This document provides background information on Karnataka Milk Federation located in Dharwad, Karnataka, India. It discusses the history of Karnataka Milk Federation, which was set up in 1974 based on the cooperative model of Amul to restructure and organize the dairy industry in Karnataka. It further discusses the dairy industry in India and Karnataka Milk Federation's role in the growth of the dairy sector. It also provides details about Dr. Verghese Kurien, known as the father of the white revolution in India, who played a key role in the establishment of dairy cooperatives including Karnataka Milk Federation.
Hassan Milk Union is a dairy cooperative established in 1977 in Hassan, Karnataka, India. It procures an average of 360,500 kg of milk per day from 924 member dairy cooperatives representing over 151,000 milk producers. The Union operates dairy processing facilities with a total capacity of 165,000 liters per day and three chilling centers. It aims to provide members with technical support to increase milk yields and pay competitive prices for milk throughout the year.
This document provides an overview of the dairy industry in India and Karnataka Milk Federation (KMF) in Dharwad, Karnataka. It discusses the development of the dairy industry in India, key statistics on milk production and consumption, and the growth of organized dairy sector processing millions of liters of milk per day. The document also outlines KMF's executive summary, objectives, scope, location and duration of an organizational study being conducted at their Dharwad facility.
The document provides information about Dharwad Milk Union Ltd. (DHAMUL) which is located in Belgaum, Karnataka. Some key details include:
- DHAMUL was established in 1985 and procures milk from over 435 dairy cooperative societies in Belgaum district.
- It processes and markets products under the brand "Nandini" including toned milk, homogenized milk, full cream milk, ghee, curd, peda, and butter milk.
- The vision is to conserve energy and maintain quality to gain a competitive edge through cost control and increased market share. The mission is to satisfy customers with quality products.
A project report on consumer perception towards nandini milkradhikanaiduji
The document discusses a study on consumer perception of Nandini milk in Raichur, Karnataka, India. It provides background on the dairy industry and Nandini milk brand in India. The study objectives were to understand consumer awareness of and perception towards Nandini milk. It found that most respondents were aware of Nandini milk, though only 45% regularly consumed it. Key factors influencing brand choice were quality, taste and price. Some consumers preferred other brands for perceived higher thickness or availability. The report provides suggestions like improving promotions and educating consumers on health benefits to increase Nandini sales.
A Study on Employee Job Satisfaction at KMFProjects Kart
This document provides an overview of a study on employee job satisfaction at HAMUL (Hassan Co-operative Milk Producers' Societies Union Ltd). The objectives of the study are to measure job satisfaction levels, study employee perceptions and attitudes, and identify motivational factors. The document then provides background on HAMUL, including its mission to improve members' economic and social conditions by paying fair milk prices. It describes HAMUL's operations and quality policies, as well as its goals of establishing a reliable milk market and supplying quality products to customers.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
A study and analysis of customers perception on nandini milk and it’s product...Projects Kart
The document provides an introduction to a study on customer perception of dairy products from Karnataka Milk Federation (KMF) in Hassan city, India. It discusses the background and history of KMF, which has been serving the area for 33 years. The study aims to assess customer behavior and expectations towards KMF's milk products to help the management improve. It will consider factors like gender, age, occupation, income and family size of 100 respondents. The summaries are:
1) The document introduces a study on customer perception of KMF dairy products in Hassan city, examining the brand image and customer relationships over 33 years of service.
2) The study aims to understand customer expectations and loyalty towards KMF's milk
Hassan Milk Union is a dairy cooperative established in 1977 in Hassan, Karnataka, India. It procures an average of 360,500 kg of milk per day from 924 member dairy cooperatives representing over 151,000 milk producers. The Union operates dairy processing facilities with a total capacity of 165,000 liters per day and three chilling centers. It aims to provide members with technical support to increase milk yields and pay competitive prices for milk throughout the year.
This document provides an overview of the dairy industry in India and Karnataka Milk Federation (KMF) in Dharwad, Karnataka. It discusses the development of the dairy industry in India, key statistics on milk production and consumption, and the growth of organized dairy sector processing millions of liters of milk per day. The document also outlines KMF's executive summary, objectives, scope, location and duration of an organizational study being conducted at their Dharwad facility.
The document provides information about Dharwad Milk Union Ltd. (DHAMUL) which is located in Belgaum, Karnataka. Some key details include:
- DHAMUL was established in 1985 and procures milk from over 435 dairy cooperative societies in Belgaum district.
- It processes and markets products under the brand "Nandini" including toned milk, homogenized milk, full cream milk, ghee, curd, peda, and butter milk.
- The vision is to conserve energy and maintain quality to gain a competitive edge through cost control and increased market share. The mission is to satisfy customers with quality products.
A project report on consumer perception towards nandini milkradhikanaiduji
The document discusses a study on consumer perception of Nandini milk in Raichur, Karnataka, India. It provides background on the dairy industry and Nandini milk brand in India. The study objectives were to understand consumer awareness of and perception towards Nandini milk. It found that most respondents were aware of Nandini milk, though only 45% regularly consumed it. Key factors influencing brand choice were quality, taste and price. Some consumers preferred other brands for perceived higher thickness or availability. The report provides suggestions like improving promotions and educating consumers on health benefits to increase Nandini sales.
A Study on Employee Job Satisfaction at KMFProjects Kart
This document provides an overview of a study on employee job satisfaction at HAMUL (Hassan Co-operative Milk Producers' Societies Union Ltd). The objectives of the study are to measure job satisfaction levels, study employee perceptions and attitudes, and identify motivational factors. The document then provides background on HAMUL, including its mission to improve members' economic and social conditions by paying fair milk prices. It describes HAMUL's operations and quality policies, as well as its goals of establishing a reliable milk market and supplying quality products to customers.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
A study and analysis of customers perception on nandini milk and it’s product...Projects Kart
The document provides an introduction to a study on customer perception of dairy products from Karnataka Milk Federation (KMF) in Hassan city, India. It discusses the background and history of KMF, which has been serving the area for 33 years. The study aims to assess customer behavior and expectations towards KMF's milk products to help the management improve. It will consider factors like gender, age, occupation, income and family size of 100 respondents. The summaries are:
1) The document introduces a study on customer perception of KMF dairy products in Hassan city, examining the brand image and customer relationships over 33 years of service.
2) The study aims to understand customer expectations and loyalty towards KMF's milk
This document discusses a study of consumer buying behaviour towards Amul milk in Jaipur, India. The study surveyed 50 consumers to understand awareness of Amul products, factors influencing purchase decisions, and satisfaction levels. Key findings include that most customers purchase Amul milk for self-use and are satisfied with qualities like taste, price, and availability. Ease of purchasing Amul products from nearby retailers also influences consumer behaviour positively. The conclusion discusses Amul's goal to become a leading dairy marketing organization through expanding its product range and distribution network across India and neighboring countries.
This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
This document provides information about Karnataka Milk Federation (KMF), the second largest cooperative dairy federation in India. It discusses KMF's history and formation in 1955. Key facts are presented, such as KMF having over 2.21 million milk producers and operating in 30 districts of Karnataka. Graphs show growth in membership, milk procurement, sales and turnover from 1976-1977 to 2012-2013. A SWOT analysis and segmentation, targeting, positioning details are also included. The distribution network and major competitors of KMF in Karnataka are outlined.
A project report on consumer satisfaction level towards nadini shubham milk i...Babasab Patil
This document provides an overview of a study on consumer satisfaction with Nandini Shubham milk in Dharwad-Hubli City, India. The study aims to understand consumer awareness, preferences, perceptions and opinions of Nandini Shubham milk. It also aims to compare the pricing of Nandini Shubham milk to other brands. The document outlines the objectives, need and limitations of the study. It provides background on the dairy industry and cooperative in India. It also summarizes some of the key findings of the study, which found that most consumers are aware and satisfied with Nandini Shubham milk but some desire changes like lower pricing and availability throughout the day.
Orgniziation study of sri sai rice mill bba project reportBabasab Patil
This document provides an overview of Sri Sai Rice Industries, a rice milling company located in Gangavati, Karnataka, India. Some key details include:
- The company was established in 2007 as a partnership firm with four partners.
- It produces various types of rice such as sona masoori, basmati, and swarna through milling processes that remove hulls and bran from paddy grains.
- The company aims to achieve national dominance in the rice sector through investments in automation and a focus on customer satisfaction.
- An organizational study was conducted over one month to understand the company's operations, functional departments, strategies, culture and areas for improvement.
The document discusses the distribution effectiveness of Karnataka Milk Federation (KMF) in Hubli-Dharwad, Karnataka, India. It provides background on the dairy industry and KMF in India. KMF was set up in 1974 based on the cooperative model of Amul dairy cooperative. The project aims to understand KMF's distribution channel in Hubli-Dharwad and how it can be improved, given increased competition. It also discusses the history of milk consumption and dairy development in India and KMF's role in India's "White Revolution".
Varun Beverages Ltd is a manufacturer and distributor of PepsiCo beverages in India and several other countries. It has a long-standing partnership with PepsiCo and is the sole PepsiCo franchisee in many regions. The document discusses VBL's business model, financials, growth opportunities and risks. It recommends accumulating VBL shares based on its franchisee business, experienced promoters, premium valuation due to sole PepsiCo distributor status in India, and new product launches like the energy drink Sting. The stock is seen as having long term upside potential of 70-80% over 3-4 years.
Amul is a dairy cooperative based in Anand, Gujarat that is jointly owned by millions of milk producers. It was established in 1946 to provide fair prices to farmers and counteract exploitation by middlemen. Amul produces a wide range of dairy products under the Amul brand including milk, butter, ghee, cheese, and ice cream. It has established itself as a successful cooperative model that has transformed India's dairy industry and provided economic opportunities for farmers.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization and apex body for milk cooperatives in Gujarat. It manages the Amul brand. GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day. Under the leadership of Chairman Parthibhai Bhatol, GCMMF achieved a turnover of over Rs. 6,700 crores in 2008-2009, a growth of 28% compared to the previous year. Amul's success is attributed to its robust supply chain network, diverse product portfolio, strong distribution network, and the brand value of offering quality products at affordable prices
The document provides background information on Bhilwara Dugdh Utpadak Sahakari Sangh Ltd. (SARAS Dairy), which was established in 1972 in Bhilwara, Rajasthan as a cooperative dairy. SARAS Dairy procures milk from farmers and processes and markets milk and milk products under the SARAS brand. Key points:
1) SARAS Dairy was established in 1972 with a modest beginning of procuring 100 liters of milk per day and has since grown significantly in procurement, processing, and marketing.
2) It operates a dairy plant with a handling capacity of 1.5 lakh liters per day and a powder plant with a capacity of
The document provides information about Aavin, the cooperative dairy producer in Tamil Nadu, India. It discusses Aavin's history, objectives, milk production levels from 2007-2010, and milk sales figures. It also describes Aavin's operations including milk collection, processing, products offered, and marketing activities. Key points include:
- Aavin was established in 1981 to procure, process and market milk and milk products in Tamil Nadu.
- Milk production increased from 733812 liters per day in 2007-2008 to a high of 771620 liters in 2008-2009 before declining slightly to 760210 liters in 2009-2010.
- Similarly, milk sales rose from 5855
Banas Dairy is a cooperative dairy located in Palanpur, Gujarat that was founded in 1969. It collects raw milk from local villages which it uses to produce a variety of dairy products. The dairy has expanded significantly over time and now has multiple production plants with large processing capacities. It focuses on providing benefits to its milk producing members and achieving its vision of maximum procurement and processing volumes. Banas Dairy uses modern automated systems and state-of-the-art technology in its production processes to manufacture high quality products for both domestic and international markets.
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Axis Bank was established in 1994 as one of the first new generation private sector banks in India after the government allowed entry of new private banks. It has grown to become one of the largest private sector banks in India with over 1,200 branches and 6,000 ATMs across the country. The bank was formerly known as UTI Bank but changed its name to Axis Bank in 2007.
The seminar document provides an overview of the Indian dairy industry in 3 paragraphs:
1) It introduces the topic, noting that dairy is integral to India's rural economy and that demand is growing not only in cities but also towns and rural areas. The industry has progressed from an agrarian way of life to a professionally managed one.
2) It discusses challenges facing the industry like low milk yields per cow compared to other countries, as well as issues like shortages of fodder and poor transportation.
3) It provides a brief history of the industry, highlighting the Operation Flood program launched in 1970 which transformed India from a milk importer to having a surplus, led by the National Dairy Development Board.
An organisational study at kmf mother dairy yalahanka newRahul G
The document provides details about an organizational study conducted at KMF Mother Dairy in Yalahanka, Bangalore. It discusses the objectives of the study, which were to understand the organizational culture, chart, departmental functions, and apply theoretical concepts learned. It then provides an overview of the dairy industry in India and Karnataka, describing KMF as the second largest dairy cooperative. It outlines the history and objectives of the National Dairy Development Board and its Operation Flood program, which aimed to create a nationwide milk grid and increase rural incomes through milk producers' cooperatives.
Sudha Dairy uses a double distribution system to supply its milk and milk products. It has distributors who collect orders from retailers, deposit payment into Sudha's bank account, and receive deliveries which are then distributed to retailers. Sudha also has some direct retail outlets. The distribution network aims to quickly supply perishable products before expiration through a cycle of customer demand, order collection, delivery, and consumption.
