Andy Olday has 20 years of experience in sales, service, and hospitality management. He has a proven track record of implementing successful marketing strategies that increased customer bases, creating new procedures manuals and assessing training needs to improve processes, and being responsible for creative design of prominent social media presences. He has managed diving instruction experiences, restaurants, and hotels, with responsibilities including budgeting, financial management, planning, organizing, directing services, promoting, and marketing businesses. Olday holds several industry certifications and obtained a hospitality management degree from Newcastle, Northumberland, England.