IMC 611: Marketing Research and Analysis Final Project Colin Haas
This final project was to find a research piece and break it down into a presentation that included usage of notes section to give direction to the presenter. The presentation is based off a Forrester 2013 report on engaged social followers are your best customers.
IMC 611: Marketing Research and Analysis Final Project Colin Haas
This final project was to find a research piece and break it down into a presentation that included usage of notes section to give direction to the presenter. The presentation is based off a Forrester 2013 report on engaged social followers are your best customers.
This presentation showcases some of the results from a 45-minute Real-Time Large-Scale Focus Group™ run on August 6, 2014 with 153 MIllennials to understand their perceptions of news today, how they get their news (including the impact of social media) and how they react to different reporting styles (comedic, op-ed and straightforward).
In addition to asking general questions about news attitudes and consumption, respondents were also randomly exposed to 1 of 3 different newscasts (The Daily Show, CNN and the O'Reilly Factor) and asked to use a Dialsmith Perception Analyzer to indicate interest on a moment-to-moment basis. Then these respondents were asked a series of questions to gain more depth. Results were also analyzed by political stance (Liberal, Neutral, Conservative) to understand how this plays into attitudes and perceptions.
IAMAI Factly Report: People below age 20 or above 50 more susceptible to fake...Social Samosa
An extensive survey based study titled, ‘Countering Misinformation (Fake News) in India’ by Internet and Mobile Association of India (IAMAI) and Factly has found that people below the age of 20 or those above the age of 50 are most susceptible to be swayed by fake news.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
The Narrative Project - Overview Deck July 2014James North
The overview of the Gates Foundation's Narrative Project, to work with UK NGOs to change the way they discuss development without changing any of the ways it's implemented.
Amazon Essay Writing. Amazon Interview 12 of 10: The Writing AssignmentDanielle Torres
Amazon Writing Sample: How to write the perfect essay. Amazon essay writing – The Friary School. How to Write an Incredible Amazon Description | Fix My Story. Comparison Of Amazon and Walmart Companies - Free Essay Example ....
This presentation showcases some of the results from a 45-minute Real-Time Large-Scale Focus Group™ run on August 6, 2014 with 153 MIllennials to understand their perceptions of news today, how they get their news (including the impact of social media) and how they react to different reporting styles (comedic, op-ed and straightforward).
In addition to asking general questions about news attitudes and consumption, respondents were also randomly exposed to 1 of 3 different newscasts (The Daily Show, CNN and the O'Reilly Factor) and asked to use a Dialsmith Perception Analyzer to indicate interest on a moment-to-moment basis. Then these respondents were asked a series of questions to gain more depth. Results were also analyzed by political stance (Liberal, Neutral, Conservative) to understand how this plays into attitudes and perceptions.
IAMAI Factly Report: People below age 20 or above 50 more susceptible to fake...Social Samosa
An extensive survey based study titled, ‘Countering Misinformation (Fake News) in India’ by Internet and Mobile Association of India (IAMAI) and Factly has found that people below the age of 20 or those above the age of 50 are most susceptible to be swayed by fake news.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
The Narrative Project - Overview Deck July 2014James North
The overview of the Gates Foundation's Narrative Project, to work with UK NGOs to change the way they discuss development without changing any of the ways it's implemented.
Amazon Essay Writing. Amazon Interview 12 of 10: The Writing AssignmentDanielle Torres
Amazon Writing Sample: How to write the perfect essay. Amazon essay writing – The Friary School. How to Write an Incredible Amazon Description | Fix My Story. Comparison Of Amazon and Walmart Companies - Free Essay Example ....
Social Media Education for the One Trillion Dollar SpenderMarki Lemons Ryhal
Expand your business to the frequent shopper, brand loyal, African American consumer. The African American population has the buying power of $1 trillion and is 44% more likely to take a class online. In July of 2011, there were 23.9 million African American internet users and 76% visited a social networking site or blog. Do you have a plan of action to engage with African American consumer? Do you have a plan of action to train employees to use social media to engage the African American consumer?
Marketers should develop advertising messages and images that appeal to African Americans. African Americans continue to defy stereotypes about their technology usage and companies need to create evocative campaigns that incorporate social networks trusted by African Americans that deliver a fresh experience across all technology platforms. In this session a fifth generation African American female entrepreneur will share her experience as a decision maker, consumer, and social media professional. Utilize information learned in this session to help take your product or service to the next level and expand its reach.
