Allrounderz is the world's first TRUE social 3D cricket game on facebook.
The game provides console game experience to the users and excitement of playing
social sports with their friends. The game is purely skill based and provide a platform to
exhibit your talent in Cricket.
Brands can utilize this game to effectively target their right audience. Brands can engage the
players and use it as an effective and cost-effective way to promote their brands.
Game is completely customizable according to each brand and brands can collaboratively
target their end audience. Game can also be directly linked to brand's facebook page.
You can check this model implemented by Nokia at http://www.facebook.com/NokiaIndia
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Effective Brand Engagement Through Social Games
1. Why Social Games for Brand Engagement? by Swami Venkat Founder & CEO iNexGen Games (Creator of AllRounderz, A True Social 3D Cricket Game on facebook) http://apps.facebook.com/allrounderz
3. Why ? 18-34 : Prime Buying Customers (>76%) Need to be where people are.
4. Top Brands on Facebook Top 3 Brands in Facebook: Coca-Cola 31,856,947 Disney 26,667,356 Starbucks 23,611,443 Top 3 Brands in India: Tata Docomo 2,762,909 Vodafone Zoozoos 2,140,970 Mumbai Indians 1,824,682
7. Why Social Games? Most Number of Daily Active Users on Facebook Cityville 17,147,793 Farmville 9,558,914 Empires & Allies 7,429,981 Texas Holdem Poker 7,005,894 Need to be where REAL people are.
8. What do Industry Experts & Reports say? “ Social games audiences are now larger than both Daytime TV & Primetime audiences” “ AD Spending on Social games & Applications have grown by 160% from 2009 in NON-US market segment. As Advertisers rush to spend on casual game segments, publishers are still figuring out which advertising methods best engage their players.” “ Future of brand engagement is to create branded entertainment and leverage influential voices who in turn can reach others. Customers respect meaningful, entertaining and rewarding engagement over everything else.” David Armano, SVP, Edelman Digital, (Social Media Visionary)
9. Social Games by the Brands in India CURRENT STATUS: 700+ Active users per month. Did they meet their objectives?
10. SO FAR……. Brands : Understand the importance of being in Social media Understand the importance of Social Games for active engagement Developed games on their own, but didn’t succeed Need to be where RIGHT people are… But, HOW?
13. Cricket is our nation’s… Religion Obsession Pride Pass-time Passion
14. We played Cricket in the… Office cubicles Galli Class Room Neighborhood Maidan Garden next door Beach Garage Hostel Corridor
15. We played Cricket with… Jignesh (Std X Study Pal) Ramesh, Suresh (Neighbours) Rahul (Std II friend) Venkat (College Pal) David (Hostel Roomie) Goldy Chacha (from Patiala) Bala (Ex-Colleague) Gopi Da (Sister’s Friend’s Bro)
16. Where are they now… Venkat, California Jignesh, Bangalore Gopi da, Gurgaon Rahul, SiliconValley David, Singapore Bala, Mumbai Suresh, KL Goldy, Bhatinda Rajesh Dogre
18. Come & Join Us On……. The World’s First True Social 3D Cricket Game on http://apps.facebook.com/allrounderz
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24. “ Cricket is no longer a man’s sport.” – Introducing world’s first Women’s online Cricket! So what makes really cool! Introducing Venkataraghavan in his online avatar – have your games umpired by one of the best umpires in the world! Earn/buy coins by playing the game; spend them on performance- boosting virtual goods! Share your game achievements on your friend’s walls, tag your team and opponents, relive the excitement of playing Cricket with your buddies again! http://apps.facebook.com/allrounderz Become an AllRounder, become a CELEBRITY
25. What do you have for Brands? http://apps.facebook.com/allrounderz Hey,
31. And, how many will watch... http://apps.facebook.com/allrounderz Every “Active Brand Integration” (surveys, contests, feedback posts etc) to be viewed by: = 25 x 25,000 = 0.625 million Viewers With just 25,000 players... The Power of to Brands!