Andrew Goodwins theory- Example Stay awake.
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The document discusses the relationship between lyrics and visuals in music videos. It provides examples of how lyrics like "Do we chase the rabbit into wonderland" are brought to life visually by showing a person dressed as a rabbit going to a party. It also discusses how the upbeat pace of music is reflected in more energetic visuals like a zooming close up of friends dancing. Finally, it analyzes conventions within indie music videos, such as the use of black and white shots, masks, forest parties, and close ups of the male artist to promote their image.
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Media Evaluation: Question 1
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This document analyzes the music video for "Stay Awake" using Andrew Goodwin's theory of music videos. It discusses how the visuals relate to the lyrics through both literal and illustrative images. For example, shots of a girl in a rabbit head relate literally to the lyrics "Did we chase the rabbit into wonderland", while tattoos illustrate the meaning of "We'll be the leaders of a messed up generation". The visuals also reflect the tone and atmosphere of the music through techniques like matching editing pace to the beats. Overall, the video uses various visual elements to both directly and indirectly relate to the lyrics and genre of the song.
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The document discusses plans for creating a music video and album cover for an unknown artist named Tinashe. It summarizes research conducted on conventions of music videos and how artists portray themselves. It describes initially considering an urban theme but deciding on a surreal fantasy theme inspired by Katy Perry and Gwen Stefani videos. The theme explores media influence on identity using an Alice in Wonderland narrative with the Queen representing media control and Alice rebelling to create her own identity. Plans are outlined for filming at locations, including performance and story scenes, with an artistic style.
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A2 advanced portfolio in media evaluaton
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Q1
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Andrew goodwin’s theory
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Question one conventions
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Mindmap of ideas for a music video
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theoretical approach to genre
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Initial ideas
The document outlines initial ideas for filming locations and costumes for a music video. It proposes filming dance scenes in a dance studio with spotlights, as well as scenes at a swimming pool, beach, pier, abandoned house, and while driving or getting out of a car. The locations are chosen to be visually interesting and match different parts of the song. Costume changes between dance scenes are also discussed, including all red outfits, all denim looks, and flashy stylish ensembles with diamonds and sequins. The goal is to have varied, professional-looking locations and costumes to engage viewers.
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Inspirations influences
The group discussed influences for their music video's location, costumes, and footage from other artists' music videos. For the location, they were inspired by shots from Rihanna's "We Found Love" video and think an arcade with bright lights would fit their song about nightlife. Regarding costumes, they saw Jessie J's all-black outfit in "Bang Bang" and think similar stylish outfits would work for their video. High heels were also noted as making legs look longer and outfits look more dressed up. For footage, they were influenced by the getting ready scene from "Bang Bang" and think including similar shots would show their group preparing to go out. Their second location idea was inspired by Keh
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Holocene - Bon Iver (Analysis)
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Andrew Goodwin published the first book in 1992 analyzing the codes and conventions of music videos after years of research. He identified common elements that many music videos share, such as demonstrating genre characteristics through dance routines, lyrics being illustrated by or contradicting the visuals, and the visuals illustrating or contradicting the music. His research also noted the influence of record labels wanting close-ups of artists and artists developing recurring visual motifs, as well as frequent references to looking and voyeurism of the female body and intertextual references to film and popular culture.
In what ways does your media project use, develop or challenge forms and conv...
This document discusses the conventions and techniques used in music videos and album packaging. It begins by outlining some key conventions of music videos, such as frequent close-ups of artists, camera movements, lighting, costumes/props, and how they present the artist's identity and expression. It then discusses music video theories from Dyer and Goodwin regarding how stars are constructed and how videos reference voyeurism. Examples from a music video are provided. Conventions of R&B videos and digipaks are then outlined, such as emphasizing sexuality and wealth. Finally, examples from the student's own music video and digipak design are provided and analyzed.
MUSIC VIDEO- EVALUATION
The document analyzes a music video for how it uses, develops, or challenges conventions of the genre. [1] It represents the pop genre through the love story of a couple, using elements like pacing, lighting, and costumes. [2] Due to weather issues, props and effects were used to emphasize the bright, poppy feel. [3] The music video challenges expectations of a typical pop music video by being entirely narrative-based rather than including dancing or flashy elements, yet still follows conventions like close-ups and matching lyrics to visuals.
