2014 Australian Macadamia Society 40th Anniversary Industry Conference

1. Nuts & the Big Fat Myth
Prepared by: Lisa Yates
Title:Program Manager and Dietitian AdvAPD
Date:15 October 2014

2. Thanks to the
Australian Macadamia Society
and
its members
for being a founding member of
Nuts for Life and
supporting the program
over the last 11 years
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3. 2014 AMS 40th Anniversary Industry Conference proudly presented by
Since Nuts for Life started in 2003 Australian tree nut consumption has increased by 26,300
tonnes to ~58,400 tonnes and an increase in value of A$300million to $550million at trade
prices
Achieving our goal of about 5%pa increase in nut consumption
200
250
300
350
400
450
500
550
600
30,000
35,000
40,000
45,000
50,000
55,000
60,000
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
$A million
Tonnes
Australian Nut Consumption 2003 - 2014
(at Trade Prices)
Tonnes $A million Trend (Tonnes) Trend ($A million)

4. Health professional (GP) biennial market research
Nuts are somewhat/very important for........
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5. Consumer biennial market research
Nuts are somewhat/very important for........
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0
10
20
30
40
50
60
70
80
2003 2005 2008 2010 2012 2014
Heart Disease
Diabetes
Cholesterol
Weight

6. Consumers are confused however
“Nuts are high in fat
Shouldn’t we be eating less fat to manage weight?”
(Although for the first time in 10 years consumers said in
2014 survey that poor quality/tasting nuts was their
No1 barrier to eating nuts regularly
NOT fat and weight gain issues)
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7. Where’s the science at..........
2012 Nuts & The Big Fat Myth Report
Introduction from Weight Watchers
Distributed to GPs , dietitians and key
media
Campaign reached over 5.9 million
people
531 clips across metro and regional print,
online news and magazines.
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8. Population studies
9 large population studies assessing nut consumption
with body weight or Body Mass Index (BMI)
7 show as nut consumption increases, BMI decreases
ie a lower risk of weight gain
Serving size: 30g
Frequency: somewhere between at least twice a week
and more than 5 times a week
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9. Clinical Trials Summary
Adding 40-80g nuts/day in an energy controlled diet
results in more weight loss than not adding nuts
Adding up to 55g nuts/day to an existing eating plan
without removing other snacks may results in either no
weight loss or minor weight gain
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10. Clinical Trials Summary
Adding 30-100g/day nuts to a cholesterol lowering
diet may result in weight loss but no weight gain
Adding no more than 60g nuts/day to a diabetic diet
may improve diabetes control with no weight change
or small weight loss
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11. How do nuts help weight management?
Nuts affect appetite – healthy fats, fibre and protein
affect different appetite regulation processes
Reduced Fat absorption – we don’t absorb all the fats
in nuts – chewing whole nuts means more fat is
excreted compared to nut butters
Increased metabolism – burn more energy eating nuts
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12. Mechanisms
Low Glycemic Index effect – adding nuts to a meal with
carbohydrate slows the rate of digestion lowering the GI of the
meal – reduced appetite, eat less overall
Improves insulin sensitivity – less insulin less weight gain
Better compliance – adding nuts to a weight loss diet means
people stick to it for longer better results
*Effect on gut bacteria – prebiotic for the probiotics
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13. Australian Dietary Guidelines
Our submissions - raising this research lead to:
“Nuts: There is evidence to suggest that consuming
nuts (65–110g per day) is not related to risk of weight
gain in the short term”
“Consumption of nuts and seeds may help reduce the
risk of heart disease and is not associated with weight
gain if total energy (kilojoule) intake is controlled......
The evidence on lack of association with weight gain is
a new development”
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14. Australian Dietary Guidelines
Australian adults need to increase
their nut consumption
by 350% to reach the
recommended 30g serve size
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15. So our key message- Healthy Handful logo
A visual reminder to eat nuts every day
A 30g handful – smallest common serve size of the
research
Realistic and credible
AustHealthSurvey2011 people only eating 6g
nuts/day
So 30g X 5-7 = 150-210g bag of nuts a week
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16. What else is Nuts for Life doing to dispel
the big fat myth?
Research team conducting a systematic literature review for nuts
and heart health but will include weight management as well
Updating the Nut Weight report in 2014/15 but developing a new
heart report in 2014/15
New round of PR and social media
Expand our Website FAQ section on weight
Include healthy handful logo message in all communications
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17. Infographics & Gifographic
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18. 2014 AMS 40th Anniversary Industry Conference proudly presented by

19. What can the macadamia industry do to help?
Use the healthy handful logo where you can – on pack, outer
cartons, invoices, stationery, in promotional activities – ads, media
releases, banners, posters, website, social media
Dispel myths around nuts and weight – word of mouth
On pack claims around nuts and weight require extensive
substantiation and dependent on what N4L review says we may be
able to claims this too – will know more Feb 2015
Link nuts with fruits and vegetables – halo effect of whole plant
foods
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20. What can the macadamia industry do to help?
Creative a positive impression around the importance of healthy fats
– nuts are high in fat and its a good thing!
Are all the fats listed in the NIPs on pack?
= Total fat, saturated fat, trans fat, monounsaturated fat,
polyunsaturated fat
When referring to monounsaturated fat always include the word
“healthy” before it:
“Macadamias are rich in healthy monounsaturated fats.”
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21. New products
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First to use Healthy
Handful logo on pack
and
Heart Foundation Tick
logo

22. My contacts for questions/comments
Lisa Yates
Nuts for Life
Ph: 02 9460 0111
Email: admin@nutsforlife.com.au
Web: www.nutsforlife.com.au
Twitter @nutsforlife
Facebook.com/nuts4life
Pinterest.com/nutsforlife
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