associates
Megan Becker, , Marketing Manager, Electronic Retailing Association
Hacking Your Email Content: How to Write Effective Emails FastKristen Dunleavy
You'll learn:
• How to brainstorm your email content
• How to write subject lines that'll get your emails opened
• How to repurpose your blog posts for email campaigns
• Everything you need to know about curated email newsletters
• How to write short-form emails that pack a punch
Starting from scratch article marketing 101maliks44
Here are a few tips that are likely to help you write good articles that will attract many readers especially when you are looking to make profits from home.
How to Design your Startup`s Communication StrategyPoderomedia
Here are some tips from Poderomedia Academy that can help you understand how Journalists think and work, so you can tailor your messages to Media needs and get the coverage you need.
At Poderomedia we are journalists, designers and programmers. We work with Media and Civic Media organizations. We also train at Poderomedia Academy.
Creative Email Strategy for the Mobile AgeAudienceView
With the mobile invasion, email best practices are changing. Learn about how to get the most out of your campaigns and gain traction with your efforts.
Presented at the 2015 ASAE Great Ideas Conference in Orlando, Florida. Scott Oser of Oser and Associates, Megan Becker of Electronic Retailing Association and Suzanne Carawan of HighRoad Solution presented the concepts of content marketing and inbound using HubSpot.
The Keyword Research Process You Never Knew AboutSandeep Kumar
It all begins with the Keyword Research Process. If you find the Right Keywords your traffic will skyrocket through the Roof. Find out the right process inside.
Not Just Any Content: Strategies for reaching your actual userLindsey Gates-Markel
Content is the core of any site. But to be effective, it needs to be useful for your particular audience. How do you know who your actual users are? What's the best way to perform a research phase, and when do you know when you've gathered enough details? How do you show your work for stakeholders once you're done? This session will answer those questions and walk you through tools and tactics for the development of content that arrives right on time for the people who need it most.
We connect. We conceive. We create compelling, concise and captivating content.
We are a bunch of creative content writers creating content for businesses and work with agencies, companies and startups.
Content is the mortar of marketing strategies that build brands. Compelling content is a powerful tool that can build relationships with your customers, hold their attention and act as your direct ‘2-minute’ sales pitch.
Content Marketing: 3 Tips to Making Content Stickbkacontent
Are you creating content that resonates with readers? Learn 3 simple tips to get more out of your content marketing efforts by creating great content.
-By Greg Secrist, CEO and Co-founder of BKA Content
11 Essential Ingredients Every Cornerstone Content Page NeedsCopyblogger.com
Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.
When a scholar does not understand the writing basics, they usually make poor assignments. But, on the other hand, when a scholar possesses the knowledge of writing, they produce quality content. Thus, writing an academic paper requires basic ideas to make it less difficult for scholars who find it challenging to work on.
Well, do not panic because of it! In this post, we have got five crucial tips that you can follow easily. Tips on writing your assignment like a pro
Writing can be defined as a process that includes multiple steps, from logical to clear, and good academic writing involves all. Therefore, understanding and acknowledging the right aspects of the academic writing process becomes essential for every scholar who wants to be a better academic writer.
Hank Hoffmeier (Strategic Insights Manager, iContact) discusses everything you need to know about webinar promotion.
Agenda:
What is a successful webinar?
How to increase awareness and attendance
Choosing when and what time
Sample promotion timetable
Ways to promote and remind
After the webinar: follow up
Topic: Who’s Taking Care of Your Content?
- 7 things you need before you start writing
- 4 people you need on your side – and the jobs you should delegate to them
- 1 thing you have to stop doing – right now
Customer service at the speed of social. Consumer crankiness is apparently at an all-time high right now, with adults throwing tantrums while dining, flying, and shopping left and right. If there’s one thing you need to know about irate customers, it is that they talk. And usually on social media. Times are changing, and it’s no longer enough just to list a customer support email on your social media and call it a day. Customers expect help and answers in a blink, and your support team needs to respond just as fast. In this session, we'll cover what personalized social support at scale looks like and how you can be prepared with chatbots.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Creative Email Strategy for the Mobile AgeAudienceView
With the mobile invasion, email best practices are changing. Learn about how to get the most out of your campaigns and gain traction with your efforts.
Presented at the 2015 ASAE Great Ideas Conference in Orlando, Florida. Scott Oser of Oser and Associates, Megan Becker of Electronic Retailing Association and Suzanne Carawan of HighRoad Solution presented the concepts of content marketing and inbound using HubSpot.
The Keyword Research Process You Never Knew AboutSandeep Kumar
It all begins with the Keyword Research Process. If you find the Right Keywords your traffic will skyrocket through the Roof. Find out the right process inside.
Not Just Any Content: Strategies for reaching your actual userLindsey Gates-Markel
Content is the core of any site. But to be effective, it needs to be useful for your particular audience. How do you know who your actual users are? What's the best way to perform a research phase, and when do you know when you've gathered enough details? How do you show your work for stakeholders once you're done? This session will answer those questions and walk you through tools and tactics for the development of content that arrives right on time for the people who need it most.
We connect. We conceive. We create compelling, concise and captivating content.
We are a bunch of creative content writers creating content for businesses and work with agencies, companies and startups.
