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Consumption around the globe today and predictions for the future -AUST 
Prepared by: Andrew Waddell 
Domestic Sales Manager, Stahmann Farms 
16 October 2014
Current situation –TREE NUTS
Australian nut consumption 2003-2014 (trade) 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
200 
250 
300 
350 
400 
450 
500 
550 
600 
30,000 
35,000 
40,000 
45,000 
50,000 
55,000 
60,000 
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 
$A million 
Tonnes 
Tonnes $A million Linear ($A million) Trend ($A million) 
Source: ANIC
Australian nut consumption 2003-2014 (trade) 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
200 
250 
300 
350 
400 
450 
500 
550 
600 
30,000 
35,000 
40,000 
45,000 
50,000 
55,000 
60,000 
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 
$A million 
Tonnes 
Tonnes $A million Linear ($A million) Trend ($A million) 
Australian nut category landscape 
Still waiting for a couple of modifications on this one 
Source: Nielsen Homescan
Health is a key category driver 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Source: GalKal consumer insights research 2014
Enmasse healthy attitude shift in last decade 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
2005 2014 
Nuts should not 
be included in a 
healthy diet 
Doctors 16% 1% 
Consumers 28% 9% 
Nuts can help 
prevent heart 
disease 
Doctors 27% 56% 
Consumers 24% 76% 
Source: Nuts for Life HP and consumer research 2014
Current situation –MACADAMIAS
Kernel sales stable – based on supply 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
- 
500 
1,000 
1,500 
2,000 
2,500 
3,000 
3,500 
4,000 
FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 
Volume (MT) 
Source: AMHA
Ingredient usage increasing 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Source: AMHA
Retail environment 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
• Dominated by two retailers who are driving their own brand 
agenda (Private Label) 
• Recent entrants into the space (ALDI/ Costco) have an own-brand 
agenda also – it’s the global trend 
• +70% of snacking macadamia are sold through private label 
• Retailer evolution is technology driven 
– Shopper insights driven by loyalty cards 
– Shift in check-out formats 
– On-line shopping roll out
2014 AMS 40th Anniversary Industry Conference proudly presented by
Opportunities
Consumer perception 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Source: GalKal consumer insights research 2014
& pushes them out of the baking box 
Savoury cooking with macadamias is exciting 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
“The idea of cooking 
with macadamia is a 
great one, but the 
applications of 
macadamias in 
cooking need to be 
explained better. 
“It opens up all new 
possibilities with 
macadamia nuts.” 
Source: GalKal consumer insights research 2014
Desire 
Satisfy 
Consum-ption 
Strong consumer 
desire for 
new products 
using 
macadamias 
2014 AMS 40th Anniversary Industry Conference proudly presented by
The Australian Nut 
NEW NEWS FOR SOME BUT WARM AND 
PRIDEFUL REPONSE FROM ALL 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
“I love buying & 
supporting 
Australian 
produce” 
“Definitely fits with macadamias, it’s one of the best 
selling points” 
“Australian made is the best way to 
be sure it is safe. Outside of 
Australia there is a lot of risk of 
short cuts, Australia is very 
regulated.” 