Orgniziation study of dharwad milk union MINI PROJECT PPTBabasab Patil
The document provides an overview of the Dharwad Milk Union (DMU) in India. It was established in 1986 as a cooperative to educate villagers about milk quality and provide milk and dairy products to consumers. The DMU collects milk from village cooperative societies, processes it using automated equipment, and distributes products through an extensive network. It has various departments, facilities, and a board of directors. The DMU aims to maximize farmer incomes while ensuring quality products and consumer satisfaction. A SWOT analysis found strengths in brand reputation but weaknesses in flexibility and promotion.
This document provides information about Dharwad Milk Union Ltd. (DHAMUL), which is located in Belgaum, Karnataka and operates as part of the Karnataka Milk Federation (KMF). It discusses DHAMUL's background, operations, products, services, areas served, ownership structure as a cooperative, competitors, and achievements. Key points include that DHAMUL was established in 1966 and procures over 460,000 liters of milk per day from 435 cooperative societies. It markets products under the brand "Nandini" including toned, full cream, and homogenized milks, ghee, curd, and peda.
The document summarizes an organizational study conducted at Milma Kollam Dairy. The study aimed to understand how the organization functions, its various departments and their interrelationships. Key findings include good coordination between departments and management, room for improvement in areas like implementing an R&D department. The study provided insights into Milma's organizational goals, structure and how it works to achieve objectives while being socially responsible. It highlighted the importance of organizational studies in understanding structure and objectives.
This document discusses a study of consumer buying behaviour towards Amul milk in Jaipur, India. The study surveyed 50 consumers to understand awareness of Amul products, factors influencing purchase decisions, and satisfaction levels. Key findings include that most customers purchase Amul milk for self-use and are satisfied with qualities like taste, price, and availability. Ease of purchasing Amul products from nearby retailers also influences consumer behaviour positively. The conclusion discusses Amul's goal to become a leading dairy marketing organization through expanding its product range and distribution network across India and neighboring countries.
This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
This document provides information about Karnataka Milk Federation (KMF), the second largest cooperative dairy federation in India. It discusses KMF's history and formation in 1955. Key facts are presented, such as KMF having over 2.21 million milk producers and operating in 30 districts of Karnataka. Graphs show growth in membership, milk procurement, sales and turnover from 1976-1977 to 2012-2013. A SWOT analysis and segmentation, targeting, positioning details are also included. The distribution network and major competitors of KMF in Karnataka are outlined.
A project report on consumer satisfaction level towards nadini shubham milk i...Babasab Patil
This document provides an overview of a study on consumer satisfaction with Nandini Shubham milk in Dharwad-Hubli City, India. The study aims to understand consumer awareness, preferences, perceptions and opinions of Nandini Shubham milk. It also aims to compare the pricing of Nandini Shubham milk to other brands. The document outlines the objectives, need and limitations of the study. It provides background on the dairy industry and cooperative in India. It also summarizes some of the key findings of the study, which found that most consumers are aware and satisfied with Nandini Shubham milk but some desire changes like lower pricing and availability throughout the day.
Orgniziation study of sri sai rice mill bba project reportBabasab Patil
This document provides an overview of Sri Sai Rice Industries, a rice milling company located in Gangavati, Karnataka, India. Some key details include:
- The company was established in 2007 as a partnership firm with four partners.
- It produces various types of rice such as sona masoori, basmati, and swarna through milling processes that remove hulls and bran from paddy grains.
- The company aims to achieve national dominance in the rice sector through investments in automation and a focus on customer satisfaction.
- An organizational study was conducted over one month to understand the company's operations, functional departments, strategies, culture and areas for improvement.
The document discusses the distribution effectiveness of Karnataka Milk Federation (KMF) in Hubli-Dharwad, Karnataka, India. It provides background on the dairy industry and KMF in India. KMF was set up in 1974 based on the cooperative model of Amul dairy cooperative. The project aims to understand KMF's distribution channel in Hubli-Dharwad and how it can be improved, given increased competition. It also discusses the history of milk consumption and dairy development in India and KMF's role in India's "White Revolution".
Varun Beverages Ltd is a manufacturer and distributor of PepsiCo beverages in India and several other countries. It has a long-standing partnership with PepsiCo and is the sole PepsiCo franchisee in many regions. The document discusses VBL's business model, financials, growth opportunities and risks. It recommends accumulating VBL shares based on its franchisee business, experienced promoters, premium valuation due to sole PepsiCo distributor status in India, and new product launches like the energy drink Sting. The stock is seen as having long term upside potential of 70-80% over 3-4 years.
Amul is a dairy cooperative based in Anand, Gujarat that is jointly owned by millions of milk producers. It was established in 1946 to provide fair prices to farmers and counteract exploitation by middlemen. Amul produces a wide range of dairy products under the Amul brand including milk, butter, ghee, cheese, and ice cream. It has established itself as a successful cooperative model that has transformed India's dairy industry and provided economic opportunities for farmers.
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization and apex body for milk cooperatives in Gujarat. It manages the Amul brand. GCMMF has over 2.79 million producer members across 13,328 village societies. It handles over 11 million liters of milk per day. Under the leadership of Chairman Parthibhai Bhatol, GCMMF achieved a turnover of over Rs. 6,700 crores in 2008-2009, a growth of 28% compared to the previous year. Amul's success is attributed to its robust supply chain network, diverse product portfolio, strong distribution network, and the brand value of offering quality products at affordable prices
The document provides background information on Bhilwara Dugdh Utpadak Sahakari Sangh Ltd. (SARAS Dairy), which was established in 1972 in Bhilwara, Rajasthan as a cooperative dairy. SARAS Dairy procures milk from farmers and processes and markets milk and milk products under the SARAS brand. Key points:
1) SARAS Dairy was established in 1972 with a modest beginning of procuring 100 liters of milk per day and has since grown significantly in procurement, processing, and marketing.
2) It operates a dairy plant with a handling capacity of 1.5 lakh liters per day and a powder plant with a capacity of
The document provides information about Aavin, the cooperative dairy producer in Tamil Nadu, India. It discusses Aavin's history, objectives, milk production levels from 2007-2010, and milk sales figures. It also describes Aavin's operations including milk collection, processing, products offered, and marketing activities. Key points include:
- Aavin was established in 1981 to procure, process and market milk and milk products in Tamil Nadu.
- Milk production increased from 733812 liters per day in 2007-2008 to a high of 771620 liters in 2008-2009 before declining slightly to 760210 liters in 2009-2010.
- Similarly, milk sales rose from 5855
Banas Dairy is a cooperative dairy located in Palanpur, Gujarat that was founded in 1969. It collects raw milk from local villages which it uses to produce a variety of dairy products. The dairy has expanded significantly over time and now has multiple production plants with large processing capacities. It focuses on providing benefits to its milk producing members and achieving its vision of maximum procurement and processing volumes. Banas Dairy uses modern automated systems and state-of-the-art technology in its production processes to manufacture high quality products for both domestic and international markets.
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Axis Bank was established in 1994 as one of the first new generation private sector banks in India after the government allowed entry of new private banks. It has grown to become one of the largest private sector banks in India with over 1,200 branches and 6,000 ATMs across the country. The bank was formerly known as UTI Bank but changed its name to Axis Bank in 2007.
The seminar document provides an overview of the Indian dairy industry in 3 paragraphs:
1) It introduces the topic, noting that dairy is integral to India's rural economy and that demand is growing not only in cities but also towns and rural areas. The industry has progressed from an agrarian way of life to a professionally managed one.
2) It discusses challenges facing the industry like low milk yields per cow compared to other countries, as well as issues like shortages of fodder and poor transportation.
3) It provides a brief history of the industry, highlighting the Operation Flood program launched in 1970 which transformed India from a milk importer to having a surplus, led by the National Dairy Development Board.
An organisational study at kmf mother dairy yalahanka newRahul G
The document provides details about an organizational study conducted at KMF Mother Dairy in Yalahanka, Bangalore. It discusses the objectives of the study, which were to understand the organizational culture, chart, departmental functions, and apply theoretical concepts learned. It then provides an overview of the dairy industry in India and Karnataka, describing KMF as the second largest dairy cooperative. It outlines the history and objectives of the National Dairy Development Board and its Operation Flood program, which aimed to create a nationwide milk grid and increase rural incomes through milk producers' cooperatives.
Sudha Dairy uses a double distribution system to supply its milk and milk products. It has distributors who collect orders from retailers, deposit payment into Sudha's bank account, and receive deliveries which are then distributed to retailers. Sudha also has some direct retail outlets. The distribution network aims to quickly supply perishable products before expiration through a cycle of customer demand, order collection, delivery, and consumption.
Orgniziation study of dharwad milk union MINI PROJECT PPTBabasab Patil
The document provides an overview of the Dharwad Milk Union (DMU) in India. It was established in 1986 as a cooperative to educate villagers about milk quality and provide milk and dairy products to consumers. The DMU collects milk from village cooperative societies, processes it using automated equipment, and distributes products through an extensive network. It has various departments, facilities, and a board of directors. The DMU aims to maximize farmer incomes while ensuring quality products and consumer satisfaction. A SWOT analysis found strengths in brand reputation but weaknesses in flexibility and promotion.
This document provides information about Dharwad Milk Union Ltd. (DHAMUL), which is located in Belgaum, Karnataka and operates as part of the Karnataka Milk Federation (KMF). It discusses DHAMUL's background, operations, products, services, areas served, ownership structure as a cooperative, competitors, and achievements. Key points include that DHAMUL was established in 1966 and procures over 460,000 liters of milk per day from 435 cooperative societies. It markets products under the brand "Nandini" including toned, full cream, and homogenized milks, ghee, curd, and peda.
The document summarizes an organizational study conducted at Milma Kollam Dairy. The study aimed to understand how the organization functions, its various departments and their interrelationships. Key findings include good coordination between departments and management, room for improvement in areas like implementing an R&D department. The study provided insights into Milma's organizational goals, structure and how it works to achieve objectives while being socially responsible. It highlighted the importance of organizational studies in understanding structure and objectives.
A project report on consumer perception towards nandini milkBabasab Patil
This document provides an overview of the dairy industry in India and the company profile of the Karnataka Milk Federation (KMF) and Raichur Bijapur Karnataka Milk Producers Union Limited (RBKMUL). It discusses the history and development of the dairy industry in India. It also outlines the objectives, organizational structure and operations of KMF, one of the largest milk cooperatives in India. RBKMUL is one of 13 milk unions affiliated with KMF, responsible for milk procurement, processing and marketing in its region. The document contains executive summaries of a study on consumer perception of Nandini milk, the brand marketed by KMF.
1) The document analyzes the working capital management of Dharwad Milk Union over the past 5 years. It discusses the company's background, objectives of studying its working capital, sources of data collection, key findings and suggestions.
2) Some notable findings include the inventory turnover ratio was better in 2008-09 than the past 5 years, and the creditors payment ratio has improved recently.
3) Suggestions include increasing the debt turnover ratio to maintain debt collection and reducing the operating cycle to maintain sufficient working capital.
This document summarizes an internship report at Tumkur Milk Union Ltd. It discusses the company's operations, including an overview of the dairy industry in India, profiles of Tumkur Milk Union and its products, organizational structure, SWOT analysis, financial performance, and conclusions about opportunities for growth. The internship provided insights into the functioning and management of the cooperative, and its focus on serving milk producers and consumers in the region.
Employees perception towards training conducted at hamulProjects Kart
The document provides an overview of the dairy industry in India and the company profile of Hassan Co operative Milk Producers Societies Union. It discusses the origin and history of dairying in India and how organized milk handling began. It then describes the scope and operations of the Union, which was established in 1977 and procures and processes over 386,000 liters of milk per day from local dairy cooperative societies. The Union's mission is to pay fair prices to members and produce high quality milk and milk products for consumers.
The document provides an overview of the dairy industry in India. It discusses how the dairy sector has developed significantly since independence through cooperative models. The National Dairy Development Board was created to promote farmer cooperatives following the successful Anand model. Several state cooperative unions have been established across India that are owned and controlled by rural producers. These cooperatives have helped strengthen the dairy industry and support rural development.
Amul (effectiveness of chocolate advertisement towards its sales)jitendrasangle
This document provides an overview of Amul, an Indian dairy cooperative. It discusses:
1) Amul was established in 1946 in Anand, Gujarat as a cooperative to provide farmers an alternative to private milk traders. It has since grown to collect over 11 lakh liters of milk daily.
2) Amul's brand name means "priceless" in Sanskrit. It produces a wide range of dairy products that are high quality and affordable. Amul has become a leading food brand in India.
3) Key to Amul's success is its cooperative model where profits benefit member farmers. It provides services like artificial insemination and veterinary care to increase milk yields.
Prepared as per Kannur University MBA 3rd sem HR,
Traning models and general concept about the training are included.
this is the slide for first module
Jinuachan Vadakkemulanjanal, Vimal Jyothi Chemperi
This document provides information about quality procedures at Aavin, a milk production company in India. It lists the names of quality team members and the products produced, including milk, butter, ghee, powdered milk, packaged milk drinks and juices, and snacks. It states Aavin's quality policy is to supply high quality and safe milk products to satisfy customers. It notes that Aavin has received ISO 9001 certification and significant investments are needed in procurement, equipment, refrigeration, and training to improve quality. It also lists awards received and government support provided. The document outlines the overall milk processing and provides details on reception, processing, cleaning, packing, sampling tests, and dairy accounts.
