Purposed Android App for Marketing,

1. Anant Arya
IIT Patna

2. How People Really Use Mobile
Population
Me time
Socializing
Self-expression
Discovery
Preparation
Accomplishing
Shopping

3. A Game Similar to Candy
Crush to entertain
themselves during me time

4. Player will be awarded points for
each level they complete
successfully.

5. Those points can be used to
get discount coupon to buy
our products i.e. cakes and
pastry.

6. But…..

7. Only limited levels of game will be
free to attract new player

8. User have to buy premium
version if they like to play
next level and earn more
discount coupons

9. The main challenges will be
to reach out to customers.

10. The Android App should be uploaded on
Google store.

11. Players can score points on recommending this
app to their friends

12. Advertisement on Social Media

13. • Use of Smartphone
• Purposed Android App
• App similar to it
• Adding value to App
• Freemium and premium version of App
• Strategy to reach customer

14. Disclaimer
• For Mobile Devices, Think Apps, Not Ads by Sunil Gupta
• Making “Freemium” Work by Vineet Kumar
• Google play :-
https://play.google.com/store/apps/details?id=com.king.candyc
rushsaga&hl=en
• Blue kite official page :-
https://bluekiteinsight.com/blog/social-media-advertising-and-
neuromarketing-research/