Bakery Showcase is the ONLY Canadian baking industry marketplace where bakeries (commercial, wholesale, retail & in-store) and food service industry professionals meet to see, feel, touch and taste the newest products and services for their businesses. EXHIBITOR PROFILE: International & Domestic companies that manufacture, market, distribute, & broker, baking ingredients, baked products (fresh, proof & bake, par-baked, freezer-to-oven, thaw & serve), baking equipment, supplies, packaging, technology and services. ATTENDEE PROFILE: Wholesale & commercial bakeries (intermediate and large volume), retail bakeries (independent & franchise), patisseries, grocery chains / mass market / supermarket in-store bakery, c-stores, foodservice establishments (restaurants, cafes, hotels, caterers), specialty & artisanal bakers, brokers, baking profession schools, consultants, government buyers, local and international trade missions. For more information & to participate please contact : AHMED Mutaher | Director Baking Association of Canada amutaher@baking.ca | www.baking.ca | +1 905 405 0288 x22 Canadian baking industry is currently over $8 billion dollars.

1. Join more than 4,500 baking and food
industry professionals from bakeries
(retail, commercial, in-store & artisan)
grocery stores & foodservice
companies.
April 29 & 30
The International Centre, Hall 5
Toronto (Mississauga)
Ontario, Canada
C
ANADA’S NATIONAL BAKING INDUSTRY EVEN
T
Trade Shows Hours:
11:00 am - 5:00 pm daily
Conference/Seminars
will be prior to 11:00 am
Baking Ingredients
Baked Goods (semi-finished, finished, frozen)
Baking Equipment | Packaging | Decorations | Technology | Services
EXHIBITOR PROSPECTUS
Produced by:

2. EXHIBITOR
PROFILE
% by product
category
EquipmentEquipment
Finished &
Frozen Baked
Goods
Ingredients
Services
Decorations
10%
38%
4%
12%
36%
EXHIBITOR PROFILE:
Companies that manufacture, market, distribute,
& broker, baking ingredients, baked products
(fresh, proof & bake, par-baked, freezer-to-oven,
thaw & serve), baking equipment, supplies,
packaging, technology and services.
As an exhibitor you can:
●● Meet baking, food industry buyers and
professionals from across North America.
●● Conduct business ... place orders, make new
deals, develop new markets as well as meet
qualified buyers in the baking and food industry.
●● Provide samples of your products & services,
demonstrate your equipment or services.
●● Launch new products, new merchandising
programs and new promotions.
●● Attract new customers, cater to existing
customers and win back former customers.
●● Raise your corporate profile, size up the
competition, and take a measure of new trends.
●● Hold your annual sales meeting during Bakery
Showcase 2018 and your whole staff benefits
from Canada’s most important baking industry
event.
April 29 & 30 is the two day Canadian
national baking industry event in
Toronto (Mississauga), Ontario
Canada.
Bakery Showcase is the ONLY Canadian
baking industry marketplace where bakeries
(commercial, wholesale, retail & in-store)
and food service industry professionals meet
to see, feel, touch and taste the newest
products and services for their businesses.
Market Overview:
Canadian baking
industry is currently
over $8 billion dollars
The event will be held at The International Centre, Hall-5 and will
comprise over 400 booths in 100,000 sq. ft. of trade show floor.

