This document appears to be from a 2014 conference on innovation and collaboration in the macadamia nut industry. It includes sections on what makes collaboration innovative, what collaboration looks like, marketing KPIs, international macadamia production and sales data, the health benefits of nuts including macadamias, proposed research on the effects of macadamia consumption, and pledges of funding for the proposed research from various macadamia producing countries and organizations.

1. Innovation –Collaboration
Prepared by: Lynne Ziehlke
Market Development Manager, AMS
16 October 2014

2. What makes collaboration innovative?
2014 AMS 40th Anniversary Industry Conference proudly presented by

3. What does collaboration look like?
2014 AMS 40th Anniversary Industry Conference proudly presented by

4. 2014 AMS 40th Anniversary Industry Conference proudly presented by
Jacqui Price
Vince Collins
George Hagios Steve Dubber Carolyn Barnes

5. Marketing program KPIs
2014 AMS 40th Anniversary Industry Conference proudly presented by
Source: Industry statistics

6. 2014 AMS 40th Anniversary Industry Conference proudly presented by

7. 2014 AMS 40th Anniversary Industry Conference proudly presented by

8. 2014 AMS 40th Anniversary Industry Conference proudly presented by
INTERNATIONAL DATA COLLECTION 2014
Production
converted to
10% MC
% total
production
Growth/decli
ne over prior
year
NIS Sales
converted to
10% MC
% sold as NIS
as reported
Kernel
production
Uncommitted
kernel (as of
June 14)
South Africa 45,989 33% 16% 18,396 40% 7,224 NR
Australia 41,000 29% 16% 11,000 14% 8,650 1,844
Kenya 26,460 19% 19% NR 2% 4,700 275
USA 17,010 12% -10% NR 0% 6,510 NR
Guatamala 8,675 6% 11% 800 3% 1,684 239
China 7,500 5% 50% 6,000 80% 420 NR
Malawi 7,333 5% 25% NR 0% 1,987 47
Brazil 5,540 4% 15% 400 0% 1,250 NR
Columbia 1,000 1% 0% NR NA 250 NR
NZ 600 0% 0% NR NA 150 NR
Others* 4,000 3% 0% NR NA 1,000 NR
165,107 36,596 35,084 2,405
DATA NOT FOR PUBLICATION

9. Nuts are healthy!
2014 AMS 40th Anniversary Industry Conference proudly presented by
Evidence supports eating nuts:
-Prevents against coronary heart disease
-Decreases risk of developing type 2 diabetes
-Helps with weight management
Nuts naturally contain vitamins,
minerals, antioxidants, phytochemicals that explain their protective
effect
Health authorities around the world acknowledge the important of nuts
in a healthy diet
Health a key driver behind the increase in nut consumption
-

10. Macadamias are healthy too..
2014 AMS 40th Anniversary Industry Conference proudly presented by
•They have a potential cardio-protective role to play
•They are a significant source of nutrients.
Supported by research:
-7 epidemiology studies (generic), 20 macadamia specific
Other nuts:
Almonds – 140 published papers
Walnuts – 97, Cashews, pecans, hazels, pistachios – 20-30 each
Lack of evidence + total fat = macadamias excluded from qualified health
claim in US

11. 2014 AMS 40th Anniversary Industry Conference proudly presented by

12. Large-scale, long-term randomized parallel
intervention study
2014 AMS 40th Anniversary Industry Conference proudly presented by
The study will compare the effect of a diet enriched in macadamia nuts
versus a control diet (e.g. low fat diet) on insulin resistance and insulin
secretion in individuals with insulin resistance and to assess the effect
of macadamia nut consumption on lipid profile (Total cholesterol, LDL
cholesterol, HDL cholesterol and triglycerides), and other emergent risk
factors of cardiovascular risk e.g. inflammation, oxidative stress
markers etc. It will include an evaluation of the effects of macadamia
nut consumption on central obesity and body composition.

13. The best bit…
2014 AMS 40th Anniversary Industry Conference proudly presented by
Pledges for funding received from other origins €88,600
SAMAC €60,000
BRAZIL €7,200
KENYA €15,000
MALAWI (4) €6,400
Matched funding €60,000
Australia (R&D funding) €100,000

14. 2014 AMS 40th Anniversary Industry Conference proudly presented by

15. 2014 AMS 40th Anniversary Industry Conference proudly presented by