Ulysses S Grant Essay.pdfUlysses S Grant Essay. U S Grant Papers: The Papers ...Amanda Stephens
Ulysses S. Grant and The Gilded Age Essay Example | Topics and Well .... Biography And Career Of Ulysses S. Grant Essay Example 1688 words .... Ulysses S. Grant Handout | Teaching Resources. (DOC) The Decisive General - Ulysses S Grant and the American Civil War .... “Ulysses S. Grant” Essay for Free - Special-Essays.com. Ulysses Grant’s Forgotten Fight for Native American Rights | Essay .... Ulysses S Grant | Ulysses S. Grant | Battle Of Shiloh | Free 30-day .... Ulysses S. Grant Papers: Series 3, Speeches, Reports, Messages. 1863 .... What did Ulysses S. Grant do for slavery? - ABTC. Manvotional: The Lesson General Grant Learned About Fear During the .... Ulysses S. Grant: A Great General, But Still a Mediocre President.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Ingles’ ability to remain competitive in its changing markets will depend in part on its ability to pursue expansion and brand renovation programs and its response to new store openings by its competitors. Every single shopping experience is different. If Ingles invests in understanding how the consumer travels across the store and see how to make the experience frictionless, convenient and emotional, they can then take that data look at the decisions Ingles is making and look at their impact on the consumer. Much of a grocery store’s revenue growth comes from understanding individual consumers and not relying on demographics. Instead, a DNA on each consumer, rather than cramming them into segments, is what drives their behavior — do they have kids, do they skew toward healthy or fun, do they like organic or convenience, and where are they price sensitive — across all products or only on some. Understanding loyalty is key to making good decisions for consumer. If grocery store is out of a favorite yogurt it is apt to lose a consumer’s total sale. Kosher butter may be a low revenue producer, but for some consumers, its absence means they will take their business to another store. Ingles’ competitive advantages include convenient locations, the quality of service it provides its consumers, competitive pricing, product variety and quality and a pleasant shopping environment, which is enhanced by its ongoing modernization program.
There are many opinions about whose responsibility it is to monitor what a child is exposed to when it comes to marketing. On the one hand, the parent should monitor what messages are being delivered. On the other hand, this has become increasingly difficult to do with the advancements of technology reaching far beyond the television. Children are a coveted audience for many reasons. They have considerable influence over purchases made by their parents because they will become intolerable until the parents caves in. Many marketers take advantage of this awareness by promoting this behavior in an effort to create brand loyalty starting in the cradle.
Twitter has become the cornerstone of successful social media and communication strategies. One company that has embraced Twitter is Southwest Airlines.
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
Interest is growing in gamification, the use of game techniques and mechanics to engage and motivate. Future predictions suggest that this interest will continue to grow especially in the use of games to change individual behavior. The challenge lies in creating a campaign that is engaging and personally relevant so audiences will voluntarily spend time with it. Humans have been playing games in various forms since the days of the caveman, and competition is deeply ingrained in the human psyche. Fast forward to the modern era with the significant free time that people have today, and gaming has become a hugely popular and tremendously profitable industry. With this wide acceptance of gaming and the emergence of the technology available through the internet, smart phones, and tablets people have become more open to game mechanics in other parts of their lives. Frequent flyer programs, Starbucks, and Nike+ iPod are just some examples of how people around the world are accruing points, leveling up, and earning rewards. As a result, gamification is becoming a powerful tool through which organizations teach, persuade, and motivate people.
IMC 612 How the Green Wine Industry Influences Consumer BehaviorStephanie Marchant
As awareness of the consumers about environmental issues increases, the impact on their life-style, buying behavior, consumption pattern and purchasing habits is also changed in order to help improve the environment. Corporate strategies of environmental marketing include green advertisement, consumer willingness to pay more for green products, recycled products, biodegradable packaging, and eco-friendly labeling.
PowerPoint slides for Domino's Direct Marketing Final Project for IMC 616 presenting the recommended direct marketing plan for students and residents of Columbus, OH specifically around Ohio State University.
The buying patterns, demographics, and psychographics compiled from the data that Domino’s is able to collect through these tests are crucial part of future marketing campaigns in the Columbus, Ohio market. Taking advantage of this house list allows Domino’s to develop a personalized relationship with its customers which, in turn, fosters loyalty to the brand and the preferred location. Knowing how, where, what, and when to communicate with its customers is the desired outcome from these tests.