3. *Plant Operations/ Engineering/Technical Service Rep
R&D Companion/ Family/Teachers/ Students
AUDIENCE
PROFILE
% by occupation
Owner
Partner
President
Director
Owner
Partner
President
Director
Manager/
Supervisor
Sales/Marketing
Other*
Baker/Chef/Cook/
Decorator/Pâtisser
10%
35%
20%
15%
20%
AUDIENCE
PROFILE
% by business
Suppliers
Government/
Media/Schools/Other
Government/
Media/Schools/Other
Bakers/
Retailers
Foodservice
82%
Bakers/
Retailers
Foodservice
82%
Retail
Bakers
Foodservice
Other
Bakers
Grocery Head
Office In-Store
4%5.5%
10%
8%
Wholesale/
Commercial/
Volume Bakers
20%
38%
14.5%
ATTENDEE PROFILE:
Wholesale & commercial bakeries (intermediate
and large volume), retail bakeries (independent
& franchise), patisseries, grocery chains / mass
market / supermarket in-store bakery, c-stores,
foodservice establishments (restaurants, cafes,
hotels, caterers), specialty & artisanal bakers,
brokers, baking profession schools, consultants,
government buyers, local and international
trade missions.
EVENT LOCATION:
The International Centre, Hall-5
6900 Airport Road
Mississauga, ON Canada
www.internationalcentre.com
The International Centre is located minutes
from Canada’s busiest airport, Toronto Pearson
International (YYZ). A network of freeways and
public transit all provide fast access to downtown
Toronto. The airport area is home to over 40
different international hotels with over 10,000
available bedrooms; plenty of choices to make
your stay more comfortable. The venue has free
parking for over 5,000 vehicles.
Bakery Showcase 2018 Event
promotional coverage will be
achieved through:
●● Direct mail promotions, e-mail broadcasts
and telemarketing campaigns to key industry
segments.
●● Media and trade journals will receive timely
press releases and a targeted advertisement
campaign will be implemented.
●● Networking through BAC Chapter meetings.
●● Communication through allied event partners.
AS A POTENTIAL EXHIBITOR
ask yourself these questions:
●● Do you want to meet retail bakers, commercial
bakers, in-store bakers, foodservice bakers ?
●● Does your company do business or are you
considering doing business with the baking
industry?
●● Does your ingredient, product, service or
equipment provide bakers with the tools to
compete efficiently and effectively?
●● Is your company concerned about the rising
costs of maintaining a sales force or are you
finding it increasingly challenging to speak
with bakers on a regular basis?
●● If your answer is YES to any of these
questions, commercial and retail bakeries and
food service establishments will want to meet
with you at Bakery Showcase 2018 trade show.

4. Produced by:
Exhibit space rates:
(prices are excluding 13% HST)
●● Single In-Line Booth (10’ x 10’ unit – 100
sq. ft.) CAD $2,175 – BAC members pay
only CAD $1,925.
●● CAD $200 discount per 100 sq. ft. for
bulk space available for 400 sq. ft. or more
size booths.
●● Corner premium (exposure on 2 sides)
additional CAD $250.
Minimum exhibit size is 10’ x 10’ = 100 sq. ft.
Various sizes and configurations can be
accommodated.
Baking Association of Canada members
will receive the following benefits:
●● CAD $250 discount on every 100 sq. ft.
of space.
●● CAD $50 Discount on hyperlink to company
website.
●● Additional 10 complimentary attendee
registration discount codes per 100 sq. ft.
●● Up to 30 cu.ft. of complimentary refrigerated or
freezer storage space (a $200 value) if ordered
in advance.
Exhibit space cost includes
the following:
●● Draped booth – 8’ high x 10’ wide backwall,
3’ high railing drape to aisle (only for in-line
booths).
●● Company listing in Official Show Guide
published by Bakers Journal Magazine (if
contracted and paid by printing deadline)
or in On-Site Addendum (if contracted after
Official Show Guide printing deadline).
●● Materials handling from loading docks to booth*
(uncrating, assembly & spotting available at
additional charge).
●● 24 hour perimeter security coverage.
●● 5 exhibitor badges per 100 sq. ft.
(up to a maximum of 25 badges).
●● 10 complimentary attendee registration
discount codes per 100 sq. ft. exhibit space
(up to a maximum of 100 discount codes).
*Includes: dollies, pump trucks and forklift with
maximum capacity of 5000 lbs per unit/item.
Exhibitors requiring special handling/equipment
beyond that provided by Show Management
will be responsible for all fees incurred.
BAKERY SHOWCASE 2018 trade show & conference is produced by the Baking Association of
Canada (BAC), the industry association representing Canada’s over $8 billion baking industry.
BAC’s mandate is to further the interests of Canadian commercial, retail, in-store and wholesale
bakers through advocacy and effective programs at the regional and national level.
To reserve your exhibit space please contact:
Ahmed Mutaher | amutaher@baking.ca | 905-405-0288 Ext. 22
Baking Association of Canada
7895 Tranmere Dr, Ste 202, Mississauga, ON L5S 1V9
Tel: 905-405-0288, 888-674-2253 Fax: 905-405-0993
E-Mail: info@baking.ca • www.baking.ca