Financial ratio annalysis dharwad milk project report mbaBabasab Patil
This document provides an index and chapter outline for a study on the financial ratio analysis of Dharwad Milk Producers Union Limited (DMUL). The index lists 6 chapters that will analyze DMUL's industry profile, organization profile, research methodology, data analysis, findings, and conclusions. Chapter 1 provides an executive summary and outlines the objectives to study DMUL's financial performance over 5 years using ratio analysis and determine how it can improve profits by utilizing financial resources.
The document provides information about Surat District Co-operative Milk Producer's Union Ltd (SUMUL), including:
1) It was established in 1951 to support milk producers in Surat and is part of the Gujarat Co-operative Milk Marketing Federation.
2) It collects milk from farmers, tests quality, processes the milk and sells products like milk, butter, ghee across Surat.
3) It has grown significantly over the years in terms of milk procurement, production and sales.
A project report on consumer awareness about nandini milk and milk productsBabasab Patil
The document discusses a study on consumer awareness of Nandini milk and milk products in Dharwad, Karnataka. It aims to study consumer awareness levels and how promotional activities impact awareness. Key findings include: 1) All respondents were aware of the Nandini brand, with highest awareness for standard milk and lower awareness for some products. 2) Television and banners were most effective at creating awareness while campaigns had little impact. 3) Most observed ads were informative, especially television, but few attended awareness campaigns. The study provides insights into improving promotional strategies to increase awareness and sales.
The document provides an overview of the state of the cooperative movement globally and in the Philippines. Some key points:
1) Cooperatives employ over 100 million people worldwide and help secure livelihoods for nearly half the world's population.
2) In the Philippines, there are over 18,000 registered cooperatives with over 7 million members and total paid-up assets of over 35 billion pesos as of 2010.
3) The prospects for growth of the cooperative movement in the Philippines are bright due to government support, increasing assets and membership, and potential for cooperation among cooperatives. However, challenges remain such as competition, some unions within cooperatives, and a need for more participative management practices.
A stydy on employees job satisfaction in hassan co operative milk union ltdProjects Kart
This document discusses a study on employee job satisfaction at HAMUL (Hassan Co-operative Milk Producers' Societies Union Ltd). The objectives of the study are to measure job satisfaction levels, study employee perceptions of the organization, identify motivational factors, and provide suggestions for growth. The scope includes examining intrinsic and extrinsic job satisfaction factors. Data collection methods for the study are described. An overview is provided of HAMUL, including its mission to pay members remunerative prices and supply quality milk to consumers.
A cooperative is a registered association of people who voluntarily join together to achieve social, economic, and cultural needs through equitable contributions and sharing of risks and benefits. Cooperatives can be organized for purposes like encouraging thrift and savings, providing credit, systematic production and marketing, and goods/services to members. The primary objective of cooperatives is to improve members' quality of life by providing goods/services to increase income and purchasing power, optimum benefits, efficient ways of doing business, new ideas, and ownership for lower income groups. Cooperatives also aim to cooperate with other organizations to further attainment of objectives.
This document summarizes key aspects of organizational structure, leadership, and culture discussed in Chapter 10. It outlines different organizational structures like functional, divisional, matrix, and product teams. It also discusses trends driving structure, strategic leadership, managing culture, and case examples of different structures.
Gives details about what Organizing & Organizational structure is, which ends with a Case Study for practical understanding on subject.
To get Personalized slides on topics of your choosing, write me at reachaamirk@gmail.com
The document provides information about organizing a primary cooperative, including requirements for membership, articles of cooperation, bylaws, registration, and types of membership. Fifteen or more individuals who are Filipino citizens of legal age and have a common bond can organize a cooperative by submitting economic data, articles of cooperation, and bylaws to the cooperative authority for registration. A cooperative has legal status once registered and issues certificates of registration. Membership types include regular and associate members. Government officers and employees have restrictions on cooperative involvement.
The document discusses employee absenteeism at Milma Dairy in Kollam, Kerala, India. It introduces the topic and objectives of studying the causes of absenteeism at the dairy. It notes that absenteeism is a problem that affects the dairy's daily operations. The study aims to understand the factors contributing to absenteeism through employee interviews. It provides background on the dairy industry in India and Kerala as well as details on the methodology and limitations of the study.
This document provides an overview of the Indian dairy industry. It discusses the history and growth of the industry through initiatives like Operation Flood. India is now the largest producer and consumer of milk globally. The key states in terms of milk production are Andhra Pradesh, Bihar, Gujarat, Haryana, Karnataka, and Uttar Pradesh. Major companies in the industry include Amul, Omfed, Mother Dairy, and Hatsun Agro. The industry has continued to grow at an annual rate of over 5% in recent years. State cooperatives and private Indian companies dominate the liquid milk sector in the country.
Milk is collected from farms and transported to the dairy in insulated tankers to keep it chilled. At the dairy, the milk is pasteurized by heating it to 71°C to kill harmful bacteria, then chilled to 4°C and stored in large chilled tanks. It is then packaged into containers like bags or cartons and stored at cooler temperatures until distribution to markets. The dairy produces around 65,000-80,000 liters of milk per day through this process.
The document discusses the present status of the market milk industry in India, noting that while India has the largest cattle population globally, milk productivity per animal is low compared to global averages due to factors like low milk yielding animals and lack of organized milk production and collection systems. It provides details on the evolution of the dairy sector in India from the 1940s to today through initiatives like Operation Flood that established a nationwide milk grid and strengthened rural incomes by cutting out middlemen. The document concludes by recognizing dairy's potential to improve rural livelihoods but also notes challenges like weak development efforts that could negatively impact the industry.
The document discusses Operation Flood, also known as the White Revolution, India's largest dairy development program. It was led by Dr. Verghese Kurien and made India the world's largest milk producer, surpassing the US in 1998. The program was implemented in three phases from 1970-1996 and connected milk producers in 700 towns and cities through a national milk grid. It aimed to increase milk production, boost rural incomes, and ensure fair prices for consumers. Through village cooperatives, it cut out middlemen and ensured producers received a major share of profits.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
A project report on public awareness regarding adulteration of milkBabasab Patil
The document provides information about Dharwad Milk Union (DMU), including its establishment, history, organizational structure, products, and processes. DMU is a cooperative society established in 1984 that collects, processes, and markets milk from local dairy cooperative societies. It has a production capacity of 2 lakh liters per day and produces products like milk, ghee, butter, and milk powder which it markets under the brand "Nandini". The document outlines DMU's objectives of providing quality milk to consumers and empowering milk producers economically.
Operation Flood was India's national dairy development program that made India the largest milk producer in the world. Launched in 1970, it was modeled after the successful cooperative dairy developed in Anand. Led by Verghese Kurien, Operation Flood established milk cooperatives across India that connected villages to urban markets. This integrated milk grid allowed rural milk producers to bypass middlemen and receive fair prices, while also increasing national milk production and rural incomes. Implemented in three phases from 1970-1996, Operation Flood expanded infrastructure and services that supported dairy farmers. It transformed India's dairy sector and made it a global leader in milk production.
Operation Flood was India's national dairy development program that made India the largest milk producer in the world. Launched in 1970, it was modeled after the successful cooperative dairy developed in Anand. Led by Verghese Kurien, Operation Flood established dairy cooperatives across India that connected villages to urban markets. This integrated national milk grid allowed village producers to access services, technology, and fair prices while cutting out middlemen. Operation Flood was implemented in three phases from 1970 to 1996, expanding infrastructure and services that increased milk production and rural incomes in India. It transformed dairy farming into India's largest self-sustainable rural employment program.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses:
- Amul's history beginning in 1946 as a response to exploitation of milk producers in Anand, India. It outlines Amul's success in empowering farmers and becoming India's largest food brand.
- Amul's current operations as India's largest food products marketing organization, with an annual turnover of $1.5 billion, product lines including milk, butter, cheese, and more.
- Key figures like annual turnover of $1.5 billion, 50 sales offices nationwide, and products exported to over 40 countries.
Amul was established in 1946 as a cooperative in Anand, Gujarat in response to farmers' economic struggles. Led by Dr. Verghese Kurien, Amul pioneered the cooperative model for milk production and processing in India. It is now owned by 3.6 million milk producers and is the largest food brand in India. Amul collects over 10 million liters of milk per day and has a three-tier structure that protects farmers' interests while allowing for economic independence at each level.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It processes and markets milk and dairy products. Amul spurred India's White Revolution making it the world's largest milk producer. It pioneered spray drying technology and cooperative models that increased milk production. Amul is now a $1 billion brand with 10.16 million liters of daily milk collection. Under Dr. Kurien's leadership, Amul's cooperative model was replicated across India through the National Dairy Development Board, further increasing milk production. Amul's focus on quality, value, and customer centricity has made it one of India's most successful brands.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
India is the world's largest producer of milk, accounting for over 13% of global output. Milk production has increased steadily due to population growth and rising incomes. The cooperative model developed in Anand, Gujarat transformed the dairy industry, with village cooperatives collecting milk and forming unions and federations. The Operation Flood program further expanded this cooperative network across India, linking farmers to urban consumers. This helped transition India from a milk importer to the world's largest exporter, boosting rural incomes and the dairy economy.
The seminar document provides an overview of the Indian dairy industry in 3 paragraphs.
The first paragraph introduces that dairy activities are integral to India's rural economy, and that India is the world's largest producer and consumer of dairy products. The demand for milk is growing tremendously.
The second paragraph outlines some of the challenges facing the Indian dairy industry, including lower milk yields per cow compared to other countries, as well as issues like shortage of fodder and poor transportation infrastructure.
The third paragraph briefly summarizes the history of the dairy industry in India, including the Operation Flood program launched in 1970 which transformed India from a milk importer to having a milk surplus, leading it to become the largest milk producer globally
An organisation study At The Nilgiri's daily Farm Pvt .LtdRahul G
The document provides an overview of the dairy industry in India and the objectives of an organization study conducted at The Nilgiri's Dairy Farm Pvt. Ltd. It discusses that the dairy industry plays an important role in India's socio-economic development as milk is a staple food. It also outlines the objectives of the study as understanding the organization's structure, the working of departments like production and marketing, and conducting a SWOT analysis. Additionally, it provides background on the dairy industry in India, tracing its origins and growth with support from the national dairy development board and 'Operation Flood'.
This presentation provides an overview of the dairy industry in India and the role of dairy cooperatives. It discusses that dairy cooperatives form the backbone of the Indian dairy industry. It then highlights some key dairy cooperatives in India like Amul, Vijaya, Verka, and Gokul. It also summarizes the role of the National Dairy Development Board and highlights achievements and potential areas for investment in the dairy industry.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
2. Karnataka Milk Federation- Dharwad
EXECUTIVE SUMMARY
INTRODUCTION
Karnataka milk federation was setup in 1974 on the AMUL pattern it is the third
largest co-operative federation in India and first in south India. There are 17 unions in
Karnataka.
The project is conducted to know the “distribution effectiveness in Hubli-Dharwad
for K.M.F” in Dharwad. As present market is highly competitive, if one not reaches to
ultimate customer other reaches and grabs the opportunity. So an effort made by the company
like manufacturing, promotion etc. are gets wasted. So it becomes important to reach ultimate
customer at right time and right place, by knowing the requirement of the market.
In 1960‟s & 70‟s the product dominated the market, but presently the scenario has
changed because of the competition (man players in market).Secondly the customer has many
choices to choose a single product, immediately he/she shifts to the other product.
After the liberalization many organizations entered the new markets or expanding
business into new areas and they have set up the plants in different regions in the country.
Hence it has become vital important to local player to compete with them in quality, pricing,
distribution etc. under such condition plays very important to grab even small of the small
opportunities.
It becomes important to update to the market requirement to compete in competitive
world. So to know the market requirement we should have proper information from the
market. So I selected this project, which can serve the specified information, which could
help to the organization to improve the distribution channel effectively in the market. So to
serve better from the existing one
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3. Karnataka Milk Federation- Dharwad
CHAPTER-1
INDUSTRIAL PROFILE
History of Milk
Animal milk was first used as beverage at the beginning of animal domestication. Goats
and sheep were domesticated in the Middle East in 9000BC. Goats and sheep were one of the
first animals to be domesticated. Around the year 7000 BC, cattle were being herded in parts
of Africa and Turkey. Milk was also consumed in the British Isles during the Neolithic
period. Dairy products were first made in the Roman Empire around 100 BC. The use of
cheese and butter spread in Europe, parts of Asia and parts of Africa. Cattle were then
introduced to European colonies after the Age of exploration.
Background Milk
Is a nutritive beverage obtained from various animals and consumed by humans. Most milk
is obtained from dairy cows, although milk from goats, water buffalo, and reindeer is also
used in various parts of the world. In the United States, and in many industrialized countries,
raw cow‟s milk is processed before it is consumed. During processing the fat content of the
milks adjusted, various vitamins are added, and potentially harmful bacteria are killed. In
addition to being consumed as a beverage, milk is also used to make butter, cream, yogurt,
cheese, and a variety of other products.
History
Cattle were first brought to the United States in the 1600s by some of the earliest colonists.
