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Innovation – New product launches 
Prepared by: Jacqui Price 
Group Marketing Manager, Buderim Ginger Limited 
16 October 2014
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by 
• First in Australian supermarkets 
• Fits with continued trend to Gluten Free eating 
• Adds buttery flavour and richness to sweet 
cooking 
• Nut meals - fast growing segment in cooking 
nuts category 
• Same, if not better, result as almond meal 
• Positions macadamias as a genuine cooking 
ingredient
2014 AMS 40th Anniversary Industry Conference proudly presented by ad
pre-launch consumer research found: 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Purchase 
intent = 
76%
Uncle Toby’s 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Toni Prinsse I tried Honey, 
Macadamia fig hot this 
morning. It's a winner! 
Catherine Johnstone Loving 
the Honey, Macadamia pots 
so handy to take to work! 
Hollie Pearson Love the 
Honey, fig and macadamia 
one, its so yummy! 
Debby Hynes Absolutely 
love these !!!!!!!!!!!!!!!!! 
Macadamia currently 
lead performing variant 
+ very positive 
consumer feedback
2014 AMS 40th Anniversary Industry Conference proudly presented by 
ad
Finest locally sourced 
ingredients and dairy 
put together in collaboration 
with emerging artistic 
pastry chefs 
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Insights driven 
• Consumers place additional 
value on hard to get, yet 
proudly Australian ingredients 
• Consumers want the option 
to choose brands they know 
and love 
Cherry French-Winter Oh the salted 
caramel and macadamia mini rocks 
Lee O'Brien Hooray!! Salted Caramel & 
Macadamia here I come... 
Connoisseur
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Long time supporter and a leading brand for macadamias in Japan
• Matcha served in traditional Japanese tea ceremony 
• Kyo represents city of Kyoto, a traditional Japanese city where 
Matcha has been served on a daily basis for centuries 
• Using Matcha green tea from Kyoto shows the product is premium 
and authentic. 
Kyo Matcha chocolate macadamia 
(Kyoto dark green tea chocolate macadamia) 
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by 
“Wow, looks so delicious! MUST buy snack!” 
“What a beautiful shining matcha macadamia!” 
“I am eating it now … delicious. Have to share it” 
“Something I ate from early in the morning … 
Kyo matcha macadamia. Once put it in mouth, I 
can taste the strong matcha and crunchy roasted 
macadamia… and later comes the bitterness of 
matcha. Milk chocolate and macadamia 
combination is popular, but macadamia with 
matcha chocolate is very rare. Different taste from 
any other, and it was very good!!” 
“Wooo it’s so delicious. Matcha macadamia 
is certainly made for ME! Thank you!! 
Very positive 
consumer 
feedback
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by 
Macadamias 
beyond food!
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by 
“This is the only lip balm that actually 
made my lips soft again” 
80% would buy again 
“I love love love this lip balm. 
Hydrating, not sticky, lasts a long time, 
smells/tastes good, small enough to 
carry around and a little goes a long 
way love it and will continue to buy” 
“THIS is my favourite. The fragrance 
and flavour are so delicious I can 
hardly put it into words. You get the 
creaminess of the vanilla (a true 
vanilla -- more like vanilla bean and 
not artificial-smelling) and then you 
have the nuttiness of the macadamia. 
Together they create what might just 
be my favourite lip balm fragrance of 
all time. I cannot stop sniffing this 
one--it reminds me of a fresh-baked 
white chocolate macadamia nut 
cookie!”
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
2014 AMS 40th Anniversary Industry Conference proudly presented by
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Jacqui Price - Innovation - new product launches

  • 1. Innovation – New product launches Prepared by: Jacqui Price Group Marketing Manager, Buderim Ginger Limited 16 October 2014
  • 2. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 3. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 4. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 5. 2014 AMS 40th Anniversary Industry Conference proudly presented by • First in Australian supermarkets • Fits with continued trend to Gluten Free eating • Adds buttery flavour and richness to sweet cooking • Nut meals - fast growing segment in cooking nuts category • Same, if not better, result as almond meal • Positions macadamias as a genuine cooking ingredient
  • 6. 2014 AMS 40th Anniversary Industry Conference proudly presented by ad
  • 7. pre-launch consumer research found: 2014 AMS 40th Anniversary Industry Conference proudly presented by Purchase intent = 76%
  • 8. Uncle Toby’s 2014 AMS 40th Anniversary Industry Conference proudly presented by Toni Prinsse I tried Honey, Macadamia fig hot this morning. It's a winner! Catherine Johnstone Loving the Honey, Macadamia pots so handy to take to work! Hollie Pearson Love the Honey, fig and macadamia one, its so yummy! Debby Hynes Absolutely love these !!!!!!!!!!!!!!!!! Macadamia currently lead performing variant + very positive consumer feedback
  • 9. 2014 AMS 40th Anniversary Industry Conference proudly presented by ad
  • 10. Finest locally sourced ingredients and dairy put together in collaboration with emerging artistic pastry chefs 2014 AMS 40th Anniversary Industry Conference proudly presented by Insights driven • Consumers place additional value on hard to get, yet proudly Australian ingredients • Consumers want the option to choose brands they know and love Cherry French-Winter Oh the salted caramel and macadamia mini rocks Lee O'Brien Hooray!! Salted Caramel & Macadamia here I come... Connoisseur
  • 11. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 12. 2014 AMS 40th Anniversary Industry Conference proudly presented by Long time supporter and a leading brand for macadamias in Japan
  • 13. • Matcha served in traditional Japanese tea ceremony • Kyo represents city of Kyoto, a traditional Japanese city where Matcha has been served on a daily basis for centuries • Using Matcha green tea from Kyoto shows the product is premium and authentic. Kyo Matcha chocolate macadamia (Kyoto dark green tea chocolate macadamia) 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 14. 2014 AMS 40th Anniversary Industry Conference proudly presented by “Wow, looks so delicious! MUST buy snack!” “What a beautiful shining matcha macadamia!” “I am eating it now … delicious. Have to share it” “Something I ate from early in the morning … Kyo matcha macadamia. Once put it in mouth, I can taste the strong matcha and crunchy roasted macadamia… and later comes the bitterness of matcha. Milk chocolate and macadamia combination is popular, but macadamia with matcha chocolate is very rare. Different taste from any other, and it was very good!!” “Wooo it’s so delicious. Matcha macadamia is certainly made for ME! Thank you!! Very positive consumer feedback
  • 15. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 16. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 17. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 18. 2014 AMS 40th Anniversary Industry Conference proudly presented by Macadamias beyond food!
  • 19. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 20. 2014 AMS 40th Anniversary Industry Conference proudly presented by “This is the only lip balm that actually made my lips soft again” 80% would buy again “I love love love this lip balm. Hydrating, not sticky, lasts a long time, smells/tastes good, small enough to carry around and a little goes a long way love it and will continue to buy” “THIS is my favourite. The fragrance and flavour are so delicious I can hardly put it into words. You get the creaminess of the vanilla (a true vanilla -- more like vanilla bean and not artificial-smelling) and then you have the nuttiness of the macadamia. Together they create what might just be my favourite lip balm fragrance of all time. I cannot stop sniffing this one--it reminds me of a fresh-baked white chocolate macadamia nut cookie!”
  • 21. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 22. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 23. 2014 AMS 40th Anniversary Industry Conference proudly presented by
  • 24. 2014 AMS 40th Anniversary Industry Conference proudly presented by