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
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But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
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Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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IMC 611 Market Research Proposal for Trout Unlimited (Week 3 Assignment)
1. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 1
Market Research Proposal for Trout Unlimited
Stephanie Marchant
West Virginia University
2. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 2
Restating the goal of this research proposal is to create a detailed plan of how to measure
the perception of the female audience and reinforce the urgency of ensuring Trout Unlimited
(TU) is responding to growing interest in the sport of fly fishing within this demographic.
Through this assessment and information gathering, it will be possible to deduce valuable
audience insight into new and current membership promotions, the success of current marketing
tactics, and the true desire of the audience’s demands. (McDaniel & Gates, 2013)
Management Decision Problem
How to get more female members in TU nationally and locally.
Research Objectives
Determine how many female members currently exist.
Establish why they joined.
Determine the interest level with current female members versus non-members.
Evaluate membership participation and renewals and compare male and female
memberships.
Consider geographic propensity for membership.
Assess the probable market size and share of female anglers and enthusiasts.
Objectives
Determine the demographic profile of a TU member.
Hypothesis 1: Public perception is that fly fishing is primarily male dominated.
Current TU female members are considerably less in number.
How do current female TU members view TU’s support of female anglers?
Hypothesis 2: TU as an organization that supports preserving fishing outlets but
nothing more.
3. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 3
The profile of the average trout angler is 53.4 years old, homeowner and married. They
tend to have the discretionary income that allow them to pursue their sport and purchase the
necessary equipment -- such as rods, reels, fly line, flies and fly typing kits, as well as apparel.
In addition, these individuals tend to travel and enjoy other outdoors sports as well as appreciate
wildlife and the environment. (The Outdoor Foundation, 2013)
Forty-seven million Americans participated in fishing in 2012, a disproportionately high
number of new participants in 2012 were female. Fly fishing participation grew in 2012 to 6.0
million participants from 5.7 million participants the year before. Much of the participation
growth was driven by first-time participants who made up 20.5 percent of all fly fishing
participants, up from 14.4 percent in 2011. (Recreational Boating & Fishing Foundation, 2014)
Women are one of the fastest growing demographics in the world of fly fishing and the
companies that fuel the industry have noticed. (Kryzinski, 2013) Females represent more than
46 percent of those interested in trying fishing. (Recreational Boating & Fishing Foundation,
2014) The market may still be male-dominated, but watch these numbers change in the coming
years; more ladies will be hitting the water as they are introduced to the sport.
According to Social Media Today, 71 percent of women are active on social media and
responsible for 62 percent of shares on Facebook. They are more prone to seek out the social
page of a brand and 70 percent of referrals are generated from pins on Pinterest. (Kinsey, 2013)
Sixty percent of consumers say the integration of social media is a motivating factor in doing
business with and sharing the brand. (Digital Insights, 2013) The key to growing fly fishing
followers is to introduce more people to the sport. This is where TU could lead the charge.
Almost all marketers find that social media helps them stand out in an increasingly noisy
marketplace. In fact, 88% of all marketers found social media helps get them increased
4. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 4
exposure. Additionally, 72% of those surveyed saw increased traffic as a result of social media.
(The Motley Fool, 2013)
Social Media Analytics Used
Simply Measured indicates fluctuating engagement with sporadic posts on the TU
Facebook page with the most engaged fans being male and very little reference to female anglers
or encouragement of their participation. Of the posts, videos are the most popular form of
engagement. It would behoove TU to encourage national and local chapters to distribute more
videos featuring female anglers as supporters of TU activities. (Simply Measured, 2014)
Figure 1 Simply Measured
Facebook is one of the more popular social media platforms available to organizations,
especially when it comes to reaching the female audience. The number of Facebook users over
the age of 45 has increased by 45 percent since 2012. A majority of these users are female.
5. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 5
(Fitzgerald, 2012) Posting content regularly is an important part of using this platform to
develop and maintain a presence for TU.
By contrast, Twitter users are primarily male and especially loyal. RivalIQ indicates over
17,000 followers with an average Tweet per Day of 3.86. As with Facebook posts, tweets from
TU are sporadic. (RivalIQ, 2014) RivalIQ validates the same data on Facebook activity gleaned
from Simply Measured.
Figure 2 RivalIQ
Google Trends and LikeAlyzer both indicate that social media activities need to be
greater to be measured effectively. (Google Trends, 2014) LikeAlyzer specifically recommends
responding to fan questions and comments quicker and publishing more photos. (LikeAlyzer,
2014) Trackur provides good data but with no gender segmentation available. (Trackur, 2014)
Sprout Social does provide gender segmentation but, again, without direct access to TU’s
6. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 6
account no further research is available. (Sprout Social, 2014) This is important to the research
proposal to determine the reach and effectiveness of the message from TU. The social media
metrics researched could provide useful insight into deeper data for the social engagement of TU
but without direct access to the TU account for Facebook, Twitter, and LinkedIn it was not
possible to investigate further.