Andrew goodwin theory
This document analyzes the music video for "Stay Awake" by Example using Andrew Goodwin's music video theory. It finds that the video matches the theory by having visuals that relate to the lyrics, reflect the tone of the music, demonstrate genre traits of rap music, include close-ups of the artist and recurring motifs, reference notions of looking, and contain intertextual references to films like Alice in Wonderland and Sleeping Beauty. The analysis concludes the video is a good example that supports Goodwin's music video theory.
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Goodwintheory
This document provides an analysis of the music video for "Matters At All" by the band Kids in Glass Houses based on William Goodwin's theory of music video analysis. It discusses how the video demonstrates genre characteristics through both performance shots and narrative elements. It analyzes the relationships between the lyrics, music, and visuals, finding them to be generally illustrative and amplifying. Close-ups of the artist are used frequently as demanded by record labels to introduce the band and sell their image.
A2 advanced portfolio in media evaluaton
Our media production uses conventions from R&B music videos such as scenes from Usher's "My Boo" video, but also develops the genre in some ways. Specific shots and angles are borrowed, like much of the video being filmed outdoors. However, we introduce a story element not seen in the original by including a black and white reminiscing scene. The entire video is also filmed outside, challenging conventions. We represent warmth and closure through nature scenes and winter clothing. Gender roles are less stereotypical with only two main characters instead of many scantily-clad women.
Music Video Genre Conventions
The document discusses the conventions and common features of music videos across different genres. It identifies that music videos generally show the artist performing, with the visuals relating to the song lyrics. The pacing of editing typically matches the music. Common conventions are outlined for pop, R&B/hip-hop, rock/metal, and indie genres. For example, pop videos tend to include choreographed dancing or storylines and feature upbeat pacing and mainstream fashion. R&B/hip-hop often showcase wealth and include dancers in provocative outfits.
Googdwins theory powerpoint
Goodwin's theory discusses seven key aspects of successful music videos: 1) links between lyrics and visuals, 2) links between music and visuals, 3) genre characteristics, 4) intertextual references, 5) notions of looking and voyeurism, 6) performance, narrative and concept-based videos, and 7) demands of the record label. Examples are given for each aspect, such as Beyonce's "Move Your Body" matching lyrics to visuals, and Eminem referencing Star Trek in "We Made You". The theory aims to understand how these elements work together to engage audiences.
Q1
The document discusses the media project of creating a music video for the song "Sour Times" by Portishead. To develop forms and conventions of real music videos, the creator studied various genres and case studies. They created a mood board and considered costume, makeup, and mise-en-scene to support the song's genre and theme. The video depicts the song's themes of a split personality through two girls with contrasting visual styles. Various symbols were used to communicate the song's lyrics, such as a maze representing feeling trapped. Cinematography and editing techniques were experimented with to challenge conventions, such as handheld shots and color tinting to convey different personalities.
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Music Video Genre Conventions
The document discusses the conventions and common features of music videos across different genres. It identifies that pop music videos are usually performance-based and include choreographed dancing, while R&B and hip-hop videos portray wealthy lifestyles and include beautiful women. Rock and metal videos create a dark and mysterious atmosphere through the band's appearance and the video's tone. Indie music videos can include narratives or performances and utilize various editing techniques depending on the song's pace.
Andrew goodwin’s theory
Andrew Goodwin identified several key features that distinguish music videos as a form, including a relationship between song lyrics and visuals, the use of voyeurism to attract mostly male audiences, inclusion of intertextual references, record company demands for close-ups of artists, and genre-specific music video styles and icons.
Question one conventions
The music video "Chased by a cow" uses, challenges, and develops conventions of multiple genres including indie, pop, alternative, and acoustic folk. It tells a narrative story through its plot and visuals while also incorporating contradictory elements. For example, upbeat music is paired with emotional visuals. Locations like parks and trains are used to further the story and represent themes of change. The costumes draw from both mainstream and alternative fashion to appeal to diverse audiences while reflecting the video's genres.
