Clarissa Schmidt is exploring her personal brand as she nears graduation from her Music Business degree at Full Sail University. Her goals are to find an entry-level job in Los Angeles and work her way up to an A&R or music supervision role at a major record label. She aims to eventually start her own talent scouting company. Clarissa's brand positions her as maintaining chaos by constructively finding emerging artists and trends.

1. PERSONAL BRAND EXPLORATION
Clarissa Schmidt
Project & Portfolio I: Week 3
June 21, 2019

2. Growing up with two older siblings, Clarissa
Schmidt was always surrounded by noise and
music in a small New Jersey town, just 30
minutes from NYC. From a very young age, she
wanted to be a rockstar and grew to become
fascinated by the business side of music.
Shortly after beginning work at a live music
venue , Clarissa began the journey to a
Bachelor’s of Science in Music Business at Full
Sail University.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Representative
• Film Music Manager
• A&R Scout
Maverick Archetype - introducing
the world to new artists through
films and shows. Leading
audiences to think differently and
find an interest in new music, aside
from the same songs on repeat.
Digital Marketing for Professional Rodeo Organizations

4. • DEMOGRAPHICS: 56% Male,
25-40 years old, Predominately
White, Bachelor’s Degree,
Located in North America.
• PSYCHOGRAPHICS: Enjoys
going to live music concerts,
movies, festivals. Finding new
music outside of business deals,
friendly people person who enjoys
making connections and
networking.
• IDEAL AUDIENCE MEMBERS:
Rich Christina, SVP, Head of East
Coast A&R Sony; Art Ford,
Founder of Ford Music Services;
Allison Barclay, Talent Acquisition
Recruiter of NBC
Recruiters & Hiring Managers at Sony, NBC, and Ford Music Services
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Move to Los Angeles for entry-level job with
Firebrand Live Ltd.
‣Begin establishing presence in the music
industry and network with and through Jack
Driscoll, SVP of Firebrand Live.
Mid Term: (2026)
• Work for a major record label (Sony), either in A&R
or the Music Supervision department
‣Have my own personal website to expand on
Full Sail’s, with an interactive following
Long Term: (2041)
• Establish a talent scouting company to work with
major labels
‣Stay in cahoots with current contacts as well
as new ones made with major label jobs

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Problem Solving 70%
Leadership 80%
SOFTHARD
Webpage Creation/Editing Software 80%
Microsoft Office 100%
Persuasion 75%
Negotiation 65%
SOFTHARD

7. I promise to keep Rock n Roll alive. To
continue to sway people from the same
five songs played on the radio.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year working for live music venue
• 5+ years working in customer service/
hospitality industry
Education:
• Music Business, B.S., Full Sail University
(Exp. 2021)
Awards:
• Certificate for Learning Music Licensing
on lynda.com

9. COMPETITION
Daniel Ford
Industry Experience:
• 6+ years working in the music
industry, from intern at Warner Music
to now Director, Creative & Business
Development at BMG Production
Education:
• Music Business, B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude
to well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Team Leadership
• Music Licensing - 4 endorsements
• Microsoft Office - 8 endorsements
Clarissa Schmidt
Overall Online Presence:
• 500+ connections, banner image not yet customized,
amateur yet professional headshot, fairly-detailed
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Great - 85 out of 100
Industry Experience:
• 1 year experience working for Live
Music Venue
• Still in school
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• Has managed a team previously, delegating and
ensuring smooth daily activity
Skills and Proficiencies:
• Leadership
• Microsoft Office
• Customer Service
Overall Online Presence:
• Only 1 connection, headshot there, banner image not
yet customized, work history not up to date, no
details; skills updated, not linked to social media, no
summary
• Grade: Poor 10 out of 100

10. COMPETITION
Randy Nichols
Industry Experience:
• ~26+ years experience in industry,
began as intern at Chaos Recording,
currently CEO of Force Media
Management
Education:
• Arts Management, B.A.
• Long Island University, C.W. Post Campus
Noteworthy Experience:
• Entrepreneurship - CEO of two Artist Management
company for 6+ years
• Force Management staple for almost 20 years,
dedicated to few clientele
Skills and Proficiencies:
• Artist Management - 22 endorsements
• Music Management- 78 endorsements
• Artist Development- 19 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized,
headshot on the unprofessional side, detailed profile
summaries, two recommendations, notable volunteer
work, URL not yet customized, premium membership
• Grade: Great, 100 out of 100
Clarissa Schmidt
Industry Experience:
• 1 year experience working for Live
Music Venue
• Still in school
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• Has managed a team previously, delegating and
ensuring smooth daily activity
Skills and Proficiencies:
• Leadership
• Microsoft Office
• Customer Service
Overall Online Presence:
• Only 1 connection, headshot there, banner image not
yet customized, work history not up to date, no
details; skills updated, not linked to social media, no
summary
• Grade: Poor 10 out of 100

11. BRAND POSITION
Maintaining the chaos by constructively
finding artists ideas with emerging trends.
Big or small, clients will feel like the badass
rockstars they always wanted to be.
CLARISSA SCHMIDT

12. NETWORKING & MARKETING
Industry Events & Organizations
• Music Biz 2020
‣ May 11 - 14, 2020 | JW Marriott Nashville
• Music TV Film & More Meetup
‣ July 18, 2019 | Brooklyn, NY
• SXSW
‣ March 13 - 22, 2020 | Austin, TX
Digital Marketing
• Primary Content: regular blog posts featuring new music I
have come across and reviews; add on recommendations
of up-and-coming artists to entice the audience; updates
on big industry changes
• Primary Tools: Instagram and Twitter to promote/tease the
blog posts; LinkedIn to build and broaden network, stay in
contact with big people in the industry
• Website: Full Sail portfolio will include blog posts and other
material, showing my personality, writing skills, and
knowledge of current Music Industry events

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a mentor with years of experience and
knowledge, friendly willing to keep work and home
separate.
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2021
Technical Skills
• Microsoft Office, Excel, etc proficiency, June. 2019
• Managing a Band’s Business — Lynda.com, June 2019
• Learning Music Licensing — Lynda.com, June 2019
Soft Skills
• Public Speaking - Lynda.com, June. 2019
• Writing Formal Business Letters and Emails -
Lynda.com, June 2019
• Moodboard for Designers - lynda.com, June 2019

14. Clarissa Schmidt
You know how there are only five
songs in rotation on the radio? Well,
what I do is find artists with a new sound
and passion for the music industry and give them their
own opportunity signing with a label. In fact, I met a
young artist recently and pointed him in the direction of
a friend of mine who is a producer, and now that artist is
making money on his own work.
“

15. REFERENCES
All photos retrieved from unsplash.com and LinkedIn.
Cosper, A. (n.d.). How to Find a Mentor in the Music Business.
Retrieved June 21, 2019, from. https://
smallbusiness.chron.com/mentor-music-
business-42044.html
Data USA :Music Management. (n.d.). Retrieved June 21,
2019, from https://datausa.io/profile/cip/music-
management
Entertainmentcareers.net. (2019). A&r Scout - Sony Music -
281860. Retrieved June 21, 2019, from https://
www.entertainmentcareers.net/sony-music/a-and-r-scout/
job/281860/
Ford, D. LinkedIn retrieved from https://www.linkedin.com/
in/daniel-ford-38427451/
Military.com. (2019). Film Music Manager at NBC Universal,
Universal City, CA. Retrieved June 21, 2019, from https://
www.military.com/jobview/film-music-manager-universal-
city-ca-nbc-universal-id-cloud-cd0630b0-7386-4ac8-
b0a1-7d6b18db1f58
Nichols, R. LinkedIn retrieved from https://
www.linkedin.com/in/randynicholsny/
ONETOnLine.org. (2019). Summary Report for:
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. Retrieved June 21, 2019, from
https://www.onetonline.org/link/summary/13-1011.00
Putnam, K. (2019). Maverick Brand Archetype - Kaye
Putnam. Retrieved June 21, 2019 from https://
www.kayeputnam.com/brandality-archetype-maverick/