Prior to the American Revolution most of the dairy products were consumed on the farm
where they were produced. By about 1790, population centres such as Boston, New York,
and Philadelphia had grown sufficiently to become an attractive market for larger-scale dairy
operations. To meet the increased demand, farmers began importing breeds of cattle that were
better suited for milk production. The first Holstein-Friedens were imported in 1795, the first
Airsides in 1822, and the first Guernsey‟s in 1830.With the development of the dairy industry
in the United States, a variety of machines for processing milk were also developed. In 1856,
Gail Borden
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 3
4. Karnataka Milk Federation- Dharwad
Patented a method for making condensed milk by heating it in a partial vacuum, Not only did
his method remove much of the water so the milk could be stored in a smaller volume, but it
also protected the milk from germs in the air. Borden opened a condensed milk plant and
cannery in Wassail, NewYork, in 1861. During the Civil War, his condensed milk was used
by Union troops and its popularity spread.
In 1863, Louis Pasteur of France developed a method of heating wine to kill the
microorganisms that cause wine to turn into vinegar. Later, this method of killing harmful
bacteria was adapted to a number of food products and became known as pasteurization. The
first milk processing plant in the United States to install pasteurizing equipment was the
Sheffield Farms Dairy in Bloomfield, New Jersey, which imported a German-made
pasteurizer in 1891. Many dairy operators opposed pasteurization as an unnecessary expense,
and it wasn‟t until 1908 that Chicago became the first major city to require pasteurized milk.
New York and Philadelphia followed in 1914, and by 1917 most major cities had enacted
laws requiring that all milk be pasteurized.
One of the first glass milk bottles was patented in 1884 by Dr. Henry Thatcher, after seeing a
milkman making deliveries from an open bucket into which a Childs filthy rag doll had
accidentally fallen. By 1889, his Thatcher‟s Common Sense Milk Jar had become an industry
standard. It was sealed with a waxed paper disc that was pressed into a groove inside the
bottles neck. The milk bottle, and the regular morning arrival of the milkman, remained a part
of American life until the 1950s, when waxed paper cartons of milk began appearing in
markets.
In 1990, the annual production of milk in the United States was about 148 billion lb
(67.5 billion kg). This is equivalent to about 17.2 billion U.S. gallons (65.1 billion litters).
About 37% of this was consumed as fluid milk and cream, about 32% was converted into
various cheeses, about 17% was made into butter, and about 8% was used to make ice cream
and other frozen desserts. The remainder was sold as dry milk, canned milk, and other milk
products.
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 4
5. Karnataka Milk Federation- Dharwad
DAIRY INDUSTRY IN INDIA
Dairy enterprise is an important occupation of farmer. In India nearly 70% of the people
Depend on agriculture. It is the backbone of India. Dairy is linked with agriculture industry to
a large extent. Animal husbandry in India is an essential part of agriculture. It is mainly a
rural occupation closely associated with agriculture.
DEVELOMENT OF DAIRY INDUSTRY IN INDIA
During the Pre-independence year there was no serious stress given to dairy industry. In
1886 the Department of Defence of the British Government established the dairy farms for
the supply of milk to the British troops in Allahabad. Later, in 1920 serious steps were taken
by Mr. William Smith, an expert in dairy forming to improve the milk production There was
discrimination done to the Indians hence this led to the rise of the first milk union in India. In
Luck now in 1937 called the Luck now milk producer‟s Co-operative union Ltd.
In 1946 AMUL (Anand Milk Udyog Ltd) was started in Gujarat to bring up the economic
stability of villagers.
When the farmer Prime Minister Lal Bahaddur Shastri visited the functioning as it was
rendering a social service to the society, which helped the villagers to come in the national
economic stream.
The dairy and Animal Husbandry received serious attention after the independence. There
Were lots many of progressive steps taken by the government through five year plans.
This led to the formation of National Dairy Development Board in 1965 & thus in 1970
he decided to bring a “White Revolution” throughout the country, Initially 10 states were
selected for this purpose excluding Karnataka.
In Karnataka in 1974 an integrated project was launched to restructure and reorganize the
dairy industry on Co-operative principle of AMUL and to lay foundation for new direction in
dairy industry.
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 5
6. Karnataka Milk Federation- Dharwad
INDIAN DAIRY INDUSTRY
India: World’s Largest Milk Producer
India has become the world‟s No. 1 milk producing country, with output in 1999-2000
(marketing year ending March 2000) forecasted at 78 million tonnes. United States, where
the milk production is anticipated to grow only marginally at 71 million tonnes, occupied the
top slot till 1997. In the year1997, India‟s milk production was on par with the U.S. at 71
million tonnes. The world milk production in 1998 at 557 million tonnes would continue the
steady progress in recent years (see Table 1). Furthermore, the annual rate of growth in milk
production in India is between 5-6 per cent, against the world sat 1 per cent. The steep rise in
the growth pattern has been attributed to a sustained expansion in domestic demand, although
per capita consumption is modest - at 70 kg of milk equivalent.
World’s Top milk Producers.
Following is the list of Top 10 Countries By Milk Production as per US Department of
Agriculture, 2011:
S.No. Country Production (1000 MT)
1 EU-27 140,620.00
2 India 121,500.00
3 United States 88,768.00
4 China 31,780.00
5 Russian Federation 31,200.00
6 Brazil 30,846.00
7 New Zealand 18,049.00
8 Mexico 11,228.00
9 Argentina 11,070.00
10 Ukraine 10,812.00
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 6
7. Karnataka Milk Federation- Dharwad
THE FATHER
OF
“WHITE REVOLUTION”
IN
INDIA
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 7
8. Karnataka Milk Federation- Dharwad
Dr. Verghese Kurien
Born on 26th November 1921
Dr. Kurien graduated with Physics from Loyola College, Madras in 1940 and then did B.E.
(Mech) from the Madras University. He was very good at cricket, tennis, and boxing, and
represented his college at state level. After passing out of the University, he joined the Tata
Steel Technical Institute, Jamshedpur from where he graduated in 1946
Instead of taking the charted course of managerial career at Jamshedpur, Dr.Kurien
competed and qualified at the all India level selection for specialized studies in USA under
government scholarship and passed the Master of Science in Mechanical Engineering from
the Michigan State University with distinction.
When he came back to India, he was posted as a Dairy Engineer at the government
creamery, Anand, in May 1949. Around the same time, the infant cooperative dairy, Kaira
District Cooperative Milk Producers Union Limited (KDCMPUL), -- now famous as AMUL
-- was fighting a battle with the Polson Dairy which was privately owned. Young Kurien, fed
up with being at the government creamery which held no challenge, volunteered to help Shri
Tribhuvandas Patel, the then Chairman of KDCMPUL, to set up a processing plant, which
marked the birth of AMUL. The rest is history.
Dr. Kurien is a manager and institutional builder par excellence. He has built dozens of
institutions including the Institute of Rural Management, Anand of which he is the founder
Chairman. He is also the founder Chairman of the National Dairy Development Board
(NDDB) which designed and implemented the world‟s largest dairy development programme
– the Operation Flood. Dr.Kurien may rightly be called the architect of India‟s modern dairy
industry and the father of White Revolution ushered in by the Anand-pattern dairy
cooperatives established under the Operation Flood.
Dr.Kurien in his impressive career spanning over almost five decades has been
honoured by several national and international organisations. He has been conferred honorary
doctorate degrees by several universities in India and Abroad. He has been decorated with the
Padmashri (1965) Padmabhushan(1966), Krishi Ratna Award (1986) and Padma Vibhushan
(1999) by the President of India. He has won many awards including the prestigious Ramon
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 8
9. Karnataka Milk Federation- Dharwad
Magsaysay Award for Community Leadership (1963), the Wateler Peace Prize Award of
Carnegie Foundation (1986), the World Food Prize Award (1989) and the International
Person of the Year Award (1993) by the World Dairy Expo, Madison, Wisconsin, USA and
"Ordre du Merite Agricole" by the Government of France (in March 1997).
Some of the other major awards he has won are:-
• Regional Award 2000 from the Asian Productivity Organization, Japan
• The first Rochdale Pioneers Prize by the international Co-operative Alliance (ICA), Seoul,
Korea 2001
• Dr. Paulos Mar Gregorious Award 1999, New Delhi
• The Economic Times Lifetime Achievement Award for the Corporate Excellence, Mumbai
2001
• Lifetime Achievement Award for Translating Excellence in Corporate Governance into
Reality, from the Institute of Company Secretaries of India, New Delhi (November 2001)
• Lifetime Achievement Award for Social Service for the Tenth Red & White awards, New
Delhi (January 2002)
• Yashwantrao Chavan Natioanl Award for National Integration, Democratic Values, Social
and Economic Development for the year 2001. (Mumbai)
• "Lokmanya Tilak Award" by the Lokmanya Tilak Smarak Trust, Pune (August 2002)
• "Lifetime Achievement Award" by the Bombay Management Association, Mumbai (Jan.
2003)
• "Rotary Lifetime Achievement Award" by the Rotary Club of Palghat East (Feb. 2003) I
Too Had a Dream
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 9
10. Karnataka Milk Federation- Dharwad
I Too Had a Dream
I had to a dream
Category: Non-Fiction
Author: Dr Verghese Kurien as told to Gouri Salvi
Publisher: Roli Books
From the lack cover
Architect of Operation Flood, the largest dairy development programme in the world,
Dr Verghese Kurien has enabled India to become the largest milk producer in the world. A
man with a rare vision, Dr Kurien has devoted a lifetime to realising his dream – empowering
the farmers of India. He has engineered the milk cooperative movement in India.
It was a sheer quirk of fate that landed him in Anand where a small group of farmers
were forming a cooperative, Kaira District Cooperative Milk Producers‟ Union Limited
(better known as Amul), to sell their milk. Intrigued by the integrity and commitment of their
leader Tribhuvandas Patel, Dr Kurien joined them. Since then there has been no looking
back. The Anand pattern of co-operatives were so successful that, at the request of the
Government of India, he set up the National Dairy Development Board to replicate it across
India. He also established the Gujarat Cooperative Milk Marketing Federation to market its
products.
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 10
11. Karnataka Milk Federation- Dharwad
In these memoirs, Dr Verghese Kurien, popularly known as the father of the white
revolution, recounts, with customary candour, the story of his life and how he shaped the
dairy industry. Profoundly inspiring, these memoirs help us comprehend the magnitude of his
contributions and his multifaceted personality.
"I have often claimed that I have had but one good idea in my life: true development is the
development of women and men. This idea took such a hold of me that I remained in this
small, sleepy town of Anand for over fifty years as an employee of farmers. I was never able
to give this up for what many call "a better life". These years have, without an iota of doubt,
been the most rewarding years of my life. Over the years I have spoken ceaselessly of this
idea, hoping to Enthuse young women and men to adopt my passion as theirs. I have been
fortunate that there have been many who took up the challenge."
ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY-CHIKMAGALUR Page 11
12. Karnataka Milk Federation- Dharwad
NATIONAL DAIRY
DEVELOPMENT BOARD
About NDDB
The National Dairy Development Board was created to promote, finance and support
producer-owned and controlled organizations. NDDBs programmes and activities seek to
strengthen farmer cooperatives and support national policies that are favourable to the growth
of such institutions. Fundamental to NDDBs efforts are cooperative principles and the Anand
Pattern of Co-operation.
NATIONAL DAIRY DEVELOMENT BOARD:
History
The NDDB was founded to replace exploitation with empowerment, tradition with
Modernity, Stagnation with growth, transforming dairy into and instrument for the
development of Indian‟s rural people.
The NDDB was established in 1965; the board is registered under the Societies Registration
Act and the public Trust Act, fulfilling the desire of the Prime Minister of India – the late Lal
Bahaddur Shastri to extend the success of the Kaira Co-operative Milk producers union,
AMUL to other parts of India. Dr Vergese Kurien was the founder chairman.
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The Growth
NDDB began its operations with the mission of making dairy a vehicle to a better
future for millions of gross roots milk producers. The mission archived helped to launch
“Operation Flood‟‟ a programme extending over 26 years and with the help of World Bank
Loan India become the world‟s largest milk producing country. As per March 2001 India‟s
96000 Dairy Co-operative are integrated through a three Tier Co-operative structure. The
Anand pattern, which is owned by more than 10 million formers, procures an average of 1605
million liters of milk every day. The milk is processed and marketed by 170 milk producers‟
co-operative unions which, in turn own 15 state co-operative milk marketing federation.
Since its establishment the dairy development board has planned and spearheaded India‟s
Dairy programmer by placing dairy development in the hands of milk
Services rendered by NDDB:
NDDB provide the following services.
a. Planning dairy and rural development projects.
b. Organization of farmer co-operative societies.
c. Setting up of dairy and cattle feed plants.
d. Manpower planning and training.
e. Applied research and development. Implementation of milk production enchantment
programme.
Objectives of NDDB:
1. To sponsor, promote, manage, acquire, construct or control any plant or work,
2. Which promote projects of general public utility relation to dairying,
3. To make information available on request to technical services to increase
Production of Milk,
4. To prepare initial feasibility studies of dairying and other dairy related projects
And undertake subsequent designing planning and start up those projects.
5. To undertake research and development programme related to production and
Marketing of milk and milk products,
6. To provide assistance for exchange of information to other international agencies.
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PHILOSPHY
We believe that
Co-operation is the preferred form of enterprise, giving people control over the resources they
create through democratic self-governance.
Self-reliance is attained when people work together, have a financial stake, and both enjoy
the autonomy and accept the accountability for building and managing their own institutions
Progressive evolution of the society is possible only when development is directed by those
whom it seeks to benefit.