Mindmap of ideas for a music video
The document proposes ideas for three music videos based on Goodwin's music video theories. The first would depict a singer isolated in a darkened room to symbolize washing away a past relationship, relating to Goodwin's second theory of a relationship between lyrics and visuals. The second would show a dance between two people displaying conflicting feelings, with additional cinematic shots from places like a graveyard, relating to Goodwin's third theory. The third would depict a male and female struggling to fit modern appearance standards alone and depressed, relating to Goodwin's fifth theory about image and voyeurism.
theoretical approach to genre
This document discusses conventions for indie rock music videos, including outdoor locations, dark clothing, casual costumes, use of instruments, low budgets limiting props, combination of low and high key lighting, narratives about love and relationships, and medium close-ups and establishing shots in cinematography. It proposes applying these conventions to a new indie rock music video, focusing on a narrative about love, outdoor locations, and casual costumes to seem relatable. While following typical indie conventions, the video's narrative of twisted love and stalking introduces more entropy. Adhering to genre provides economic benefits but can lead to repetition.
Costumes
The document outlines costumes, props, and locations for an urban-style music video. Costumes including ripped shirts, trousers, jeans and hoodies are chosen to give the video an urban vibe and allow audiences to relate to the artist. Props are limited to a chair and rope, which will be used to tie up the artist and visually represent the lack of freedom in their lyrics. Several outdoor locations are listed that will provide backdrops for shooting the video.
Initial ideas
The document outlines initial ideas for filming locations and costumes for a music video. It proposes filming dance scenes in a dance studio with spotlights, as well as scenes at a swimming pool, beach, pier, abandoned house, and while driving or getting out of a car. The locations are chosen to be visually interesting and match different parts of the song. Costume changes between dance scenes are also discussed, including all red outfits, all denim looks, and flashy stylish ensembles with diamonds and sequins. The goal is to have varied, professional-looking locations and costumes to engage viewers.
Jack Butler Pitch
The music video will focus on the artist's performance in an old pub in Brick Lane, London. It will intertwine his performance with a nostalgic narrative based on the breakdown of a previous relationship. This will help audiences relate to the artist and see him as a real person dealing with human problems. Shooting on location in Brick Lane and at Brightlingsea Beach will emphasize the artist's roots in Britain.
Andrew Goodwin
This document summarizes key features of music videos according to Andrew Goodwin's book "Dancing in the Distraction Factory" from 1992. It outlines 6 features of music videos including demonstrating genre characteristics, relating lyrics and visuals, and relating music and visuals. It also notes demands of record labels and references to looking and the female body. The document then lists 5 ways to analyze a music video such as through the structure and voice of the artist in the song, the narrative and performance, the star image, the relationship between visuals and lyrics, and technical aspects.
Inspirations influences
The group discussed influences for their music video's location, costumes, and footage from other artists' music videos. For the location, they were inspired by shots from Rihanna's "We Found Love" video and think an arcade with bright lights would fit their song about nightlife. Regarding costumes, they saw Jessie J's all-black outfit in "Bang Bang" and think similar stylish outfits would work for their video. High heels were also noted as making legs look longer and outfits look more dressed up. For footage, they were influenced by the getting ready scene from "Bang Bang" and think including similar shots would show their group preparing to go out. Their second location idea was inspired by Keh
Music Video Presentation
Released in 2011, "Holocene" is a song by indie folk band Bon Iver. The music video features an Icelandic boy wandering the island's volcanic landscapes. The vast scenery contrasts with the small boy, reflecting the song's lyrics about feeling insignificant yet part of something greater. The video uses neutral colors and distance shots to represent the landscape's purity and the boy's innocence. It also synchronizes shots of the boy running with an increase in the song's pace and volume. The video focuses on interpreting the song's meaning rather than featuring the band, allowing audiences to connect with the nameless character.
Holocene - Bon Iver (Analysis)
Analysis of Music Video and how we could be influenced by its production when making our own music video.