Women are the routers and amplifiers of the social web. Women are thought to be more
social, more interested in relationships and connections, better at multi-tasking, and able to
maintain more relationships within every ring of closeness than men. (Holland, 2014) Women
represent the majority of the online market and are more likely to pass along information about
deals or finds to others. (Kinsey, 2013) Knowing that is important to build and encourage social
network effects. More female users will likely help the brand awareness of TU mature faster.
Providing regular content to Facebook, Twitter, LinkedIn, YouTube, TU blog, and the
TU website ensures that anglers, particularly female, can find TU wherever they want to look.
These followers should then be added to a dedicated female angler database. A consistent
communication strategy will make certain that female followers of TU will keep returning to its
social media platforms to read updates, view photos and videos, and stay engaged.
Fly fishing takes people to beautiful places, in clean water, and they connect with the
natural world in a way that is magical. There is an explosion of interest among women that has
taken off in the last few years. (Angling Trade, 2012) There is a tremendous opportunity for TU
to capture huge market share with the female fly fishing audience through the use of social
media. These advocates can help promote TU through these collaborative social media
conversations.
7. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 7
References
Angling Trade. (2012, August 17). AFFTA Releases Fly Fishing Industry Data. Retrieved from
Angling Trade: http://www.anglingtrade.com/2012/08/17/affta-releases- fly- fishing-industry-
data/
Digital Insights. (2013, November 14). Social Media Statistics. Retrieved from Digital Buzz
Blog: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
Fitzgerald, B. (2012, July 9). More Women on Facebook, Twitter and Pinterest than Men.
Retrieved from Huffington Post: http://www.huffingtonpost.com/2012/07/09/women-facebook-
twitter-pinterest_n_1655164.html
Google Trends. (2014, June 7). About. Retrieved from Google Trends:
http://www.google.com/trends/
Holland, S. (2014, February 8). Marketing to Women Quick Facts. Retrieved from She-Conomy:
http://www.she-conomy.com/facts-on-women
Kinsey, A. (2013, September 2). How do Women and Men Use Social Media Differently
[INFOGRAPHIC]. Retrieved from Social Media Today:
http://socialmediatoday.com/andykinsey/1707816/social-media-men-vs-women
Kryzinski, B. (2013, September 9). Patagonia Joins the Women's Waders Party. Retrieved from
Hatch Magazine: http://www.hatchmag.com/articles/patagonia-joins-womens-waders-party/
771917
LikeAlyzer. (2014, June 7). Trout Unlimited. Retrieved from LikeAlyzer:
http://likealyzer.com/troutunlimited
McDaniel, C., & Gates, R. (2013). Marketing research essentials (8th ed). New York: Wiley &
Sons.
8. RUNNING HEAD: Market Research Proposal for Trout Unlimited p. 8
Recreational Boating & Fishing Foundation. (2014, January 18). 2013 Special Report on Fishing
and Boating. Retrieved from Take Me Fishing:
http://takemefishing.org/uploadedFiles/Content/General/About_RBFF/Research_and_Ev
aluations/2013SpecialReportFinalWEB.2013-06-26.pdf
RivalIQ. (2014, June 7). Metrics for Trout Unlimited. Retrieved from RivalIQ:
https://www.rivaliq.com/overview
Simply Measured. (2014, June 7). Facebook Fan Page for Trout Unlimited. Retrieved from
Simply Measured:
https://app.simplymeasured.com/viewer/5x8wu2utmwdhq8n8a9yzixvnnm5ksv/2013435?
id=913894#
Sprout Social. (2014, June 7). About. Retrieved from Sprout Social: http://www.sproutsocial.com
The Motley Fool. (2013, May 6). Staples Survey Reveals Small Businesses Find Growing Value
in Social Media. Retrieved from Daily Finance:
http://www.dailyfinance.com/2013/05/06/staples-survey-reveals-small-businesses-find-growi/
The Outdoor Foundation. (2013, January 18). 2013 Outdoor Recreation Participation. Retrieved
from Outdoor Foundation:
http://www.outdoorfoundation.org/pdf/ResearchParticipation2013.pdf
Trackur. (2014, June 7). Trout Unlimited. Retrieved from Trackur: http://track.trackur.com/