This document summarizes Angela Chew's background working in sourcing and production for major retailers. It then discusses the growing market share and profitability of private label brands for retailers like Target, Walmart, and Macy's. Retailers are using private labels to differentiate their offerings, gain customer loyalty, and improve margins. National brands are responding by developing exclusive lines for retailers and emphasizing brand loyalty, product innovation, and marketing. Premium private labels are becoming major lifestyle brands in their own right.
How retail business - small, large and online - can benefit from private label brands and products. From developing a niche to the legal requirement of partnerships, discover how to make private label work for your retail business. A great piece of content I made for ASD Market Week as part of our lead generation efforts.
College: Boston University
Class: Principles and Practices in Advertising
Group project to develop a campaign for Harry's Razor in efforts to build brand awareness to target audience.
How retail business - small, large and online - can benefit from private label brands and products. From developing a niche to the legal requirement of partnerships, discover how to make private label work for your retail business. A great piece of content I made for ASD Market Week as part of our lead generation efforts.
College: Boston University
Class: Principles and Practices in Advertising
Group project to develop a campaign for Harry's Razor in efforts to build brand awareness to target audience.
We were tasked with creating a strategic communications plan for a struggling brand. Through this presentation we created a new brand image and identified how we would use that to achieve the organization's objectives.
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The following presentation highlights the background of the company and timeline of the rise and fall of the company. The timeline is followed by the 11 big blunders by Abercrombie and Fitch which resulted in the decrease of sales revenue and brand criticism across the globe.....
We were tasked with creating a strategic communications plan for a struggling brand. Through this presentation we created a new brand image and identified how we would use that to achieve the organization's objectives.
Digital Strategy for Chinese market - Abercrombie & FitchEmmanuel Peype
Abercrombie & Fitch has been facing many challenges in global markets, losing both hype and customers. I worked on a project proposal for A&F's incumbent agency in China. The aim was not only to generate hype but to reinforce the brand distinctiveness in the mind of Chinese consumers.
The Rise & The Fall of Abercrombie and FitchBhavik Doshi
The following presentation highlights the background of the company and timeline of the rise and fall of the company. The timeline is followed by the 11 big blunders by Abercrombie and Fitch which resulted in the decrease of sales revenue and brand criticism across the globe.....
this is presentation depicting the current scenerio of private label industry. are they encroaching the market share of manufacturers brands.
Its been prepared by a student of Nirma University.
An introduction to branding and the paradox brand managers face between globalisation and localisation when internationalising. A brand is a friend and you should treat it as one.
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Good Bites...on brand and fundraising 21_10_2011: Dan Dufour and Debbie Clark...GOOD Agency
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We know frustrated fundraisers who try to deliver effective appeals and campaigns but get held back by inflexible brands that have little consideration for fundraising audiences and techniques. We also know many brand managers battling daily to get their fundraising colleagues to understand the importance of a consistent brand and communications to help connect audiences with their cause. Both want the same thing but how can the two work in harmony?
This event helped fundraisers and communications/ brand managers work together to create a charity brand that will deliver the ultimate supporter experience.
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10. Decline in Retail Prices From 1996 to 2006, the average retail price declined a minimum of 9% Source: adapted and expanded from Cotton Inc. winter 2003 -6.1 Shirts/Dresses -11.2 Other -16.3 Sweaters -4.2 Off-price -8.1 Shirts -7.5 Mass merchant -12.6 Sweat Apparel -5.8 Specialty -4.9 Shorts -9.0 National Chain -11.7 Slacks -13.7 Department -5.5 Jeans -8.9 Total -8.9 Total % Change Retail Channel % Change Product
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14. Key USA Retailers *Sales in billions include all private label & exclusive products Macy’s percentage includes 18% private label and 15% exclusive merchandise Target Macy’s Wal-Mart Kohl’s JC Penney Retailer $59.5 $27 $312.4 $15.5 $19.9 2006 Total Sales 32% 33% 40% 35% 50% Private Label % to total sales $19.4 $ 8.9 $124.96 $5.42 $9.95 Private Label Sales in USD *
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24. Appendix 1 Retail Price Comparison Average price gap 37% based on quality equivalent categories Average price gap 21% based on national brand’s quality is perceived to be less than private label brands. 30-39% $45-55 GM 50-54% Nautica Men’s Polo $34.50-42.0 GM 58-68% Alfani (Macy’s) Men’s Polo $16 – 40.00 GM 40 – 48% $19.68 GM 45-48% $158-178 GM 48-56% Retail $ Gross Margin 20 –25% 37% 37% Price Difference betw. Brands National Brands Retail $ Gross Margin Private Label Brands Dickie’s, Shady’s & etc $ 16-28.00 GM 60-62% Sonoma (Kohl's) Menswear Levi’s Denim For Wal-Mart $10.77-14.42 GM 38-54% Faded Glory (Wal-Mart) Denim BCBG Dresses $79-129.00 GM 60-69% INC (Macy’s) Dresses
25. Increasing Utilization and Strength of Private Label Brands New York July 31, 2007 Boston August 1, 2007
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