Source: GalKal consumer insights research 2014
Capitalising on the opportunities
Encourage innovation & NPD 
2014 AMS 40th Anniversary Industry Conference proudly presented by
Teach consumers new ways to use macadamias 
2014 AMS 40th Anniversary Industry Conference proudly presented by
Tell the macadamia story 
Again & again & again…
2020 projections
Ingredient usage increasing 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Snack 
50% 
Ingred 
40% 
FS 
10% 
2020
Production expectations – growing supply 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
- 
500 
1,000 
1,500 
2,000 
2,500 
3,000 
3,500 
4,000 
4,500 
FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 
Volume (MT)
Critical success factor – stable supply 
2014 AMS 40th Anniversary Industry Conference proudly presented by
Andrew Waddell - Consumption around the globe today and predictions for the future - Australia

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Andrew Waddell - Consumption around the globe today and predictions for the future - Australia

  • 1. Consumption around the globe today and predictions for the future -AUST Prepared by: Andrew Waddell Domestic Sales Manager, Stahmann Farms 16 October 2014
  • 3. Australian nut consumption 2003-2014 (trade) 2014 AMS 40th Anniversary Industry Conference proudly presented by 200 250 300 350 400 450 500 550 600 30,000 35,000 40,000 45,000 50,000 55,000 60,000 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 $A million Tonnes Tonnes $A million Linear ($A million) Trend ($A million) Source: ANIC
  • 4. Australian nut consumption 2003-2014 (trade) 2014 AMS 40th Anniversary Industry Conference proudly presented by 200 250 300 350 400 450 500 550 600 30,000 35,000 40,000 45,000 50,000 55,000 60,000 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 $A million Tonnes Tonnes $A million Linear ($A million) Trend ($A million) Australian nut category landscape Still waiting for a couple of modifications on this one Source: Nielsen Homescan
  • 5. Health is a key category driver 2014 AMS 40th Anniversary Industry Conference proudly presented by Source: GalKal consumer insights research 2014
  • 6. Enmasse healthy attitude shift in last decade 2014 AMS 40th Anniversary Industry Conference proudly presented by 2005 2014 Nuts should not be included in a healthy diet Doctors 16% 1% Consumers 28% 9% Nuts can help prevent heart disease Doctors 27% 56% Consumers 24% 76% Source: Nuts for Life HP and consumer research 2014
  • 8. Kernel sales stable – based on supply 2014 AMS 40th Anniversary Industry Conference proudly presented by - 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 Volume (MT) Source: AMHA
  • 9. Ingredient usage increasing 2014 AMS 40th Anniversary Industry Conference proudly presented by Source: AMHA
  • 10. Retail environment 2014 AMS 40th Anniversary Industry Conference proudly presented by • Dominated by two retailers who are driving their own brand agenda (Private Label) • Recent entrants into the space (ALDI/ Costco) have an own-brand agenda also – it’s the global trend • +70% of snacking macadamia are sold through private label • Retailer evolution is technology driven – Shopper insights driven by loyalty cards – Shift in check-out formats – On-line shopping roll out
  • 11. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 13. Consumer perception 2014 AMS 40th Anniversary Industry Conference proudly presented by Source: GalKal consumer insights research 2014
  • 14. & pushes them out of the baking box Savoury cooking with macadamias is exciting 2014 AMS 40th Anniversary Industry Conference proudly presented by “The idea of cooking with macadamia is a great one, but the applications of macadamias in cooking need to be explained better. “It opens up all new possibilities with macadamia nuts.” Source: GalKal consumer insights research 2014
  • 15. Desire Satisfy Consum-ption Strong consumer desire for new products using macadamias 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 16. The Australian Nut NEW NEWS FOR SOME BUT WARM AND PRIDEFUL REPONSE FROM ALL 2014 AMS 40th Anniversary Industry Conference proudly presented by “I love buying & supporting Australian produce” “Definitely fits with macadamias, it’s one of the best selling points” “Australian made is the best way to be sure it is safe. Outside of Australia there is a lot of risk of short cuts, Australia is very regulated.” Source: GalKal consumer insights research 2014
  • 17. Capitalising on the opportunities
  • 18. Encourage innovation & NPD 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 19. Teach consumers new ways to use macadamias 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 20. Tell the macadamia story Again & again & again…
  • 22. Ingredient usage increasing 2014 AMS 40th Anniversary Industry Conference proudly presented by Snack 50% Ingred 40% FS 10% 2020
  • 23. Production expectations – growing supply 2014 AMS 40th Anniversary Industry Conference proudly presented by - 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 Volume (MT)
  • 24. Critical success factor – stable supply 2014 AMS 40th Anniversary Industry Conference proudly presented by