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Larry McHugh - Consumption around the globe today and predictions for the future - Europe
- 1. Consumption around the globe today & predictions for the future -Europe Prepared by: Larry McHugh General Manager, Macadamia Marketing International 16 October 2014
- 2. 2014 AMS 40th Anniversary Industry Conference proudly presented by Total imports into Europe 2010-2014 0 0.5 1 0 2,000,000 4,000,000 6,000,000 2010 2011 2012 2013 2014 MAT JUNE Volume (kg) Macadamias kernel imports to Europe (volume): MAT to June Australia South Africa Kenya Malawi Other €0 €2 €4 €6 €8 €10 €12 0 2,000,000 4,000,000 6,000,000 2010 2011 2012 2013 2014 MAT JUNE Volume (kg) Macadamias kernel imports to Europe (volume): MAT to June Europe volume imports Avg import price per kg Source: Eurostat
- 3. 2014 AMS 40th Anniversary Industry Conference proudly presented by Major German snack products Aldi South Farmer macadamias roasted & salted Aldi North Trader Joe’s macadamias roasted & salted Aldi South Gourmet macadamias honey roasted Seeberger macadamias roasted & salted Lidl Deluxe macadamias honey roasted Edeka Edeka macadamias roasted & salted Edeka Edeka macadamias roasted & salted Rewe Rewe macadamias roasted & salted Lidl Alesto Macadamias roasted & salted
- 4. 2014 AMS 40th Anniversary Industry Conference proudly presented by Germany share of retail sales Source: Nielsen German Snack Nuts Report
- 5. 2014 AMS 40th Anniversary Industry Conference proudly presented by Germany snack nut sales volume v’s price €14.02 €17.56 €19.55 €20.72 0 10,000 20,000 30,000 40,000 0 500 1,000 1,500 2,000 2,500 3,000 2010 2011 2012 2013 Value (000s Euro) Volume (000s kg) Macadamia snack nut sales in Germany: MAT to December Volume Avg price/kg Value Source: Nielsen German Snack Nuts Report
- 6. 2014 AMS 40th Anniversary Industry Conference proudly presented by Other European countries • Netherlands – Multiple wholesalers distributing throughout Europe • Spain – Strong domestic market approx. 300t • Eastern block growing • Italy (some for packing and redistribution) • France increasing • UK around 400t • Poland - for repacking • Supermarket distribution in many countries • Scandinavia growing. 200-300t
- 7. 2014 AMS 40th Anniversary Industry Conference proudly presented by Tree nut imports to Europe Source: Eurostat
- 8. 2014 AMS 40th Anniversary Industry Conference proudly presented by TOP 5 TREE NUTS.RETAIL SALES. EURO/KG Source: Nielsen German Snack Nuts Report
- 9. 2014 AMS 40th Anniversary Industry Conference proudly presented by Retail sourcing • Retailers using countries such as Poland, Indonesia, Malaysia to make products • We can supply Asian manufacturers competitively • Many Macadamia sellers now dealing direct with retailers • We can influence them to innovate
- 10. 2014 AMS 40th Anniversary Industry Conference proudly presented by The future for Europe • Australia less market share • Australia moving to Asia, Australia and high end of other markets • South African share also decreased whilst NIS market thrives • Other origins tonnage increasing • Challenge will be maintaining quality
- 11. 2014 AMS 40th Anniversary Industry Conference proudly presented by The future for Europe • Supply will be main issue • When availability increases – Sales increasing in other European countries – Increase in Ingredient market, biscuits, chocolate, ice cream, health food bars etc • We need more kernel