Andrew goodwin
Andrew Goodwin published the first book in 1992 analyzing the codes and conventions of music videos after years of research. He identified common elements that many music videos share, such as demonstrating genre characteristics through dance routines, lyrics being illustrated by or contradicting the visuals, and the visuals illustrating or contradicting the music. His research also noted the influence of record labels wanting close-ups of artists and artists developing recurring visual motifs, as well as frequent references to looking and voyeurism of the female body and intertextual references to film and popular culture.
In what ways does your media project use, develop or challenge forms and conv...
This document discusses the conventions and techniques used in music videos and album packaging. It begins by outlining some key conventions of music videos, such as frequent close-ups of artists, camera movements, lighting, costumes/props, and how they present the artist's identity and expression. It then discusses music video theories from Dyer and Goodwin regarding how stars are constructed and how videos reference voyeurism. Examples from a music video are provided. Conventions of R&B videos and digipaks are then outlined, such as emphasizing sexuality and wealth. Finally, examples from the student's own music video and digipak design are provided and analyzed.
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In what ways does your media project use, develop or challenge forms and conv...
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Similar to Andrew Goodwins theory- Example Stay awake.
MUSIC VIDEO- EVALUATION
The document analyzes a music video for how it uses, develops, or challenges conventions of the genre. [1] It represents the pop genre through the love story of a couple, using elements like pacing, lighting, and costumes. [2] Due to weather issues, props and effects were used to emphasize the bright, poppy feel. [3] The music video challenges expectations of a typical pop music video by being entirely narrative-based rather than including dancing or flashy elements, yet still follows conventions like close-ups and matching lyrics to visuals.
Andrew goodwin theory
This document analyzes the music video for "Stay Awake" by Example using Andrew Goodwin's music video theory. It finds that the video matches the theory by having visuals that relate to the lyrics, reflect the tone of the music, demonstrate genre traits of rap music, include close-ups of the artist and recurring motifs, reference notions of looking, and contain intertextual references to films like Alice in Wonderland and Sleeping Beauty. The analysis concludes the video is a good example that supports Goodwin's music video theory.
Media 13
Within indie music videos, there are several common visual elements and styles including black and white shots of the male artist in skinny jeans, people wearing masks which adds to the genre's uniqueness, and scenes set in forests showing parties with people wearing animal masks similar to the music video for "Foals- Airways." Mise-en-scene clues like males dressed in skinny jeans, no shirt, tattoos, and beanie hats also help identify a video as belonging to the indie genre.
Video music analysis
The document provides background on indie music videos and analyzes several examples. It finds that indie music videos typically have low budgets and focus on visuals of the artist rather than expensive concepts. Analyzing videos by Jessie Ware, Florence & the Machine, and The Smiths, it identifies several genre characteristics: an emphasis on the relationship between lyrics and visuals; use of lighting, costumes, and editing to match the music; and a voyeuristic treatment of artists that creates mystery rather than overt sexualization. The analyses provide guidance for creating an original indie music video that incorporates these conventions.
Question 1
The document discusses conventions used in a student music video project based on Andrew Goodwin's seven conventions for music videos. It describes how the video incorporated conventions of genre, star identification, voyeurism, lyrics and visuals, and locations to tell the story of two lovers. It also discusses challenges to conventions like not including inter-textual references or following all conventions. Inspiration was drawn from music videos by Lana Del Rey, Florence and the Machine, and Ed Sheeran that also challenged conventions.
72:MV conventions - Godwin's theory
Andrew Godwin proposed several conventions for effective music videos:
1) Voyeurism through cameras/lenses to sexualize or spy on characters.
2) Including either a narrative or artist performance to engage audiences.
3) Employing genre-specific conventions through shots, locations, actors.
4) Having visuals illustrate, amplify, or contradict lyrics to add meaning.
5) Using intertextual references to other media to increase appeal.
6) Constructing an artist's identity through memorable props, ideas, or icons.
Question 1
The document discusses how a music video project used and developed several conventions of real music videos. It analyzes the use of conventions like genre, star identification, voyeurism, lyrics and visuals, and location. It provides examples of how the project incorporated these conventions and drew inspiration from other music videos. However, it did not include the conventions of inter-textual references and star iconography, challenging those conventions.