All beneficiaries, particularly women and the less privileged must be involved in
cooperative management and decision making
Technological innovation and the constant search for better ways to achieve our objectives is
the best way to retain our leading position in a dynamic market
While our methods change to reflect changing conditions, our purpose and values must
remain constant.
CONSTITUTION
The National Dairy Development Board has been constituted as a body corporate and
declared an institution of national importance by an Act of India‟s Parliament.
The National Dairy Development Board -- initially registered as a society under the Societies
Act 1860 -- was merged with the erstwhile Indian Dairy Corporation, a company formed and
registered under the Companies Act 1956, by an Act of India‟s Parliament - the NDDB Act
1987 (37 of 1987),with effect from October 12, 1987. The new body corporate was declared
an institution of national importance by the Act.
The general superintendence, direction, control management of NDDBs affairs and business
vests with the Board of Directors.
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PERSPECTIVE 2010 PLAN
The Perspective 2010 plan of the Dairy Board maps the future of dairying in India, setting
realistic goals for Strengthening Cooperative Business, Production Enhancement, Assuring
Quality, and creating an Information and Development Research. The plan was realized with
the successful completion of the Operation Flood Programme and has been developed by the
State Milk Marketing Federations and the Milk Producers Cooperative Unions in
consultations with the Dairy Board. The Perspective 2010 goals and strategies to meet them
have been drawn by its actual implementers - Federation and Unions and supported by
NDDB.
DAIRY CO-OPERATIVES
Dairy Cooperatives account for the major share of processed liquid milk marketed in the
country. Milk is processed and marketed by 170 Milk Producers Cooperative Unions, which
federate into 15 State Cooperative Milk Marketing Federations.
The Dairy Boards programmes and activities seek to strengthen the functioning of Dairy
Co-operatives, as producer-owned and controlled organizations. NDDB supports the
development of dairy cooperatives by providing them financial assistance and technical
expertise, ensuring a better future for India‟s farmers.
Over the years, brands created by cooperatives have become synonymous with quality and
value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan).
Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that have
earned customer confidence.
HEAD OFFICE
National Dairy Development Board
P.B. No. 40
Anand - 388 001
Gujarat
INDIA
Telephone: 91-2692-260148/260149/260159/260160
Fax: 91-2692-260159/260165
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CHAPTER-2
COMPANY PROFILE
KARNATAKA MILK FEDERATION
The first dairy in Karnataka was started in Kudige in Kodagu district in 1955, further in June
1974, an integrated project was launched in Karnataka to restructure and reorganize the dairy
industry on the co-operative principle and to lay foundation for a new direction in dairy
development.
In 1975, the World Bank aided dairy development was initiated. The present
Karnataka Milk Federation (KMF) came into existence in 1984 as a result of merging of
Karnataka Dairy Development Co-operation, small co-operatives and Karnataka Milk
Production Development and loose vendors.
At the end of the March 1998, the network of 8023 Diary Co-operative Societies
(DCS) have been established which are spread over 166 taluks of the total 175 taluks in all 30
Districts of Karnataka, There are 13 Milk Unions and Dharwad Milk Union (DMU) is one
among them. There are 35 Chilling centers, 3 Farm coolers, 15 Liquid milk plants and
Product dairies for chilling, processing, conservation and marketing of milk. To supply cattle
feed there are 4 cattle feed plants.
To ensure supply of quality germ plasma, Bull breeding farm and frozen semen
bank are also available.
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KARNATAKA CO-OPERATIVE MILK PRODUCERS’ FEDERATION
LIMITED (KMF):
KMF is the apex Body in Karnataka representing Dairy Cooperatives. It is the third largest
dairy co-operative amongst the dairy co-operatives in the country. To impart training,
institutes at Bangalore and regional training institutes at Dharwad and Gulbarga are
functioning. Three nitrogen plants (2 plants of 25 CPM and 1 plant of 5CPM) are been set-up
to supply nitrogen, which is used for Refrigeration purpose. Three diagnostic centers have
been set-up for monitoring diseases: three fodder farms at Rajkunte, Kuttanahalli and Kodagu
have been set-up to supply good quality of fodder and seed production farm at Shahpur has
been set-up.
The federation giving details of the latest technology in dairy industry etc is published
“Ksheer Sagar‟‟ magazine monthly.
KMF is a co-operative apex body in the state of Karnataka for representing dairy
Organizations and also implementing dairy development activities to achieve the Following
objectives.
1) Providing assured and remunerative market for all the milk produced by the farmer
members.
2) Providing hygienic milk to urban consumers.
3) To build village level institutions in co-operative sector to manage the dairy activities.
4) To ensure provision of milk production inputs, processing facilities and dissemination
of know-how.
5) To facilitate rural development by providing opportunities for self-employment at
village level, preventing migration to urban areas, etc.
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The growth process……
The growth over the years and activities undertaken by KMF is summarized briefly
here under:
1976-
KEY ITEMS 2011-2012(Up to Mar'12) 2012-13(Upto OCT'12)
77
13340 REGED /11870
Dairy Co-operatives No’s 416 13006 REGED / 11568 Funct
Funct
Membership No’s 37000 21.51 Lacs 21.96 Lacs
Avg.42.85
Avg.50.05
Avg. Milk Procurement Kg’s/day 50000 Peak Proc.46.49(Nov'11)
Peak Proc.54.56(Nov'12LKPD)
LKPD
28.90 LLPD / Curd:2.74 LKPD / 29.83 LLPD / Curd:3.05 LKPD / Good
Milk Sales Lt’s/day 95050
Good life 2.19 LLPD life 2.33 LLPD
Cattle Feed Consumed Kg’s/DCS 220 2958 2766
Daily Payment to
Rs.Lakhs 0.90 785 990
Farmers
Turnover Rs.Crores 5823.69 ----------
FUNCTIONS OF KMF
Co-ordination of activities between the unions.
Developing the markets for the increasing in milk production.
To make the brand „‟Nandini‟‟ as a house hold name.
To increase the market share of „‟Nandini‟‟.
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1.6 THE DISTRICT CO-OPERATIVE SOCIETY (DCS):
It is basic organization unit, functioning at the village level, by training local people to
organize and manage the activities village level institution building and development of local
leadership is promoted.
FUNCTIONS
It functions daily and acts as a marketing outset for the milk produced in the village.
Input facilities are also canalized to the dairy farmers through these societies and
include Veterinary First Aid, Sale of Cattle Feed, Supply of Fodder Seeds, Seedling
and Provisions of Mobile Veterinary Health Care etc.
Payment for the milk is done through society.
THE MILK UNION
Milk union is a channel of District Co-Operative Societies in organized form for milk
Procurement, The procurement route is linked to chilling center or a dairy. Dharwad Milk
Union is one of such Milk Unions. It is the middle tier of the complex co-operative
organization network. Unions are formed by federating the societies in locating geographical
area. The milk unions are organized to make them economically viable and the jurisdiction
extends from one district to 3 Districts. There are 5 Milk Unions who‟s Jurisdiction covers a
single district, 4 Unions COVER 2 District, each 3 Unions cover 3 districts and one Union‟s
territory extends to 4 District. All Unions own their own Milk Processing Facilities.
FUNCTIONS
These Unions help to organize new Primary Dairy Co-operative Societies. The Union also
helps in managing these DCS by assisting in accounts, purchase, process and marketing
liquid milk. The Union helps in providing all the input facilities to DCS and channelizes the
dairy farmers through DCS. The Union provides the following facilities.
Providing Balanced Cattle Feed.
Providing Animal Health Care.
Providing Artificial Insemination facility for breed improvement.
Providing Training for breeding, feeding management.
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MILK FEDERATION:
The main objective of the federation is to help in formation of Milk Unions through the state
and thus forming the state level ape‟s organization. The Federation implements the entire
project Activates, after the project activities are accomplished the federation aims at
formulating Marketing strategies in marketing the Milk and Milk Product. The Karnataka
Milk Federation which was setup in 1984 has the following functions:
The foremost function of KMF was to co-ordinate the activities between the Union
and also in making market available so that production increases
The Federation also manages surpluses and deficiencies of liquid of milk among the
milk union and help in disposing milk and milk product at reasonable price
The Federation also manages to market the milk and milk products outside the state.
Provides Balanced cattle feed, mineral mixture, frozen semen semen straws and liquid
nitrogen are produced and distributed to Unions Excellence in quality is maintained to
lay a solid foundation for widespread acceptance of the milk and milk products.
Training and developing senior managerial personnel, acquiring and applying all
recent technologies, prescribing quality guidelines and norms.
UNITS OF KMF
KMF has the following Units functioning directly under its control:
Mother Dairy, Yelahanka,Bangalore.
Nandini Milk Products, KMF Complex, Bangalore.
Cattle Feed Plants at Rajanukunte/Gubbi/Dharwad/Hassan
Nandini Sperm Station (formerly known as Bull Breeding Farm & Frozen Semen
Bank) at Hessaraghatta
Pouch Film Plant at Munnekolalu, Marathhalli
Central Training Institute at KMF Complex, Bangalore.
Quality Control Lab at KMF Complex, Bangalore.
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Karnataka Milk Federation consists of:
UNITS NO
Milk units 13
Dairies 17
Liquid Nitrogen Silos 6
Product Plant 3
Training center 3
Sperm Station 1
Cattle Feed Plant 4
Pouch Film Plant 1
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ORGANIZATION OVERVIEW
Of
DHARWAD MILK UNION
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DHARWAD MILK UNION (DMU)
Dharwad Milk Union (DMU) came into existence on 3-3-1986.DMU was established
under co-operative act on 3-3-1986 at Dharwad and Gadag, Haveri, Uttar kannada and
Dharwad come under its operation.
Establishment:
The Dharwad Milk Union is Co-operative society among the 13 establishment, under KMF.
The Dharwad Milk Union (DMU) is one of the most modern plants in the country. It is
located in the spacious 25 acres of land, located in Lakamanahalli Industrial Area, adjacent to
the Nation Highway-4. It is patterned the AMUL Milk Dairy, Anand, Gujarat.
History:
A group of experienced officers, appointed by the Karnataka Milk Federation surveyed the
whole of Dharwad districts (includes two newly formed district Gadag and Haveri) and Uttar
Karnataka. Further they found out there as a need for a Milk Dairy. They travelled the
Surrounding villages educated the villagers about Milk and Milk products and the benefits
they would get from the Milk Dairy.
Seeing the overwhelming response and untapped resources and the huge market the
Federation decided to setup the Milk Union in 1984, known as the
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DMU MISSION STATEMENT:
At DMU we Endeavour to satisfy the taste and nutritional requirements of the customers.
Through excellence in marketing by DMU committed team, DMU are committed to offering
quality products that provide best value for money.
DHARWAD DISTRICT CO-OPERATIVE MILK PRODUCERS SOCIETIES
UNION LIMITED:
Further in 1988, the Raipur Dairy and Chilling Center, setup in 1968, also came under the
Union. In 1989, the training center, which was controlled by KMF, came under Dharwad
Milk Union.
DMU was Rs.7 Crore Projects of which Government has Rs.2Crore of share capital and
Authorized capital of DMU is Rs.5crore.
DMU formed 551 milk producer‟s co-operative societies in Dharwad, Gudag, and Haveri
also Uttar Kannada districts.
The production capacity of DMU is 2 lack litters of milk per day and also has the capacity to
produce 12 tons of milk powder, 10 tons of butter, 6 tonnes of ghee per day.
DMU is collecting 70thousand litters of milk per day from its societies and sells 60 thousand
litters of milk per day and the remaining milk is used for producing milk products.
Functions of DMU
The main function of DMU is to procure milk from villagers and pay them the right
price.
To educate the villagers about milk and its quality
To make ‟Nandini‟ as a part of daily life.
To provide good quality of cattle feed, fodder, veterinary properly and in an efficient
manner.
To see that the DCS‟s are carrying out their activities properly and in an efficient
manner.
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Objectives of DMU:
Providing hygienic and good quality of milk to the consumers.
To build the economic strength of the milk products in villages.
To eliminate middlemen‟s in the business so that the milk products receive there
appropriate share of bread.
To educate the villages about the adulteration of milk and its harmful effect on the
body.
To see that every citizen becomes healthy by consuming good quality of milk.
To make villagers self-viable and build self image.
Process at DMU
The milk collected at DCS‟s is brought to the center thought carries trucks etc. The Quality
and quantity of milk bought is checked at the Reception center by a supervisor.
A sample of milk is taken and is tested in a laboratory for fat content, Solid Not fat (SNF)
acidity etc.
As the milk is at room temperature is to be brought down to 40 c to 50 c. so that it may
check the growth of bacteria. To ensure this milk is passed through a chilling chamber where
the milk is chilled.
Its temperature is bought down and then the milk is stored in a tank called as ‟Ram Milk
Tank‟ From this tank milk is pumped to a pasteurizing cell where the milk is heated up to 720
c and 15 seconds, so that all the bacteria and microorganisms may be killed and then the milk
is simultaneously cooled to 40 C to 5o C and is store in a „Pasteurized Milk Tank‟ From here
the milk is separated according to the requirement of production of different types of milk
and the remaining milk is used for manufacturing milk products.
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Nature of business carried
Procuring and marketing of milk production and sale of milk products.
VISION OF THE DMU:
Cleanliness
Total quality maintenance
Discipline
Co-operation.
Transparency.
QUALITY POLICY OF DMU:
To ensure pure, hygienic milk and milk products through continuous improvement of quality
standards.
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PRODUCT PROFILE
KMF, Dharwad product the following milk and Milk Products.
HOMOGENIZED TONED MILK
Karnataka‟s most favorite milk, Nadine Toned Fresh
And pure milk containing 3.1% FAT and 8.5% SNF, Available in
500ml and 1tr packs.
Price-26 Rs per liter
SHUBHAM
Buffalo‟s milk, 100% pure pasteurized processed and packed
Hygienically, this milk has 4.6%fat and 8.5%snf. Available in 5ooml and
1ltr, and also Available in 5ltrs packs for marriages, and other Functions.
Price-30 Rs per liter
FULL CREAM MILK
Full cream milk, containing 6% fat and 9% SNF, Rich, creamier
Tastier milk, ideal for preparing home-made sweet & savories.
Available in 500ml and 11trs packs.
HOMOGENIZED COW MILK
Nandini homogenized milk is pure milk. This is homogenized
And pasteurized, consistent right through, it gives you more cups
Of tea or coffee and is easily digestible. Available in 500ml and 1 lter packs.
Price- 28 Rs per liter Fat3.6% and SNF 8.5%.
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NANDINI SET CURDS
A Nandini curd made from pure milk, its thick delicious Giving you
all the goodness of homemade curds. Available in 200gms and
500 gms sachet.
MILK POWDER
Enjoy the taste of pure milk! Skimmed milk powder made form
pure milk, processed and packed hygienically. Available in100gms,
200mgs,500gms, 1kg& 25kg Pack.
BUTTER
Rich, smooth and delicious, Nandini butter is made out of fresh
Pasteurized cream, rich taste, smooth texture and the rich purity
of cow‟s milk makes any preparation a delicious treat. Available in
100gms (salted), 200gms and 500gms cartons both salted and
Unsalted
PEDHA
No matter what you ate celebrating! Made from pure milk,
Nandini peda is a delicious treat for the family. It will be store at
Room temperature approximately 7days, Available in 250gms pack
containing 10 pieces each.
GHEE
A state of purity, Nandini ghee made from pure butter. It is fresh
and pure with a delicious flavor, hygienically manufactured and
packed in a special pack to retain the goodness of pure ghee. Shelf
life of 6 months at ambient temperature. Available in 200ml,
500ml, 1000ml sachets, 5ltrs tins and 15kegs tins..
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GOOD LIFE MILK
Cow's pure milk, UHT processed, bacteria free in a tamper-proof tetra-
fino pack which keeps this milk fresh for 90 days without refrigeration
until opened.
Available in 500ml Fino and in 200ml Bricks at premium stores
across the state.
SMART
Cow's pure milk, homogenized, double toned UHT processed milk bacteria
free in a tamper proof tetra fino pack which keep the milk fresh for 60days
without refrigeration until opened. At present the milk is being directly home
delivered on request.
Available in 500ml pack.
SLIM
Cow's pure milk, homogenized, Skimmed. UHT processed milk bacteria free in
a tamper proof tetra-fino pack which keep the milk fresh for 60 days without
refrigeration until opened. Nandini Good life slim skimmed milk is 99.5% fat
free.
Available in 500ml Fino and in 200ml Bricks at premium stores across the
state.
BUTTER MILK
Nandini spiced Butter Milk is a refreshing health drink. It is made from
quality curds and is blended with fresh green chillies, green coriander leaves,
asafoetida and fresh ginger. Nandini spiced butter promotes health and easy
digestion.
It is available in 200 ml packs and is priced at most competitive rates, so that it is
affordable to all sections of people.
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MYSORE PAK
Fresh and tasty, Nandini Mysore Pak is made from quality Bengal Gram,
Nandini Ghee and Sugar. It's a delicious way to relish a sweet moment.
Available in 250gms, 500gms. PP container shrink packed to preserve
freshness. Can be kept for 7 days.
Advised to consume fresh to enjoy its excellent taste.
GULAB JAMOON MIX
Great way to those soft and juicy jamoon treats at home! Nandini Gulab
Jamoon Mix is made from Nandini skimmed milk powder, maida, soji and
Nandini Special Grade Ghee.
Available in 100gms and 200gms standy pouch with a five layer foil
lamination. Shelf life of 6 months.
PANEER
Pure and tasty dishes with Nandini Paneer! A fresh, nutritive product made
by coagulating pure milk, it is an excellent source of milk protein. Nandini
paneer is ideal for vegetarian dishes such as mutter paneer, sag paneer and
various other dishes.
Refrigerated storage is preferable. Available in 200gms pack, specially packed in a five
layer film and vacuum packed to preserve its quality. Bulk packings are also available.
FLAVOURED MILK
Sterilised flavoured milk, a nutritious and healthy drink and an all-season
wholesome drink available in five different flavours - pineapple, rose, badam,
pista and natural orange. A part from refreshing energy.
Available in 200ml
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ICE CREAM
Nutritious, delicious creamy ice cream is manufactured at ISO
9002/HACCP certified Mother Dairy modern plant. The range includes
Vanilla, Strawberry, Pineapple, Mango, Chocolate, Butter scotch, Kesar
Pista, Orange & Mango Candies, Mango & Raspberry Dollies, Chocobar
and Ball varieties Vanilla, Strawberry, Sundae.
Available in 500ml and 1ltr packs.
BADAM POWDER
A delicious beverage with hot or cold milk, It can be used for kheer,
kesaribath, desserts or ice cream. It's the goodness of Badam mixed with
almond, edible starch, saffron, skimmed milk powder and cane sugar to
give you the ideal Badam delight.
Available in 200 gms. PP boxes, cover shrink wrapped to offer better
quality and also to prevent pilferage Shelf life of 6 months under room
temperature.
KHOVA
Khova is prepared out of fresh milk. It is an ideal base to prepare delicious
sweets at home like peda, Gulab Jamoon, Kalakand, Burfi, Gajar Halwa and
the like. Nandini Khova gives you a high nutritive value with large
quantities of muscle building proteins, bone forming minerals and energy
giving fat and lactose.
To be kept under refrigeration
Available in 200 gms vaccum packed in a special five layer pouch film
Khova is also available in bulk pack for marriages and other functions
CURD
Nandini Curd made from pure milk. It's thick and delicious.
Giving you all the goodness of homemade curds.
Available in 200gms and 500gms sachet.
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Area of operation - Regional
Ownership pattern
DMU builds and runs under the co-operative institutions such as
District Co-operative Society.(DCS)
National Dairy Development Board.(NDDB)
Competitor’s of information.
DMU has various competitors in the milk products market such as
Krishna
Arokya
Spurthi
Adhitya
Bharath Dairy
Infrastructural facilities,
Infrastructural facilities of DMU are as follows.
Security facilities.
Canteen facilities.
Shifts facilities-3shifts per day.
Heat allowance
Cold allowance
Achievements or awards
DMU has got ENERGY SAVING award for the production activities.
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Future growth and prospects
Procuring and selling 1 lack litters per day.
Preparing for ISO-9001 certification.
Marketing quality improvement.
Developing HACCP-hazards Analysis and Critical Control Points.
Getting export Grade milk powder.
Input required per day:
Milk procurement up to 155000 liters
5 to 6 lakh liters of water
10,000 units of electricity
4 to 5 tones of coal
Generator in case of electricity failure and manpower
Department of DMU
1. Purchasing Department
2. Quality Control Department
3. Production Department
4. Procurement and Input Department (P & I)
5. Finished goods and materials storage Department (FGS)
6. Stores Department
7. Sales and Marketing Department
8. Finance and Accounts Department
9. Administration Department
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A) Organization structure
President
Director Director Director Director Director
(Govt) (Govt) (DCS) (NDDB) (Society)
MANAGING DIRECTOR
Procurement Product process Marketing Admn Finance
Dept Dept Dept Dept Dept
Transport Quality FGS & Account &
MIS
Control Stores Purchase
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Dharwad Milk Union:
STATUS A Co-operative society registered under the Co-operative
Act 1959.
NATUREOF BUSINESS Procuring & Marketing of Milk Production & Sale of Milk
Products.
SHARE CAPITAL 3 crore Approx.
PLANT CAPACITY
MILK CHILLING CENTER Gadag
AND CAPACITY Haveri
Hirekerur
Rona
Srisi
KARWAR PACKING The milk in bulk is sent for packing and distribution at
UNIT Karwar which supplies and need of karwar, Gokarna,
Honnavar, bhatkal, Murudeshwar.
SALES OF MILK 90,000 LPD
AREA OF OPERATION Dharwad,Haveri,Gadag, Uttar Karnataka,
BOARD OF DIRECTORS Elected Member 8
Ex-Officers 5
By Govt 3
TOTAL WORKERS 289 Workers
LOCATION Lakkamanahalli Industrial Area,Dharwad
DEPARTMENT 9
BRAND NAME Nandini
PRODUCTS Milk
Toned Milk, Standard Milk, Shubam Milk
Milk Product
Butter,Ghee,Pedha,Curd,Lassi,Panner,Milk Powder
CO-OPRATIVE SOCIETIES 760 Societies
AT VILLAGE LAVEL
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PROCUREMENT AND INPUT DEPARTMENT
The union carries on procurement by setting up co-operative societies at village level.
Later milk is collected in the chilling centre. Milk collected from the milk centre, is first
tested. There is milk –testing equipments for this purpose. Then a survey on availability of
transportation facilities and productive capacity of villages are conducted. If the marketable
surplus is more than 150 liters pre day, a society is formed. Further 10 promoters are selected
from the village and are given the responsibilities of collecting the capital for the society by
selling shares. Procurement is done twice a day and payment is made on the basis of
percentage of content and SNF in the milk.
After this, milk is sent to Union else chilling center, whichever is near. At the
chilling center, milk is chilled up to 4 degree Celsius. Later this chilled milk is sent to Union
in Insulated Tankers for further processing. The main function of this department is to
procure milk different areas throughout the year.
The department also provides facilities that help in enhancing more productivity.
The main function of p & I department is to organize, supervise and operate village dairy co-
operative societies and to procure more milk from village societies. Other services provided
are:
Veterinary services to keep up the good health of cattle through
- Regular health camps
- emergency services round the clock
- first aid, vaccination, infertility camps, fodder
Artificial insemination facilities for improvements of cattle breed.
Facilitating Training programs regarding management of cattle
Supply of fodder to the cattle
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THE STRUCTURE OF P & I DEPARTMENT
Manager
Procurement wing Technical wing
Deputy Manager Deputy Manager
Assistant Manager Assistant Manager
Extension officer
Clerks Helpers
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PRODUCTION AND PROCESS DEPARTMENT
The main objective of this department is to follow up production schedule as per plan
and to maintain close and co-ordinate relationship with other department and ensures to
upgrade the technical efficiency of production. Milk, as it is highly perishable product has to
processed immediately to avoid spoilage milk respect to its flavor, texture and taste
Production department is well equipped and has various types of highly
sophisticated machines imported from Sweden and Denmark. Once the milk is received from
p & I department, it is first weighed with the help of weighing bowl. Later, it is poured in
dump tank. Sample testing is made through lactometer reading and other tests. The fat and
SNF content of each sample of milk is accessed the cow and buffalo‟s milk are separately
received and sent to the production section separately through two different stainless steel
pipes.
Later, the raw milk is passed through plate chiller of variable capacity where it is cooled
up to 4-5 degrees Celsius. This cooled raw material is further stored in a silo of 30,000 liters
capacity.
PURPOSE OF CHILING
This is done to avoid the growth of micro organisms, which are responsible for
spoilage of milk and bitter taste. The milk, which is stored in silos, is pumped through
pipeline to the balance tank, which helps to maintain the steady speed flow of milk in the
pasteurization machine. In, DMU, there are 2 milk pasteurization machine and 1 Cream
pasteurization machine.
PURPOSE OF PASTEURIZATION
Pasteurization is a process where milk is heated to high temperature and cooled
instantly, to destroy any microorganism. The pasteurized milk will stored in pasteurized milk
silos and then sent to pre-packing section. Package is done in 500ml and stored in cold
storage at 7 degree.
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Work flow model. (End to End):
Production process has the following work flow model.
DCS
Fresh Liquid Milk Sample Testing FAT and SNF
Chilling
Storing
Pasteurization
Separation
Homogenization
Storing
Packing
Dispatching
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PASTEURIZATION OF CREAM:
The milk in bulk is taken to the cream separator. Here, the cream is separated. The
cream is passed through cream pasteurization Unit. This cream is sent to Butter section. The
milk with no fat is skimmed milk. This skim milk is pumped back to pasteurization Unit and
heated to72 using steam and chilled to 4 using chilled water and stored silos.
This skimmed milk is sent to powder section. The pasteurize cream is mixed in portion to
Pasteurized milk.
CURDS:
Raw milk is heated to 90 and allowed to cool to 30. Later culture is added to it and
packed; the curd is formed in the packet itself. It is stored and packed in 200gms and 500gms.
BUTTER:
The cream, which is stored in cream refining tank, is taken to the churning section
where it is churned. Here butter fat and butter milk are separated.The vacuum pump removes
excess of moisture and butter comes out of continuous butter making machine (capacity-
1500kgs/hour).Butter is packed in 100, 200and 500gms and also in 10, 25 gms, these are
stored in deep freezer room with temperature -22 and if the order of salt butter they mix salt
water with cream and other process is same.
GHEE:
There are 2 Ghee Boiler of capacity 1500kgs/batch. A butter of 2.5 tons is melted and
is brought Ghee Boiler. Here it is heated to 116-117 degree Celsius for 15 minutes so that the
residue is allowed to settle down and Ghee is passed setting tank through clarifies. Later
Ghee is allowed for cooling (at 30 to 40) and packed in Tin of liter, 500ml and 200ml pack
and kept in the cold storage.
PANEER:
If there is excess of milk, then, paneer is made. The milk is heated to 90 for 15 to 20
minutes. Glacial acetic acid is added to milk, and then milk is strained through fine muslin
cloth. The solid portion is retained and put in water and then it is put in chilled water and left
over night. Later it is packed and stored in cold storage.
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MILK POWDER:
When there is excess of milk. Milk powder is made the capacity of the powder plant is
12tons. There are two sections-Evaporator and spray driver through which milk is converted
to Milk powder. In Evaporator, milk is boiled for 55 at high vacuum, Milk is concentrated to
drier 40-45 of milk is solid, moisture is removed and the milk powder obtained consists of
4% moisture.
PEDHA:
Dharwad is famous for its delicious pedhas DMU has separate pedha section. About 80
liters (depends upon the demand ) is heated continuously for 3 hours till the milk is semi-
solid, later sugar and other ingredients are added and stirred continuously on low flame. Later
it cooled and it is shaped in small balls and packed.
The milk produced here is differentiated by the content of FAT and SNF
TYPE FAT SNF
Toned milk 3.1% 8.5%
Standard Milk 4.5% 9%
Subham Milk 6% 9%
Full cream milk 5.1% 9%
The below table gives a brief idea of the milk products, their fat SNF moisture content :
PRODUCT FAT SNF MOISTURE
Butter 83% 1% 16%
Ghee 99.8% - 0.2%
Paneer 20% 30% 50%
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PRODUCTION DEPARTMENT
The production department has the following structure.
MANAGER DAIRY
DEPUTY MANAGER OFFICE STAFF
ASSISTANT
MANAGER
TECHNICAL ASSISTANT ASSISTANT
OFFICER (ACCOUNTS) (STORES)
SENIOR
CLERK TYPIST
SUPERVISOR
JUNEIOR
SUPERVISOR
DAIRY DAIRY DAIRY
OPRETORS TECHNICIAN WORKERS
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QUALITY CONTROL DEPARTEMENT
In DMU, at every stage, care is taken to ensure that the customer gets the products,
which have a very high quality. Hence there is a separate department called Quality
Department. Where the quality testing is done, there is a separate laboratory for this. Quality
control is very essential as to maintain the freshness of the milk. All the containers, pipes and
other equipments are washed with hot water before starting off with new production. There
are many tests conducted here. The packed milk we get will have undergone 3 quality tests.
First test is done on raw milk, which we get from chilling center. Next before standardization
and the last test before packing, The other tests conducted are.
TESTS REASON
Temperature Should be below 5 degrees
Clot on Boiling If mill curdles soon after boiling milk
Acidity Test To test the extent of acidity
Alcohol Test To check the heat stability of milk
Lactometer To check the density of milk
Fast test Percentage of fat determined
SNF Test Percentage of SNF determined for pricing
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QUALITY CONTROL DEPARTEMENT STRUCTURE
DEPUTY MANAGER
ASSISTANT
ASSISTANT
MANAGER
MANAGER
QUALITY ASSISTANT QUALITY ASSISTANT
OFFICER OFFICER
(CHEMICAL) (BACTIRIOLOGY)
LAB QUALITY QUALITY
ASSISTANT ASSIATANT ANALYST
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MARKETING DEPARTMENT
Marketing Manager
Deputy Manager
Assistant Manager
Marketing Marketing
Superintendent Technical officer
Development officer Development officer
Marketing Marketing
Assistant Assistant
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STARAGETIES OF THE MARKETING DEPARTMEN
Visit to all routes of individual points by going in a routes distribution vehicle for
contact with all agents.
Aims to conduct 5 Consumer Awareness Program and various Seminars.
Aims at conducting agents‟ meetings.
Aims at setting 10 Exclusive NANDINI Milk Parlors.
Aiming to set up new sales promotional and advertisement activities.
Women association programs.
Joining with other programs.
Strategy Implementation system:
Marketing strategy like sales promotional and advertisement activities of DMU are as
follows.
Press advertisements
Hoardings
Wall paintings
Rental for KSRTC Buses
Leaflets
Banners
Vehicles paintings and own hoarding paintings
Pole ads and Flute boards
Rate display boards
Milk carry bags
Calendar and greetings
Exhibition, drawing and consumer mela.
Further the Marketing Department has two sub-department
STORES
FINISHED GOODS STORE
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STORES DEPARTEMENT
The Stores Department in DMU follows the Cordex System (Coded Control System). A card
is maintained for each item and a number is allotted. The card attached to each article
consists of amount balance, date of issue, purchase etc. this is later recorded in separated
ledger book. The inventories are of different kind ranging from mechanical, spares, packing
items to animal drugs, stationary and veterinary drugs. There are at least 4000 different
inventories.
The department has the following services:
It tries to maintain maximum and minimum level of inventory so as to avoid blockage
of capital and storage.
Ordinary and local available commodities are maintained at minimum possible level.
Items of urgent and not easily available are stored sufficiently for further demand.
The structure of this department is as shown.
STORES SUPPERIDENT
STORES ASSISTANT
(FDS)
STORES ASSISTANT
(GR-II)
HELPERS
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FINISHED GOODS STORES:
This Department acts as an interface between production and Marketing Department. It
is concerned with manatees of finishes goods connected records. It receives all the finished
goods and issues the stock to marketing department as per indents. It ensures that the goods
are maintained properly with respect to quality.
Accounts are maintained and daily and daily and monthly report is submitted to the
production. Marketing and Finance Departments, as the products as perishable First-In-First
Out method of inventory is followed.
The FGS Department has the following Structure;
ASSISTANT MANAGER
MARKETING ACCOUNT
ASSISTANT ASSISTANT
DAIRY OPERATOR
DAIRY WORKERS
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FINANCE DEPARTMENT
This Department is responsible for keeping all the inward and outward flow of money
of union. It prepares budget every year and financial rules for receipts all payments are
framed. The functions of these departments are;
To prepare monthly accounts (Receipts and payments account P&I account and
Balance Sheet).
To prepare quarterly financial statement.
To prepare integrated business plan.
To prepare year ending financial statements.
To get accounts audited from statutory books of accounts.
DMU, Follows two types of auditing;
1. Pre-Audit System-done by Finance and Accounts Department every year.
2. Statutory System-Done by private charted accounts every year.
THE STRUCTURE OF FINANCE DEPARTMENT IS AS SHOWN
DEPUTY MANAGER
ASSITNANT MANAGER
ASSISTANT ACCOUNT
OFFICER
ASSISTANT ACCOUNT
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PURCHASE DEPARTMENT
It is a sub-department, which comes under Finance Department. The main work of
this department is to purchase various materials required by different department. After
ascertaining the stock position by stores department and indent is sent by different
department duly approved by the Managing Director. This department act to purchase
materials.
It also maintains records of all the suppliers calls for Tenders, quotation etc. Quotations with
lowest rate are sanctioned. Purchase up to 50,000 can be made by Purchase Department.If the
purchase amount is more than 50,000, then the approval of Managing Director.
THE STRUCTURE OF PURCHASE DEPARTMENT IS AS FOLLOWS
PUCRCHASE
OFFICER
PURCHASE
SUPERDIENT
ASSISTANT
PURCHASE OFFICER
HELPERS
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ADMINISTRATION DEPARTMENT:
The Administration Department controls the overall functioning of the organization. The
Organization consists of the following three levels.
a. Managerial cadre includes Managing Director, Deputy Manager, and Assistance Manager.
b. Supervisory level included technical officers and supervisors.
c. Worker level includes labors helpers.
The department has the following structure:
Deputy Manager
Asst. Manager (Board) Asst. Manager
(Personnel)
OZPPpppp
Admn Superintendent Admn Superintendent
Admn Assistant Time Canteen Security
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The Administration Department also handles Canteen, Security and Time Keeping
Machine.
CANTEEN
There is a canteen in the premises itself. The employees are provided lunch, tea etc., at
reasonable rates. The canteen is handled by the canteen-In charge.
TIME KEEPER
This department records the working hours of the employees. Time machine shows the entry
time and exit time of each employee. The workers divided into different shifts control the
working of the department. Each employee is given a punch card, whenever an employee
enters the premise he has to punch the card in the time machine and before living the premise
he has to do the same. Based on this attendance, canteen bills are charged, wages are fixed
and deduction are made.
SECURITY DEPARMENT
Dharwad milk union occupies 25 acres of land the whole premise is been guarded by
the security personnel. The security people work in three shifts. All the vehicles are checked
before entering the premise. The department is also maintains separate registers like store-in
register, attendance register etc.
SKILLS
The skills here refers to the various skills the workers have here the workers are
further Divided into three categories, This first category contains the people who are in the
top management level the second category consists of the supervisor‟s office assistants etc.
The Third category consists of the supervisor‟s office assistants etc. The third category
consists of the workers at the operational.
The first category consist of the people who are in the decision making process in KMF
these people are highly qualified few Deputy Managers are to industries like IRMA, Anand
dairy for Training.
The second category is related to office work and fieldwork. These people are also
trained in Computer Applications, secretarial skills, Accounting skills etc.
The third level people consist of the workers who are actually into the operation these
People are also trained into fields like checking the quality of milk processing packing etc.
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TRAINING SYSTEM
The Union emphasizes on training the employees. Most of the training given to
the employees here are On-the-Job training and few Off-the-Job Training.
Procurement and Technical Input Training (NDDB)
PG Diploma in Rural Management
Basic Computer Applications.
Data Base Administrator
Finance Training for non-Finance Officer
Co-Operative management Training Programs
Clean Milk Production Training
STYLES
A) DMU has follows Top to Bottom or Top down style system.
B) The Styles of the organization is said to follow the participative type that is the
management cadre follow the participative type of administration. The fact is that for a
manufacturing firm like the KMF, Dharwad this type of administration is necessary
The Indicators of the Style are:
Follows Orders, rules and procedure
Is always Reliable, Dependable
Watches DetailsPrefers to write out Communications
Is Rational, Logical, Self-Controlled, Fair and Firm, Decision making parameter for
day to day operations,
The marketing department provides information to production department
regarding Daily requirements of the sale of the milk and milk products based on the
marketing demand, Later the production department will take the decision about production
activities.
STRATEGIES
The Dharwad Milk Union has the following set of strategy, which will be formulated
Event year. The present year has the following strategies. The strategies are formulated with
the help of KMF and NDDB and the union members. Below are the strategies set for this
year.
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COMPETITOR PROFILE
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Major competitor in Karnataka for K.M.F
HATSUN (Arokya)
Welcome to the Hatsun world, India‟s largest private dairy. From a modest ice cream
manufacturer to one of the leading names in India‟s dairy sector in just a span of three
decades,
The company was in-corporated on 4th march 1986 under the name and style of
hatsun foods private ltd. The name of the company was changed hatsun milk foods private ltd
and subsequently converted in to a public ltd company in the year 1995. the present name of
the company was adopted in the year 1998 .
The company was found and promoted by Mr. R.G Chandramogan and his associates.R.G
Chandramogan, Initially started ice cream business in early in 1970 and later in the year 1986
formed the business into a private ltd co, which was later converted into a public ltd co.
The company is the leading private dairy industry in India. the co enjoys market share
of 60%&35%for its ice creams in tamilnadu & south India respectively .the market share for
its milk & milk based product is 45% in the entire south India the co plant are situated in red
hills (Chennai),Salem and kancheepuram in tamilnadu and belgum in Karnataka .
The co is the first in south India to introduce homogenized milk, which is consumed all
over the world .the co was proved to introduced 100% pathogenic bacteria removed milk, the
first of its kind in India bacteria removed milk is produced by bacteria clarification process
using german technology which physically removes 100% pathogenic bacteria from milk this
technology helps in preserving the natural flavor and taste of from fresh milk.
It started as a creamy dream in 1970: Arun icecream, the rich, delicious brand that has
captured the heart of millions of icecream lovers. With over 70 delightful varieties it is the
No.1 selling ice cream in south india . Arun ice creams is manufacture at the most modern
plant its kind in Chennai. From the ingredients, to the packing and the distribution stringent
quality control is maintained at every stage which has made Arun ice creams the first ice
cream brand in India to win the 9001 certification for quality and world class manufacturing
facilities. Arun ice cream reaches the customer through the largest network of a exclusive
parlours in India.
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Sales
The combined sales of arokya and komatha is 7,5000 liters a day. And hastsun is fast nearing
its objective 1 million liters a day.
Hastun quest for quality starts at procurement, two times a day, 365 days of the year at over a
thousand collection centers, from more than a hundred thousand farmers hastsun sources its
milk with on ever watchful eye, always keen on quality. Its an enthusiastic and busting
activity when milk its takes first step in its journey to the consumers homes.
Products
AROKYA
KOMATH
SANTHOSH
ARUN (Ice cream)
OTHER COMPETITORS
SPURTHI
BHARTHI
ADITHYA
SRI KRISHNA
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SWOT ANALYSIS
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SWOT ANALYSIS
STRENGTH
Nandini enjoys good image.