Content is the mortar of marketing strategies that build brands. Compelling content is a powerful tool that can build relationships with your customers, hold their attention and act as your direct ‘2-minute’ sales pitch.
Content Marketing: 3 Tips to Making Content Stickbkacontent
Are you creating content that resonates with readers? Learn 3 simple tips to get more out of your content marketing efforts by creating great content.
-By Greg Secrist, CEO and Co-founder of BKA Content
11 Essential Ingredients Every Cornerstone Content Page NeedsCopyblogger.com
Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.
When a scholar does not understand the writing basics, they usually make poor assignments. But, on the other hand, when a scholar possesses the knowledge of writing, they produce quality content. Thus, writing an academic paper requires basic ideas to make it less difficult for scholars who find it challenging to work on.
Well, do not panic because of it! In this post, we have got five crucial tips that you can follow easily. Tips on writing your assignment like a pro
Writing can be defined as a process that includes multiple steps, from logical to clear, and good academic writing involves all. Therefore, understanding and acknowledging the right aspects of the academic writing process becomes essential for every scholar who wants to be a better academic writer.
Hank Hoffmeier (Strategic Insights Manager, iContact) discusses everything you need to know about webinar promotion.
Agenda:
What is a successful webinar?
How to increase awareness and attendance
Choosing when and what time
Sample promotion timetable
Ways to promote and remind
After the webinar: follow up
Topic: Who’s Taking Care of Your Content?
- 7 things you need before you start writing
- 4 people you need on your side – and the jobs you should delegate to them
- 1 thing you have to stop doing – right now
Customer service at the speed of social. Consumer crankiness is apparently at an all-time high right now, with adults throwing tantrums while dining, flying, and shopping left and right. If there’s one thing you need to know about irate customers, it is that they talk. And usually on social media. Times are changing, and it’s no longer enough just to list a customer support email on your social media and call it a day. Customers expect help and answers in a blink, and your support team needs to respond just as fast. In this session, we'll cover what personalized social support at scale looks like and how you can be prepared with chatbots.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
Drive more Engagement through Online and Social Media ExecutionEMC
Please join EMC for our second marketing enablement recorded webcast with guest speaker, Heather K. Margolis, President of Channel Maven Consulting. She will give you the tools to start better engaging your current and prospective customers with the right content, messaging and combination of social and traditional media.
Today, we have an instant connection to people virtually and immediate access to an impressive amount of information from any device. However, the downside is shorter attention spans, which decreases our ability to actively focus and listen to what people are saying to us.
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
How to make sure the content you create is more effective for your organization and for your members. Talk at the 2017 Interchange Conference for state CPA societies
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment.
Similar to How to Write a Public Service Announcement (20)
This presentation by Margot Lester was originally presented at the National High School Journalism Convention in 2023. Though pegged to high school journalists focusing on environmental and climate writing, the guidance is applicable to anyone writing about anything involving data.
Improve your writing dramatically with these easy-to-implement revision strategies from award-winning journalist and author Margot Lester of The Word Factory.
Learn the traits of powerful persuasive and opinion writing plus a quick strategy to help you harness that power to make your point and make it matter. Previous versions of this deck have amassed almost 16,500 views here on SlideShare! Thanks, folks!
Two proven pre-writing strategies to capture key concepts, relevant details and help you become a better writer. Excellent for business writing, including reports, thought leadership and sales content.
Here are my top takeaways from the Brand Innovators event on April 3 featuring Scott Monty, Jennifer Sey, Brigette Wolf, Chad Mitchell, Matt Repicky and Paul Polman
Tips and techniques for finding sources and getting them to talk from professional journalists. Though designed for the National High School Journalism Convention, the advice is applicable to anyone who has to do interviews, especially people new to reporting, brand journalism and content marketing.
This workshop was presented at the 2017 National High School Journalism Convention to outline some of the unique tasks digital journalists must complete that their print and broadcast counterparts may not.
This is a presentation developed for the 2017 National High School Journalism Convention to help students learn how to be more discerning in their backgrounding and researching to avoid citing sources that are biased or unreliable.
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting.
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists integrate different and more diverse perspectives and sources into their reporting. Download the presenter notes (that provide a lot more context) here: http://bit.ly/NHSJC-Sources.
Learn how to make web and digital writing more effective using the 6 Trait Writing model. Prepared for the 2017 National High School Journalism Convention. Download presenter notes here: http://bit.ly/NHSJC-6Traits, and get more tips at www.thewordfactory.com/our-blog or in our award-winning book, Be a Better Writer (babw.me)
This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me.
This is a workshop I presented with Steve Peha on ledes, nut grafs and 25 styles of story openings for the National High School Journalism Conference in Indianapolis on 11 November 2016. For more writing tips visit www.thewordfactory.com/our-blog or buy our book, Be a Better Writer, at www.babw.me.
This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy.
Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.
This slide deck shares the most basic information for nonprofit leaders new to social media. For more tips, visit http://www.thewordfactory.com/category/social-media-2/.
Download the two-page handout: https://ttms.box.com/s/l7h74pxxqmoro9h9asl86re64suesoj1
I created this deck for a cover letters workshop at UNC-Chapel Hill. It showcases the traits of successful cover letters and walks through a quick strategy for writing them quickly and effectively. Download the companion workbook at http://bit.ly/HeelsCoverLetters.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand