The document discusses using social media for anesthesiologists. It describes popular social media platforms and provides statistics on usage by age. The value of social media for professional connections and knowledge sharing is highlighted. Tips are provided, such as being original, including photos/videos, and hashtags to boost engagement. Social media can increase academic output and citations. The top 5 tips for anesthesiologists getting social media are to connect, stimulate discussion, get validation, contribute knowledge, and extend professional networks.

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Getting
social…
Anesthesia &
Social Media
Ronald B. George, MD FRCPC
Professor - Dalhousie University
rbgeorge@dal.ca

2. @Ron_George#AnesGR
DISCLOSURE:
I have no financial relationships
with commercial support to
disclose.

3. SOAP
2020
Halifax

4. @Ron_George#AnesGR
Learning Objectives
1. Describe the platforms of social media
necessary for Anesthesiologists to be
engaged
2. Demonstrate the value of #socialmedia to
Anesthesiogists
3. Highlight some tips for Anesthesiologists to
get social !

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Anesthesia Tweeters

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MedicineSocial

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Pew Research Center - pewinternet.org
68 35 29 24

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Pew Research Center - pewinternet.org
Twitter Users by Age
45% 32% 28% 14%

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Facebook
Instagram
Twitter 29%
18%
10%
25%
21%
17%
46%
60%
74%
Daily Weekly Less Often
Daily Usage

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Facebook
Instagram
Twitter
Pintrest
SnapChat
WhatsApp
Tumblr
0 40 80 120 160
Millions of users

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@womenMDinAnesth

25. #OBAnes from @Dal_Anesthesia &
@IWKHealthCentre, Member of @WFSAorg
Committee #SAFET #AnesJC #hcldr
#DalMedForward #SOAPAM2017
#UpstreamAnesthesia #CAS_SCA2017
4,5323,65725.9K

26. #OBAnes from @Dal_Anesthesia &
@IWKHealthCentre, Member of @WFSAorg
Committee #SAFET #AnesJC #hcldr
#DalMedForward #SOAPAM2017
#UpstreamAnesthesia #CAS_SCA2017
4,5323,65725.9K

27. #OBAnes from @Dal_Anesthesia &
@IWKHealthCentre, Member of @WFSAorg
Committee #SAFET #AnesJC #hcldr
#DalMedForward #SOAPAM2017
#UpstreamAnesthesia #CAS_SCA2017
4,5323,65725.9K

28. #OBAnes from @Dal_Anesthesia &
@IWKHealthCentre, Member of @WFSAorg
Committee #SAFET #AnesJC #hcldr
#DalMedForward #SOAPAM2017
#UpstreamAnesthesia #CAS_SCA2017
4,5323,65725.9K

29. #OBAnes from @Dal_Anesthesia &
@IWKHealthCentre, Member of @WFSAorg
Committee #SAFET #AnesJC #hcldr
#DalMedForward #SOAPAM2017
#UpstreamAnesthesia #CAS_SCA2017
4,5323,65725.9K

30. #OBAnes from @Dal_Anesthesia &
@IWKHealthCentre, Member of @WFSAorg
Committee #SAFET #AnesJC #hcldr
#DalMedForward #SOAPAM2017
#UpstreamAnesthesia #CAS_SCA2017
4,5323,65725.9K

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Diversity of opinion
leads to higher
quality work

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• Be original
• 280 characters is the limit not target
• Photos average a 35% boost in Retweets
• Videos get a 28% boost
• Including a number receives a 17%
bump in retweets
• Handles & Hashtags receive a 16%
boost
https://blog.twitter.com/2014/what-fuels-a-tweets-engagement

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https://unionmetrics.com/blog/2010/04/understanding-twitter-reach-vs-exposure-with-tweetreach/

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Metcalfe's law
…value of a network is proportional
to the square of the number of
connected users

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Value
Number of People
Critical Mass

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Braithwaite, J. (2016). Implement Sci, 11(1), 19.

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Doctor A’s Twitter network Doctor B’s Twitter network

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"Twitter is an
underused means
of journal
communications"
Neurocritical Care 2016 Dec 13

43. Medical Journal
Editor in Chief
John Q Public
#AnesJC

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Allen et al. PLoS One 2013;8(7)

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Allen et al. PLoS One 2013;8(7)

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Baan CC. Transplantation 2017;101:8–10.
3×

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Eysenbach G. JMIR 2011;13(4)

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Xia F, et al (2016) PLoS ONE 11(12)

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56. Cabrera et al. J Grad Med Ed: 2017;9:421-425.

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#Anesthesia

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• Connection
• Stimulation
• Validation
• Contribution
• Extension

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#1
Tips for the #Anesthesiologist

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#1
Tips for the #Anesthesiologist

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#2
Tips for the #Anesthesiologist

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#3
Tips for the #Anesthesiologist

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#4
Tips for the #Anesthesiologist

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#5
Tips for the #Anesthesiologist

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#5
Tips for the #Anesthesiologist

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#5
Tips for the #Anesthesiologist

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#5
Tips for the #Anesthesiologist

73. Be civil to all,
sociable to many,
familiar with few,
friend to one,
enemy to none