Wide distribution network.
Milk processed in local milk.
It enjoys highest share in the packed milk segment.
WEAKNESS
Recurrent quality problem.
Lowest paying brand (commission less).
Low milk predominant.
Poor retail serving & consumer grievance handling.
Inadequate sales promotional activity & bad smell.
OPPORTUNITY
Scope to develop new area.
Availability of buffalo milk-improve market quality.
Predominant of loose milk segment- divide appropriate strategies.
Market penetration.
THREATS
No entry barriers for private players.
Low level of consumer awareness.
Persuade benefits of competing brand.
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Project
Overview
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INTRODUCTION OF PROJECT
Introduction
This project is carried out in, Karnataka co-operative Milk Federation Hubli. They
work for the purpose of giving a quality and fresh milk for customer without adding any
chemicals. Direct formers (cow) to customer. With a fresh good quality milk.
The study has been under taken to find out the effectiveness of distribution channel about
K.M.F Dharwad Milk and other products.
The area of study is limited to
Hubli
Dharwad
The study has been done to ensure that this would help and organization to increase their
sales and ultimately profits.
SCOPE OF THE PROJECT
The project was exclusively conducted for dealers and agents for consumer durables.
The time frame of this project lasted about 2 months.
Project title
“A Study on Distribution Effectiveness in Hubli & Dharwad For K.M.F”
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AIMS & OBJECTIVES:
1. To study the organization overview.
2. The study has been understood to find out the distribution channel about K.M.F
organization.
3. To know the expectations of the agents, dealers from the organization.
4. To find out the role of the organization in promotion of the product.
5. To determine the satisfaction level of agents and dealers organization
6. To determine the effectiveness of the distribution channel.
7. To know the reason for non satisfaction of the agents.
8. To know the problem faced by agents or dealers.
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METHODOLOGY
In this project the questionnaire was designed for dealers and agents of K.M.F –
Dharwad in Hubli and Dharwad.
In this project the questionnaire was administrated personally.
Questionnaire adapted was
1. Open-ended question.
2. Multiple questions
3. Dichotomous questions
Data collection Instrument
In this project personnel interview and questionnaire was adapted for collecting the
data.
1. Primary data
2. Secondary data.
Primary data is collected through survey method i.e. by preparing questionnaire and
interviewing persons directly and by interacting with the marketing manager, dealers, agents
and other staff members who all are involved in distribution network.
Secondary data, which is secondary in nature i.e. already, collected information. This
secondary data is collected through-
Company broachers
Books
Magazines
News papers
Internet
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Analysis and interpretation
From the required data collected from the dealers and agents by way of questionnaires
and personal interview, on the basis of collected data can be analyzed and based on this
analysis, conclusion and recommendations was formulated.
Research Approach: Survey Method
Sampling Process: The process of drawing a sample from a large number of
Agents and dealers is called sampling
The sampling process is broadly divided into three categories, they are
1. Sampling unit
2. Sampling size
3. Sampling technique
Sampling Unit: Sampling unit for study is conducted on distribution effectiveness on
Nandini Milk and other products for agents and dealers from the various part of the Hubli
And Dharwad.
Sampling size:The sampling size consist the 100 agents, dealers for K.M.F products in
various parts of Hubli and Dharwad.
Sampling technique:
Probability judgment techniques
Systematic sampling: The most common form of systematic sampling is an equal-
probability method. In this approach, progression through the list is treated circularly, with a
return to the top once the end of the list is passed. The sampling starts by selecting an element
from the list at random and then every kth element in the frame is selected, where k, the
sampling interval this is calculated as,
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Population size:
Hubli-Dharwad City Total Male Female
Population 943,857 475,980 467,877
Literates 736,506 389,290 347,216
Children (06) 99,989 51,293 48,696
Sex ratio 1:0.98 983 1000
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DISTRIBUTION
CHANNEL
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Distribution
'Distribution' is one of the four aspects of marketing. A distribution business is the
middleman between the manufacturer and retailer or (usually)in commercial or industrial the
business customer. After a product is manufactured by a supplier/factory, it is typically stored
in a distribution company's warehouse. The product is then sold to retailers or customers. The
other three parts of the marketing mix are product management, pricing, and promotion.
Traditionally, distribution has been seen as dealing with logistics.
The Distribution Channel
Frequently there may be a chain of intermediaries; each passing the product down the chain
to the next organization, before it finally reaches the consumer or end-user. This process is
known as the 'distribution chain' or, rather more exotically, as the 'channel'. Each of the
elements in these chains will have their own specific needs; which the producer must take
into account, along with those of the all-important end-user.
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Channels
A number of alternative `channels' of distribution may be available:
1. Selling direct (via a salesforce)
2. Mail order (including Internet and telephone sales)
3. Retailer
4. Wholesaler
5. Agent (who acts on behalf of the producer)
Vertical Marketing
This relatively recent development integrates the channel with the original supplier -
producer, wholesalers and retailers working in one unified system. This may arise because
one member of the chain owns the other elements (often called `corporate systems
integration'); a supplier owning its own retail outlets, this being 'forward' integration. It is
perhaps more likely that a retailer will own its own suppliers, this being 'backward'
integration. (For example, MFI, the furniture retailer, owns Hygena which makes its kitchen
and bedroom units.) The integration can also be by franchise (such as that offered by
McDonald's hamburgers and Benetton clothes) or simple co-operation (in the way that Marks
& Spencer co-operates with its suppliers).
Alternative approaches are `contractual systems', often led by a wholesale or retail co-
operative, and `administered marketing systems' where one (dominant) member of the
distribution chain uses its position to co-ordinate the other members' activities. This has
traditionally been the form led by manufacturers.
The intention of vertical marketing is to give all those involved (and particularly the supplier
at one end, and the retailer at the other) 'control' over the distribution chain. This removes one
set of variables from the marketing equations.
Other research indicates that vertical integration is a strategy which is best pursued at the
mature stage of the market (or product). At earlier stages it can actually reduce profits. It is
arguable that it also diverts attention from the real business of the organization. Suppliers
rarely excel in retail operations and, in theory, retailers should focus on their sales outlets
rather than on manufacturing facilities ( Marks & Spencer, very deliberately provides
considerable amounts of technical assistance to its suppliers, but does not own them).
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Horizontal Marketing
A rather less frequent example of new approaches to channels is where two or more non-
competing organizations agree on a joint venture - a joint marketing operation - because it is
beyond the capacity of each individual organization alone. In general, this is less likely to
revolve around marketing synergy.
Retailers
Like for wholesalers, it may be that you only use retailers if you manufacture your own
products: again, evidencing the larger smaller business. Retailers can promote your product
by making consumers aware of its availability and by passing on technical information that
could encourage the sale.
Because there are thousands of retailers located all around the country, they are an
excellent intermediary for distributing your product to a wide geographical range of
consumers. Today, many retailers prefer to buy their products directly from producers (you)
instead of going through wholesalers: this is typical of supermarkets. By selling directly to
retailers, the added expense of transportation is the only issue.
Small businesses account for a high proportion of retailers and so they can often find
themselves at the end or in the middle of a distribution channel, where their own channel of
selling to a consumer would be direct.
Using Multiple Channels of Distribution
When analyzing which distribution channel is best for your business, you should not restrict
yourself to one channel, but instead adopt a number of channels that are suitable for selling
your product/service efficiently and effectively (if necessary).
For example, a business may use a retailer to sell their product and at the same time, use
direct mail and telemarketing to further encourage sales: there are a number of feasible
combinations.
Choosing the Right Distribution Channel
There are several factors affecting how you may decide on the most appropriate distribution
channel(s). A few of these are highlighted below:
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Profit and Sales
Which channels will maximise sales and profit? Using intermediaries such as agents,
retailers and wholesalers can distribute your product on a wider scale but can often
lead to reduced profit levels. Finding the right balance is the key
Product/Service
Perishable products such as certain foods (e.g. milk) usually require direct sales
because of their short shelf lives. The same principle applies to fragile products to
reduce the amount of transportation and handling
Arguably, services need to be sold direct or through intermediaries that provide a
strong link between the consumer and the business such as direct mail, e-commerce or
telemarketing. This way the consumer can specifically give their situation or
requirements directly to the business so a tailored service can be provided
Products of low value that are manufactured in high quantities may be influenced to
take a distribution channel involving a wholesaler. This way, it reduces the issue of
storage, as wholesalers will buy in bulk
The Consumer
How convenient is it for them to purchase your product or service
Who is your target audience
Telemarketing
Selling your product/service through telemarketing is becoming increasingly popular. Similar
to direct mail, telemarketing allows sales to be made on a local, national and global scale,
although the costs will increase with the time and distance of phone calls. Extra skills may
also be required creating the need for more staff. Alternatively, a professional service can be
consulted to carry out the task: with an increased cost and/or commission.
Agents/Brokers
An agent or broker will help sell your product/service, but will not take ownership of what
they are selling at any time. They usually work on commission taking a percentage of the
total sales made by themselves. An agency or brokerage will sell your product or service, for
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example insurance, tickets for entertainment, accommodation, etc. This can be directly to the
consumer or to retailers and wholesalers.
Agents/brokers can sell your product on a scale than extends from your business premises
and are very useful for expanding your business into foreign markets.
Perhaps the most common example of an agent would be a travel agency. They never own
the holidays or credit the full amount of the sale to their business. Instead, they act as a link
between the holiday resort and the consumer, taking a commission on the sales.
Wholesalers
It may be that you only sell to a wholesaler if you manufacture your own products: possibly
evidencing a larger small business. If this is the case, a wholesaler can be used to distribute
your products reaching a potentially large number of consumers. The main function of a
wholesaler is to provide a link between the producer (you) and the retailer. The advantage of
selling to a wholesaler is that they often buy in bulk, splitting the purchase into smaller
manageable quantities for further selling to retailers.
Once selling to a wholesaler, there are three ways that your product will reach the consumer.
Firstly, the consumer will purchase directly from the wholesaler: this is the less common
route out of the three. Alternatively, your products will be sold on by the wholesaler to
retailers.
The other advantages of selling to a wholesaler are that they may have strong links with
quality retailers: research will help discover this fact. In addition, because they buy in bulk, it
reduces the burden of on-site storage at your premises reducing overhead costs. Further,
wholesalers will also take away the burden of transportation, as they often have their own
network of transport delivering goods directly to retailers, which would normally be your
responsibility.
The disadvantage of using a wholesaler to distribute your products is that they cannot market
your products extensively. Further, because they buy in bulk, it is often you will sell at a price
much lower than the final retail price. Therefore, the wholesaler will take some of the profit
because they will sell on your products in smaller quantities at a higher price.
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DHARWAD MILK UNION DISTRIBUTION CHANNEL
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PROMOTIONAL ACTIVITIES CARRIED OVER BY KMF
Promotional activities are the activities conducted by the company which helps the company
to keep its customers informed about the product, any developments, and advancement in the
products. The promotional activities help the company to place its brand or product on the top
of the mind of the customers. These activities depend on the nature of the product, the target
customers, the message that the company wants to convey to its customers etc…
KMF found the need for adopting the promotional activities in order to create awareness
about the product which intern lead to increase in sales and help the company to increase its
market share. The company has undertaken various promotional activities in order to increase
the market share of its Milk and Milk products.
The following are the major promotional activities carried over by KMF:
Advertisements
Magazines
Hoardings
Ad boards
Banners
Dealer displays
Television
Radio etc…
Awareness campaigns
Door to door
Mass campaigns
RTISEMENTS:
Now a day‟s advertisement is the well known, most effective, and common means of
promotional activity. Advertisement is a complex form of communication that operates with
objectives and strategies leading to various types of impact on consumer thoughts, feelings
and actions. It is the best way to keep the customer updated and give an introduction to the
new customers. Also it helps the company in keeping its brands or products on the top of the
minds of the customers.
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KMF is making extensive use of advertisement in making the customers aware about its milk
and milk products. It is using almost all the media vehicles in a proportionate manner. The
company is making use of different media vehicles like Print media, electronic media, and
others also.
The following are the media vehicles used by the company for advertising its products.
MAGAZINES:
All the leading Kannada magazines are used by the company for advertising. Especially the
weekly and monthly magazines are used to a greater extent. The special edition magazines
like Deepawali edition, New year edition are also used. The main advantage of this print
media is we can give bit detailed information about the products.
HOARDINGS:
These are also very effective ads, where in the large hoardings with the ad message are put in
the much clustered areas or on the sides of the roads. These are designed in such a way that
just to remind about the brands. Usually this doesn‟t give the detailed information about the
brand but to remind about the brand and to show the availability.
NEWS PAPER INSERTIONS:
These types of advertisements are made by inserting the printed pamphlets in the leading
local news papers. The target customers from a particular geographical area are selected and
the printed insertions will be given to the news paper agents. The agents insert those
pamphlets in the said news papers. From this the company can reach to the majority of
customers who purchase that particular news paper in the whole area. This is a very
economical means of advertisement.
BANNERS:
Banners also play important role in creating awareness. They are the one which carry the
message of the product or brand and catches the eye of consumers very easily. They are so
compatible in nature that you can use them at any place. For ex, the banners can be used at
dealers or outlets, can be tied in a crowded area, can be used in a promotional campaigns
etc…
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