Video music analysis
Through analyzing indie music videos from Jessie Ware, Florence + the Machine, and The Smiths, the document identifies several characteristics of the indie music video genre. Key aspects include a focus on the artist's performance, unique visual concepts that relate to the lyrics, low-budget production aesthetics like natural lighting and locations, and voyeuristic camerawork that emphasizes mystery over sexuality. The analysis provides useful insights for creating an original indie music video that captures the conventions of the genre.
Andrew goodwin’s theory
The video for Kanye West's "Gold Digger" demonstrates Andrew Goodwin's 6 features of music videos by clearly linking lyrics to visuals, having visuals that amplify the tone of the music, showing characteristics of the rap/R&B genre, focusing heavily on close ups of the stars to promote them as demanded by the record label, portraying women in a voyeuristic manner that directs the viewer's attention to their bodies, and making intertextual references through text on screen and opening credits like a film.
Music video conventions - UNFINISHED
Andrew Godwin proposed several key conventions for effective music videos including: voyeurism through the use of cameras/lenses to imply viewing; narratives or performances to engage viewers; incorporating genre-specific conventions; using visuals that illustrate, amplify, or contradict lyrics; and constructing an artist's star identity through memorable imagery. Examples are provided for each convention including Miley Cyrus parodying celebrity voyeurism and Sia concealing her face as part of her mysterious public persona.
Andrew Goodwin
Andrew Goodwin is a professor and author who has published extensively on media and cultural theory. He is particularly known for his theory on music videos, which identifies six key features: 1) demonstration of genre characteristics, 2) relationship between lyrics and visuals, 3) relationship between music and visuals, 4) inclusion of close-ups of artists to develop recognizable motifs, 5) references to notions of looking, and 6) intertextual references to other media. Kanye West's "Gold Digger" music video exemplifies these features through its use of hip-hop conventions, clear illustration of the song's lyrics through visuals, synchronization of visuals and music, frequent close-ups of the artists, voyeur
Andrew Goodwins Music Video Conventions
The document discusses how a music video for an indie pop song used several conventions of real music videos, including genre, star identification, voyeurism, lyrics and visuals, and locations. It provides examples of how each convention was implemented, such as using filters to establish the genre, close-ups for star identification, shots emphasizing the female form for voyeurism, matching lyrics and visuals, and varying locations to represent themes. Intertextuality and star iconography were not used. The promotional package for the song followed conventions for design and coordinated with the music video.
S1 Critical Perspectives Key Concepts Application
The document provides an analysis of a music video for a song featuring two artists. It discusses the intended audience as having general interest in comparing and contrasting videos and songs. It analyzes the use of narrative theory, with scenes split between the artists following a linear narrative of them searching and realizing something. It also discusses the genre as indie, with typical conventions like a quirky, arty style shown through the vintage setting and clothing.
Pitch
This group's music video project features the song "Everywhere I Go" by Lissie, reinterpreted in an indie genre style. Their artist, Cerys George, is a new female indie singer whose image they aim to craft as relatable. The video will have a narrative of Cerys being stalked by an ex, amplifying the song's lyrics of "danger will follow". Stylistic influences include walking montages and filters similar to other indie videos. They will create synergy across the video, digipack, and poster to help establish Cerys' image for their target teenage indie audience.
Andrew Goodwins Music Video Conventions
The document discusses how a student's media product used conventions of real music videos. It examines how the student's music video incorporated conventions like genre, star identification, voyeurism, lyrics and visuals, and locations. It aimed to use a calming purple filter and dull flashback filter to convey the indie pop genre. Close-up shots were used for star identification. Scenes focused on the female form for voyeurism. Locations in nature were chosen to emphasize traveling after loss. The lyrics were directly matched to visuals like dancing in the moonlight. Intertextual references and star iconography were not included to focus on telling the story of two normal girls in love through memories. The promotional package matched the music
AG video theory
Andrew Goodwin is a professor who identified 6 key aspects for analyzing music videos. These include demonstrating genre characteristics, having a relationship between lyrics and visuals, a relationship between music and visuals, demands of record labels being met through close-ups of artists, frequent references to looking or voyeurism, and inter-textual references. The document analyzes Peter Andre's "Mysterious Girl" video and finds it meets Goodwin's aspects of genre characteristics through dance routines, a relationship between lyrics and visuals through illustrating the words, and a relationship between music and visuals through gestures matching the lyrics. It also discusses how the video sexualizes Peter Andre's image for voyeuristic viewing pleasure.
Evaluation question 1
1) The document discusses how a music video was created to analyze key aspects of real music videos based on Goodwin's Theory, including voyeurism, intertextuality, genre characteristics, star image, and the relationship between music/lyrics and visuals.
2) Intertextual elements from music videos like "Kids" by MGMT and "Just" by Radiohead were incorporated.
3) Genre conventions from psychedelic rock and pop videos informed unusual imagery in the video.
4) The protagonist's image was carefully constructed to resemble funk artist Jimi Hendrix.
5) Though lyrics were obscure, visuals synchronized to the music's rhythm to complement its eerie quality.
Evaluation Q1
The document discusses various conventions used in music videos and ancillary products for the acoustic/singer-songwriter genre. It provides examples of how the artist's costume, location, props, and performer presentation follow conventions of appearing natural and authentic. In contrast, it analyzes how women are often objectified in pop and hip hop videos. The document also discusses conventions used in the layout and design of the artist's digipak and magazine advertisement ancillary products.
Evaluation Q1
The document discusses various conventions used in music videos and ancillary products for the acoustic/singer-songwriter genre. It provides examples of how the artist's costume, location, props, and performer representation challenge or develop genre conventions. The editing, representation of women, and layout of the digipak and magazine advert follow typical conventions for the genre. Close-up shots and a focus on natural performance are used to create an intimate video reflective of the genre's tone.
Goodwin’s music video analysis.
Andrew Goodwin proposed that successful music videos demonstrate the following elements: showing genre characteristics, having a relationship between lyrics and visuals, focusing on close-ups of the artist to meet record label demands, and frequently treating the female body in a voyeuristic manner. The document then applies these elements to analyze music videos by metal/punk bands, Katy Perry, Rihanna, and Nicki Minaj.
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- 1. RELATIONSHIP BETWEEN LYRICS AND VISUALS “Do we chase the rabbit into wonder land”. The lyrics claim “Do we chase the rabbit into wonderland” and instantly we see a person dressed up as a rabbit going towards a wood with lights and a party/festival atmosphere which could be considered as “wonderland”. Without seeing the video we would assume that the lyrics are a metaphor however they have brought this simple idea to life and used within the video. “Don’t need sleeping beauty”
- 2. As we hear this it cuts to a long shot of a young girl sleeping in the position as the Disney character has been portrayed. RELATIONSHIP BETWEEN MUSIC AND VISUALS MUSIC AND VISUALS… As the music becomes upbeat you see a group of friends dancing to the pace of the music, this is reflected very well as when the music increases it goes from a long shot to a zoom with a medium shot of the friends dancing. The relationship between the music and visuals works very well in the case.
- 3. Particular music genres have their own music video style and iconography Indie Genre- Black and white shots are very stereotypical and the establishing shot is of the male artist in skinny jeans in black and white. Within the indie genre, it is very iconic for people to have masks on, the reason for this I am not sure however from my research I have realised that there have been many, this adds to the indie definition and uniqueness. In many music videos there are scenes within a forest with parties going on, this is a very iconic and stereotypical representation of indie people enjoying themselves, as you can see is someone dressed with a horse mask and rabbit, this is very similar to “foals- Airways”. Mise-en-scene- we know its an indie genre due to the males clothing, no shirt, tattoo up his arm, beanie hat and skinny jeans which is very stereotypical and easily recognisable.
- 4. Close ups The above screen grabs represent Andrew Goodwin’s theory very well. The demand on the part of the record company wants lots of close ups of the main artist to promote his image, this also links in with the notion of looking. There
- 5. are many shots within the video that cut to him singing within a close up which creates emphasis on the artist himself.