1. The WMCCE podcast aimed to raise the organization's profile and drive best practices in construction by sharing knowledge through podcasts. 2. They developed a weekly podcast format with interviews and discussions and promoted them through their website, press releases, and email newsletters. 3. While the podcasts created buzz and increased press coverage, they saw low returns in inquiries for services and size of email list, which the WMCCE attributed to limitations of their current website. They planned website improvements and more partnerships to increase reach.